Pixels & Ink By MindFire | Case Studies, Interviews, & Tactics For OptiChannel Marketing W/Direct Mail, Email, & Social podcast

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

Player FM - Internet Radio Done Right

추가했습니다 nine 년 전

Pixels & Ink: The Podcast for Printers & Agencies! and MindFire (David Rosendahl)에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Pixels & Ink: The Podcast for Printers & Agencies! and MindFire (David Rosendahl) 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

The Head Start: Embracing the Journey

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Sweat and Resilience: Balancing Chronic Migraine with Fitness Goals 35:00

11일 전35:00

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리스트

35:00

The healing power of fitness goes far beyond physical benefits—for today’s guest, it’s a form of self-expression and a celebration of what the body can do. In this episode, host Nora McInerny sits down with fitness personality Ivylis Rivera, who shares her deeply personal journey of navigating life with Chronic Migraine while holding onto her passion for movement. Ivylis opens up about the struggle of staying active while facing the fear of triggering a headache or migraine attack and the resilience it takes to keep pushing forward—a resilience that carried her through the challenging journey of finding a Chronic Migraine treatment plan that worked for her. Join Nora and Ivylis as they explore the concept of “soft living,” a philosophy Ivylis embraces—staying active, listening to your body, and building trust in oneself. Click here for Product Information, including Boxed Warning and Medication Guide, or visit https://abbv.ie/prescribing_info See omnystudio.com/listener for privacy information.…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

시리즈 홈•Feed

This is where we bring you the best tips, tactics, and strategies for using OptiChannel marketing & sales to grow your own business and boost leads and sales for your Customers too. From the top sales & marketing minds across agencies, print services providers, and enterprise marketers, you’ll hear what’s working -- and not working -- so you can be on the cutting edge without having to empty your wallet in the process.

91 에피소드

#Business #Mackenzi Farsheed #MindFire (David Rosendahl #Pixels Ink

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

updated 2년 전

시리즈 홈•Feed

91 에피소드

#Business #Mackenzi Farsheed #MindFire (David Rosendahl #Pixels Ink

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Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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How Leading Companies Are Using Data - Driven Marketing 1:15:51

2 years 전1:15:51

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1:15:51

In this engaging session, we will uncover real-life examples and success stories that showcase the transformative impact of data-driven strategies. We are thrilled to announce we have some leaders in the print industry joining us: - Elly Chichester, Chief Marketing Officer, Allied Printing Co. - Dan Cornelius, Director of Integrated Marketing, Think Patented - David Rosendahl, President, MindFire, Inc. Tune in as we dive into topics such as personalization, data utilization, predictive analytics, trends in direct mail, creative formats, AI, and so much more. Benefit from their vast experience as they reveal the secrets behind successful campaigns and cutting-edge strategies. Learn from the experiences of top companies and understand the practical applications of data-driven marketing across various industries. Gain inspiration from the achievements of these industry leaders and discover actionable strategies that you can implement in your own marketing endeavors. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: mindfireinc.com/?p=13216…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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Sales Power Hour - Pixels And Ink 90 1:14:25

2 years 전1:14:25

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1:14:25

Join us for an exclusive webinar where legends in the industry come together to reveal the untold secrets of empowering your legacy sales team and equipping them with the art of selling integrated marketing/omnichannel solutions with print. Are you ready to take your enterprise accounts to new heights, gaining more loyal and stickier clients, and even tripling your print volume? Imagine being the sole printer your enterprise accounts turn to, becoming an indispensable partner in their success. The key lies in offering data-driven direct mail and integrated marketing solutions, but how can you transform your print-only sales team into masters of this complex marketing lan ed with ways to help! We will uncover the hidden formula, the “secret sauce” that will enable you to achieve unprecedented success with your current team. Hear from our experts about the essential training, coaching, and innovative thinking required to navigate and excel in this intricate marketing environment. Don't miss out on this rare opportunity to learn from the best in the industry. Join us and discover the proven strategies for selling full marketing solutions with print, transforming your business, and securing your position as the go-to printer in the market. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/?p=13216…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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Pixels & Ink - Podcast 89: Ring Digital - Preparing for the Enrollment Cliff 1:19:20

