Player FM - Internet Radio Done Right
72 subscribers
Checked 2d ago
Adicionado há oito anos atrás
Redaktion deutschlandradio.de and Deutschlandfunk Kultur에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Redaktion deutschlandradio.de and Deutschlandfunk Kultur 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!
Player FM 앱으로 오프라인으로 전환하세요!
들어볼 가치가 있는 팟캐스트
스폰서 후원
T
The Agile Brand with Greg Kihlström®


1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
나중에 재생
나중에 재생
리스트
좋아요
좋아요28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Echtzeit Serien
모두 재생(하지 않음)으로 표시
Manage series 1432388
Redaktion deutschlandradio.de and Deutschlandfunk Kultur에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Redaktion deutschlandradio.de and Deutschlandfunk Kultur 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Die Echtzeit-Serie erzählt Geschichten mitten aus dem Leben. Und setzt dabei auch auf ästhetische Experimente und neue Wege des Storytelling. Mal humorvoll, mal todernst, aber immer mit sehr viel Liebe!
…
continue reading
136 에피소드
모두 재생(하지 않음)으로 표시
Manage series 1432388
Redaktion deutschlandradio.de and Deutschlandfunk Kultur에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Redaktion deutschlandradio.de and Deutschlandfunk Kultur 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Die Echtzeit-Serie erzählt Geschichten mitten aus dem Leben. Und setzt dabei auch auf ästhetische Experimente und neue Wege des Storytelling. Mal humorvoll, mal todernst, aber immer mit sehr viel Liebe!
…
continue reading
136 에피소드
모든 에피소드
×E
Echtzeit Serien

1 Serie Berlin in 9 U-Bahnlinien: U2 - Von Pankow nach Ruhleben 5:23
5:23
나중에 재생
나중에 재생
리스트
좋아요
좋아요5:23
von Weizsäcker, Johannes www.deutschlandfunkkultur.de, Echtzeit
E
Echtzeit Serien

1 Serie Berlin in 9 U-Bahnlinien: U8 - Von Herrmannstraße nach Wittenau 4:47
4:47
나중에 재생
나중에 재생
리스트
좋아요
좋아요4:47
von Weizsäcker, Johannes www.deutschlandfunkkultur.de, Echtzeit
E
Echtzeit Serien

1 Serie Berlin in 9 U-Bahnlinien: U5 - Von Hauptbahnhof nach Hönow 5:07
5:07
나중에 재생
나중에 재생
리스트
좋아요
좋아요5:07
von Weizsäcker, Johannes www.deutschlandfunkkultur.de, Echtzeit
E
Echtzeit Serien

1 Serie Berlin in 9 U-Bahnlinien: U9 - Von Osloer Strasse nach Rathaus Steglitz 5:19
5:19
나중에 재생
나중에 재생
리스트
좋아요
좋아요5:19
von Weizsäcker, Johannes www.deutschlandfunkkultur.de, Echtzeit
E
Echtzeit Serien

1 Serie Berlin in 9 U-Bahnlinien: U7 - Von Rathaus Spandau nach Rudow 5:10
5:10
나중에 재생
나중에 재생
리스트
좋아요
좋아요5:10
von Weizsäcker, Johannes www.deutschlandfunkkultur.de, Echtzeit
E
Echtzeit Serien

1 Serie Berlin in 9 U-Bahnlinien: U1 - Von Warschauer Strasse nach Ku'damm 4:51
4:51
나중에 재생
나중에 재생
리스트
좋아요
좋아요4:51
von Weizsäcker, Johannes www.deutschlandfunkkultur.de, Echtzeit
E
Echtzeit Serien

1 Serie Berlin in 9 U-Bahnlinien: U3 - Von Warschauer Strasse nach Krumme Lanke 5:03
5:03
나중에 재생
나중에 재생
리스트
좋아요
좋아요5:03
von Weizsäcker, Johannes www.deutschlandfunkkultur.de, Echtzeit
E
Echtzeit Serien

Heithoff, Tom www.deutschlandfunkkultur.de, Echtzeit
E
Echtzeit Serien

Heithoff, Tom www.deutschlandfunkkultur.de, Echtzeit
E
Echtzeit Serien

Heithoff, Tom www.deutschlandfunkkultur.de, Echtzeit
E
Echtzeit Serien

Finger, Matthias www.deutschlandfunkkultur.de, Echtzeit
E
Echtzeit Serien

1 Serie Paare und Geld 08: Unterschiedliche Gehälter, unterschiedliche Bedürfnisse 5:19
5:19
나중에 재생
나중에 재생
리스트
좋아요
좋아요5:19
Schwarz, Marietta www.deutschlandfunkkultur.de, Echtzeit
Müller-Frank, Stefanie www.deutschlandfunkkultur.de, Echtzeit
E
Echtzeit Serien

1 Serie "Paare und Geld" Folge 6 - Yehuda und Friedrich halten sich aus 4:29
4:29
나중에 재생
나중에 재생
리스트
좋아요
좋아요4:29
Brendel, Gerd www.deutschlandfunkkultur.de, Echtzeit
E
Echtzeit Serien

Heizmann, Sonja www.deutschlandfunkkultur.de, Echtzeit
플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.