Who's Your Granddaddy? Stefan Kolesar on Amway and World Wide Group (Part 1)

A Little Bit Culty

What happens when the “American Dream” turns out to be more like the “Amway Nightmare”? On this episode of A Little Bit Culty, we sit down with Stefan Kolesar to dig into his 13 years inside the OG of all MLMs—the so-called “granddaddy” that’s even entangled with NXIVM history.

From coffee shop pitches and overpriced toothpaste to the hidden “tools” racket that keeps recruits hooked, Stefan breaks down how the system lures people in with promises of purpose, community, and certainty—while quietly bleeding them dry. This is Part 1 of his story: how he and his wife went all in, why it felt like serving something bigger, and how much it ultimately cost to realize it was all smoke and mirrors.

Follow Stefan and Jenna on Instagram @ex.ibo.

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