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Antidote 71에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Antidote 71 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/good-moms-bad-choices-2913243">Good Moms Bad Choices</a></span>

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/good-moms-bad-choices-2913243">Good Moms Bad Choices</a></span> podcast artwork

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/good-moms-bad-choices-2913243">Good Moms Bad Choices</a></span> podcast artwork

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Good Moms Bad Choices

12 hours 전12h ago

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If Oprah and Howard Stern had a baby it would be Good Moms Bad Choices. Meet Erica and Milah, two uncensored sex and cannabis-positive parents who are redefining what modern motherhood looks like. Warning, this is not your everyday mommy Podcast! This audio diary is not only for parents but women who feel alone in their good and bad choices. Prepare to laugh, cry, and be inspired. Fellas, you’re invited too! New episodes drop every Wednesday. Welcome to the Tribe! Instagram: @goodmoms_badchoices Watch our episodes on Youtube For bonus content ---> www.patreon.com/goodmomsbadchoices

Cocktails, Tangents and Answers

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시리즈 홈•Feed

Antidote 71에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Antidote 71 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And of course, our brains take us on some of the most wonderful tangents. Come along for the ride!

… continue reading

98 에피소드

#Business #Podcasting Education #Marketing #Comedy #Antidote 71 #Digital #Design #Leadership #Entrepreneurship #Culture #Advertising #Social Media #Cocktails

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Cocktails, Tangents and Answers

updated 7일 전

공유

시리즈 홈•Feed

Antidote 71에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Antidote 71 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And of course, our brains take us on some of the most wonderful tangents. Come along for the ride!

… continue reading

98 에피소드

#Business #Podcasting Education #Marketing #Comedy #Antidote 71 #Digital #Design #Leadership #Entrepreneurship #Culture #Advertising #Social Media #Cocktails

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Cocktails, Tangents and Answers

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Lychee Spritz - Navigating the Grey Areas of Marketing Ethics 30:09

7일 전30:09

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30:09

Send us a text Marketing often presents ethical dilemmas that challenge professionals to balance business goals with moral responsibility. These dilemmas can range from issues of privacy and data protection to the truthfulness of advertising claims and the impact of marketing strategies on vulnerable populations. As marketers, we must constantly evaluate our actions and decisions, asking ourselves where to draw the line. Lychee Spritz This week’s cocktail is a refreshing twist on the classic Hugo Spritz, selected with Rich’s taste in mind. It’s a perfect choice for summer and an ideal pick for anyone who loves the delicate, floral sweetness of lychee. Light, crisp and subtly aromatic, this drink brings a bright, modern edge to a warm-weather favorite. Ingredients: 1 cup ice for serving 1 1/2 oz. Lychee Liqueur (We recommend Giffard Lichi-Li) 3 oz. Prosecco 1/2 teaspoon lime juice (about one lime wedge) Garnish: 1 slice of lime and 1 sprig of fresh mint Directions: Add ice to a large wine glass. Pour over the lychee liqueur. Gently pour the prosecco over the glass so you achieve the ombré effect. Squeeze in half a teaspoon of lime juice. Give one gentle mix and garnish with a slice of lime and sprig of mint.…

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How to Build a Brand Beyond the Taproom 41:29

14일 전41:29

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41:29

Send us a text In this episode, we’re joined by Nicki Werner, Owner and Director of Brewery Operations and Sales at Jefferson Beer Supply. We dive into the unique marketing challenges that come with running a brewery, from standing out in a crowded craft beer market to connecting with locals and visitors. We also get to know Nicki, a vibrant part of the Siouxland community, and hear why her passion for people, beer and small business makes her such an asset to the region. Thai Tiki Sour Last summer, Nicki showcased this bold, flavor-packed creation at one of Jefferson Beer Supply’s cocktail nights. It’s a vibrant, Southeast Asian-inspired beer cocktail that balances sweetness, heat, citrus and a touch of umami. It’s topped with a crisp, tart sour beer (or a pepper-infused brew if you’re feeling adventurous). The Taki-dusted rim adds a crunchy, spicy edge as well. Ingredients: 1 1/2 oz. lemongrass-ginger simple syrup 1 oz. fresh pineapple juice 1 dash toasted sesame oil 1 small Thai chili (muddled, optional for heat) Sour beer (preferably a citrus based fruit sour). Alternatively, a hot pepper beer, like a Jalapeno Blonde, works. Taki dust + lime wedge (for the rim) Garnish: sprig of cilantro or ginger Directions: Rim the glass: Rub the rim of a chilled pint or cocktail glass with lime, then dip it in crushed Taki seasoning for a bold, crunchy edge. Build the base: In a shaker, combine the syrup, pineapple juice, sesame oil and the muddled chili (if using). Shake gently with ice. Strain: Pour over fresh ice in your prepped glass. Top: Slowly top with your favorite tart, citrusy sour beer. Give it a quick stir. Garnish: Add a sprig of cilantro or a thin slice of ginger. Serve with a side-eye and a straw.…

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Tatemada - The Worst Web Design Trends that Need to Die 24:36

