최고 Media Club 팟캐스트 (2025)

1
Simple ways to get started with AI (AI in retail series, Part 2) 10:42

16h ago10:42

10:42

In this episode, Lauren Schiavone, founder of the AI-focused consultancy, Wonder Consulting, shares her insights on helping brands, retailers, and agencies navigate the overwhelming world of AI. She emphasizes the importance of mastering tools like ChatGPT, Microsoft Copilot, or Google Gemini. Lauren offers practical steps to integrate AI into both…

1
From Confidence to Clients: Building a Successful High Ticket Business In Pisces Season 41:50

4d ago41:50

41:50

It’s Pisces Season! Get ready to unleash your inner artist and revolutionize the way you show up online, sell your offers, and make money in your business! In this week’s episode of the Creative Magic Club podcast, we’re diving deep into how boundaries set you up for success as a creative person—and how to navigate creating from a place of full-on …

1
Where’s The Next Big TV Hit Coming From? 42:39

5d ago42:39

42:39

Alex Smith drops in to discuss bringing the final series of Big Boys to Channel 4, and what’s coming next for Rough Cut and the wider TV market as London prepares for its first Mip London. Jim Waterson’s also here to celebrate the success of London Centric, his Substack newsroom for local journalism. With thousands paying for access, we’ll ask why …

1
Kids Media Club: special guest Ed Barnieh 45:21

6d ago45:21

45:21

In this week's podcast, Jo and Andy welcome Ed Barneih to the show. Ed is launching a new venture committed to championing storytellers from Asia, Africa, and Latin America. A former executive at Nickelodeon, Cartoon Network Asia, Netflix, and BBC Worldwide, Ed has a comprehensive understanding of the global kids media market. Join the chat, as he …

1
Hunters ARE Evil - Hunter x Hunter ep. 116-118: Media Club Plus S01E37 2:26:59

14d ago2:26:59

2:26:59

Welcome to Media Club Plus: a podcast about diving into the media that interests us and the stories that excite us. This week we’re starting off with maybe the most important episode of Hunter x Hunter to date: a bottle episode featuring Gon’s emotional face-off with Pitou, and Killua’s emotional face-back with Gon (because Gon never turns around i…

1
The top questions that brands and retailers have about AI (Part 1 of AI in retail series) 10:38

1d ago10:38

10:38

In this episode, we sit down with Lauren Schiavone, founder of the AI-focused consultancy Wonder Consulting and a seasoned ex-Procter & Gamble executive, to discuss the transformative power of AI for retailers and brands. Lauren shares insights on foundational AI literacy, the importance of generative AI like ChatGPT, and practical applications tai…

1
Panel: The One Change These 3 Retail Leaders Wish for in Retail Media 3:59

5d ago3:59

3:59

In this episode, industry experts Brian Dudzinski, Alicia Ponzani, and Brea Keating discuss the challenges and potential improvements in retail media. Brian emphasizes the difficulties in analyzing data across various platforms due to their unique quirks and reporting types. Alicia highlights the need for standardized reporting across retail media …

1
The 5 Best Free Resources For Learning Retail Media In 2025 6:27

6d ago6:27

6:27

This episode is based on the Forbes article "The Best Resources For Learning Retail Media In 2025" by Kiri Masters. In the episode, Kiri focuses on how to skill up and stay current in retail media, mentioning the key platforms: Digital Shelf Institute, Firstmovr, Allume group, Path to Purchase Institute, and Stratably. These resources offer various…

1
The Retail Media Performance Gap Is Even Wider Than We Thought! 7:12

7d ago7:12

7:12

In this episode, we dive into new data from the report published by Path to Purchase Institute and TransUnion, revealing massive performance gaps among retail media networks. Top performers like Amazon boast high ratings, while networks such as Dollar General and BJ's struggle with poor advertiser satisfaction. The report underscores transparency i…

1
Why Is Amazon Suddenly Linking to Other Retailers? It's About the Ads 7:55

8d ago7:55

7:55

In this episode, we discuss Amazon's recent test of offsite product links in mobile search results, an unprecedented move aimed at expanding its advertising inventory. The episode delves into the motivations behind this strategy, including the potential for increasing ad space, improving customer experience, and gathering valuable user data. We als…

1
Shopper marketing in the age of retail media 6:43

9d ago6:43

6:43

In this episode, Kiri focuses on the evolution of retail media spending. The discussion covers various data points from IAB Australia, highlighting how retail media budgets are being reallocated from traditional and social media channels, as well as trade retail budgets. Examples include Tillamook's strategy of keeping trade funds and retail media …

