Merging AgTech Startups to Multiply Value and Impact with Ron Hannam

Agtech - So What?

Between COVID-19, Avian Influenza, and African Swine Fever, ordinary consumers are more aware than ever of the risks of infectious diseases on animal and human health, and to society at large. Ag technology that helps farmers better prevent the spread of diseases is more relevant than ever, and that was a big part of the motivation for today’s guest, Rob Hannam, CEO of Farm Health Guardian.

But Farm Health Guardian was far from the only livestock biosecurity agtech company in the space, and at some point, when the team came in contact with a competitor with a complementary suite of technologies, they did something unusual. The two companies merged.

Given the current state of agtech funding and global financial markets, we thought the time was right to invite Rob on to talk about how he and his team first started exploring the idea of a merger, how they thought about the decision, and how it helped them unlock new opportunities and a more complete product.

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