21일 전24:36

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나중에 재생

24:36

Send us a text In this episode of Cocktails, Tangents, and Answers , we sat down with Jesse Glade from Antidote 71 to vent about the web design trends that seriously need to die. We called out everything from the confusing layouts of Brutalist web design to those relentless pop-ups nobody asked for. And don’t get us started on scroll hijacking. Jesse broke down why these trends don’t just annoy users.…

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Lemon Drop - What's the Worst Marketing Advice We've Ever Heard? 30:43

28일 전30:43

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30:43

Send us a text This week on Cocktails, Tangents & Answers, we’re asking what's the worst marketing advice we’ve ever heard, and why is it so bad? Cocktail: Lemon Drop Ingredients • 2 ounces vodka • 1/2 ounce triple sec • 1 ounce lemon juice, freshly squeezed • 1 ounce simple syrup • Garnish: sugar rim Directions 1. Coat the rim of a cocktail glass with sugar and set aside (do this a few minutes ahead so the sugar can dry and adhere well to the glass). 2. Add the vodka, triple sec, lemon juice and simple syrup to a shaker with ice and shake until well-chilled. 3. Strain into the prepared glass. #cocktailrecipes #marketingpodcast #emailmarketing #emailmarketingtips Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/ We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇 LinkedIn: / antidote-71 Instagram: / antidote_71 Facebook: / antidote71agency - Hosts: Rich Mackey & Catelin Drey Producer: Zac Hazen About Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/…

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Team Spotlight: Rich Mackey 19:27

5 weeks 전19:27

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19:27

Send us a text This week on Cocktails, Tangents & Answers, we’re handing the mic to Rich Mackey, President and Owner of Antidote 71. He’ll talk with Catelin to discuss his career journey and other awesome perspectives on the industry. Tune in now!

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Pho-King Champ - Do You Need a $10k Budget to Run CTV Ads? 33:33

6 weeks 전33:33

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33:33

Send us a text Connected TV (CTV) advertising has exploded in popularity, but many people believe you need a massive, five-figure budget to get started. In this episode of Cocktails, Tangents & Answers , we’re breaking down what’s fact, what’s fiction and what options actually exist for businesses that don’t have $10K to drop on a single ad campaign. Ingredients: 2/3 oz Absolut Elyx vodka 1/4 oz Dry Sack 15-year-old oloroso sherry 1 oz pho broth* 1/4 oz lime juice 2 drops mineral saline (1 part kosher salt to 9 parts mineral water, such as Crazy -Water #4 from Texas) Garnish: cilantro leaf Directions: Add all ingredients into a shaker with ice and shake until chilled. Strain into a shot glass. Garnish with a cilantro leaf. The Pho-King Champ is a modern, Vietnamese-inspired twist on the Bull Shot, replacing the beef bouillon with rich, aromatic pho broth. Created by Chad Solomon of Midnight Rambler in Dallas, it’s a bold little shot that blends vodka, dry sherry, house-made pho broth, and spices into an intensely savory, umami-packed experience. Recipe Credit: https://www.liquor.com/recipes/pho-king-champ/…

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Gin Sonic - The Worst Ads We've Ever Seen 27:50

7 weeks 전27:50

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나중에 재생

27:50

Send us a text This week, we’re examining three of the most controversial ads we’ve ever encountered. We’ll analyze why they missed the mark, the backlash they sparked, and what important lessons marketers can draw from each one. From tone-deaf messaging to campaigns that completely misunderstood their audience, these ads prove how quickly things can go wrong when brands don’t read the room. Gin Sonic The Gin Sonic (soda + tonic = “sonic”) has been popular in Japan for years, but only began to find a footing in the United States in the late 2010s. Now, many bartenders around the U.S. are making the light, refreshing cocktail in their bars, helping to spread its charms to drinkers more accustomed to Vodka Tonics and G&Ts. Ingredients: 1.5 ounces gin (such as Roku) 2.25 ounces club soda 2.25 ounces tonic water Garnish: yuzu twist Directions: Fill a highball glass with ice, then add the gin, club soda and tonic. Garnish with a yuzu twist. Recipe Credit: https://www.liquor.com/recipes/gin-sonic/…

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Hemingway Daiquiri - The Most Overhyped Marketing Trends 32:13

8 weeks 전32:13

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나중에 재생

32:13

Send us a text This week, we're highlighting a few of the most overhyped marketing trends. These are the things "marketing gurus" will insist generate millions in revenue simply by making this one easy change! Spoiler alert: there's no single trend that can drastically alter the entire trajectory of your company. Some tactics only work in very specific niches, and others? Well, they’re just not going to work in most industries. Our hosts, Rich and Catelin, offer pointers to consider when determining whether a trend is suitable for you, along with a few trends that we believe should remain exactly that–a trend. Hemmingway Daiquiri This cocktail has been dubbed one of the most overrated classic cocktails , which feels pretty fitting for the topic of this episode. It was created after author Ernest Hemingway tried a daiquiri and declared he preferred it with no sugar and double the rum. The bartender made it just as requested and named the drink after him. It's definitely a unique one, and we’ll let you decide whether it lives up to the hype or the criticism. Ingredients: 2 oz. white rum 1/2 oz. Maraschino liqueur 3/4 oz. lime juice, freshly squeezed 1/2 oz. grapefruit juice, freshly squeezed Garnish: lime wheel Directions: Add the rum, maraschino liqueur, lime juice and grapefruit juice into a shaker with ice and shake until well-chilled. Strain into a coupe glass. Garnish with a lime wheel.…

