Lunch Hour Legal Marketing podcast

Player FM - Internet Radio Done Right

20 subscribers

추가했습니다 nine 년 전

Legal Talk Network에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Legal Talk Network 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Tinfoil Swans

1
Matthew Lillard and the Glorious Dorito Salad 43:18

18일 전43:18

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43:18

You have a favorite Matthew Lillard film or TV performance. It might be SLC Punk , the Scream franchise, Scooby Doo , Hackers , She's All That , Twin Peaks: The Return , or the new Stephen King and Mike Flanagan movie The Life of Chuck . He's been working in Hollywood for over 30 years, and has a reputation for being kind to fans. But connecting with people is exactly why he got into acting as a kid — the community that comes from putting on a play together and hashing it all out at the diner afterward. It's what drew him to Dungeons & Dragons, and then a spirits company celebrating fantasy and horror fandoms. Lillard joined Tinfoil Swans to talk about growing up not fitting in, the thrill of finding your people, the punk rock high school movie he directed, his wedding cheese wheel, and so much more. For more info visit: foodandwine.com/tinfoilswans Learn more about your ad choices. Visit podcastchoices.com/adchoices…

Lunch Hour Legal Marketing

시리즈 홈•Feed

Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in twice a month for expert advice to turbocharge your firm’s ability to generate cash money.

156 에피소드

#Tech #Business #Marketing #Legalmarketing #Legalpodcast #Onlinemarketing #Solofirms #MBA #Legal Talk Network #DigitalMarketer #Lawfirm

Lunch Hour Legal Marketing

20 subscribers

updated 10일 전

시리즈 홈•Feed

156 에피소드

#Tech #Business #Marketing #Legalmarketing #Legalpodcast #Onlinemarketing #Solofirms #MBA #Legal Talk Network #DigitalMarketer #Lawfirm

Todos los episodios

Lunch Hour Legal Marketing

1
Stand Up to Stand Out 38:07

10일 전38:07

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38:07

Is standing up for a cause you believe in a help or a hindrance to your business? The fear of losing clients who think/believe differently might keep you from publicly supporting the things you value, but is that actually good for your business (and you)? ----- When it comes to support and activism, many professionals shy away from proclaiming anything that could narrow their market, but fine-tuning your appeal is exactly what you need to do to grow your business. Gyi and Conrad discuss why standing for something is much better than standing for nothing, and it even helps you position your brand in your market. If you’re perceived as a generic lawyer of no distinction, you’re going to have a tough time connecting with your community. Authenticity is good for business, and the guys share how leaning into your values can really help your law firm grow. The News : Our esteemed friend Eric Goldman wrote up a great piece on the latest court ruling on brand name conquesting: NJ Supreme Court Blesses Lawyers’ Competitive Keyword Ads (With a Baffling Caveat) . A new partnership between CallRail and RingCentral looks promising for all those involved. Here’s the deets: RingCentral | CallRail Integration Well, we’ve had a good run. Zuck announces AI for ad management (to end Gyi and Conrad) . Don’t believe anything you see on the internet, kids. Nancy Mace’s Astroturfing is deceptive marketing at its worst—ick. Register now for the Lunch Hour Legal Marketing Summit at the Bellagio in Vegas! We’ll kick things off on September 22nd. Hope to see all you in-house marketers there. Today, we’re announcing some of the great speakers and timely topics you can look forward to. Tune in for more details! Suggested LHLM Episodes: Google’s Search Monopoly in Jeopardy: This New Antitrust Ruling Changes Everything What's in a Brand? Connect : The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok…

Lunch Hour Legal Marketing

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What’s In a Brand? 50:27

17일 전50:27

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50:27

Branding, re-branding, brand refresh… What does it all mean? Well, a rose by any other name might smell as sweet, but your business could really stink if your branding strategy is lacking. Learn how to optimize your brand, master your messaging, and position yourself for success. ---- Branding, positioning, and messaging are distinct and essential elements for your law firm’s strategy, but not all lawyers have a handle on the meaning and functions of these components in the scope of their business. Gyi and Conrad take us through the basics of branding and explain the critical (and perhaps greater) importance of positioning and messaging. Learn how being true to yourself can help you create a meaningful, intentional path forward for your legal business. Come see us! The Lunch Hour Legal Marketing Summit will be held September 22-24 at the Bellagio in Las Vegas. Register now! The News : Well, Avvo’s been sued (again) . Do we care? Allegedly, AI is screwing businesses over left and right by publishing utter falsehoods. Yay. Kevin Indig has some good insights here: The first-ever UX Study of Google’s AI Overviews: The Data We've All Been Waiting For . Suggested LHLM Episodes: Marketer vs. Marketer Links : The Unbillable Hour — Rebranding: Define Your Firm, Define Your Practice rebrandingexperts.com Connect : The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok…

