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Threads: The Meta Record-Breaker Taking on Twitter
Manage episode 371710919 series 3446643
AdClass에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 AdClass 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Out of left field on July 3rd, Threads appeared on the Apple App Store with a shockingly-soon release date of July 6th. Within a week of the launch, Threads had over 100 MILLION active users on the platform thanks to one of the most impressive organic campaigns ever undertaken in the social media age. The Elon vs Zuck war has officially begun!
Caleb and Dakota talk through the insane launch campaign of Threads, how Zuckerberg managed to draw first blood in his battle with Elon Musk, what Meta needs to do to ensure user retention, what advertisers can expect (or at least hope for), and whether Threads truly is a worthy successor to Twitter's text-based throne.
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