))
How to build a content engine for Dark Social - with Chris Walker
Manage episode 423581943 series 3579554
Erik Jacobson and Erik Jacobson from Hatch에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Erik Jacobson and Erik Jacobson from Hatch 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Chris Walker (CEO @ Passetto and Chairman @ Refine Labs) and Erik Jacobson (CEO @ Hatch) share the playbook on how to build a content engine for Dark Social in 2024.
Here's what we covered:
- Chris’s content background
- Why organic social content is the #1 driver for effective marketing today
- How Dark Social works to build trust
- The content engine playbook
- Why a recurring live event is ideal
- How to get better at producing quality content
- Running an efficient content production process
- AI use cases in the content process
- How to pitch this strategy to your leadership team
- Creating your own podcast vs. podcast guesting
- Strategies to grow a podcast
__
Hatch is a video-first content production agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.
To learn more, go to www.hatch.fm.
13 에피소드
공유