Lunch Hour Legal Marketing

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Ultimate LinkedIn Guide for Lawyers 1:10:15

4 weeks 전1:10:15

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1:10:15

LinkedIn is really working for lawyers these days, so Gyi and Conrad bring in the pros to school you on how to leverage it for your business. Learn how to create content that truly resonates with your audience from our dear friends Purna Virji and Tony Albrecht. ----- LinkedIn has become a powerful platform for growing legal businesses, but how exactly do lawyers go about it? The guys talk with Purna Virji, a principal consultant at LinkedIn, about how to make the connections you’ve been hoping for. What does your audience care about? What do they want to hear? Purna shares her tips for creating easy, engaging video and text-based content in just a few hours per month. Later, why should you care about being active on LinkedIn? Gyi and Conrad dig deeper into what you need to know about LinkedIn engagement with Tony Albrecht, the Yoda of LinkedIn lawyering. Learn about what LinkedIn growth could look like for you, dear lawyer! Tony explains the surprising supply/demand deficit for interesting content and how stimulating, genuine posts can significantly further your reach. The News : Congrats to Erin Levine! – Hello Divorce is now in all 50 states. Will marketers be replaced by AI? FirmPilot Reaches $11.7M in Funding, As Thomson Reuters and HubSpot Ventures Join As Investors New(ish?) launch from the Googs: Google AI Max The New York Times reports A.I. Is Getting More Powerful, but Its Hallucinations Are Getting Worse , so… cool cool cool… Thoughts on AI impacts for Local Pack from Greg Sterling and Barry Schwartz, respectively: AIO Pack, AIn't No Threat, Double Divestiture, Automation Blues and Google Tests Replacing Map Local Pack With AI Overviews . Just what you need! Our LHLM Conference is in the works for September 22-24 in Las Vegas. Suggested LHLM Episodes: How To Do Social Media Marketing the Right Way Connect : LinkedIn – Purna Virji LinkedIn – Tony Albrecht The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok…

Lunch Hour Legal Marketing

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When to DIY & When to Call in the Pros — Mailbag Edition 38:37

6 weeks 전38:37

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38:37

Should your agency be charging you for managing your LSAs? Are there things your in-house marketing team should be leaving to the experts? Today, the guys open the mailbag and answer these two great listener questions. Is it worth paying an agency anything for Google LSA management, or are you getting scammed out of a chunk of your marketing budget? Well, it depends, and the guys’ opinions may vary. Gyi and Conrad dig into a listener question to explain what LSA management could/should look like, what value it may bring to you, and whether ongoing fees are appropriate. Later, question 2! Should lawyers with an in-house marketing team entrust all their digital marketing to said team, or do they need to call in an expert agency for certain advertising channels? The guys talk about the realities of expertise gaps and how partnerships can really take your marketing efforts to the next level. Stay tuned to the end for a special announcement from Gyi and Conrad! The News : Brilliant or clueless—did this lawyer do this for the news hype & free advertising? Judge Rejects Lawsuit With Dragon Logo, Calling It ‘Juvenile and Impertinent’ - The New York Times Google, just… ick. Here’s our take on this extremely problematic Google overstep: Connect : The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok…

Lunch Hour Legal Marketing

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Ranking Your Local Competitors – Hot or Not? 43:01