1
Panel: The Biggest Retail Media Heartbreaks—Insights from 4 Brand Leaders 6:20

12d ago6:20

6:20

In this special Valentine's Day episode, brand side leaders from companies like Quickfire, Monster Energy, Petmate, and U Beauty reveal the moments that broke their hearts in retail media. Scott Oshman discusses the chaos caused by the shift to GA4, Ben Galvin highlights the confusion from closed loop attribution models, and Darren Silverman critic…

1
Will Netflix Pivot To Podcasts? 45:44

12d ago45:44

45:44

Channel 4 reveals their new drama slate. Heat magazine’s Boyd Hilton takes us through the ambitious line-up. Also on the programme: as Bradford’s year as city of culture continues, Lisa Campbell joins us to talk about the upcoming Creative Cities Convention, where she has just taken over as director. All that, plus: why Netflix might be turning to …

1
Fall in Love & Make More Money with Astrocartography: Understanding the Cosmos with Arwa Ali 28:55

12d ago28:55

28:55

Did you know that your astrology chart gives you a unique relationship to the land you live on? Astrocartography explains how where you live brings specific energies, opportunities and challenges. If you’re worried that where you live might not be optimal for you, don’t worry because your luck can fluctuate depending on the astrological transits. U…

1
Retail Media's Next Challenge: Proving Real Results 10:24

13d ago10:24

10:24

In this episode, Kiri delves into the complexities of transparency in retail media, extending beyond basic reporting to the control brands have over their campaigns and success measurements. Insights from Jordan Witmer, Managing Director of Retail Media at Nectar First, highlight the challenges with ad placement performance transparency, while Alex…

1
Kids Media Club: On the ground at Kidscreen 2025 16:08

13d ago16:08

16:08

In this week's episode, the Kids Media crew are all together, live and in person, at San Diego for the Kidscreen Summit 2025. Jo, Emily, and Andy share their thoughts on the mood at the conference and which of the sessions they're excited to attend. Along the way, they also hear from other delegates and get their views on the conference and what it…

1
More retail media spend = More measurement scrutiny 7:17

14d ago7:17

7:17

In this episode, Kiri explores the rapid growth of retail media, which is expected to see over $10 billion in new ad spending in the US by 2025. Despite its increasing importance, brands face significant challenges in measuring the effectiveness of their investments, due largely to disparate data systems between retailers. Kiri delves into insights…

1
Amazon Sellers Report More Fraudulent Customer Returns 8:59

15d ago8:59

8:59

In this episode, Kiri discusses the increasing issue of return fraud faced by Amazon sellers, a problem highlighted through discussions on Reddit and interviews with affected sellers. Addressing fraudulent activities such as customers returning damaged or different items, Kiri explains the complications of fulfillment methods—Fulfillment by Amazon …

1
How Thrive Market Is Building A Different Type Of Retail Media Network 7:42

16d ago7:42

7:42

In this episode, we explore how Thrive Market successfully built a retail media network by focusing on vendor and customer experiences. Kiri shares insights from an interview with April Lane, Thrive Market's Chief Merchandising Officer. Key achievements include doubling revenue expectations and getting a quarter of brand partners to invest in the p…

1
Overcoming Codependency, Perfectionism + People Pleasing with Victoria Albina 32:49

18d ago32:49

32:49

Do you ever wonder why we keep saying yes to the behaviours that hold us back from the things we deeply desire? Why do we continue to say yes to the work, clients, pay rates, busywork, pushing and hustling that doesn’t actually fulfill us OR change our lives in the way we say we want? We all have a part of our inner world that developed survival te…

1
Is Retail Media Part of Search, or Is Search Part of Retail Media? 8:59

19d ago8:59

8:59

This episode delves into the evolving landscape of retail media and its relationship with traditional digital advertising channels like CTV, video, and search. Kiri explores discrepancies in how industry analysts, such as the IAB, WARC categorize retail media versus public perception, highlighted by a LinkedIn poll indicating that 73% view traditio…

1
RAJAR Week, Celebrity Traitors & What's Next for Kay Burley? 37:48

19d ago37:48

37:48

In the club today: it’s RAJARs week - analyst Adam Bowie is here to run the numbers for the radio industry. Also on the programme: as the BBC celebrates record viewing figures for The Traitors... what can we expect from the celebrity version? Megan Carver (Carver PR) reveals the runners and riders. All that, plus: The Sun’s rebuilding its paywall..…

1
Panel: The Biggest Retail Media Challenges That Keep These 3 Brand Leaders Up at Night 5:05

20d ago5:05

5:05

In this episode, industry experts discuss the anxieties brand leaders face in the rapidly evolving retail media landscape. Key topics include the immense pressure on budgets, the complexity of managing numerous retail networks, and the impact of inexperienced players driving up costs. Brian Dudzinski highlights the explosive growth and sustainabili…

