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1 Spilling the Tea on Cross Culture Comedy: Jesse Appell’s Journey in China 29:42
#420 - Cracking Amazon’s Algorithm: Brian Johnson’s Latest Tips on Organic Rank and PPC Cuts
Manage episode 448924098 series 2435510
In this episode, get expert Amazon-selling insights! Let’s discover winning strategies for organic search ranking, PPC optimization, and how AI is transforming Amazon search.
Join us as we welcome Brian Johnson to the AM/PM podcast, where we reflect on nearly a decade of experiences and insights in the Amazon-selling space. Brian and Kevin go way back to around 2014-2015, meeting at local meetups and SellerCon, and even sharing a mastermind group with some industry legends. Listen in as we reminisce about the evolution of mastermind groups, the significance of collaboration, and the transition from learning various tactics to transparent data practices in Amazon strategies. We celebrate Brian's dedication to sharing his expertise openly and his remarkable journey in e-commerce.
In this engaging episode, Brian and Kevin discuss the challenges and creativity required to succeed in the competitive Amazon marketplace. From launching a Julian vegetable peeler to mastering Amazon PPC advertising, we share our entrepreneurial journeys and the innovative strategies that emerged from them. We explore how tracking factors for search rank optimization can significantly boost organic sales and revenue, while also emphasizing the power of data in providing actionable insights. Brian's transition into the Amazon PPC realm, the evolution of strategies, and his exit from a PPC software venture are some highlights of our conversation.
As we look towards the future, the episode explores the transformative impact of AI on search technology and user behavior. We discuss how AI is changing search processes, leading to clickless searches and streamlining research tasks. Despite changes in search results, we emphasize the importance of staying adaptable to new technologies. The episode wraps up with reflections on the value of networking and wisdom in the e-commerce industry, and Kevin encourages listeners to stay tuned for more exciting episodes. Whether you're a seasoned Amazon seller or new to e-commerce, this episode offers valuable insights and inspiration from Brian Johnson's experiences and expertise.
In episode 420 of the AM/PM Podcast, Kevin and Brian discuss:
- 00:00 - Decade-Long Relationship and E-Commerce Insights
- 09:58 - Amazon Organic Ranking Strategy and DeepM
- 11:19 - Entrepreneurial Philosophy and Competition
- 15:23 - Organic Rank in Amazon
- 19:48 - Amazon Search Rank Optimization Strategy
- 22:49 - Amazon SEO and Deep Learning Analysis
- 27:41 - Optimizing Search Rank Factors for Sales
- 27:45 - Amazon Search Optimization Strategies
- 31:23 - Rank Destroyers in Amazon Search Marketing
- 34:49 - Secrets of Amazon Ranking Factors
- 45:22 - Future of Search Engine Optimization
- 45:55 - Future of AI in Search Optimization
- 49:56 - Dynamic Titles in Amazon Search
- 54:32 - Kevin King's Words of Wisdom
445 에피소드
Manage episode 448924098 series 2435510
In this episode, get expert Amazon-selling insights! Let’s discover winning strategies for organic search ranking, PPC optimization, and how AI is transforming Amazon search.
Join us as we welcome Brian Johnson to the AM/PM podcast, where we reflect on nearly a decade of experiences and insights in the Amazon-selling space. Brian and Kevin go way back to around 2014-2015, meeting at local meetups and SellerCon, and even sharing a mastermind group with some industry legends. Listen in as we reminisce about the evolution of mastermind groups, the significance of collaboration, and the transition from learning various tactics to transparent data practices in Amazon strategies. We celebrate Brian's dedication to sharing his expertise openly and his remarkable journey in e-commerce.
In this engaging episode, Brian and Kevin discuss the challenges and creativity required to succeed in the competitive Amazon marketplace. From launching a Julian vegetable peeler to mastering Amazon PPC advertising, we share our entrepreneurial journeys and the innovative strategies that emerged from them. We explore how tracking factors for search rank optimization can significantly boost organic sales and revenue, while also emphasizing the power of data in providing actionable insights. Brian's transition into the Amazon PPC realm, the evolution of strategies, and his exit from a PPC software venture are some highlights of our conversation.