8 weeks 전43:01

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43:01

If lots of site traffic isn’t leading to lots of clients, something’s off. Learn how to get the traffic you want! Later, Gyi and Conrad unpack the marketing impact of publicly ranking all your competition—genius or folly? ----- You want website traffic that could turn into actual clients for your law firm, but how do you make sure you’re reaching the right audience? Gyi and Conrad talk tactics for segmenting your audience to make sure you get the qualified leads that can turn into profitable business for your law firm. Next, in a bold move, a Seattle family lawyer pulled a Zuckerberg and rated all of his local competitors, except himself. What do the guys think about the Hemmet Trends Report ? While it may be a sure-fire way to torch some of your local relationships, this kind of friction marketing can be a very successful way to get your name out there. 📺 Youtube: Segmenting Your Audience in Search Console The News : Google quality raters now assess whether content is AI-generated . What does this mean for your copy/pasted ChatGPT posts? You might want to seriously do that human edit. This could be big for local business, folks: TikTok takes on Google Maps by surfacing reviews in the comments tab . What do we think about Sponsored Youtube Comments ? So far, it seems like a pretty solid tactic. If you like poking fun at the dirty, rotten ethics of certain marketers, you’ll like Brian Glass’s podcast episode, too: Brian Glass - CaseConnect PILMMA - come see Conrad! Suggested LHLM Episodes: The Lawyer’s Guide to Conversions || Listener LSA Queries Apple | Spotify | Youtube Connect : The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok…

Lunch Hour Legal Marketing

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BREAKING: Google Expands Use of Local Service Ad Data 22:10

9 weeks 전22:10

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22:10

Just when you thought you understood Local Services Ads (LSAs), Google changes the game. Gyi and Conrad sound the alarm on the latest shift in LSA terms—and this one’s a doozy. Google now claims the right to tweak, repurpose, and plaster your ad content wherever it wants. Cool cool cool… unless you’re a lawyer who cares about things like client confidentiality and ethics. Is this a harmless update? A marketing landmine? Or just another “oops, didn’t read the fine print” moment? The guys debate what opting in *really* means, how it could affect your firm, and why blind trust in Big Tech is looking less like a best practice and more like a liability. Insight from Anthony Higman on LinkedIn Takeaways: Google’s changing the rules on LSAs—again. Your ad content? They can now modify and use it freely. Ethics red flag: This could compromise client confidentiality. Most lawyers have no idea this is happening. Opting in might mean opening a can of worms. Google’s rollout? Vague at best. Legal marketers are losing faith. Ad performance and trust are both on the line. Law firms must weigh ethical risks before opting in. Transparency isn’t optional—it’s essential. Chapters 00:00 – Breaking News: Google Drops LSA Bombshell 01:12 – What Google’s New Data Policy Really Means 06:00 – The Opt-In Confusion (and Consequences) 11:00 – Google’s Data Grab and Pricing Power Play 17:15 – AI, Ethics, and the Future of Legal Ads…

Lunch Hour Legal Marketing

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Show Me the Clients! — Holding Your Marketing Accountable 41:28

10 weeks 전41:28

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41:28

Feeble marketing tactics are a major waste of your law firm’s ad spend! Make sure your budget isn’t being squandered by understanding what marketing quality and accountability should look like. If your marketer’s data looks like a success but isn’t resulting in new clients for your law firm, you might be getting shammed. The guys join us from the road at two of the legal industry’s finest conferences, ABA Techshow and Mass Torts Made Perfect . In their talks, Gyi and Conrad each presented the perils of marketing misinformation and what lawyers need to look for to ensure transparency and accountability in their marketing schemes. Leave us a comment on the LHLM LinkedIn page if you’d like to have Gyi and Conrad’s slide decks from their conference presentations! The News : Google Business Profiles are switching things up - Ask Maps Is Google Q&A’s AI Replacement: Here’s What It Means For Marketers It’s probably a good idea to opt in to Google’s experimental AI Mode to see where things are headed - Expanding AI Overviews and introducing AI Mode Notebook is expanding access all over the place - New in NotebookLM: Discover sources from around the web It is a very good thing that we are a country with laws, and though we’ve always been loath to get too political, we feel that we have to recognize current dangers and stand up for the rule of law. Read through The ABA supports the rule of law , Statement from SBM Leadership on Unprecedented Threats to Rule of Law , ABA condemns remarks questioning legitimacy of courts and judicial review , and more at the ABA’s Rule of Law page. On a lighter note, Jessica Hawkins from Consultwebs created a post on the Best Legal Podcasts of 2025 . Jessica gave LHLM a really nice write up, and we are super thankful to be featured with some other great shows! And, Conrad is desperately seeking an awesome Customer Success person. Just go see if you can find the hidden job listing on Mockingbird Marketing . Suggested LHLM Episodes: Bull$#!% You Hear at Legal Conferences Apple | Spotify | Youtube Connect : The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok…