1
Kids Media Club: Get Ready to Wiggle! 43:15

20d ago43:15

43:15

In this week's episode of the Kids Media Club podcast, Jo, Emily, and Andy are beyond thrilled to be joined by the folks behind the cherished preschool phenomenon THE WIGGLES! Wiggles CEO, Luke O'Neill, and the legend and co-founder of the Wiggles, Anthony Field share their insights and experiences on a journey that started with them playing to sma…

1
Amazon Alexa: Will We Get Beyond Checking The Weather? 9:42

21d ago9:42

9:42

This episode delves into Amazon's transformation of Alexa from a basic command-response system to a sophisticated AI agent powered by their in-house LLM, Nova. We explore the reasons behind Alexa's stagnation over the past eight years, including reliance on outdated frameworks, complexities in voice response, user expectations for reliability, and …

1
Panel: One Skill These 5 Retail Leaders Recommend for Newcomers in Retail Media 7:11

22d ago7:11

7:11

In this episode, seasoned professionals from companies like Quickfire, Monster Energy, Petmate, Advantis Health, and U Beauty share their insights and advice for newcomers to retail media. Highlights include Scott Oshman emphasizing the importance of understanding digital advertising fundamentals, Ben Galvin focusing on the complexities of the reta…

1
The Retailer's Dilemma: Block or Embrace AI Shopping Agents? 14:32

23d ago14:32

14:32

In this episode, the discussion centers on the emerging role of AI shopping agents as a new consumer interface, potentially shifting retail control from traditional retailers to AI platforms. Kiri reflects on recent experiments with OpenAI's Operator, pointing out its growing capabilities and current limitations. The conversation extends to the imp…

1
Ready for Wealth? Pluto in Aquarius Season Money Talk in Business and Astrology 34:47

25d ago34:47

34:47

Are you feeling uncomfortable in your relationship with money lately? Well the fact that Pluto has recently moved into Aquarius, where he will stay for 20 years, might have something to do with it. It’s a time where power and accountability will be very present themes, and if you’re like me, you feel the growth in your relationship with money parti…

1
The Lululemon Story [Book Review] 11:03

26d ago11:03

11:03

In this episode, Kiri delves into Chip Wilson's autobiography 'Little Black Stretchy Pants' to explore the origins and evolution of Lululemon. Discover how Wilson's vision for vertical integration helped pioneer the direct-to-consumer model and the innovative approach behind the brand's product development. Learn about the complications that arose …

1
Is ITV’s Hacking Drama The Next Mr Bates? 39:33

26d ago39:33

39:33

Just as News UK wraps up its court battles... ITV announces a new drama all about them, starring Toby Jones as Alan Rusbridger. Media writer Tara Conlan tells us more. Also on the programme: The toxic world of the comedy industry is back in the headlines - writer and broadcaster Julia Raeside joins us on the member’s sofa to discuss the last few ye…

1
Beast Games Isn't Just A Hit—It's Amazon's New Retail Media Weapon 7:23

27d ago7:23

7:23

In this episode, Kiri explores the impact of Mr. Beast's new show, Beast Games, on Amazon Prime, highlighting a significant shift in retail media advertising. It discusses how Amazon leverages entertainment for improved targeting and personalization, driven by data and advertising revenue. The episode references Jeff Bezos' 2016 statement on Amazon…

1
The Kids Media Club: Post Toy-Fair Hosts' Hang Out 38:03

27d ago38:03

38:03

January is almost over, Toy Fair London has wrapped and the Kids Media Club hosts are catching up to share their impressions and talk about what new trends they spotted and what toys to look out for in the year ahead Jo, Andy, and Emily also talk about the new Netflix report and the continued dominance of YouTube.…

1
Gon Is the Imposing Presence - Hunter x Hunter ep. 113-115: Media Club Plus S01E36 2:41:41

27d ago2:41:41

2:41:41

Welcome to Media Club Plus: a podcast about diving into the media that interests us and the stories that excite us. The King is already gone, but there's a castle full of ants desperate to find and protect him. Gon and Killua have a brief encounter with Netero and Zeno on their way to find Pitou. Killua especially is having some sort of crisis (cri…

1
Panel: The analogies these 5 ecomm leaders use to educate their exec teams on retail media 8:00

28d ago8:00

8:00

Join industry experts from agencies and leading companies like Quickfire, Monster Energy, Tom's of Maine, Petmate, and Advantis Health as they share insightful analogies to help explain the complexities of retail media to leadership teams. Learn how digital commerce decisions parallel profit versus growth roads, discern how retail media compares to…

