Stacey Hylen: Where’s Your First $85K in Hidden Profit?

21st Century Entrepreneurship

Stacey Hylen is a veteran business coach and growth strategist (25+ years, formerly VP of Consulting with Tony Robbins), and we spoke about growing revenue while protecting your life—family time, freedom, and energy. Stacey traces the mission back to a personal loss—“giving entrepreneurs back to their family and adding a zero without a hustle”—and why regrets like “He had a lot of regret at the end of his life” pushed her to design results that don’t require burnout. We unpack her playbook for spotting roadblocks, strategic positioning—“This is what I call going from commodity to couture”—and how AI now compresses timelines: “What used to take us months to do before now we can do in an afternoon.” She details the “hidden profits” lens—“The average business owner that comes to one of my live events has found $85,000 of hidden profits in their business”—plus masterminds, VIP strategy days (Zoom or at her lake house), and why “until you decide, nothing happens.”

What you’ll learn

• How to grow by priority: fix the one constraint (positioning, sales process, or ops) blocking everything else.
• Position yourself as couture, not a commodity, to escape price wars and win bigger clients.
• Use AI to accelerate strategy, messaging, and implementation—work that took months can fit into a focused half-day.
• Find fast, low-cost wins via “hidden profits” before adding complexity or headcount.
• Design offers and delivery for retention and lifestyle, not annual reset—maximize impact and energy.

Key takeaways

• Decide first; momentum follows the decision.
• Map your “hidden profits” (quick, low-cost, easy wins) before new funnels.
• Elevate positioning to reach the right decision-makers without competing on price.
• Treat AI as an execution multiplier for lean teams.
• Build a business that serves your life—on purpose, by design.