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The CashPT Lunch Hour Podcast with Aaron LeBauer. Have you considered starting a cash practice but have doubts or were told it’s a bad idea? Join Aaron LeBauer as he explores how leading cash-based practice owners have achieved success, how leading physical therapists market their practice and what’s possible in a physical therapy cash-based practice. Learn more: www.LeBauerConsulting.com
 
The further adventures of two former work colleagues who chose to continue their lunchtime discussions on movies, games, and TV in podcast form. We discuss our nerd obsessions, and what we have been watching, playing, reading, or listening to! Join us for rants, raves, and banter every time we get a spare hour or two.
 
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show series
 
Do you have what it takes...to survive the Recession?12 steps to recession proof your business:1) Proven offer 2) Solve a BIG problem 3) Marketing on point. 4) Learn how to sell…and then make offers! 5) Automated Email follow up 6) Play the long game 7) Persistence & Patience 8) Give more than you take 9) Create & share 10) Build Your Team 11) Peer…
 
How setting boundaries when working from home can make you happier, plus knowing the difference between building brand recognition and building brand affinity. ----- Like it or not, the pandemic opened Pandora's box of WFH, but does it feel like you’re working from home or living at work? The lines have certainly blurred. However, that doesn’t mean…
 
Today, I’m going to give you an email to send that can make you $1,000 or more. The PT Email Engine™️ is a powerful tool, if you only just use it! But before I go into detail about the Black Friday PT Email Engine™️ offer, I want to give you value first. I’ll explain the one email you need to send non-patients and the email you need to send previou…
 
Here’s the problem: You’re doing everything yourself. You’re out of time. You think making more money means working even harder. The truth is, you just need to work smarter, not harder. There’s really only 1 strategy I use to create more income and more freedom. That’s automating courses, webinars, follow ups, sales, testimonials, etc It has allowe…
 
You have to lose your fear of failure. Failure’s part of the process! People who never fail never try You have to fail. You’ve got to get it wrong to get it right. You learn nothing from winning. You only learn from your failures. Today I attempted the Spirit World 100 I’ve been planning this trip and training since January. We made the time cut (6…
 
Gyi and Conrad talk about gorgeous data dashboards and the gorgeous-er data behind them. Then, the guys dig into how your clients really feel about fees and billing. Plus, book club! ----- Straight from the YouTubes: Gyi and Conrad answer a listener question regarding metrics dashboards. Plot twist, it’s less about the tools you use to display your…
 
1) Go back to school and get a massage license If you like the hands on aspect, this could be exactly what you need! 2) Go back to school and become a PT I know this is a lot of work, but it could be the right approach for you. If this is what you really want to do, this is perfect for starting your own business. 3) Start a PT practice and hire or …
 
On today’s episode, I speak with Gray Cook, MSPT, OCS, CSCS. Gray Cook is a physical therapist, orthopedic certified specialist, and certified strength and conditioning specialist. His developments in movement pattern screening and assessment are at the forefront of fitness, conditioning, injury prevention and rehabilitation. Distinguished among ma…
 
Conrad and Gyi take an early look at Clio’s foray into website design and the connection between lawyers and ramen noodles. Plus, some quick takeaways from the brand new 2022 Clio Legal Trends Report. ----- Continuing its effort to be your law firm’s one-stop shop, Clio is now entering the website design and hosting arena. Is Clio’s new offering, w…
 
It will never be the right time Stop making excuses It will never be the right time It will never be the right time to quit your job, buy that course, hire your next employee, invest in yourself, go live on facebook/instagram, join a mastermind, raise your rates, ask him to marry you, etc Things will never be perfect. Perfection is not the goal. Gr…
 
On today’s episode, I speak with Tony Stephan, RD. Look up the word Entrepreneur in the dictionary and it would not be a surprise to see Tony Stephan’s bio. Tony has created several successful business ventures including a multimillion-dollar dietitian certification online platform and a professional mentorship program. But not content to rest on h…
 
