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This is where we bring you the best tips, tactics, and strategies for using OptiChannel marketing & sales to grow your own business and boost leads and sales for your Customers too. From the top sales & marketing minds across agencies, print services providers, and enterprise marketers, you’ll hear what’s working -- and not working -- so you can be on the cutting edge without having to empty your wallet in the process.
 
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show series
 
On this week’s Pixels & Ink Podcast: Brendan, Chris, Dayna and Jordan sit down to talk streaming services like Netflix, Xbox Game Pass and Disney+, Canada Day and some of their favourite Canadia media and game devs. It turns out that some major players in the game industry are Canadian! WB Games Montréal is currently developing the new Gotham Knigh…
 
Sequels, remakes and re-releases are dominating the sales charts, but is that a good thing? On this week's Pixels and Ink, Brendan, Chris, Dayna and David explore what these releases in movies and games do for the industry, and are they good for fans. Is it always better to release a new entry in an existing series, or is it sometimes good to go ou…
 
Summer Game Fest has come to a close, and the Pixels & Ink Podcast is here to dive into all the latest announcements, news, and previews to make sure you do not miss out on any of the fun. Host Chris, Dayna, Brendan, and Eduard discuss everything, from the Play Days where the CGM Crew got to test out the latest and greatest, to the press conference…
 
On this week's Pixels & Ink podcast: Chris, Dayna, David, and Jordan talk about everything revealed at the March State of Play and their hesitant excitement for the reveals. Continuing the reveal discussion, the gang talks a bit about the reveal gameplay for Sonic Frontiers—Jordan worries that it maybe looks TOO good. Afterwards, the gang talks abo…
 
On this week’s Pixels & Ink Podcast: Brendan, Chris, Dayna and Jordan sit down to talk cross-overs in games like Fortnite with Among Us, PUBG with Evangelion, and even Marvel with...Marvel. From there, the team discusses the Marvel Disney+ takeover, beginning with the new She-Hulk: Attorney At Law trailer, its story, graphics and the magnificent Ta…
 
On this week’s Pixels & Ink Podcast: Brendan, Khari, Dayna and Chris sit down to talk about the week's latest news, including the recent Sonos event, where the company announced a new soundbar that is looking to target a more budget conscious audience. After this, the gang talked all about the potential of Commander Shepard returning for Mass Effec…
 
On this week's Pixels & Ink Podcast: Brendan, Chris, Dayna and Jordan sit down to talk about Star Wars day—they reminisce about their first viewing of Star Wars and their memories of the series. They also talk about some of the events going on to celebrate May the 4th; namely the Star Wars event in Fortnite. After this, the gang talks about some of…
 
On this week's Pixels & Ink Podcast: Chris, Jordan, and Khari sit down to talk about Netflix losing 200 thousand subscribers and they're placing the blame squarely on you; the viewer. This leads to a discussion about what caused this massive hit to Netflix and how it compares to other streaming services. Afterwards, the gang talks briefly about Amy…
 
Trade Show Marketing - from Sinking to Shining!Here at MindFire we have a motto that we live by in order to ensure that we maximize the ROI we get from exhibiting at a conference: “we believe we’ve won or lost by the time we get to a show based on the amount of pre-scheduled qualified meetings we’ve set and locked for our team.”Truth be told, we ca…
 
On this week's Pixels & Ink Podcast: Brendan, Chris, Dayna and Jordan sit down to talk about Elon Musk trying to buy Twitter, and the potential ramifications of that purchase—having left Twitter for good, Jordan is pretty ambivalent towards it. Afterwards, they talk about the Square Enix's 20th Anniversary of Kingdom Hearts, and the surprise reveal…
 
On this week's Pixels & Ink Podcast: Brendan, Chris, Dayna and Jordan sit down to talk about the Canandian Indie Game Awards—the winners and the good stuff that comes from the indie scene. Afterwards, they talk about how the The 8-Bit Big Band's arrangment of "Meta-Knight's Revenge," from the Kirby franchise won a Grammy; and this leads to a larger…
 
In this episode, we cover the trials and tribulations businesses have endured the past two years and how to overcome it all, with guest panelists Joanne Gore, President of Joanne Gore Communications, Andrew Ettinger, Owner & CEO of The Best Postcards and Mike Robinson, Director of Business Development at Summit Direct Mail.RESOURCES MENTIONED IN TH…
 