Lunch Hour Legal Marketing

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Marketing in the Age of AI — Lawyerist Invasion! 50:54

12 weeks 전50:54

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50:54

AI is majorly, seriously, (annoyingly?) impacting law firm marketing, and it’s not just about content generation. What’s a lawyer to do? ----- In this special LHLM episode, Gyi and Conrad air their chat with Zack Glaser of the Lawyerist Podcast . Artificial intelligence has its sticky fingers in everything nowadays—even the world of law firm marketing. It’s changing the way consumers behave and changing the way ad agencies strategize in your market. So, how do you continue to compete, and where can you leverage AI to make a real difference? Zack, Gyi, and Conrad hash out how to make AI work for you, not against you. The News : Google’s still working toward world domination: Google makes its biggest-ever acquisition | CNN Business Joy Hawkins noticed some data anomalies in CTRs. What’s up? Come see us at some upcoming conferences! Gyi will be at ABA Techshow in Chicago, and Conrad’s headed to Mass Torts Made Perfect in Las Vegas. Then, they’ll both get together (virtually) at Infotrack’s Legal Up for another delightful website teardown. Links Mentioned: Lawyerist Podcast Suggested LHLM Episodes: Google Local Service Ads: To Brand or Not to Brand? Connect : The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok…

Lunch Hour Legal Marketing

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Is Your Law Firm Marketing Actually Working? 24:00

13 weeks 전24:00

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24:00

Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle. Conrad Saam and Gyi Tsakalakis break down the biggest questions they tackled at the event: 🍟 How much should lawyers spend on marketing? 🍟 Brand vs. non-brand marketing—why it matters 🍟 Are you tracking the right metrics, or just vanity numbers? 🍟 Lawyer referrals vs. digital marketing—what’s the real ROI? 🍟 Why law firms MUST use a CRM to stop missing leads Plus, we expose how some legal marketing agencies try to take credit for leads they didn’t earn. (Yes, we see you.) If you’re serious about law firm growth , you won’t want to miss this one. 🔔 Don’t forget to subscribe for more legal marketing insights! 🎥 Watch the full video here. Chapters 00:00 - Intro & Welcome from Miami 00:46 - How Much Should Lawyers Spend on Marketing? 01:32 - Investing in Growth: ROI vs. Volume 02:34 - Why 30% is a Key Number in Legal Marketing 03:56 - Brand vs. Non-Brand: What It Means for Your Law Firm 05:09 - How Marketing Agencies Take Credit for Your Leads 07:00 - Why "How Did You Hear About Us?" is Crucial 10:31 - The Biggest Intake Mistakes Law Firms Make 13:15 - If You Don’t Have a CRM, Are You Even Growing? 19:01 - How to Hold Your Marketing Agency Accountable 21:20 - The Truth About "Up and to the Right" Traffic Graphs 21:56 - Wrap-Up & Final Thoughts…

Lunch Hour Legal Marketing

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How Law Firms Use Google Ads to Poach Your Leads 44:03

14 weeks 전44:03

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44:03

Lead thievery! How on earth could your competitor’s ad have YOUR name in it? Brand conquesting is a real thing, and it sucks. Later, is Gyi completely wrong about direct brand search in LSAs? The guys fight it out. ------ Having a competitor’s brand in your ad is some super shady lawyer marketing and violates Google’s trademark policies, but it still happens. What’s the deal? Gyi and Conrad talk about the ins and outs of brand conquesting, how it should be viewed under lawyers’ rules of professional conduct, and whether this kind of dirty campaigning is actually successful for the law firms who engage in it. Next, does having direct brand search turned on in Google Local Service Ads negatively impact your visibility? Maybe so, maybe no… it’s complicated! Gyi and Conrad argue their viewpoints and nerd out on a variety of marketing scenarios that could affect those pesky LSA outcomes. The News : If you’re amongst the crowd of laid off federal lawyers, Ben & Brian Glass are offering their assistance in helping you start your own gig. The Diversity Update from Google might be causing a drop in your organic results. Everybody’s noticing an uptick in AIOs in legal, so—yay! Lawyerist Podcast with Gyi and Conrad is coming soon! Links Mentioned: Google "Diversity Update" Live Stream Google - Trademarks - Advertising Policies Help Suggested LHLM Episodes: Google Local Service Ads: To Brand or Not to Brand? Connect : The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok…