2 years 전1:19:20

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1:19:20

Over the course of the webinar, we will explore the topic Preparing for the Enrollment Cliff: What Higher Ed Needs to Know that informs and educates the market on how to connect with the right students for your university. In this session, our panelists will break it all down and discuss four hot topics: How to prepare for the enrollment cliff The critical importance of defining the right target students How to address changing demographics and diversifying enrollment The surprising digital technology that can supercharge enrollment You’ll get straight answers from three leaders in higher education who deliver the insight and strategies you need. You’ll hear from: - Bart E. Caylor, President, Caylor Solutions - Marty Gray, Vice President, Ring Digital - Mary Parker, VP, Enrollment Management and Associate Provost, University of Florida - David Rosendahl, President, MindFire Inc., Moderator Trust us, if you’re in higher education and concerned about future enrollment, you don’t want to miss it. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/ring-digital-preparing-for-the-enrollment-cliff-what-higher-ed-needs-to-know/…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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Five Considerations for Implementing an Effective Additive Manufacturing Cell 1:14:21

3 years 전1:14:21

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1:14:21

In this session, our panelists break it all down and discuss what is needed to leverage best-in-class 3D Print manufacturing processes with these five considerations: 1] Why it is imperative to write an effective proposal to convince the required executives and the technical team that new 3D print technology is a worthy investment. The need to justify the expenditure. 2] The importance of designating a project lead and the value they bring to achieving a practical implementation. 3] The project leader’s ability to focus on part development that leverages the additive manufacturing cell effectively. 4] The need for understanding the proper AM cell setup and the expected production processes. 5] The key to success also includes focusing on the factory blueprint layout that outlays the physical workflow from print to finish. Many companies are turning to additive manufacturing as a solution—and you can, too. But you may wonder where to start, why, and how to hit the ground running. If these questions are on your mind… In the third of our three-panel discussions, you get straight answers from three additive manufacturing leaders who don’t shy from the truth and have tons of guidance to share. Panelists: Kevin Carr, President, MasterGraphics David Tucker, Business Development Consultant, New Wave Manufacturing Michael Rosplock, Manager of Digital Manufacturing, Enerpac David Rosendahl, President, MindFire Inc., Moderator RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/mastergraphics-5-considerations-for-implementing-an-effective-additive-manufacturing-cell/…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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How to Increase Direct Mail Response by 20-30% With Only 2 Simple Changes 1:30:26

3 years 전1:30:26

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1:30:26

Direct Mail is under attack. Whether paper or envelope shortages, increasing pressure to demonstrate ROI, or digital ads stealing more of the marketing budget, there’s no escaping the uncomfortable reality most mailers and their clients face. And yet, a growing number of leading Direct Mailers have learned to employ an unusual and differentiated Direct Mail offering that starts with adding a Personalized URL (“PURL”) and Personalized QR Code (“PQR”) to the printed Mail. While simple on the surface, everything you don’t see makes a significant difference in helping these mailers not only acquire new clients but also protect their existing revenue in the face of extreme pressure. In this 90-minute Web Class, taught by MindFire president David Rosendahl, you’ll learn: [1] The 4 Direct Mail Problems Most Mailers Ignore (Puts Printers at Significant Risk) [2] How the Deceptively Simple Addition of PURLs & PQRs to Direct Mail Eliminates These Risks [3] The Steps to Build High-Performing Campaigns (It’s What You Don’t See That Makes the Difference) [4] How Leading Mailers Sell These Campaigns (and Build a Revenue “Moat” Around the Client) Who Should Listen: Printers or Brands who sell/employ Direct Mail, where the marketed product/service is a considered B2B or B2C purchase RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/they-laughed-when-i-said-this-would-increase-leads-but-when-they-saw-the-results/…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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Breaking Into Additive Manufacturing - The 5 Steps To Successfully Adopting 3D Printing 1:16:05

3 years 전1:16:05

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리스트

1:16:05

What you’ll learn… In this session, our panelists break it all down and discuss: 1] Why now IS the right time to invest in additive manufacturing and reshore your supply chain (in the face of a looming recession). 2] Surefire ways to find and land profitable opportunities, assess cost-effectiveness, and prove the value of AM. 3] The best ways to avoid common startup challenges and set yourself up for success. 4] How learning to design for AM will enable you to maximize your capabilities and profit. 5] Determine when/how to bring AM in-house and what to consider once you do! Does the looming recession have you paralyzed with fear? Confused about the path forward for your business? Or terrified to make a costly misstep? If so, you’re not alone. Many companies are turning to additive manufacturing as a solution—and you can, too. But you may be wondering where to start, why now, and how to hit the ground running. If these questions are on your mind... In the second of our three panel discussions, you’ll get straight answers from three additive manufacturing leaders who don’t shy from the truth and have tons of guidance to share. You’ll hear from: Kevin Carr, President, MasterGraphics Dennis Richards, CO, Certified Orthotist, 3D Stability Vince Anewenter, Director of Rapid Prototyping Consortium, Milwaukee School of Engineering David Rosendahl, President, MindFire Inc., Moderator RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: mindfireinc.com/mastergraphics-pr…pting-3d-printing…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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Are You Ready For A Looming Recession? 1:21:23