In this interview, Warren Werrbit and Dave Rosendahl will discuss the secret on how to increase your social presence. The results may surprise you but if you're struggling to leave a digital footprint on social platforms then this episode is for you. You don't want to miss it!! They will cover topics such as: - Finding the right modality for your c…
 
On this week's Pixels & Ink Podcast: Brendan, Chris, Jordan, and Shak sit down to talk about Sony's new paid subscription plans for Playstation Plus—whether what they're offering for each tier is worth the price, and how this subscriptions compares to Microsoft or Nintendo's. Continuing the talk of subscription plans, the gang talks a bit about GTA…
 
On this week's Pixels & Ink Podcast: Brendan, Chris, Dayna, and Jordan sit down to talk about the newest season of Fortnite Chapter 3—as building has been disabled, new mobility options have been added, and the Battle Pass rewards are...subpar? But Chris, Dayna, and Jordan have thoughts that they share and what they think is in store for the future…
 
On this week's Pixles & Ink Podcast: Brendan, Chris, Dayna, and Jordan sit down to talk quickly about Elden Ring—as is the new custom on the Podcast—as From Software's newest game surpassed 12 million copies and recieved a pretty substantial patch. Afterwards, the gang dives deep into film talk as a new slate of trailers for Ms. Marvel, Sonic 2, an…
 
Join Andrew Ettinger, Louis Hobaica, Tom Casey, and Josh Kelly as they talk about some of the most critical issues they are facing in the industry. Which includes: - Supply Chain Issues - Increased Gas Prices - How to retain key people If you doing Direct Mail or are looking to break into the market you will be hearing some very valuable insight as…
 
On this week's Pixels & Ink Podcast: It's Mario Day, as Brendan, Chris, Dayna, and Jordan sit down to talk about their memories of everyone's favourite Italian plumber (except Brendan who cares not for Super Mario). Afterwards, they discuss the reveal trailer of the Disney+ series: Obi-Wan Kenobi. They talk about their impressions with the trailer …
 
On this week's Pixels & Ink Podcast: Brendan, Chris, Dayna and Jordan sit down to talk about the situation unfolding in the Ukraine, and how several game and media companies have been getting involved to offer their support. In a radical 90-degree on from that sombre topic, the gang talks a bit about the announcement from the Pokemon Presents, main…
 
On [last] week's Pixels & Ink Podcast: Brendan, Chris, Jordan and Khari sit down to talk about the Elden Ring launch—Brendan had been playing it and shared his thoughts about it. They also talked about the reveal of the PSVR2 and as usual, Jordan was not super impressed with the notion of VR. They also talked about some of the reveals from Capcom, …
 
On this week's Pixels & Ink Podcast: Brendan, Chris, Newcomer David, Dayna, and Jordan sit down to talk about the massive announcement from Paramount+ on ViacomCBS' Investor day—including the third Sonic movie being greenlit alongside a Knuckles Spinoff series; Halo being greenlit for a second season, South Park and Bevis and Butthead being Paramou…
 
On this week's Pixels & Ink Podcast: Brendan, Chris, Dayna and Jordan sit down to talk about the biggest news of the week—the February 9th 2022 Nintendo Direct. The gang talks about all the big reveals, from Fire Emblem to Xenoblade Chronicles 3, to the massive announcement of No Man's Sky landing on the Nintendo Switch; and how they feel about the…
 
Join Andrew Ettinger, Louis Hobaica, Tom Casey, and Josh Kelly as they talk about their process of getting mailers ready for the season, and why they are important, Marketing is key to consistent business and growth...RESOURCES MENTIONED IN THE EPISODEJoin the Texting Community:Text Dave at: 1 (949) 506-5835Or click this link: bit.ly/DaveRosendahlV…
 
In this week’s Pixels & Ink Podcast: Alex and Khari come to chat with Brendan, Chris, and Dayna to catch up on this week’s latest news, including the Sony Bungie acquisition, Activision Blizzard, Nintendo and more. The gang kicks off this week's chat with talk about Sony's purchase of Bungie. Naturally, that leads to more conversations about Micros…
 
