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Customer Loyalty & Brand Loyalty Programs for B2B Services in the Age of AI_Joanne Z. Tan _Season 2, Episode 35_Joanne Tan
Manage episode 435515373 series 3357863
Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc., Joanne Z. Tan, Brand Strategist, and 10 Plus Brand에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc., Joanne Z. Tan, Brand Strategist, and 10 Plus Brand 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In the AI age, decision paralysis can drive customer loyalty, and is an opportunity for developing brand loyalty so long as a brand leads the market. B2B services need to rewards customers with loyalty programs. In the AI age, loyalty rewards and customer experience are the differentiators.
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AI will level the competitive playing field for many products and services by reducing costs across the board.
When lots of B2B expertise will be at one’s fingertips, what differentiates one service from another is personalized customer experience, and loyalty programs. For B2B service providers (such as business consulting, leadership coaching, accounting or law, financial advisory), the age-old tradition of shying away from loyalty programs will make you fall behind. Joanne Z. Tan of 10 Plus Brand explains why and how.
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135 에피소드
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