3 years 전1:21:23

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1:21:23

Is a recession coming? How can our business survive the rising costs? Should we change our marketing and sales strategies? What should we be doing right now? In this webinar, our business experts discussed the looming recession’s impact on business and the counterintuitive strategies innovative business leaders use to grow during a recession. Hear from industry titans who have been there before and have come out the other side more vital than ever. What you’ll learn… In this session, our experts discussed: Top tips for recession-proofing your business Innovative strategies to help you prepare and stay afloat What you should (and shouldn’t) do to respond Why you should do things differently from the 2008 recession Answers to your top questions Our speakers: – Andrew Ettinger, Owner & CEO of The Best Postcards – Ellen Rohr, President, Zoom Drain Franchise, LLC – John J. Holt, COO of PLNTF Holdings, LLC Join these seasoned experts who have navigated the importance of brand quality, customer retention, the tough times, and coming out the other end as a premier brand. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: mindfireinc.com/are-you-ready-for…looming-recession…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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Six Strategies to Deliver Results in 2022 59:50

3 years 전59:50

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59:50

During this webinar, our panel reviewed innovative strategies, tactics, and programs necessary to deliver the results you want and need for the second half of 2022. Such as: NEW OptiChannel Marketing Solutions you may not be aware of and why they are essential in today’s world. NEW Customer Loyalty Strategies for Growth and Success. Customer Acquisition Program Must-Haves. Employee Recruitment Program Opportunities. NEW Avenues for Fulfillment & Engagement Efficacy. Fully Integrated Marketing Programs. This session’s expert panelists are: Daniel R Cornelius, Director of Integrated Marketing Solutions, Think Patented Jeromy Manser, Strategic Account Manager, Think Patented Joseph Manos, EVP Customer Success, MindFire, Inc. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/six-strategies-guaranteed-to-deliver-exceptional-results-for-the-second-half-of-2022-2/…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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Secrets To Creating High - Value Print (Especially In This Economy) 1:26:41

3 years 전1:26:41

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1:26:41

Remember. one thing is certain about the recession, economic downturn, or whatever you want to call our current crisis: As print leaders, we need to take action NOW to ensure our companies, people, and clients continue to grow. I remember the last recession. We could have lost our business. But instead, it was a time of profound growth and learning. Thankfully by taking some needed steps – we grew during that period – and so did many of the clients using our technology. Recently, I dusted off my memories and made sure my team knew the steps we needed to implement today, so our clients were ready to weather any storm! Since cost-cutting won’t be enough, there are a few things I know for sure that Volume Mailers and PSPs need to think about right now: First, focusing on building closer “sticky” relationships with clients is vital. Your clients will cut their marketing budgets in 2023 – many already have – you may not even know. Protecting your direct mail jobs and revenue will be essential. Proving direct mail is effective and will be an essential step in helping CMOs preserve their print budget. Loyalty from clients, unfortunately, tends to go out the window. The competition will be fierce, and your competitor will do everything possible to prove they have a better solution. Data is king – and whoever owns the data – wins. You likely agree with each of those, right? But doing them well is the challenge. I’ve pulled the best thinking we can find from our experience with the last recession and print companies that are growing right now despite the pressures, and I will share: 1: How the most straightforward ideas are often the most powerful — but they require being open to thinking differently and understanding how the direct mail you’re printing for clients works. So I’ll show you specific examples (it’s probably not what you think). 2: Why you need to offer these simple direct mail ideas (new services) your Client asks for them. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: mindfireinc.com/secrets-to-creati…-in-this-economy/…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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Trade Show Marketing - From Sinking To Shining 51:08

3 years 전51:08

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51:08

Trade Show Marketing - from Sinking to Shining! Here at MindFire we have a motto that we live by in order to ensure that we maximize the ROI we get from exhibiting at a conference: “we believe we’ve won or lost by the time we get to a show based on the amount of pre-scheduled qualified meetings we’ve set and locked for our team.” Truth be told, we came up with this motto after spending hundreds of thousands of dollars and not getting the return we wanted. We would go to a show, give it our all on the show floor, mix and mingle, talk to as many passersby as possible, and still, we’d look at the revenue generated a few months later, and we’d complain that it wasn’t a good show. Join us to learn our secret trade show and event marketing program and even walk away with a brief that you can use to put these tactics into practice! RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/trade-show-marketing-from-sinking-to-shining/…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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Oh Sh@*t, Now What? 47:32