As we look towards the future, the episode explores the transformative impact of AI on search technology and user behavior. We discuss how AI is changing search processes, leading to clickless searches and streamlining research tasks. Despite changes in search results, we emphasize the importance of staying adaptable to new technologies. The episode wraps up with reflections on the value of networking and wisdom in the e-commerce industry, and Kevin encourages listeners to stay tuned for more exciting episodes. Whether you're a seasoned Amazon seller or new to e-commerce, this episode offers valuable insights and inspiration from Brian Johnson's experiences and expertise.
In episode 420 of the AM/PM Podcast, Kevin and Brian discuss:
- 00:00 - Decade-Long Relationship and E-Commerce Insights
- 09:58 - Amazon Organic Ranking Strategy and DeepM
- 11:19 - Entrepreneurial Philosophy and Competition
- 15:23 - Organic Rank in Amazon
- 19:48 - Amazon Search Rank Optimization Strategy
- 22:49 - Amazon SEO and Deep Learning Analysis
- 27:41 - Optimizing Search Rank Factors for Sales
- 27:45 - Amazon Search Optimization Strategies
- 31:23 - Rank Destroyers in Amazon Search Marketing
- 34:49 - Secrets of Amazon Ranking Factors
- 45:22 - Future of Search Engine Optimization
- 45:55 - Future of AI in Search Optimization
- 49:56 - Dynamic Titles in Amazon Search
- 54:32 - Kevin King's Words of Wisdom
445 에피소드
모든 에피소드
×![AM/PM Podcast podcast artwork](/static/images/64pixel.png)
1 #434 - The Creative PPC Revolution: Rethinking Amazon Ads with Chris Rawlings 46:42
![AM/PM Podcast podcast artwork](/static/images/64pixel.png)
1 #433 - The Money Game: How to Secure Financing Without Sinking Your Amazon Business with Russell Walraven 46:02
![AM/PM Podcast podcast artwork](/static/images/64pixel.png)
1 #432 - Amazon Traffic Hacks: How Influencers & Big Blogs Drive Millions with Richie Carreon 48:03
![AM/PM Podcast podcast artwork](/static/images/64pixel.png)
1 #431 - Navigating the Future of E-commerce Advertising with Navah Hopkins: Uniting SEO, PPC, and AI 56:27
![AM/PM Podcast podcast artwork](/static/images/64pixel.png)
1 #430 - Packaging That Sells: How to Triple Your Product Price with Strategic Design 52:12
![AM/PM Podcast podcast artwork](/static/images/64pixel.png)
1 #429 - How to Outrank Competitors on Amazon with Alina Vlaic 50:43
![AM/PM Podcast podcast artwork](/static/images/64pixel.png)
1 #428 - Kickstart Your 2025 with Amazon Strategies, PickFu Insights, and Social Media Tactics Featuring John Aspinall 1:01:17
![AM/PM Podcast podcast artwork](/static/images/64pixel.png)
1 #427 - Breaking Down TikTok’s Fate and What Sellers Can Do Now with Rafay MH 52:22
![AM/PM Podcast podcast artwork](/static/images/64pixel.png)
1 #426 - Navigating High Returns and Tariffs: E-Commerce Strategies with Shan Shan Fu 44:40
![AM/PM Podcast podcast artwork](/static/images/64pixel.png)
1 #425 - Creating a Canine Empire: Innovative Strategies for Growing a Pet Brand with Julie Napolitano 51:38
![AM/PM Podcast podcast artwork](/static/images/64pixel.png)
1 #424 - Protect your Brand from Counterfeiters with Stan Ference 57:34
![AM/PM Podcast podcast artwork](/static/images/64pixel.png)
1 #423 - Skateboards and Amazon Tools: Carrie Miller’s Take on Selling Smarter 53:51
![AM/PM Podcast podcast artwork](/static/images/64pixel.png)
1 #422 - Under The Hood of Amazon Agencies: Choosing the Right Partner with Pasha Knish 54:48
![AM/PM Podcast podcast artwork](/static/images/64pixel.png)
1 #421 - Secrets of Scaling: Jennifer Young's Journey of Leading a $20 Million Toy Empire 39:57
![AM/PM Podcast podcast artwork](/static/images/64pixel.png)
1 #420 - Cracking Amazon’s Algorithm: Brian Johnson’s Latest Tips on Organic Rank and PPC Cuts 55:01
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