First things first: it’s about time you got your annual plan together for next year. Then, Gyi and Conrad help you build your metrics dashboard into a pro-level thing of beauty. And, book review—what you need to add to your Business Bookshelf. ----- It’s that time of year again, time to grab your pumpkin spice lattes and start your firm’s marketing…
 
On today’s episode, I’m going to talk to about scaling your business so you can get back your freedom. Freedom is all about time, time to do the things you want! It could be spending more time with your family, training for a big event, even traveling! Here’s the problem, you built a job. You may be working for yourself, but you’re so busy, you’ve …
 
The number one mistake people make is the build the online course before the sell it. This is how you make mistakes! Sell it first so you can give people what they ACTUALLY want. Make more offers of your online course That means as soon as someone opts it to something, give them the next logical step. The more offers you make the more opportunities…
 
How fast are you moving potential clients from contact to contract? And businesses, which law practices most definitely are, need metrics, but the guys help you avoid the metrics that are really just noise. And, for a little something extra, we get into what’s been going on with Patagonia and a rant a little bit about the upcoming legal conference …
 
In a brand spanking, new geek out we introduce a new section of the podcast! In "The Supposed Classic" we revisit 1992's Bram Stoker's Dracula and 2014's first season of True Detective. In addition, John finally plays Elden Ring and we review Crimes of the Future, House of the Dragon, Glorious, Expeditions Rome, Mad God, and more! SPOILERS FOR MIDN…
 
On today’s episode, I’m going to talk to about how to Recession-Proof your business. You’ll never save your way to wealth. Invest in yourself! You are your best asset and your worth will only grow over time. Unlike a bank account or the stock market. Inflation is at least 9%. The Recession is Here now. Expenses and rent will go up What are you afra…
 
I can say with almost 100%certainty that I will never sell or close my cash-based physical therapy practice! And neither should you! Let me tell you why. Comment below and let me know what was most helpful about this video and what your next 2 or 3 action steps are going to be! Plus, whenever you're ready... If you would like to work together to la…
 
First Gyi and Conrad dig through the giant heap of legal marketing news that somebody left here since the last episode. Then, the guys help you avoid over-investing in every “cool new thing” right before they encourage you to invest in Google’s “cool new thing”. ----- Second Life! Pokemon Go! Clubhouse! (gasp) Whatever other nonsense you think migh…
 
On today’s episode, I talk about the only 4 strategies you need to grow from 6 to 7 figures in your Cash-Based physical therapy practice. If you are starting from zero, this first step is to join the CashPT Blue Print Case Study. It will give you all the steps you need to launch a 6-Figure cash-based physical therapy practice. If you’re already pre…
 
On today’s episode, the 5 habits I’ve noticed that are required for someone to be a high performance business owner. At the High Performance Business Summit lead by my coach, Bedros Keuilian. I’ll share my biggest take aways from the weekend and what I learned from the other high performers who were there. The number one thing that keeps people fro…
 
Taking off the Golden Handcuff with Dr. Owen Johnston, PT, DPT On today’s episode, I talk with Dr. Owen Johnston of Advanced Physical Therapy Wellness. He’s a physical therapist in San Diego, California. We hear Owen’s journey and how a hiking injury as a teenager lead him to peruse physical therapy. Owen tells us about his start as a physical ther…
 
You need to be on LinkedIn. Yes, it can be kind of painful, but it’s still the de facto social media platform of the business world. So if you HAVE to be on it, don’t f#¢% it up. Tune is as the guys share the best ways to make LinkedIn work for you. ----- Odds are, your LinkedIn profile is not working for you the way you’d like it to. Gyi and Conra…
 
On today’s episode, I talk about the cost of doing business. This is a question I’ve heard a lot in many different forms over the last few years. Should I charge extra for credit cards? NO! This comes from a poor money mindset. It tells me you’re not charging enough. A great place to shop for the best credit card processing fees is Go! CardConnect.…
 
On today’s episode, I talk about how to make your money matter. We need to keep having the money conversation because people still aren’t getting it. We need to talk about money in a positive light, the things money can do for us, the things we can use money to do for other people. THIS is the conversation we need to have around money. For example,…
 