3 years 전47:32

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47:32

In this episode, we cover the trials and tribulations businesses have endured the past two years and how to overcome it all, with guest panelists Joanne Gore, President of Joanne Gore Communications, Andrew Ettinger, Owner & CEO of The Best Postcards and Mike Robinson, Director of Business Development at Summit Direct Mail. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/oh-sht-now-what/…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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The Secret To Increasing Your Social Presence 41:20

3 years 전41:20

나중에 재생

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41:20

In this interview, Warren Werrbit and Dave Rosendahl discuss the secret on how to increase your social presence. The results may surprise you but if you're struggling to leave a digital footprint on social platforms then this episode is for you. You don't want to miss it!! They cover topics such as: - Finding the right modality for your company - How your daily life and interests can generate views and engagement - How your kids are influencing your product roadmap RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog:https://mindfireinc.com/are-you-running-your-own-business-or-is-your-business-running/…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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The Best Postcards Mastermind // How Do you Retain Your Key People? 39:44

3 years 전39:44

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39:44

Join Andrew Ettinger, Louis Hobaica, Tom Casey, and Josh Kelly as they talk about some of the most critical issues they are facing in the industry. Which includes: - Supply Chain Issues - Increased Gas Prices - How to retain key people If you doing Direct Mail or are looking to break into the market you will be hearing some very valuable insight as they walk you through their thought-process of how they handle these types of issues. This is an episode you do not want to miss! RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog:https://thebestpostcards.com/2022/05/13/3-things-you-need-to-know-for-a-massively-profitable-summer/…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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Direct Mail For Contractors: How To Create Sales During “Pre-Season” 47:28

3 years 전47:28

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47:28

Join Andrew Ettinger, Louis Hobaica, Tom Casey, and Josh Kelly as they talk about their process of getting mailers ready for the season, and why they are important, Marketing is key to consistent business and growth... RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/why-you-need-to-reach-out-to-your-customers/…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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It’s All About Branding 1:10:37

3 years 전1:10:37

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1:10:37

Andrew Ettinger & Joy Abdullah (Founder, Humanizing Business) Joy (his real name) Abdullah is the Founder of Humanizing Business, a strategic marketing consultancy located in Kuala Lumpur, Malaysia. Connect with him on LinkedIn here or via email here. In this interview, The Best Postcards CEO Andrew Ettinger interviews him to gain insights into how branding can help you and your business grow. (A little secret: Andrew is planning to release a podcast in 2022 … more interviews like this one and more coming soon!) See the video here - https://thebestpostcards.com/2021/12/15/joy-abdullah-and-andrew-ettinger/ RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://thebestpostcards.com/2021/12/15/joy-abdullah-and-andrew-ettinger/…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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How to Create “Shoulder Season” Leads With This Unique Mailer & Registration Sticker 42:18

4 years 전42:18

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42:18

We just wrapped up another info-packed Mastermind with owners and leaders from a number of Home Services companies! Every month or so, we gather this private group in a “Mastermind” to discuss industry trends and new, creative ways to drive leads and grow sales. This month’s meeting was no different. From how to create shoulder season leads with an innovative mailer and registration sticker, to how to understand the impact direct mail can have on the consumer’s preference for your brand, the session was action-packed and informative for all attendees.…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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How to Grow to $45 Million in Sales Selling Direct Mail + OptiChannel 47:44

4 years 전47:44

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47:44

Mike Robinson has helped grow Summit from 0 to $45 million by selling print, mail, fulfillment services, & OptiChannel marketing solutions. Mike has personally sold 100s of millions of personalized, OptiChannel-powered Direct Mail pieces. But how, exactly? That’s what we’re going to cover in this LIVE interview. Register now so you can learn: • The unusual personality trait that’s made their company successful (it’s something you can learn to do) • The #1 tip he’d give himself 15 years ago if he were just starting his direct mail + digital journey • The fatal DEAL KILLER that keeps print sales execs from closing more business (this one hurts)…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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How Print Uniquely Engages Younger Consumers 8:51

4 years 전8:51

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8:51

Curious how younger consumers perceive print? In this episode, Dave explores new surprising research about Generation Z and Millennials. Learn how they perceive direct mail, and how their digital “experience” plays a key role in how they perceive print. It may surprise you. If capturing the attention of younger consumers is important to you, don’t miss this important episode!…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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How a Growing Print Company Sells Direct Mail 10:44