1
OpenAI's "Operator" Will Change How We Shop (And The Future of Retail Media) 13:32

29d ago13:32

13:32

In this episode, Kiri explores the transformative potential of AI shopping agents in revolutionizing grocery shopping and retail media. She discusses how an AI agent can handle meal planning, price comparisons, and shopping preferences, ultimately streamlining the shopping experience. Kiri delves into the anticipated shift in retail media dynamics,…

1
Retail Media Growth Will Slow in 2025: Here’s Why 10:14

30d ago10:14

10:14

In this episode, Kiri explores key insights from the IAB's 2025 Outlook report, focusing on the projected deceleration in retail media spending growth from 25.1% in 2024 to 15.6% in 2025. Kiri outlines three major factors influencing this trend: post-pandemic normalization, increasing ecosystem complexity, and mounting resistance from brands over m…

1
How to Attract Empowered Clients into Your High Ticket Offer: 3 Powerful Marketing Strategies 36:19

1M ago36:19

36:19

Calling all big hearted healers and creatives who KNOW you could be making SO much more in your business! Do you think that maybe your desire to help everyone is holding you back from REALLY helping those who can benefit from your unique genius and skillset? Are you holding back from fully owning the way you do because you’re afraid of upsetting ot…

1
The History of Piggly Wiggly [Book Review] 11:08

1M ago11:08

11:08

In this episode of Friday book review, Kiri discusses the book "Clarence Saunders & the Founding of Piggly Wiggly" and delves into the transformative vision of Clarence Saunders, the founder of Piggly Wiggly, who changed the grocery shopping experience in 1916 by allowing customers to pick their own groceries. The episode highlights Saunders' impac…

1
Kids Media Club: Forecasting the Future of Toys and Media with The Insights Family 34:30

1M ago34:30

34:30

In this special Kids Media Club Podcast episode, brought to you by The Insights Family, Jo, Andy, and Emily are joined by Jack Day, Global Strategy Account Director, along with researchers Needa Khan and Udoy Nafis Oli, to discuss The Insights Family’s flagship annual report, Future Forecast, exploring the emerging consumer shifts and industry tren…

1
Did Prince Harry Win? 47:58

1M ago47:58

47:58

Prince Harry settles with News Group Newspapers. Is that finally the end of the phone hacking saga? And has the press learned its lesson? Will Wood, head of PR firm Multitude Media, reflects on over a decade of trials and inquiries. Also on the programme: could Mr Beast buy TikTok? Jake Kanter, Investigations Editor at Deadline, reflects on a week …

1
Online Channels Set to Drive CPG Growth in 2025: Retail Media Takes Center Stage 7:17

1M ago7:17

7:17

Stratably’s 2025 CPG Outlook, and Media Ads + Commerce’s most popular research from last year reveal a critical shift towards digital channels, which are driving all of the CPG growth in 2024 and are projected to account for two-thirds of growth in 2025. The report highlights the anaemic growth in physical stores, increasing profit margins, and the…

1
VH1's Behind The Spirit - Hunter x Hunter ep. 110-112: Media Club Plus S01E35 3:09:36

1M ago3:09:36

3:09:36

Welcome to Media Club Plus: a podcast about diving into the media that interests us and the stories that excite us. It's been almost 20 episodes since the Extermination Team took a train to East Gorteau to prep for an attack on the castle and almost 40 since Gon and Killua warped to Kite, by chance, officially starting their journey to the most dan…

1
Panel: One Skill These 4 Retail Leaders Wish They Had Developed Earlier in Their Careers 8:23

1M ago8:23

8:23

Join industry leaders from Monster Energy, Tom's of Maine, Advantice Health and U Beauty as they reveal the crucial skills they wish they'd developed earlier in their careers. Learn the importance of storytelling with data, effective communication, simplifying complex insights, and creative analysis. This session is a great watch for anyone early i…

1
LinkedIn: Your Retail Media Trend Radar 9:36

1M ago9:36

9:36

In this episode, Kiri provides actionable steps to enhance your LinkedIn feed for staying updated with industry trends and research. Key tips include following industry leaders and thought leaders, using the notification bell to get updates from high-value profiles, and employing the saved posts feature to revisit valuable content. Additionally, Ki…

1
Starship Troopers with Angela Collier 1:16:03

1M ago1:16:03

1:16:03

Welcome to Episode 33 of the HoloGraham Media Club Podcast. In this episode, we're joined by theoretical physicist, YouTube science communicator, and verified book nerd Angela Collier (@acollierastro) to talk about Starship Troopers, both the 1959 novel by Robert Heinlein, and the 1997 movie directed by Paul Verhoeven. Got a book you want to discus…

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