Navigating Corporate Sponsorships with Lori Zoss Kraska

Agents of Nonprofit

Alexander Lapa에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Alexander Lapa 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2y ago 38:11

MP3•에피소드 홈

We're joined in this episode by Lori Zoss Kraska, a seasoned expert in corporate sponsorships for nonprofits. Lori shares her journey from PBS and NPR to diverse nonprofits, offering valuable insights into the world of corporate partnerships. From effective outreach strategies to understanding corporate giving trends, this episode is a must-listen for anyone in the nonprofit industry.
Topics We Cover:

Distinguishing between corporate sponsorships, major gifts, and general fundraising, shedding light on the multifaceted nature of corporate support for nonprofits
Aligning nonprofit goals with corporate values, with a focus on well-defined initiatives
The strategic communication techniques, combining brevity and gratitude in initial messages to capture corporate interest effectively
Stages of corporate partnerships, from introductory outreach and get-to-know-you meetings to the careful timing of proposal presentations
Waiting after making sponsorship requests, understanding corporate timelines, and employing strategic follow-up techniques to maintain engagement
Tech Tools in Sponsorship Efforts
Future Trends in Corporate Philanthropy

To Learn More and Connect with Lori:
Lori on LinkedIn
Growth Owl Website
Support the show

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