4 years 전10:44

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10:44

Wondering how other printers & agencies manage to sell direct mail in today's digital world? In today's episode, we go behind the scenes of a successful and growing print company to understand their unique sales process. You'll learn how their direct mail sales process gets prospects to say "YES" -- and, how they prove the ROI of each mailing. If you're involved in selling direct mail, this is an episode you don't want to miss!…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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How To Become Indispensable To Your Clients By Offering Real OptiChannel Services 39:11

4 years 전39:11

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39:11

Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients? How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct mail) they offer? Join me in this panel discussion with Joe Manos (EVP, MindFire) and Mackenzi Leinders (Director, Sales & Demand Generation), to dig into these questions and more. We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites WHAT YOU’LL LEARN After a decade of work with thousands of printers, agencies, and marketing services companies worldwide, it’s clear there’s a small set of strategies that correlate with success (rarely discussed; most are kept secret by the industry). To help you up-level your skills and technology to meet the emerging needs of both B2B and B2C orgs, we’ll dissect top questions from our print & agency community, including: — Why OptiChannel solves your Client’s #1 problem (THIS problem is universal, but not obvious) — The different ways printers & agencies charge for these services (definitely surprising) — The top mistakes printers & agencies make when offering these services to their Clients (there’s one that almost guarantees failure) — How to get better at digital if your primary focus is print & mail (lessons from a $40 million print company that transformed to sell high-value, large-scale direct mail + digital campaigns regularly) Listen now, and enjoy!!…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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What’s OptiChannel & Why You Should Care 38:29

4 years 전38:29

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리스트

38:29

If your sales & marketing aren’t performing at the level you want, it’s likely you’re missing a key OptiChannel strategy. From the IPMA 2021 Virtual Conference, listen in on David Rosendahl’s keynote as he describes how inplants, commercial printers, agencies, and other B2B and B2C organizations are embracing OptiChannel to dramatically alter their marketing & sales results!…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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What’s Working in Direct Mail Right Now? 42:07

4 years 전42:07

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42:07

Listen in on this private, invite-only mastermind, which I moderated for The Best Postcards (they're a high-growth print company). You'll hear what their CEO, Andrew Ettinger, and his team are doing to drive sales for the home services industry. You'll also hear how executives at these companies rely on the mail to make the phones ring and drive service appointments. Regardless of your industry or role, you'll learn a lot from this session and extract numerous ideas!…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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Business Leaders: Why Are You Hiding THIS? 9:30

4 years 전9:30

나중에 재생

리스트

9:30

Depression, anxiety, and all issues related to mental health are often ignored because of negative stigma. Having lost two family members to suicide, on top of the pressure of running a business, David shares a unique perspective on what it means to manage mental health and carry on the responsibilities of running an organization. Don't wait until it's too late -- listen now.…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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THIS Kind of LinkedIn Post Gets Dramatically More Views And The Surprising Hashtag Research Results 12:16

4 years 전12:16

나중에 재생

리스트

12:16

If you need to know what "works" on LinkedIn right now, pay attention to these data: Over the last 5 months, my posts received: 1,272,191 total views 3.03% total engagement, 55 average comments p/post The market value of this free organic reach is: $67,629.67 In this episode, you’ll learn what's working in terms of views, engagement, comments — and some surprising hashtag analysis…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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How to Sell More To Your Clients By Offering ‘Real’ OptiChannel Services Q&A 33:19

4 years 전33:19

나중에 재생

리스트

33:19

How to Sell More To Your Clients By Offering ‘Real’ OptiChannel Services Q&A by MindFire (David Rosendahl)

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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How to Sell More To Your Clients By Offering ‘Real’ OptiChannel Services 40:28

4 years 전40:28

나중에 재생

리스트

40:28

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites Then watch this session now. After a decade of work with thousands of printers, agencies, and marketing services companies worldwide, it’s clear there’s a small set of strategies that correlate with success (rarely discussed; most are kept secret by the industry). To help you up-level your skills and technology to meet the emerging needs of both B2B and B2C orgs, we’ll dissect top questions from our print & agency community, including: — Why OptiChannel solves your Client’s #1 problem (THIS problem is universal, but not obvious) — The different ways printers & agencies charge for these services (definitely surprising) — How to escape the trap of gluing together multiple “free” solutions (which often end up costing way more than professional-grade technology) — The top mistakes printers & agencies make when offering these services to their Clients (there’s one that almost guarantees failure) — How to get better at digital if your primary focus is print & mail (lessons from a $40 million print company that transformed to sell high-value, large-scale direct mail + digital campaigns regularly)…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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Walt Disney Gave A Masterclass in Content That Almost Everyone Missed 8:58

4 years 전8:58

나중에 재생

리스트

8:58

Walt Disney Gave A Masterclass in Content THAT ALMOST EVERYONE MISSED. Enjoy a Day at Disneyland with Dave and his family, and a truly unique perspective on what this controversial visionary accomplished.

