Habit Of Health: Building A Brand That Keeps People In Good Physical Health With Joe Comsti, Vince Ruggeri, and Robbie Hall

Action's Antidotes

Acting upon what we feel passionate about and pursuing good ideas is not just for those who hate their jobs or are desperate for a new source of income. Joe Comsti and his co-founders Vince Ruggeri and Robbie Hall identified a new way to look at one of the most important aspects of the human experience, physical fitness. Their program, Habit of Health LLC, combines aspects of many popular health programs alongside other components of our health, including nutrition and good mental habits. In this episode, they join Stephen Jaye to discuss the importance of taking care of our bodies, the current state of the fitness industry, and the importance of building a brand. They go deep into the struggles that keep people unmotivated about being healthy and then offer some tips on overcoming them. Imparting wisdom to those trying to pursue their entrepreneurial dreams, they also share the things they learned best about building a brand that can support your life and, at the same time, help others. Join Joe, Vince, and Robbie in this engaging conversation to learn more. --- Listen to the podcast here Habit Of Health: Building A Brand That Keeps People In Good Physical Health With Joe Comsti, Vince Ruggeri, and Robbie Hall One key aspect of anyone's life is our physical fitness. Our ability to take on whatever challenge we're looking for is limited by how much we can handle in our bodies and being in good physical shape does help us maintain and increase our energy level. I'd like to introduce Joe Comsti along with Vince and Rob, who have started their own LLC around keeping people in good physical health called Habit of Health. How are you all doing? We are good. First, tell me the inspiration behind Habit of Health. What made you decide to take on this venture? "If your #1 goal is to make money, then I think you can quickly get away from what your actual goals are." During COVID times and everything, we just hung out with people in the neighborhood. Rob is our neighbor and we're all fitness junkies. That was the closing of the gyms, I went to CrossFit and I had a running coach. Rob coaches at CorePower Yoga and we taught fitness, we love working out. I had a nice home gym built which has expanded into what Habit of Health is now. We talked about it. Why do I CrossFit? Why does Vince power lift? Why does Rob do yoga? Is one better than the other? I think and we believe that the answer is that one isn't better than the other. All fitness and being cardiovascular or being healthy in general is about getting out there and moving. That's a problem with a lot of the fitness industry, that if you go to CorePower Yoga, you get CorePower Yoga, if you go to CrossFit, you get CrossFit, you go to Orangetheory, you get Orangetheory. CrossFit and CorePower yoga isn't for everybody. The idea of Habit of Health revolves around that idea but instead of telling you how and what you should be doing, it’s, “Here is everything.” We do a little strength, HITT, yoga, running and we're slowly adding to our arsenal of tools that we can teach people how to do. We will never tell anybody that you have to show up to yoga, you have to show up to HIIT or you have to be doing strength stuff. It's about moving. Being healthy is all about getting out there and doing something. That's one of the challenges of our current times. A lot of us have jobs and lifestyles that are quite sedentary. We see it all around when the human body was meant to move. I've had periods where for one reason or another, a cold snap with temperatures below zero, I didn't move for several days and all of a sudden I realized, “I feel crappy. I don't feel well.” The human body wasn't meant to just sit in front of a computer or some screen for 12, 14, 16, 18 hours a day. It was meant to move. Can you tell us a little bit about this conversation that led to the revelation about what Habit of Health became? How did that conversation go as you were in your home gym ta...