In this week's Pixels & Ink Podcast: Pretty Boy Lane makes an appearance with Brendan, Chris, and Dayna to catch up on this week's latest news. Check out the Pixels & Ink LIVE Podcast on our Twitch, or Youtube channel. With more negative Activision Blizzard news, the team talks about what could come from a brand-new Blizzard IP, the first one since…
 
In this week's Pixels & Ink Podcast: the long lost Alex returns; as Brendan, Chris, Dayna and Jordan sit down to talk about the recent acquisition of Activision Blizzard by Microsoft—further cementing it's status as gaming's de facto monopoly. The gang talks about whether this is a good course correction and house cleaning for the publisher that ha…
 
On this week's Pixels & Ink Podcast: Brendan, Chris, and Jordan sit down for the second attempt at a live podcast—which you can watch on our Twitch, or Youtube channel. The podcast gang sit down to discuss some of the news they missed last week, starting with Days Gone director Jeff Ross talking about the game's failure in comparison to Ghost of Ts…
 
On this weeks Pixels & Ink Podcast: we welcome 2022 with the first podcast of the new year, and what better way to do that than with the first Pixels & Ink Podcast Livestream! The gang talks about CGM's Reader's Choice awards across tech—including Best Laptop, Best Keyboard, Best Wired, and Wireless Mouse; Best Earbuds, Best Headset, and Best Webca…
 
On this week's Pixels & Ink Podcast: as 2021 comes to a close, Brendan, Chris, Dayna, and Jordan look back on the year; the highs, the lows, and CGM's new GOTY nominations as voted on by our wonderful audience. The gang talks about their favourite reviews from the year, and their own personal Game of the Year choices. Happy New Year from CGM and he…
 
On this week's Pixels & Ink Podcast: It's our official Holiday Spectacular as Brendan, Chris, Dayna, and Jordan sit down for a late night, fireside chat about Embracer Group purchasing Dark Horse Comics—because nothing says Christmas quite like some corporate mergers. Afterwards, the gang sits down to talk about all things Christmas, both the weird…
 
Andrew Ettinger & Joy Abdullah (Founder, Humanizing Business)Joy (his real name) Abdullah is the Founder of Humanizing Business, a strategic marketing consultancy located in Kuala Lumpur, Malaysia.Connect with him on LinkedIn here or via email here.In this interview, The Best Postcards CEO Andrew Ettinger interviews him to gain insights into how br…
 
On this week's Pixels & Ink Podcast: Chris, Dayna and Jordan is down to talk about Nintendo's surprise Indie Showcase and some of the games that got announced—Jordan is really excited for the spiritual prequel to The Messenger: Sea of Stars but was mostly disappointed that Hollow Knight: Silksong didn't get a release date. The gang moves on to talk…
 
On last week's Pixels & Ink Podcast: it's an extra long MEGA episode as Brendan, Chris, Dayna, and Jordan sit down to discuss the 2021 Video Game Awards. The gang talks at length about the event itself—how it feels like it may have lost it's way amongst corporate sponsorship; and needs to focus more on the awards themselves. They also talk about th…
 
There have been a lot of myths about 3D printing over the years. While some have said that 3D would do everything, it is not true that it 100% replaces injection molding or CNC.Now, you might wonder what the actual use cases for 3D printing are and how you can leverage them and get maximum results?I'm glad you asked!After years of exploring the pot…
 
Every other month, we gather leaders from the home services industry to share what’s working in marketing, sales, and leadership. The session is a private, invite-only session hosted by The Best Postcards (www.thebestpostcards.com). Designed to help home services companies market and sell more effectively, employing direct mail and other strategies…
 
Hosted by Tim Rounds, Director of National Accounts at Konica Minolta Business Solutions US – join us to learn how to Generate More Leads & Revenue For Your Print Business through an OptiChannel Marketing strategy for Print Service Providers.You will also hear as David Rosendahl, President and Co-Founder of MindFire, Inc. explains why having an Opt…
 
On this week's Pixels & Ink Podcast: Brendan, Chris, and Jordan return after a one-week break to talk about the new Democratic bill to discourage product scalping with bots, aptly named the "Stopping Grinch Bots Act." Naturally, this devolves into a strange tangent—Jordan thinks the name is inaccurate, and sympathizes with the Grinch's plight in th…
 
