Paying for Ag R&D When Consumers Won’t with Brooke Sauer of Boolah

Agtech - So What?

For commercial farming operations, determining whether or not new tools, technology, and practices work can be a big undertaking. From install and setup costs to helping the team involved climb the learning curve for effective use, even when technologies lead to big benefits, it can be tough to get the ball rolling.

One farm that we’ve learned about recently decided to turn these challenges into a product. The insight is simple– that on the other side of all these tech adoption challenges, there are technologists and companies eager to learn how to overcome them, and to gain third-party information about how their product works in commercial settings. So Boolah, an Australian malt barley grower that manages 70,000 hectares across their network of connected farms, has built a testing and trial business that helps them neutralize the costs of trying out and implementing new tech and tools, while also providing high value data and research to their partners.

To tell us more about what’s going on at the farm, we’re joined this week by Brooke Sauer, Head of R&D at Boolah.

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