최고 IDigress 팟캐스트 (2024)

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123. What You See, What The Market Thinks, & What Your ICP Believes: The Path To Profit & Positioning For Revenue Growth [Masterclass] 54:09

20d ago54:09

54:09

In this episode, we explore the three critical distinctions for driving revenue growth: what you see, what the market thinks, and what your ICP believes. We break down how aligning your perception with the market's reality and your ideal customer’s needs is key to unlocking growth. You’ll learn why it's not enough to just launch a business, create …

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122. Resonance In Marketing Masterclass Part 3: Building Unshakable Brand Loyalty Through Personalization, Emotional Connections, & Communities 23:29

1M ago23:29

23:29

In the final part of our Resonance in Marketing Masterclass series, we explore the key strategies that help brands create unshakable brand loyalty. This episode breaks down how personalization, emotional connections, and strong communities are the cornerstones of marketing success in today’s world. We’ll explore: • How personalization creates deepe…

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121. Resonance In Marketing Masterclass Part 2: Leveraging Psychology and Storytelling To Emotionally Supercharge Your Marketing 19:59

1M ago19:59

19:59

In today’s hyper-competitive landscape, it’s not about how loud you are—it’s about how deeply you resonate. In this episode, we explore building meaningful connections through relationship-driven marketing, focusing on: • Emotional connection > Grabbing attention. • Why trust, loyalty, and community advocacy matter more than one-time conversions. •…

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120. Resonance In Marketing Masterclass Part 1: Marketing Is NOT About Being The Loudest But Resonating Deeper! 16:09

1M ago16:09

16:09

In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout. In this episode, we break down how resonance plays in marketing along with: • Resonance vs Volume in marketing. • Emotional connection > Simply Exposure. • The Psychology of Resonance: tapping into customer emotions, needs, and values. • Appe…

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119. The American Idol Approach: Clients Must Audition To Earn The Golden Ticket To Work With You 40:22

3M ago40:22

40:22

In this powerful episode, we dive into a transformative approach to client relationships that will change the way you do business, going beyond the surface to tackle some of the most pressing challenges entrepreneurs face today — especially those who want to maintain high standards, protect their boundaries, and ensure they’re working with clients …

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118. My Journey As A Black Entrepreneur: Failures, Success Stories, & Lessons Learned With Dr. Frances Richards 36:46

3M ago36:46

36:46

In this intimate and revealing episode, Dr. Frances Richards sits down with me for a deep, one-on-one conversation where I open up like never before. I get honest, vulnerable, and real about my journey as a BIPOC entrepreneur, sharing the challenges, struggles, and triumphs I’ve faced along the way. I reflect on the unique obstacles and victories t…

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117. Building Billion Dollar Unicorns: How To Pitch, Overcome Rejection, & Succeed As A Modern Entrepreneur With Sarah Chen-Spellings [Masterclass] 54:45

3M ago54:45

54:45

In this episode, we delve into the high-stakes world of entrepreneurship with Sarah Chen-Spellings, a venture capitalist, strategist, and co-founder of Beyond the Billion. Join us as we explore the journey of building billion-dollar unicorns, where success is not just about having a great idea, but mastering the art of pitching, navigating the inev…

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116. Is Your Growth Built On A Lie? How To Fix Your Data, Build Your Brand Orbit, & Stay In Business! 42:06

3M ago42:06

42:06

What if everything you thought was fueling your business growth is actually holding you back? In this episode, we dive deep into the hidden flaws in your data that could be sabotaging your success. Discover how to fix these cracks, align your strategy, and build a powerful "brand orbit" that not only keeps you in business but propels you to new hei…

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115. Lost In The Multiverse? Master Cultural Navigation To Supercharge Your Efforts To Build Lasting Brand Affinity! 56:43

3M ago56:43

56:43

One of the BIGGEST mistakes most businesses make? They assume who they're speaking to is just like them. But that's furthest from the truth. Does it feel like anything you put out there just gets lost in the "multiverse" of people? No results? No growth? Nothing is connecting to your audience at the volume or pace you desire? We all have different …

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114. Max ROI: Turning Marketing & Sales Into Allies For Unparalleled Results 29:14

3M ago29:14

29:14

Peak ROI is different for everyone: every department, team, personnel, investor, stakeholder, and executive. Those that are impacted the most? Your marketing and sales teams. What's worse? Most aren't aligned on results to focus on. This is what's holding many businesses back from achieving peak performance across the board. Eliminate the "bad bloo…

