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Building a trusted brand with Bournemouth University’s Associate Professor, Dr Chris Chapleo #S2E2
Manage episode 284507928 series 2822885
Dorset Growth Hub에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dorset Growth Hub 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Creating a brand is often considered as the customer-facing image of the business, but the visuals are just the tip of the iceberg. Associating the right values with your imagery, and backing that up through business operations and decisions is equally vital to create a brand that people know, remember and, most importantly, trust.
In episode 2 of The Dorset Growth Hub podcast, we hear from Associate Professor in Societal Marketing, Dr Chris Chapleo from Bournemouth University, whose extensive career in academia, industry and research has equipped him with a comprehensive understanding of societal marketing, and the co-creation that occurs in the branding process.
This episode of the Dorset Growth Hub podcast covers:
- Creating associations with brand image
- Measuring a brand through awareness, finance and distinctiveness
- Personal vs corporate branding
- How branding can help struggling sectors right now
- Telling a story through branding
- The issue with trying to appeal to everyone
Join our supporting events at: https://www.dorsetgrowthhub.co.uk/podcast
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