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

1
How a Counter-Intuitive Marketing Framework Ignited New Client Revenue by 118% 1:33:33

4 years 전1:33:33

나중에 재생

리스트

1:33:33

Excited to share our latest interview w/ Mackenzi Leinders (Dir of Sales & Demand Gen), sharing how her org grew sales by 118%. The techniques are different and novel. Even more intriguing is that it happened during the height of the pandemic. We cover the process she and her team used to grow, despite spending LESS on advertising and without buying new pricey tech or hiring tons of people. She knows her stuff, is hands-on, and is an excellent teacher. Let me know what you think!!…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

1
How Susan G. Komen Increased Revenue 30% Combining Direct Mail & Digital 1:12:49

4 years 전1:12:49

나중에 재생

리스트

1:12:49

On the show today were: Rachel Davies, Creative Director @ Susan G. Komen Mary Ann Geers, Senior Vice President of Corporate Strategy @ GPA Joseph Manos, Executive Vice President @ MindFire During the interview, I dug into Rachel’s: 30% increase in revenue (by combining direct mail & digital in *this* way) “HOOK” method that drives meaningful engagement through multiple channels Plus, I asked her the top questions posed by the community, and got her to share numerous direct mail and digital examples! Also, Mary Ann Geers and Joseph Manos covered: insight into some of the surprising industries that are recovering and using Direct Mail recent label use-cases, creative and engaging mail pieces, & luxury purchase campaigns…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

1
Direct Mail Ain't Dead: How Home Services Companies Grow Sales With Direct Mail 1:27:32

4 years 전1:27:32

나중에 재생

리스트

1:27:32

Is Direct Mail dead? Think again. This live panel discussion is for any: – Printer, marketing company, or agency wanting to know how others use “layered” Direct Mail to create explosive revenue-generating campaigns for their Clients – Organization wanting to learn how market-leaders are beating Google, Facebook, and other digital channels using Direct Mail On the panel are: Andrew Ettinger, CEO, The Best Postcards Tom Casey, CEO, Griffin Service Louis Hobaica, President, Hobaica Services Andrew’s company designs innovative campaigns for Tom and Louis, and we dig deep with all 3 to understand how Direct Mail: — Fuels 25% month-over-month growth for Andrew’s print company (they’re on pace to produce hundreds of millions of pieces this year) — Enabled Lou’s HVAC, plumbing, and electrical company to generate $500K in sales from Direct Mail and a record-setting $1+ million month — Gave Tom’s cooling, plumbing, and heating business their busiest month ever…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

1
The Secret to TRUE 3D Print Additive Manufacturing 58:33

3 years 전58:33

나중에 재생

리스트

58:33

There have been a lot of myths about 3D printing over the years. While some have said that 3D would do everything, it is not true that it 100% replaces injection molding or CNC. Now, you might wonder what the actual use cases for 3D printing are and how you can leverage them and get maximum results? I'm glad you asked! After years of exploring the potential of additive manufacturing, experts from leading 3D manufacturing companies such as MasterGraphics, Re3DTech, Graco, and Enerpac will come together to share their knowledge and secret recipes for success. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/blog/…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

1
Learn Marketing & Sales Strategies From Andrew Ettinger, Tom Casey & Other Home Service Leaders 48:36

3 years 전48:36

나중에 재생

리스트

48:36

Every other month, we gather leaders from the home services industry to share what’s working in marketing, sales, and leadership. The session is a private, invite-only session hosted by The Best Postcards (www.thebestpostcards.com). Designed to help home services companies market and sell more effectively, employing direct mail and other strategies to grow brand, generate leads, and increase sales. This session covered numerous essential topics, including: How to plan ‘22 marketing given the economy, supply chain, and other business pressures. Now that just-in-time inventory isn’t possible, what are you doing? December Giveaway Promotions What % of revenue should you spend on marketing to hit your ‘22 target? RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/learn-cutting-edge-marketing-sales-strategies-from-andrew-ettinger-tom-casey-other-home-service-leaders/…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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Generate More Leads & Revenue For Your Print Business Through an OptiChannel Marketing Strategy 33:42