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113. The #1 Barrier Preventing Your 10x Growth In Sales & Marketing [Must Listen] 38:25

3M ago38:25

38:25

Every marketer knows the frustration of campaigns that don't convert. Sales teams grapple with cold leads that never warm up. Creators feel the sting of content that falls flat, and businesses watch potential customers slip away. These struggles are all too familiar, and the quest for the perfect tool or strategy seems never-ending. Imagine transfo…

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112. Balancing Act: How To Market & Communicate During Times Of Social Unrest 37:11

4M ago37:11

37:11

Is Ignoring Social Issues in Your Marketing, Sales, & Communication the Best Course of Action? Think Again! How do you navigate social media responsibly during racial conflicts, politics, social issues, hot topics as a business, leader, marketer, creator, social media or community manager? Many feel that what happens in the world doesn’t impact the…

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111. Innovation Ignition: How To Generate Revenue, Impact, & Influence Through DEIBA With Marc D. Hans 42:45

4M ago42:45

42:45

What are the steps to embracing DEIBA to build a better business, create more inclusive marketing campaigns, and engage in more equitable sales practices? This episode, with questions asked by Marc D. Hans, will cover the basics of how to begin the process of integrating DEIBA into your business, tech stack, marketing, sales, HR, messaging, culture…

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110. 2024 State Of Marketing Pt 2. // Chatbots + Social Media + Email + Video // The Sphere Of Omnichannel Connection 42:13

4M ago42:13

42:13

Chatbots, Email, Social, Video, and Artificial Intelligence... oh my! We're back at it with a breakdown of another State of Marketing deep dive, Part 2. Beyond The Episode Gems: • Download HubSpot's State Of Marketing Report for Free • Learn More Starting Your Own Business With Amazon's Delivery Service Program • Start Creating Exceptional Sites & …

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109. How To Use Consumer Psychology To Make Community A Connected Revenue-Generating Experience [Live Keynote] 40:29

4M ago40:29

40:29

Whether you’re a marketer, event organizer, community leader, business executive, or content creator, the path to achieving your desired success comes down to cultivating ideal experiences. Without that, nothing can be built, established, or mobilized within the minds of people. What makes someone pay to come to an event? What makes someone watch o…

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108. 2024 State Of Marketing Pt 1. // Claiming Innovation vs Being Innovative // The Hidden Dangers Of Bogus AI Claims 31:58

5M ago31:58

31:58

Let's drop some real tea on innovation, AI, and the state of marketing, old school iDigress style — fast-talking, high-energy, value gems dropping every other second. Let's go on the record and break down the good, the bad, and the reality of all of these things! Is the “perception of innovation” being personified as a “standard move” more than the…

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107. Creating Value Threads Between Your Perception And The Buyer's Perspective 36:12

6M ago36:12

36:12

Perception vs. perspective has either ended businesses before they got off the ground or saved businesses with a phenomenal pivot. Many entrepreneurs, startups, business leaders, marketers, and go-to-market specialists need to acknowledge that their perception of themselves, value, product, service, or interpretation of the marketplace can be flawe…

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106. Real Successful Entrepreneurs Are Digital Athletes! Learn How To Win In Entrepreneurship When The Odds Are NOT In Your Favor. 1:03:21

6M ago1:03:21

1:03:21

Entrepreneurship is hard. Everyone says that. But why? Whether you're an entrepreneur, creator, speaker, or author, these levels and the tiers of achievement and success break most people! Seventy-five percent of those that try, don't make the cut. Just like in basketball, the odds are so small to make pro, why even try? Yet those who do make it kn…

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105. Your Expertise Is Expensive & Your Time Is Priceless // Get To The Destination 32:40

7M ago32:40

32:40

Do you know the common threads between success and failure in business? It's nothing glorious. It's all about the basics! In this episode, I discuss the realities all successful people face and the fundamentals that lead to successful outcomes. I also share my journey and lessons learned as the keynote speaker for MarkeTech Conference 2024. From mi…

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104. Sales Psychology Secrets: How To Sell Better & Bolder For Bigger Opportunities! 28:30

7M ago28:30

28:30

It's no secret that most people are terrible at selling. They struggle with rejection. They lack confidence. They fumble with clear communication. They don't know how to build the right systems, create the right messaging, and convey the right psychological cues to win. They're making a lot of noise, doing a lot of tasks, and staying very busy, but…