Lunch Hour Legal Marketing

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Meh, Links — Busting Link Building Myths for SEO 42:44

16 weeks 전42:44

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42:44

Today, we unpack Gyi’s beloved catchphrase to see how “meh” he really feels about the significance of links in local SEO. Later—the strategic guide you need for top-knotch link building in 2025. A whole lotta folks like to say links don’t really matter anymore, but are they right? In practice, the guys have seen the positive effects of link building for clients for many, many years, and it’s still a piece of the pie today. However, there’s a ton of misinformation out there, so Gyi and Conrad debunk the most common misconceptions to get you on track for optimized, relevant, business-building links. And, later, what’s working best for link building in 2025? The guys share some great stories of businesses who engaged their local communities through service, scholarships, sponsorships, and more—all while getting awesome PR and plenty of links. Room for dessert? Here's some exclusive bonus content from this week's episode: How to Get Your Website to Rank in ChatGPT Search | SEO Strategy | Lunch Hour Legal Marketing The News : More mergers & acquisitions! Places Scout was purchased by Yext … so are we all in for some price jacking? Sigh. Probably. ABA is standing up for the judiciary, and you should too: ABA condemns remarks questioning legitimacy of courts and judicial review Quit ruining our weekends, Googs. Sheesh. Google Confirms Business Profile Reviews Outage Super grateful to Ahrefs for this really well done post: Google Says "Links Matter Less"—We Looked at 1,000,000 SERPs to See if It's True Mentioned: Google Cites Scholarship Links in a Manual Action Penalty Suggested LHLM Episodes: Is Link Building Worth It Anymore? || Top 10 Link Building Tips Connect : The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) The Consummate One-Upsman (3:26) The News: Places Scout, the ABA takes on Trump, & GBP Outage (10:00) Busting Link Building Myths (24:45) How To Create Backlinks For Your Website In 2025…

Lunch Hour Legal Marketing

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Lawyer Marketing Nightmares: Dirty Tricks, Ponzi Schemes & Backstabbing 41:44

18 weeks 전41:44

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41:44

Gyi and Conrad share the scary legal marketing stories you definitely wouldn’t want to find yourself entangled in. Later, don’t throw the attribution out with the bath water! It’s not impossible to track, and the guys explain how to go about it. ----- Sometimes you have to wallow in the muck of the digital marketing world to learn how to avoid the scum. All law firms should ask themselves this question: Do you know how your ad agency is spending your money? Gyi and Conrad dive into the allegations surrounding some very iffy third-party dealings to help you, dear listener, traverse the perils of the marketing world. And later, it seems that some LHLM words to the wise have been misconstrued! Don’t hear what we’re not saying—attribution is an essential marketing element, and your agency should absolutely be monitoring your advertising channels with careful attention. But, there’s more to it than just a simple pie graph. Gyi and Conrad share how to get the fullest picture possible for tracking attribution. The Quasi-News : Ownership v. Partnerships: A Connecticut lawyer is embroiled in some painfully messy business . American Association for Justice Winter Convention - Look out for LHLM LIVE! PILMMA Super Summit - Conrad’s Ski Invitation for April 28th. Suggested LHLM Episodes: Marketing Attribution: Follow the Data or Trust Your Gut? Connect : The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) RISE OF THE MACHINES (3:00) News: Partnerships Gone Bad and LHLM on the Move! (9:24) How to Spot a Shaddy Marketing Agency (22:05) That’s Not What We Said!…

Lunch Hour Legal Marketing

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TV Ads or Digital? The Champion Lawyer Uses Both 48:08

