A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.
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Why Your Coffee Shop SHOULD Start Roasting – 06/12/2024
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Why Your Coffee Shop SHOULD NOT Start Roasting – 06/05/2024
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Cat & Cloud x Valor Coffee: Burn Out, Human Dignity, Tacos & Dunking – 05/28/2024
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Tips to Prevent Employee Turnover at Your Coffee Shop – 05/15/2024
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Why Coffee Shops Have Terrible Turnover – 05/08/2024
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Q&A: Barista vs Roasting Job + Should Baristas Have to Work Weekends? – 05/01/2024
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Keys to the Shop x Valor: How to Raise Barista Wages – 04/13/2024
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Making It Cool to Care at Your Coffee Shop – 04/10/2024
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Should You Open a Second Coffee Shop? – 04/03/2024
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Competition: Should You Care About "Competitor" Coffee Shops? – 03/27/2024
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Coffee Shop Owners Suck at These Three Things – 03/20/2024
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Blending Coffees: Do Blends Deserve the HATE? – 03/13/2024
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What It’s Really Like Being a Barista - 03/06/2024
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We Interviewed the Owner of Our Favorite Coffee Shop - 02/28/2024
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How Much Can a Coffee Shop Owner Make Per Year? - 02/21/2024
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Crafting the Perfect Coffee Shop Menu - 02/14/2024
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Q&A: Owner Disagreements, Drive-Thru Specialty Coffee, & Slushie Machines – 02/07/2024
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Are Coffee Shops Profitable? A Look at the Numbers - 01/31/2024
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Small Business, Big Impact: How Coffee Shops Shape Community – 01/25/2024
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One Year of Owning a Coffee Shop w/ J.P. McKenzie of Meadowlark – 01/17/2024
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Predicting Trends in the Coffee Industry in 2024 – 01/10/2024
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Opening a Coffee Shop With No Barista Experience – 01/03/2024
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2023 in Review: Our Biggest Year Ever – 12/27/2023
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Pour Overs Are DEAD. Long Live Coffee Shots! – 12/12/2023
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Skills You Should Learn as an Entrepreneur, God Shots, Branding Single Origins – 12/06/2023
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Why Your Business Should LOSE Money on Black Friday & Cyber Monday – 11/29/2023
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Should You Scale Your Coffee Company? – 11/08/2023
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Underextraction Explained | What Is It and How Can You Fix It? – 10/31/2023
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Overextraction Explained | What Is It and How Can You Fix It? – 10/25/2023
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What a Career in Coffee Roasting is Actually Like w/ Sam Smith – 10/18/2023
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How to Start a Coffee Cart Business in 2023 | Coffee Cart Masterclass – 10/11/2023
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Q&A – Roastery Startups, Bookkeeping Tips, Vesting Schedules, OH MY! – 09/27/2023
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Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We taste a banger of a coffee from Touchy Coffee brewed on our new toy, the Next Level Pulsar, followed by answering some listener questions on a VARIETY of topics, including hidden costs associated with starting …
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Our Espresso Tech on His Recommended Gear, Periodic Maintenance & MORE! – 09/20/2023
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Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! A fun week here! A YouTube commenter told us we should review our own coffee to get a baseline, so we did just that! We taste Freethrow, wrap up Unreasonable Hospitality, and chat with our espresso tech, Caleb Hal…
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The Power and Purpose of Individuality on Your Team – 09/13/2023
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Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This week we taste Chamberlain Coffee, beans from mega-YouTube star Emma Chamberlain's brand. We snagged it a grocery store and boy...it's somethin'. We sit down in this episode with our Alpharetta HC (Head Coach …
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Four Tips to Improve Your Palate | Taste Coffee BETTER – 09/06/2023
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Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Gather 'round! This week we talk about how to improve that palate of yours so you can make better coffee! We dish out four tried and true methods, plus review coffee from Sprout Coffee Roasters, dive into Unreason…
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How to Get Hired at Valor (OR ANYWHERE!) – 08/30/2023
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Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! A fun one where we talk about the things we look for when hiring new people for our Pit Crew. We also continue to develop (lol) our coffee review portion of the program and taste a yum coffee from Choco Coffee in …
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Q&A: Pre- vs Post-Roast Blends, Best Books for Cafe Managers & MORE! – 08/23/2023
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1:17:00
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! New Podcast setup! We're now shooting all of our podcasts in our warehouse with the lab area as a backdrop, which we think is pretty dang cool. This week we talk about Unreasonable Hospitality Chapter 17, drink co…
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Why Do SO MANY Roasters UNDERDEVELOP Their Coffees? – 08/15/2023
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1:13:09
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends. It goes a long way <3 Shots fired? Maybe, but we're just trying to help! We've noticed a trend during our time in the coffee industry – namely, there's a lot of underdeveloped coffee out there. We discuss why this is the case, plus we chat about Unr…
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Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends. It goes a long way <3 We have fun, we have fun. This episode we talk about the adversity we've faced in the past (lookin' at you, COVID-19) and how we made it out alive. Does that conclude that coffee shops are recession proof? LISTEN FOR OUR TAKE! …
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Hiring or Starting a Business with Your SPOUSE – 08/01/2023
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1:13:05
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Last week we threw a rager and we're still buzzed...off the GOOD TIME. We debrief about how we (think we) threw an incredible event, chew on Chapter 14 of Unreasonable Hospitality and, lastly, discuss our decision to hire Ross' wife and how we plan to kee…
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Get Away From Your Business to Work on Your Business – 07/25/2023
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53:26
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 We spent last week on a retreat where we gathered our thoughts for the next year, including how to take our product to the next level. This week we sip on a crazy Colombia Gesha from Black and White and also dive into Chapter 13 of Unreasonable Hospitalit…
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The Three Biggest Mistakes We've Made – 07/11/2023
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1:03:22
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we get really real and discuss some of the biggest mistakes we've made since starting our business, along with going over Unreasonable Hospitality Chapter 12 and drinking our delicious washed Kenya. 00:00:00 Intro 00:01:45 What We're Drinking: K…
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Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ross was out this week, but Ethan and Riley couldn't stand going another week without getting behind the mic – this week we talk Unreasonable Hospitality Chapter 11, drink some bourbon, and discuss how going into debt has created opportunities for Valor t…
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How We DIAL IN ESPRESSO at Our Cafes – 6/20/2023
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1:16:27
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we go IN on whose way is the right way to dial in espresso, specifically in a commercial/cafe environment – SPOILER ALERTL: we argue a ton. We also talk chapter 10 of Unreasonable Hospitality and drink some coffee from our friends Little Wolf. C…
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Home Coffee Setup Need Improvement? Here's What to Do! – 6/13/2023
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1:20:38
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we dive into our home setups and how we can each do one or two things to improve how we are brewing at home. We also drink some instant coffee and talk through Chapter 9 of Unreasonable Hospitality. Love y'all. Check out Papertown Coffee: https:…
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