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103. A.I. Revolution Part 2: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS] 28:42

8M ago28:42

28:42

This is Part II of our MASTERCLASS episode series on the A.I. Revolution and practicality for marketers! You can go listen to A.I. Revolution Part I here. A.I. experts Susan and Scot Westwater continue to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From g…

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102. A.I. Revolution Part 1: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS] 29:36

8M ago29:36

29:36

Ready to join the A.I. Revolution?! And no this wasn't written by Chat GPT... but I digress.. On this MASTERCLASS episode, I've brought in A.I. experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to…

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101. Choose Your Character: Full Stack Marketer vs T-Shape vs I-Shape vs V-Shape! The History, Differences, & Benefits. 26:24

8M ago26:24

26:24

Which marketing type are you? Which marketing type should you be? Which marketer do you need as a business? On this episode we will break down the history, benefits, and differences between a Full Stack Marketer, a T-Shape Marketer, an I-Shape Marketer, and a V-Shape Marketer for students, marketers, businesses looking to hire or partner with a mar…

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100. Reflection On One Hundred Episode Milestone Journey + Your Body Of Work Builds Relationship Equity That Creates Opportunities 26:09

8M ago26:09

26:09

This is our ONE HUNDRETH Episode! We made it iDigress Listeners! In 100 episodes we achieved all of these things: • Over Half a Million Downloads & Counting Across The Globe • Top 0.5% out of 2,854,953 Podcasts Globally {ListenNotes} • Top Solo-Hosted Marketing Podcast 2x {#1 - Zapier} • Top 100 Marketing Business Podcasts {Apple Podcasts} • Top 25…

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99. Every Day We Get A Fresh 24 - How To Reap A Bountiful Business In 2024 29:16

10M ago29:16

29:16

Growth requires change. Change requires adaptation. But let's not forget that growth starts by sowing seeds. How you build a business of success requires an irresistible offer. The only way to create that offer, is by creating something valuable defined by the market, not by your own mind. This episode will cover how we approach our business like a…

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98. Embracing The Season Of Newness: How To Build New Growth Pathways For The New Year 26:37

10M ago26:37

26:37

It's a new year. It's a new season. But will you achieve new growth? This episode will break down the one thing preventing you from elevating your business to new levels. There are three questions you must ask in order to increase business productivity. In addition, you must analyze your C.U.P. in order to scale. And lastly, we'll navigate the As t…

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97. Knowledge, Wisdom, Understanding, & Insights - A Masterclass On The Differences & Why It Matters For A Successful Business 29:58

11M ago29:58

29:58

Do you know the difference between knowledge, wisdom, understanding, and insights? Can you articulate and demonstrate your value through these four disciplines to win business? This episode will extensively expound on the key differences and how to gain more of each to grow your business successfully. Beyond The Episode Gems: Learn About My New Bus…

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96. How To Develop Your Pricing Infrastructure & Contract Negotiations For Maximum Conversions With The Least Amount Of Resistance And Upsell Potential 22:13

11M ago22:13

22:13

Your conversation has gone according to plan. They absolutely loved your presentation, adored your team, aligned with your mission, and resonated with your purpose. They view you as an expert in your field and feel confident in what you can do. But then it all falls apart in a hurry the moment you give the price. Sounds familiar? Well, you aren't a…

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95. Your Marketing Sucks! A Reflection On Challenging The Legacy Of Best Marketing Practices & Why We Need To Embrace Inclusive Marketing 19:10

12M ago19:10

19:10

Your marketing sucks... respectfully, maybe? But let's talk about the reasons it may be failing you and what you can do about it. Think of the "best practices" in marketing and business that you hold in high regard as foundational pieces to how you do marketing and business in the first place. When was the last time you actually evaluated them? Is …

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94. Growing Your Business Masterclass: Growth Strategies & Business Frameworks Guaranteed To Accelerate Your Revenue With Benjamin Shapiro 29:53

1y ago29:53

29:53

Need the A to Z simplified blueprint to activate growth or accelerate the scalability of your business? This masterclass episode is for you! With Benjamin Shaprio of the MarTech Podcast as the question conductor for this episode, we navigate a series of questions to help develop a mindset mapping and growth strategy, all while using my frameworks a…

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93. