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Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters

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180: Stop Winging It—Start Using Your Podcast Like an Evergreen Marketing Machine [Part 1] 22:07

24일 전22:07

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22:07

What if your podcast wasn’t just content, but a powerful marketing tool? Today’s episode kicks off a brand series all about turning your podcast into an evergreen marketing machine. I’m sharing what I see podcasters doing wrong in their podcast strategy, plus the mindset shifts necessary to go from content creator to strategic marketer. This is part 1 of our series on Turning Your Podcast into an Evergreen Marketing Machine. Clocking In with Haylee Gaffin is produced by Gaffin Creative , a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com , plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find it Quickly: Creating week to week with no plan (2:21) Not aligning your content with your goals (3:36) Not creating an intentional funnel (5:49) Aligning your podcast with your services and offers (8:30) Be strategic in your repurposing (9:13) Making your podcast live within your automations (10:43) Your podcast isn’t your product, it’s your sales tool (12:39) From content creator to strategic marketer (13:30) You don’t need more content, you need a smarter strategy (18:02) Mentioned In This Episode: The Podcast Growth Program: gaffincreative.com/growth Mic Check Society: gaffincreative.com/mcs Instagram: instagram.com/hayleegaffin Review the Transcript: https://share.descript.com/view/sylxz54avbW Hosted on Acast. See acast.com/privacy for more information.…

BC Today

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BC Today is where British Columbians connect on issues facing their lives and their community. Every week day at noon PT and 1pm MT, BC Today host Michelle Eliot delves into the top story for the province.

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BC Today

91 subscribers

updated 하루 전

시리즈 홈•Feed

800 에피소드

#British Columbia #Canada #CBC #CBC Radio #News

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BC Today

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Post-secondary layoffs 23:11

1 day 전23:11

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23:11

Post-secondary faculty and staff say they are facing more layoffs as colleges and universities grapple with capped international student enrolment. Frank Cosco of the Vancouver Community College Faculty Association and Cole Reinbold, the secretary-treasurer at the B.C. Federation of Students, join the show to explain how the job cuts impact students, teachers and programs.…

BC Today

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"De minimis" duty-free shipping to U.S. ending 21:17

1 day 전21:17

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21:17

Beginning Friday, Canadian retailers will no longer be able to ship products under $800 to the U.S. duty-free. U.S. President Donald Trump signed an executive order in July to end the "de minimis" exemption after nearly a century of it being in place. Ryan Mitton, director of legislative affairs for the Canadian Federation of Independent Business, joins the show to discuss how its expiry will impact businesses.…

BC Today

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Electric vehicle infrastructure funding 40:54

2일 전40:54

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40:54

The federal government has earmarked $22.7 million to install 500 electric vehicle charging stations in B.C., which comes ahead of the province's 2026 mandate to make all new car sales zero-emission. Clean Energy Canada program manager Evan Pivnick joins the show to discuss EV infrastructure in the province. A new poll by the Energy Futures Institute suggests interest in purchasing electric vehicles is waning. Institute chair Barry Penner joins the show as we ask viewers if they are still interested in EVs.…

BC Today

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Back-to-school vaccines 10:34

2일 전10:34

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10:34

Dr. Jia Hu, interim director of immunization programs at the B.C. Centre for Disease Control, joins the show to explain what parents need to know about immunizations as their students head back to class.

BC Today

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Surrey schools to roll out remote hybrid learning amid overcrowding 56:20

3일 전56:20

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56:20

The Surrey School District is implementing a hybrid learning pilot project to deal with overcrowding in schools as classes resume next month. That's on top of the district announcing staggered class times to better adjust to surging enrollment and lacking school infrastructure. Surrey Teachers' Association 2nd vice-president Violette Baillargeon joins the show to provide details on how the pilot will work as Surrey District Parent Advisory Council president Anne Whitmore comments on the impact this could have on families. Valerie Irvine, professor of educational technology at the University of Victoria, joins the show to discuss strains on public schools and educational policies.…

BC Today

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Working in the heat 23:24

4일 전23:24

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23:24

The World Health Organization and the World Meteorological Organization say "urgent action" is needed to protect workers from heat stress in a warming world. As B.C. continues to navigate more extreme heat in the coming days, advocates are raising awareness about working conditions in hot weather. Dr. Melissa Lem, a family physician and president of the Canadian Association of Physicians for the Environment, joins the show to discuss heat stress and how to best protect workers.…

BC Today

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Ostrich farm owners continue to fight cull order 22:20

4일 전22:20

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22:20

The owners of an ostrich farm in Edgewood, B.C. say the fight isn't over after they lost their final bid to prevent a cull order of their birds. Talk show host and U.S. Centre for Medicare administrator Dr. Mehmet Oz spoke about his support for the farm owners in a news conference Monday. Dr. Scott Weese, an infectious diseases veterinarian at the University of Guelph, joins the show.…

BC Today

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Canada to remove retaliatory tariffs on CUSMA-compliant goods from U.S. 24:05

7일 전24:05

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24:05

B.C. Jobs minister Ravi Kahlon and Langley Chamber of Commerce CEO Cory Redekop talk Dan Burritt with reaction to the news of the Canadian government dropping retaliatory tariffs that are CUSMA compliant.

BC Today

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Minter Friday! 24:24

7일 전24:24

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24:24

Master gardener Brian Minter joins Dan Burritt to take your gardening questions

BC Today

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One-third of B.C. students arriving at school hungry every day 23:05

8일 전23:05

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23:05

Guest host Dan Burritt talks to Taelyr Keeley from Breakfast Clubs Canada about a new fundraiser launched to help feed more kids in schools

BC Today

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Downtown Eastside advocates have concerns about the upcoming FIFA World Cup 26:31

8일 전26:31

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26:31

Former Vancouver Canucks owner and Vancouver 2010 Olympics bid chair Arthur Griffiths joins guest host Dan Burritt to talk about the concerns Downtown Eastside advocates have with the World Cup planning, which they say could displace people living in the area

BC Today

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What are B.C's best hikes? 9:57

9일 전9:57

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9:57

Author Stephen Hui joins guest host Dan Burritt to talk about his favourite B.C. hikes and how people can stay safe heading into the backcountry.

BC Today

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Should Canada institute mandatory public service? 39:05

9일 전39:05

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39:05

Volunteer B.C. executive director Subrina Monteith joins guest host Dan Burritt to talk about whether or not Canada should have mandatory public service. The Angus Reid Institute released results from a survey saying Canadians support mandatory public service for people under 30 years-old.

BC Today

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Air Canada flight attendant contract dispute ends after four-day work stoppage 36:38

10일 전36:38

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36:38

Guest host Dan Burritt speaks to CBC reporter Johna Baylon from YVR about what passengers, the airport authority is saying as the Air Canada contract dispute ends with flight attendants. Dan also talks to labour journalist Rod Mickleburgh about what government intervention and this new deal means for future labour disputes.…

BC Today

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Search and rescue trainers put their skills to the test in rescue competitions 13:28

10일 전13:28

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13:28

Dan Burritt talks to Oliver Cole and Jordan Niles from Ronin Rescue about travelling the world competing in rescue competitions, training search and rescue volunteers and first responders.