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30% of leads from this content strategy
Manage episode 440250434 series 3579554
Erik Jacobson and Erik Jacobson from Hatch에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Erik Jacobson and Erik Jacobson from Hatch 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of 95% Content, Erik talks with Pete Lorenco (VP of Marketing at Pathfactory).
Pete has built a content engine at Pathfactory that is intentionally designed to build trust and affinity with the 95% of buyers who are not in- market to buy (yet), so that when they are ready to buy, Pathfactory is one of the solutions that is already on their short-list to explore.
Here’s what you’ll learn in this episode:
- Pete’s content strategy and philosophy
- Create content so good people would pay for it
- How to measure content
- How to maintain content consistency and momentum
- Pete’s LinkedIn playbook & learnings
- The B2B content trends Pete is most excited about
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Hatch is a video-first content agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.
To learn more, go to hatch.fm.
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