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Stew Redwine에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Stew Redwine 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Audio is for the Children

1:00:45
 
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Manage episode 466589879 series 3521459
Stew Redwine에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Stew Redwine 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Ad Infinitum S3E01 | Audio is for the Children

Episode Summary:
In the Season 3 premiere of Ad Infinitum, host Stew Redwine explores the unique dynamics of audio advertising in fiction and kids & family podcasts. Joined by Deborah Goldstein and Jeremy Westphal from Gen Z Media, this episode unpacks the persuasive power of storytelling-driven audio ads and how they influence both young listeners and the adults making purchasing decisions.

Gen Z Media has mastered the art of crafting immersive, award-winning fiction podcasts for children and families with shows like Six Minutes, The Unexplainable Disappearance of Mars Patel, and The Big Fib.

Deborah and Jeremy share insights on the intersection of fiction podcasting and kids & family content, the ethical considerations of advertising in the space, and the creative strategies that make ads in these genres resonate.

And no episode, well, most episodes, aren't complete without the analysis of recent real-world ads from top spenders identified by Magellan AI - and this episode includes ads from BetterHelp, Mint Mobile, Amazon, and one for Gen-Z Media.

Support the show

Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.

  continue reading

챕터

1. Audio is for the Children (00:00:00)

2. [Ad] Real Talk About Marketing (00:10:04)

3. (Cont.) Audio is for the Children (00:10:52)

4. [Ad] Banter with Billy (00:34:01)

5. (Cont.) Audio is for the Children (00:34:43)

6. [Ad] Ruthless Truth--Episode 10: Steve Jobs, the iPhone and Me...The Untold Story (00:44:40)

7. (Cont.) Audio is for the Children (00:45:17)

36 에피소드

Artwork
icon공유
 
Manage episode 466589879 series 3521459
Stew Redwine에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Stew Redwine 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Ad Infinitum S3E01 | Audio is for the Children

Episode Summary:
In the Season 3 premiere of Ad Infinitum, host Stew Redwine explores the unique dynamics of audio advertising in fiction and kids & family podcasts. Joined by Deborah Goldstein and Jeremy Westphal from Gen Z Media, this episode unpacks the persuasive power of storytelling-driven audio ads and how they influence both young listeners and the adults making purchasing decisions.

Gen Z Media has mastered the art of crafting immersive, award-winning fiction podcasts for children and families with shows like Six Minutes, The Unexplainable Disappearance of Mars Patel, and The Big Fib.

Deborah and Jeremy share insights on the intersection of fiction podcasting and kids & family content, the ethical considerations of advertising in the space, and the creative strategies that make ads in these genres resonate.

And no episode, well, most episodes, aren't complete without the analysis of recent real-world ads from top spenders identified by Magellan AI - and this episode includes ads from BetterHelp, Mint Mobile, Amazon, and one for Gen-Z Media.

Support the show

Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.

  continue reading

챕터

1. Audio is for the Children (00:00:00)

2. [Ad] Real Talk About Marketing (00:10:04)

3. (Cont.) Audio is for the Children (00:10:52)

4. [Ad] Banter with Billy (00:34:01)

5. (Cont.) Audio is for the Children (00:34:43)

6. [Ad] Ruthless Truth--Episode 10: Steve Jobs, the iPhone and Me...The Untold Story (00:44:40)

7. (Cont.) Audio is for the Children (00:45:17)

36 에피소드

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