The Content Powering A 40% Increase In Discovery Calls - With Meredith Metsker 95% Content podcast

The content powering a 40% increase in discovery calls - with Meredith Metsker

4M ago 48:50

Erik Jacobson and Erik Jacobson from Hatch에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Erik Jacobson and Erik Jacobson from Hatch 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Meredith Metsker’s content playbook at uConnect has driven a 40% increase in booked discovery calls over the last 18 months.

In this episode of 95% Content hosted by Erik Jacobson (CEO of Hatch.fm), Meredith shares their community, podcast, newsletter and organic social playbook that has created an incredible amount of demand for uConnect’s all-in-one virtual career center platform, and with their niche audience of career services professionals at universities.

Here’s what we covered:

(0:00) Intro
(2:38) Marketing drives demand
(5:24) Create vs. capture demand with content
(10:29) Meredith’s content strategy
(13:14) Downloads and subscribers growth trends
(18:07) The content platform that has had the biggest impact
(20:19) How to do this as a 1 person content team
(25:16) Being the face of your company’s content brand
(29:35) How to measure content strategy success and ROI
(33:05) How to know if this content strategy will work for you?
(37:00) Creating effective CTA’s in your content
(42:17) The people doing content well that Meredith is studying
(46:26) The B2B content trends Meredith is most excited about

Hatch is a video-first content production agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.

To learn more, go to hatch.fm.

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