Weed, cookies, Google, TikTok; this episode has it all! Gyi and Conrad sort through the latest and greatest in the world of law firm marketing, and help you stay ahead of the curve. Hope you’re hungry. ----- The new Hubspot Marketing Trends Report, The State of Inbound Marketing Trends is out. And you know what? Short videos, TikTok, and “reels” ar…
 
We are back! And it's time for opinions and banter! This week we talk all about the recently announced slate for the Marvel Cinematic Universe and the Batgirl debacle over at DC. After this, we review Prey, Bullet Train, Netflix's Resident Evil, and The Sandman, Stray, and Yellowjackets. Join us! Intro - 00:00:25 News MCU Phase 5 and 6 - 00:04:58 B…
 
On today’s episode, I talk about why I quit the APTA. Did I just trigger you? The APTA has actually done a lot of good for us. Without them, we wouldn’t ’ be where we are as a profession, because they are our ONLY unified voice for legislation! And I was a member for years, all the way up until 2020. Let me tell you why I decided not to renew my me…
 
Welcome to Season 4 of the CashPT Lunch Hour! Stay tuned for our first real episode of the season dropping tomorrow! Connect with Aaron: Facebook: https://www.facebook.com/AaronLeBauer Instagram: https://www.instagram.com/aaronlebauer/ CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation Plus: Whenever you’re ready… here are 3 ways …
 
Meh, links. A recent article claims that the hard work of building backlinks to drive traffic to your law firm’s website isn’t worth it. Is that right? Spoiler alert: No; no it is not. The guys break down the fundamentals of link building and share their top ten tips to improve your search ranking. ----- Conrad and Gyi debate whether the Siege Medi…
 
Chewy’s eating your marketing lunch straight outta the bowl, and Supreme Court rulings may seem removed from legal marketing, but this could be the moment to serve your community with empathy and a bit of humanity. ----- You want to see great customer service? Take a look in your pet’s food bowl. Gyi and Conrad discuss the recent virality of Chewy’…
 
After a series of tangents about DLC, puppets, gas bills, and governmental foolishness, we have a bumper crop of reviews. We get jiggy with Elvis, depressed with Pleasure, We Own This City, and the new Arcade Fire album. Plus Stranger Things season 4 part 2, Ultrasound, The Outfit, and Warhammer 40K: Battle Sector. In the news this week we discuss …
 
On a stomping new show on the podcast that refuses to stay extinct, we navigate evolution, logic, and terror to review Jurassic World Dominion. We also review French arthouse triumph Petite Maman, new horror movie The Black Phone, arcade throwback Teenage Mutant Ninja Turtles: Shredders Revenge, indie coming of age tale Cha Cha Real Smooth, and Far…
 
There’s no way around it, prospective clients want to talk to a lawyer, so get into your intake! Then the guys go LARPing—a little role play to quickly up your SEO game. Also, the return or Dear State Bar Regulator. As a lawyer, how involved should you be in the intake process? You’ve got people to handle that, right? After all, you’ve got better t…
 
After battling Covid-19 and a week of British celebrations, your hosts are back to smash through reality with a packed episode of reviews. In this episode, we review season 3 of The Boys and Love, Death and Robots, season 1 of Obi-Wan Kenobi, season 4 of Stranger Things, and then the movies Top Gun: Maverick and the breakout Indian hit RRR. In addi…
 
Why you shouldn’t just play the SEO long-game. Plus, a law firm’s surprising (and sketchy) use of Google review numbers. ----- Most marketing agencies tell you that SEO is going to take time. Well yeah, maybe, but it doesn’t ALWAYS have to. Gyi and Conrad reevaluate traditional “tempered” expectations and discuss how long SEO should take and whethe…
 
This week after a brief apology from one of our hosts, we head back into the darkest of all timelines to talk about Black Mirror season 6, This is Spinal Tap 2, Daredevil returning to screens, and The League of Extraordinary Gentleman. Then we go into a heavily packed reviews section that includes multiplayer madness in Evil Dead: The Game, stresse…
 