3 years 전33:42

나중에 재생

리스트

33:42

Hosted by Tim Rounds, Director of National Accounts at Konica Minolta Business Solutions US – join us to learn how to Generate More Leads & Revenue For Your Print Business through an OptiChannel Marketing strategy for Print Service Providers. You will also hear as David Rosendahl, President and Co-Founder of MindFire, Inc. explains why having an OptiChannel marketing strategy is important and demonstrate how to create an engaging process that reaches your target audience, so you don’t have to. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/generate-more-leads-revenue-for-your-print-business-through-an-optichannel-marketing-strategy-for-print-service-providers/…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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Riches to Rags to Riches: A Printer's Story 14:14

4 years 전14:14

나중에 재생

리스트

14:14

In this episode, hear WhatTheyThink's Eric Vessels as he speaks with Andrew Ettinger of The Best Postcards. As one of the fastest-growing print companies in the US, learn about the sales process Andrew and his team use, as well as Andrew's personal "origin story," going from an $800,000 per year salary to losing everything before landing on his feet as CEO of The Best Postcards. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/what-they-think-thought-leadership/…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

1
Session 3: How To Build OptiChannel Campaigns 1:05:31

4 years 전1:05:31

나중에 재생

리스트

1:05:31

In our third session, we cover a variety of aspects related to the building of OptiChannel campaigns, including: - How do you go from a Client’s objective to an executable OptiChannel plan? - What does it take to build an OptiChannel campaign? What types of skills are needed? - How do you keep a Client engaged when the first touch doesn’t deliver the results they expected? - In what ways does OptiChannel build deeper, stronger, and stickier relationships between a service provider and their Client? You don’t want to miss the unique (and in many cases, unexpected) advice this panel has for you as you navigate your own journey! RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: mindfireinc.com/how-to-market-sel…hannel-campaigns/…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

1
From Homeless to Millionaire: Andrew Ettinger & The Best Postcards 1:35:35

4 years 전1:35:35

나중에 재생

리스트

1:35:35

From Homeless to Millionaire. Brian Golod interviews Andrew Ettinger, who tells his amazing life story. Find out how the CEO of The Best Postcards lost his way and fought back to success as a business owner, and as a man. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the post: mindfireinc.com/podcast-2/…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

1
How to Market & Sell OptiChannel Campaigns - Session 2 1:05:06

4 years 전1:05:06

나중에 재생

리스트

1:05:06

Hey OptiChannel Community! Seen live by over 300 people, this session took place on October 8, 2021. One of the keys to any business process is the Marketing and Sales that leads to production. Adding OptiChannel services to your offering requires a different perspective on the process, who sells it, and compensation. Learn along with Kevin Thomas of Firespring from industry experts, including Andrew Ettinger of The Best Postcards, Shanna Vollmer of Pixa Creative, and Ben Shenk from Summit Direct Mail. They have all been there and done that and are willing to share! So watch, listen and learn how Selling OptiChannel can transform your business. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/how-to-market-sell-build-profitable-optichannel-campaigns/…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

1
Learn Cutting-Edge Marketing & Sales From Tom Casey, Lou Hobaica, & Other Home Service Leaders 46:45

4 years 전46:45

나중에 재생

리스트

46:45

Well, we just finished another info-packed Mastermind with owners and leaders from a number of Home Services companies! The invitation-only session was lively and educational, and now available to you as a video and podcast! The Best Postcards (www.thebestpostcards.com) “Mastermind” discusses industry trends and ways to drive leads and grow sales. Learn how to create leads and true ROI, and how to understand the impact direct mail can have on the consumer’s preference for your brand! RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/the-best-postcards-mastermind-buy-back-and-year-end-promotions/…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

1
Trade Shows Return - Are You Ready? 19:23

4 years 전19:23

나중에 재생

리스트

19:23

Printers and Agencies return to Industry Trade Shows. What are the five things you should be ready for? Much has changed, but the value is still there. Are you excited to see people again? This is still a great way to get your message out! RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the post: https://mindfireinc.com/podcast-2/ Add a comment here……

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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How to Market, Sell, & Build Profitable OptiChannel Campaigns - Session 1 1:01:57

4 years 전1:01:57

나중에 재생

리스트

1:01:57

Our community is always looking for ways to effectively Staff, Market, Sell, and Produce OptiChannel campaigns for themselves and their clients. As a result, there is a hunger for authentic, hands-on advice from real-world practitioners. EPISODE ONE - HOW TO STAFF FOR OPTICHANNEL What are the skill sets necessary for staff when a printer or Agency is adding OptiChannel to their services? RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog post: https:https://mindfireinc.com/how-to-market-sell-build-profitable-optichannel-campaigns/…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

1
How The Facebook Algorithm Works - Part Three 15:55

4 years 전15:55

나중에 재생

리스트

15:55

Pixels and Ink Series: About Facebook Content Welcome to the third episode of a three-part series about the most widely viewed content on Facebook. I want to help you understand how Facebook works and why this is important to you as an OptiChannel practitioner. I suggest that you listen to all three, in order. In these Podcasts, we talk about what type of content people see, the top domains getting traction, the most clicked on links, and all sorts of data you need to know. I have gone through literally hundreds of pages of information and investigated how Facebook works. How does Facebook determine what it shows? Listen and learn! RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog post: https://mindfireinc.com/facebook-releases-report-on-most-viewed-content/…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

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Facebook Releases Report On Most-Viewed Content - Part Two 20:32

4 years 전20:32

나중에 재생

리스트

20:32

Pixels and Ink Series: About Facebook Content Welcome to the second episode of a three-part series about the most widely viewed content on Facebook. I want to help you understand how Facebook works and why this is important to you as an OptiChannel practitioner. I suggest that you listen to all three, in order. In these Podcasts, we talk about what type of content people see, the top domains getting traction, the most clicked on links, and all sorts of data you need to know. I have gone through literally hundreds of pages of information and investigated how Facebook works. How does Facebook determine what it shows? Listen and learn! RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog post: https://mindfireinc.com/facebook-releases-report-on-most-viewed-content/…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

1
Facebook Releases Report On Most-Viewed Content - Part One 16:54

4 years 전16:54

나중에 재생

리스트

16:54

Pixels and Ink Series: About Facebook Content Welcome to the first episode of a three-part series about the most widely viewed content on Facebook. I want to help you understand how Facebook works and why this is important to you as an OptiChannel practitioner. I suggest that you listen to all three, in order. In these Podcasts, we talk about what type of content people see, the top domains getting traction, the most clicked on links, and all sorts of data you need to know. I have gone through literally hundreds of pages of information and investigated how Facebook works. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog post: https://mindfireinc.com/facebook-releases-report-on-most-viewed-content/…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

1
How Innovative Print Use Cases Are Driving Recovery & Growth for Printers, In-Plants, & Agencies 49:24

4 years 전49:24

나중에 재생

리스트

49:24

In this exclusive live event, our guest was Mary Ann Geers, SVP of Corporate Strategy at GPA (Mary Ann on LinkedIn). Her company provides substrates to the printing industry in Digital, Offset, & Flexo press technologies. Listen to this informative interview as we probe Mary Ann’s views on: The unusual trends she’s noticed in the print market over the last few months Creative direct mail examples. Why some commercial printers are growing, and what they’re doing differently RESOURCES MENTIONED IN THE EPISODE :: Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl :: View this episode's blog post https://mindfireinc.com/interview-with-mary-ann-geers-senior-vice-president-of-corporate-strategy-at-gpa/…

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

1
Postal Customer Council Florida: The Year of OptiChannel 16:18

4 years 전16:18

나중에 재생

리스트

16:18

This past week the Northeast Florida PCC hosted its annual Technology Shootout, and Dave was invited to speak at the event to share how OptiChannel helps companies grow brand, generate leads, and drive sales. Listen in as he describes the day-to-day application of this new process, and how it drove 112% revenue growth and 33% more clients for MindFire, despite a pandemic economy. RESOURCES MENTIONED IN THE EPISODE :: Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: http://bit.ly/DaveRosendahl :: View this episode's blog post (including the "shanty"): https://mindfireinc.com/pcc-florida-the-year-of-optichannel/…

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

500개 이상의 주제를 청취

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social와 비슷한 콘텐츠

Mighty Patch™ Original patch from Hero Cosmetics - Hydrocolloid Acne Pimple Patch for Covering Zits and Blemishes in Face and Skin, Vegan-friendly and Not Tested on Animals (36 Count)

Amazon Basics Multipurpose Copy Printer Paper, 20 lb, 92 Bright, 8.5" x 11", White, 8 Reams, 4000 Sheets (500 Sheets/Ream)

Ailun 3 Pack Screen Protector for iPhone 16 Pro [6.3 inch] + 3 Pack Camera Lens Protector with Installation Frame,Case Friendly Tempered Glass Film,[9H Hardness] - HD

들어볼 가치가 있는 팟캐스트

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

들어볼 가치가 있는 팟캐스트

플레이어 FM에 오신것을 환영합니다!

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

TurboTax Deluxe 2024 Tax Software, Federal & State Tax Return [PC/MAC Download]

2025 Topps Series 1 Baseball - Factory Sealed - Value Box

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social와 비슷한 콘텐츠

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