Heart-to-Heart Marketing Using Stories Amplify Your Authority podcast

2y ago 30:52

Marisa M Shadrick에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Marisa M Shadrick 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Many believe the only way to get clients is to make your promotional content ooze with hype and sales gimmicks.
Stories help improve the content in several ways.

The copy can become more relatable, engaging, and memorable.
It can create a deeper connection with the reader and even persuade them to believe what seems impossible.
A story builds trust and naturally lowers resistance.

... the single best way to reach into the reader's heart, soul, and mind? The answer: a story, ~ David Garfinkel

In this podcast episode will go beyond person, conflict, and resolution. You'll discover:

How you'll effortlessly implement copywriting principles using stories.
The secret power of storytelling that magically reduces buyer resistance.
Where and how to embed stories in your content marketing.
Reasons for a "story bank" especially when facts, statistics, and features fall flat.
Why stories are the universal language that connects us human to human and effectively turns leads into clients.

To summarize, copy that include stories engage a reader and are more likely to compel action.

Referenced or Related Podcasts:

#54: How to Market in a Fragile Economy

#48 New Docuseries for Entrepreneurs Sharing Authentic Success Stories

#10 Is the Great Resignation a Spiritual Shift?

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