Conrad and Gyi tackle an (ahem) unusual marketing move by an attorney using TikTok video streaming. Plus, five big referral tips. ----- Wouldn’t it be great if your clients left you a good review online? Why wait? Why not just videotape them as you’re coming out of the courtroom? It’s “Marketing vs the Client’s Best Interest” in the bizarre case of…
 
Foiled again by time management and MCU "discourse" we instead turn our attention to multiverses of a different sort this week with reviews of Everything Everywhere All At Once, Licorice Pizza, old school point and click masterpiece Norco, documentary Next Goal Wins, The Pentaverate and the bleak High Life. Sadly no Strange GP's were involved here,…
 
You want to boost your conversions but only have so much bandwidth doing it all yourself. Stop thinking that tech equals cold and impersonal. Simple technologies like auto-response emails and text messages (done right!) can afford a personal touch for your clients, bring more prospects into your funnel, and convert those opportunities you’re curren…
 
On this week's dastardly yet "fine" new episode we talk all about the recent Netflix debacle, the possibility of a Streets of Rage movie, the resurrection of Crazy Taxi and Jet Set Radio and of course the announcement of The Batman 2. Then in our jam-packed reviews section, we ponder originality with The Northman, disagree about The Matrix Resurrec…
 
Dark Social — it just sounds nefarious, right? But there’s no need to break out a Tor browser and dive into the depths of the dark web; this stuff is legit. And once you understand and leverage it, it can be the difference between your marketing just “working” and blowing up. Gyi and Conrad explain what Dark Social is, why it can be difficult—nay, …
 
This week we have reviews of Ghostwire Tokyo, Apollo 10 1/2, Scream (5?), Moon Knight, Doctor Sleep, the original Dark Souls, and James saw Sparks live in Belfast! We also talk about the possibility of a remake of The Crow, Kathryn Bigelow's next film, Kristen Stewart in Love Lies Bleeding, and Rian Johnson coming to TV with Poker Face. Email Us: l…
 
Marketing’s not free. Is yours working? Conrad and Gyi dig into marketing attribution and how to ensure you’re spending wisely. Rand Fishkin’s new article claims “attribution is a boondoggle” and you should trust your gut, not a fancy attribution system (especially if you’re a smaller office). So, what’s going on? Can software track your marketing …
 
We are back! In our new episode in our new ongoing format, we talk all about the essential news and reviews that you need to hear! Capcom's Exoprimal, and CD Projekt Red's new Witcher game are discussed as well as the forthcoming Disney + Obi-Wan Kenobi show and Panos Cosmatos' Mandy follow up Nekrokosm. Then we review The Batman, Lamb, Olli Olli W…
 
On today’s episode, I’m wrapping up season 3 and re-capping what happened at PT Biz Con 2022! If you were there, I want to say thank you! We were so grateful for our sponsors for making the event possible! Rock Tape Roll Recovery JaneApp: use CashPT in the comment section and you will get a free month! GoCard Connect: https://lebauerconsulting.com/…
 
Should you be hiring a SEO specialist for your firm, or is SEO dead? Also, millions of people are suffering as a result of the war in Ukraine. Is this an opportunity to market your law firm? Spoiler Alert: No. No, it is not — but the right answer for you may be more nuanced. The guys tackle these big subjects as well as answer questions from ABA TE…
 
On today’s episode, I speak with Dr. Jerry Yoo. He is the Founder and CEO of Next Level Physio, which is a hybrid physiotherapy-fitness practice devoted to helping active women and men over 40 and their families stay active and fit without medication or surgery. Next Level Physio’s mission is personal development and transformation through physio, …
 
We are living in a post Covid word and you must adapt. People are online, but don’t want to be seen online. They value their time more than their money, but they are still insecure about their money. They want solutions to problems and often they put their family first. Here’s the problem you are experiencing Your marketing isn’t working People tel…
 
The guys are back at the ABA TECHSHOW with F.O.P. Carolyn Elefant, the “Godmother of Solos.” They talk about what’s in and what’s out in the latest edition of her book, “Solo By Choice.” Also, there’s more legal tech and more competition for your legal dollar than ever. That means great things for small and solo firms. Do you want something custom …
 
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