Why Your Cold Call Value Prop Isn't Working | Sales Playbook

30 Minutes to President's Club | No-Nonsense Sales

Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

8d ago 26:06

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This was a preview from our upcoming course, Cold Calls to President's Club: register for the waitlist here

ACTIONABLE TAKEAWAYS:

No Value Propositions. Buzzwords make you sound like a telemarketer, and benefits fall flat without the context of a problem.
Triggering Problem. Instead, lead with a problem so specific that it triggers your prospect and reminds them of a painful memory.
One-Sentence Solution. If you get the problem right, all you need is one sentence to explain your solution (we do X so that the problem goes away).
Interest-Based CTA. Validate their interest before you ask for the meeting, using softening language, no-based questions, and mini push-aways.

RESOURCES DISCUSSED:

401 에피소드

#Careers #Business #Armand Farrokh #Nick Cegelski #MBA #Sean Yuan #Sales