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Kevin King에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kevin King 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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#421 - Secrets of Scaling: Jennifer Young's Journey of Leading a $20 Million Toy Empire

39:57
 
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Manage episode 450142863 series 2435510
Kevin King에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kevin King 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Learn strategies from today’s guest who shares her journey managing a $20M Amazon business. Discover tips on sourcing, multi-channel sales, and scaling leadership for lasting success.

Can you imagine sustaining a $20 million Amazon business where 70% of sales happen in just one season? Join us as we explore the toy industry with Jennifer Young, who shares her unmatched expertise in orchestrating this financial ballet. From tackling the fourth-quarter rush with precise forecasting to leveraging her Chinese connections for strategic sourcing, Jennifer reveals how she keeps her business thriving amidst varying challenges. She discusses the role of strategic partnerships and the financial acumen required to turn seasonal spikes into sustained success.

In this episode, we navigate the world of global product development and marketing, dissecting the art of juggling quality issues, inventory management, and brand differentiation. Jennifer sheds light on the multi-channel sales strategy involving Amazon, Walmart, and D2C channels, highlighting the importance of maintaining target margins and adapting to rising costs. With a mixed team based in China and the U.S., she illustrates the cultural nuances of marketing to a Western audience and the strategic advantages of having a U.S.-based category manager to enhance product presentation and conversion rates.

Leadership and team growth are at the heart of scaling any successful business, and Jennifer's journey is no exception. Discover her insights on finding trustworthy leaders, fostering a secure work environment, and the essential mindset shifts needed for expansion. She emphasizes the significance of mentorship and continuous learning, drawing from personal experiences and shared knowledge within the Amazon seller community. As we wrap up, Jennifer's story underscores her commitment to exploration, helping others succeed, and the joy derived from seeing team members, especially those from underprivileged backgrounds, grow and flourish in the corporate world.

In episode 421 of the AM/PM Podcast, Kevin and Jennifer discuss:

  • 00:00 - Managing Seasonal Sales and Cash Flow
  • 07:16 - Forecasting Sales Using BSR Rankings
  • 11:28 - Global Product Development and Marketing Challenges
  • 17:21 - Scaling a Business and Team Development
  • 18:33 - Scaling Amazon Business for Growth
  • 24:30 - Team Growth and Cultural Advantages
  • 26:20 - Chinese Sellers and Brand Strategy
  • 31:00 - Navigating the Amazon Seller Journey
  • 35:33 - Best Conference Meal Experience
  • 39:18 - Kevin King's Words Of Wisdom and Tribute to Zoe
  continue reading

445 에피소드

Artwork
icon공유
 
Manage episode 450142863 series 2435510
Kevin King에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kevin King 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Learn strategies from today’s guest who shares her journey managing a $20M Amazon business. Discover tips on sourcing, multi-channel sales, and scaling leadership for lasting success.

Can you imagine sustaining a $20 million Amazon business where 70% of sales happen in just one season? Join us as we explore the toy industry with Jennifer Young, who shares her unmatched expertise in orchestrating this financial ballet. From tackling the fourth-quarter rush with precise forecasting to leveraging her Chinese connections for strategic sourcing, Jennifer reveals how she keeps her business thriving amidst varying challenges. She discusses the role of strategic partnerships and the financial acumen required to turn seasonal spikes into sustained success.

In this episode, we navigate the world of global product development and marketing, dissecting the art of juggling quality issues, inventory management, and brand differentiation. Jennifer sheds light on the multi-channel sales strategy involving Amazon, Walmart, and D2C channels, highlighting the importance of maintaining target margins and adapting to rising costs. With a mixed team based in China and the U.S., she illustrates the cultural nuances of marketing to a Western audience and the strategic advantages of having a U.S.-based category manager to enhance product presentation and conversion rates.

Leadership and team growth are at the heart of scaling any successful business, and Jennifer's journey is no exception. Discover her insights on finding trustworthy leaders, fostering a secure work environment, and the essential mindset shifts needed for expansion. She emphasizes the significance of mentorship and continuous learning, drawing from personal experiences and shared knowledge within the Amazon seller community. As we wrap up, Jennifer's story underscores her commitment to exploration, helping others succeed, and the joy derived from seeing team members, especially those from underprivileged backgrounds, grow and flourish in the corporate world.

In episode 421 of the AM/PM Podcast, Kevin and Jennifer discuss:

  • 00:00 - Managing Seasonal Sales and Cash Flow
  • 07:16 - Forecasting Sales Using BSR Rankings
  • 11:28 - Global Product Development and Marketing Challenges
  • 17:21 - Scaling a Business and Team Development
  • 18:33 - Scaling Amazon Business for Growth
  • 24:30 - Team Growth and Cultural Advantages
  • 26:20 - Chinese Sellers and Brand Strategy
  • 31:00 - Navigating the Amazon Seller Journey
  • 35:33 - Best Conference Meal Experience
  • 39:18 - Kevin King's Words Of Wisdom and Tribute to Zoe
  continue reading

445 에피소드

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