How to Get Your Business Noticed Without Losing Yourself in the Noise with Reed Hansen

Action's Antidotes

You’ve got the skills, the service, maybe even a killer website, but how do you actually get people to notice? In a world flooded with content and AI-generated everything, standing out feels harder than ever. So, what do you do? In this episode of Action Antidote, we’re joined by Reed Hansen, Chief Growth Officer at Market Surge, to break it all down. From finding your true audience to navigating tech overwhelm (hello, AI everything), Reed shares practical tips on marketing smarter, not louder. He also drops insights on how to stay human in your message, even as the internet gets noisier by the minute. If you’re running a business, building a brand, or just trying to get traction in a crowded world, this one's for you. --- Listen to the podcast here: How to Get Your Business Noticed Without Losing Yourself in the Noise with Reed Hansen Welcome to Action’s Antidotes, your antidote to the mindset that keeps you settling for less. Today, I want to talk to you about getting a business noticed, and this conversation may even get into this broader concept of getting noticed in general, because anyone that starts a business, your product could be amazing but you would need to actually get that product noticed. But, increasingly, in the traditional job market, we’re also seeing people need to find a way to get noticed, in the sense of every single job you apply for online now has 700 or whatever resumes, all kind of pointing in and it’s just a pretty crowded world out there in general with the internet having kind of connected everything with everything, everyone with everyone, and we’ll talk a little bit about whether or not AI tools have the potential to change that. But here to talk about just what you need to do to get your business noticed, I would like to invite my guest, Reed Hansen, the chief growth officer of MarketSurge and owner. --- Thank you. I’m really glad to be here. Oh, thank you for coming on. And so, I’m envisioning a situation a lot of people have where, okay, you’ve developed a product or a service, let’s just say someone just decides to go freelance because they got laid off or their job didn’t really work out well, it wasn’t what they wanted to do and someone just has a skill, say, you’re even like a graphic designer or something like that and this is a great skill set for a freelance option. So, if someone’s doing something along those lines, what do they need to be thinking about as far as, “Okay, I have this great skill set but now I need to get customers. Now, I need to get people to buy it,” essentially? Yeah, no, that’s a great question, and I think really the essential question is you’re going into business for yourself. Obviously, you will have a certain set of skills from previous experience and attributes and talents but you want to be super hyper-focused on the needs of the customers you want to work with. And that is tricky because you want to understand both where are they located? Where are they found? Where is their attention focused on? And we talk about social media platforms. Is your audience more of a Facebook audience or more of a Discord or Reddit audience? And you need to understand those things and put yourself in the shoe, because you are not your customer. You don’t just instinctively have all the same interests and likes as your customer. You have to understand where they are and that’s the first thing. Where are they? And then you want to think about what do they need, what do they value. Some roles might be a little easier, like if you are an expert plumber, you kind of know what is needed and what they need, but if you come in as a creative, you have a wide, broad range of things that you need to tailor your offering. An example, the plumber, right? I mean, your customer is a homeowner who had some sort of plumbing problem happen to their home. That’s just great, like 100 percent clear example.