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Free vs Paid: When HubSpot's Basic Tools Aren't Enough 37:07

9 weeks 전37:07

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37:07

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Pinky Gonzales - Email Marketing in the AI Era 28:57

10 weeks 전28:57

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28:57

Send us a text How Can AI Help Improve Your Email Marketing Strategies? This week, we're diving into how AI can take your email marketing strategies to the next level. AI is changing the game for marketers, from crafting smarter subject lines to optimizing send times and personalizing content at scale. We’ll break down practical ways you can use AI to boost engagement, improve open rates and make your email campaigns more effective without adding more to your plate. Pinky Gonzales This cocktail takes inspiration from the classic Mai Tai but with a twist, swapping out the traditional dark rum for tequila. The result? A drink that’s just as rich and balanced but with a brighter, more refreshing edge. Ingredients: 1 oz. lime juice 1/2 oz. dry Curacao (or Cointreau) "Heavy" 1/2 oz. Orgeat 3/4 oz. Demerara (simple) syrup 2 oz. Tequila Garnish: Mint Directions: Add all ingredients into a shaker with ice and shake. Strain over fresh ice into a rocks glass. Garnish with mint.…

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Digging Into Excavation Marketing with Luke Eggebraaten 40:22

11 weeks 전40:22

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40:22

Send us a text Luke Eggebraaten on Marketing Challenges and Success in the Excavation Industry This week, we’re joined by Luke Eggebraaten, founder of a construction-focused digital marketing company. Luke takes us through his entrepreneurial journey, the distinct challenges of marketing in the excavation industry and the strategies he’s used to drive success. Scotch & Soda is a classic highball cocktail that highlights the balance between whiskey and dilution. Adding soda water enhances the whiskey’s aroma while softening its burn, making for a refreshing and approachable drink. Ingredients: 2 oz. scotch Club soda, chilled, to top Garnish: lemon twist (optional) Directions: Add the scotch to a highball glass filled with ice. Top with club soda and stir briefly to combine. Garnish with an optional lemon twist. Recipe Credit: https://www.liquor.com/recipes/scotch-and-soda/…

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Japanese Slipper - What's it Take to be an Influencer in 2025? 38:50

12 weeks 전38:50

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나중에 재생

38:50

Send us a text Danell Taylor Joins the Show! We welcome Danell Taylor, also known as Omaha Fattie, back to the show to discuss how things have been since our last conversation. We’ll explore what it’s really like to be a social media influencer and the partnerships and relationships he’s developed along the way. Cocktail: Japanese Slipper The Japanese Slipper is a cocktail made with Midori, Cointreau, and lemon juice. Created in 1984 by Jean-Paul Bourguignon at Mietta's Restaurant in Melbourne, it quickly became a popular drink. The cocktail was mentioned as a trendy favorite in the 1988 Bulletin magazine, alongside other iconic drinks of the time, such as the Toblerone and Mind Eraser. Ingredients: 1 oz. melon liqueur 1 oz. premium triple sec 1 oz. freshly squeezed lemon juice Directions: 1. In a cocktail shaker filled with ice, pour 1 ounce melon liqueur, 1 ounce premium triple sec, and 1 ounce freshly squeezed lemon juice. 2. Shake well. 3. Strain into a chilled cocktail glass. Recipe Credit: https://www.thespruceeats.com/japanese-slipper-recipe-759710…

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Mango Margarita - How Branding Shapes Workspaces: Insights from CMBA 38:10

13 weeks 전38:10

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38:10

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Rich's Choice - Marketing Campaigns That Changed Everything 31:32

14 weeks 전31:32

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31:32

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Jasper - HubSpot's Best Kept Secrets 43:49

15 weeks 전43:49

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43:49

Send us a text Discover HubSpot’s Secrets with Senior Partner Manager Alex Desnoyer In this episode, we're diving into HubSpot's top secrets. Learn how to unlock Enterprise features with just one seat, explore the Custom Object Library and more. Join us to uncover these insights and make the most of your HubSpot subscription. Jasper This is an original recipe from Jasper Distilling Co. in Charleston, SC. Light, crisp and just the right balance of sweet and herbal, the Jasper is the perfect drink to toast to good company and great conversation. Mix the ingredients, pour over ice and enjoy. Ingredients: 4 oz. strawberries, sliced 2 basil leaves 1 oz. simple syrup 1/2 oz. lemonade 1 1/2 oz. Charleston Distilling Co.’s Jasper Gin 2 oz. club soda Directions: Boil strawberries with basil leaves to create the puree, then cool in fridge. Muddle simple syrup and 2 basil leaves in a cocktail shaker. Add puree, lemonade, club soda and gin. Add ice in a glass and pour the mixture. Enjoy! Recipe credit: https://jaspercharleston.com/news/the-jasper-gin-fizz-cocktail/…

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