20 weeks 전48:08

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48:08

If your game plan is offline advertising, but your website sucks—you’re fumbling your growth strategy. And, later, Conrad shares his origin story! ----- There is often a significant imbalance between law firms’ offline and online marketing investments, but things simply won’t work as well if you don’t synergize both aspects. Gyi and Conrad talk through their recommendations for diversified online and offline expenditures that can maximize your firm’s potential for growth. Later, how did Conrad become Conrad? The child of Australian immigrant parents, Conrad shares his life’s journey from Vegemite sandwich-toting lad to MBA grad to SEO pioneer to Mockingbird Marketing owner—and everything in between! The News : We are brilliant crystal ball pontificators! Cases in point: Non-lawyer participation in the legal world - KPMG Law Firm Low firm consolidations - Sweet James purchased Jenn Gore ’s firm. Chaos and confusion! - TikTok - Gone and Back Again Report bad business conduct in GBP - Google Maps New Report Business Conduct Suggested LHLM Episodes: Conrad’s Crystal Ball IV | Lawyer Marketing Predictions for 2025 Connect : The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok…

Lunch Hour Legal Marketing

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Conrad’s Crystal Ball IV | Lawyer Marketing Predictions for 2025 43:13

22 weeks 전43:13

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43:13

Gaze into the depths with Gyi and Conrad, so you, too, can be prepared for the legal marketing days to come. This one’s all about the future, folks! ----- Well, and the past. First, an in-depth retrospective on whether Gyi and Conrad’s 2024 predictions showed true seer potential (or phony-baloney tendencies). Then, the guys turn a preternatural eye to what lies ahead. What mystically foretold trends will dominate the legal and marketing landscapes of 2025? From super-spammer AI avatars to, of course, another Michigan win—Gyi and Conrad can see it all. The News : Happy New Year from the Googly Googs. They kicked off 2025 with an infestation of Google Business Profile bugs. Yaaay. A Cautionary Tale: Deceptive marketing tactics could seriously come back to bite you in the you-know-where - “Strong Arm” Frank Azar wins $1.55 million in Google keyword lawsuit against Alabama law firm LHLM was selected by Feedspot as one of the 30 Best Legal Marketing Podcasts You Must Follow in 2025 ! Thanks, we think. Gyi’s GBP got suspended—again. ChatGPT for clients: MJ Morley shared that 3 out of 7 consults found her firm through ChatGPT – fascinating stuff! New CallRail launch – CallRail broadens attribution capabilities to include AI-powered search engines Is the truth about to get even muddier? Meta backs away from fact checking in the U.S. : NPR Suggested LHLM Episodes: Conrad’s Crystal Ball: The Re-Re-Return — Sponsored by CallRail Connect : The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) Hail to the Victors (2:05) Google, Lying Lawyers, ChatGPT, and Meta all in the News! (13:47) 2024 Predictions in Review (24:45) 2025 Lawyer Marketing Prognostications…

Lunch Hour Legal Marketing

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Law Firm Marketing — How Much Should Your Associates Be Doing? 47:39

26 weeks 전47:39

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47:39

You’ve got a talented legal team at your firm, but should they also be involved in your marketing schemes? Later, we recently realized that some of you want a bit more backstory on the guys, so, Gyi reveals how his mysterious past made him into the marketer he is today. ----- Should your lawyers stick to lawyering? Sometimes, an associate is super interested, tactical, and talented at marketing, but sometimes… they’re not. So, how do you avoid potential misuse of resources and make the most of your relationship with marketing partners? Gyi and Conrad talk through how to build trust, optimize your assets, and learn to be on the same team with your marketer. It’s a bird! It’s a plane! No, it's Gyi Tsakalakis! Who is Gyi, anyway? Every super hero has an origin story, and so does every marketer. The News : The Google algo update is finished—FINALLY. And, honestly, the results are a bit of a snoozefest. Gemini 2 is out and about! And, similarly—Zzz. Apple launched its ChatGPT integration with Siri . Useful? No? Yes? And, Gyi and Conrad’s Google Business Profiles are back on track. What happened? Suggested LHLM Episodes: Playing With the Social Media Algorithm || Drafting Your Marketing Dream Team: Round 2 Dial M for Mystery Shopper Connect : The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) Naughty Elf on the Shelf? (2:57) ALL the Legal Marketing News (10:36) Should Associates Play a Role in Your Law Firm’s Marketing Strategy? (26:53) What makes a Gyi?…

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