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17 - Programmatic Mobile Advertising - The Value of In-App Inventory | Tim Koschella
Manage episode 380056213 series 3521245
Adrian Knoll에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Adrian Knoll 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Tim Koschella has been an AdTech entrepreneur for the past 10 years. His current company Kayzen is a unique DSP that offers programmatic mobile advertising solutions in in-app inventory.
During this conversation, we learned which advertisers find a high value in using Kayzen and how they work with it to get the most out of it. Spoiler Alert: We mentioned first-party data and the importance of creatives a lot.
We also challenged Tim with questions regarding fraud and pricing transparency.
Whether you're a media buyer, an agency, or an advertiser, if you have ever utilized or questioned the value of in-app and mobile advertising, this episode will be spot-on for you 🎯
Join the discussion on LinkedIn and share your experience with us:
https://www.linkedin.com/feed/update/urn:li:activity:6977893217568493571
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech
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