On this week's Pixels & Ink podcast: it's another late-night podcast as Brendan, Chris, Dayna, and Jordan sit down to talk about the latest batch of bad news surrounding Activison Blizzard; as employees staged a walkout and petitioned for CEO Bobby Kotick to step down. Moving to more cheerful news, the gang talks about the newly released Spiderman:…
 
On this week’s Pixels & Ink Podcast: Brendan, Chris, and Dayna sit down to talk about The Skyrim Anniversary, Weta being sold to Unity Software, the reaction to Fortnite removing the Travis Scott emote, and Paul Rudd and his new role as the sexiest man of the year. If that were not all, there is plenty to talk about in the world of gaming, with Day…
 
In this episode, hear WhatTheyThink's Eric Vessels as he speaks with Andrew Ettinger of The Best Postcards. As one of the fastest-growing print companies in the US, learn about the sales process Andrew and his team use, as well as Andrew's personal "origin story," going from an $800,000 per year salary to losing everything before landing on his fee…
 
In our third session, we cover a variety of aspects related to the building of OptiChannel campaigns, including: - How do you go from a Client’s objective to an executable OptiChannel plan? - What does it take to build an OptiChannel campaign? What types of skills are needed? - How do you keep a Client engaged when the first touch doesn’t deliver t…
 
On this week's Pixels & Ink Podcast: Brendan, Chris, and Jordan sit down to talk about Facebook's parent company rebrand—renaming to "Meta," and showcasing a greater emphasis on VR content—and what the future might hold for Facebook. Afterwards, they talk a little about the announcement of a sequel to Dune, following the success of recently release…
 
On this week's Pixels & Ink Podcast: Brendan, Chris, Dayna and Jordan sit down to talk about Animal Crossing: New Horizons' final piece of DLC and why no one is happy about it; the official trailer for the Uncharted movie starring Tom Holland and Mark Walberg; and the allegations of toxic set conditions on Batwoman put forth by Ruby Rose. Also, Day…
 
From Homeless to Millionaire. Brian Golod interviews Andrew Ettinger,who tells his amazing life story. Find out how the CEO of The Best Postcardslost his way and fought back to success as a business owner, and as a man.RESOURCES MENTIONED IN THE EPISODEJoin the Texting Community:Text Dave at: 1 (949) 506-5835Or click this link: bit.ly/DaveRosendahl…
 
On this week's Pixels & Ink Podcast: Brendan, Chris, Dayna, and Jordan sit down to get a little night sassy while talking a little Marvel news—Will Poulter of We're The Millers fame, cast as Adam Warlock in Guardians of the Galaxy Vol. 3; as well as the short trailer for Hawekeye. Dayna has strong feelings about both. Continuing the comic book movi…
 
Hey OptiChannel Community! Seen live by over 300 people, this session took place on October 8, 2021. One of the keys to any business process is the Marketing and Sales that leads to production. Adding OptiChannel services to your offering requires a different perspective on the process, who sells it, and compensation. Learn along with Kevin Thomas …
 
Well, we just finished another info-packed Mastermind with owners and leaders from a number of Home Services companies! The invitation-only session was lively and educational, and now available to you as a video and podcast!The Best Postcards (www.thebestpostcards.com) “Mastermind” discusses industry trends and ways to drive leads and grow sales.Le…
 
On this week's Pixels & Ink Podcast: Brendan, Chris, Dayna, and Jordan sit down to talk about the reveal of Kingdom Hearts' Sora for Super Smash Bros Ultimate—a long requested character who is definitely and interesting inclusion, but seems a bit lacking without any Disney connection. Jordan talks a bit about Smash Bros transcending itself and King…
 
Printers and Agencies return to Industry Trade Shows. What are the five things you should be ready for? Much has changed, but the value is still there. Are you excited to see people again? This is still a great way to get your message out!RESOURCES MENTIONED IN THE EPISODEJoin the Texting Community:Text Dave at: 1 (949) 506-5835Or click this link: …
 
Our community is always looking for ways to effectively Staff, Market, Sell, and Produce OptiChannel campaigns for themselves and their clients. As a result, there is a hunger for authentic, hands-on advice from real-world practitioners. EPISODE ONE - HOW TO STAFF FOR OPTICHANNELWhat are the skill sets necessary for staff when a printer or Agency i…
 
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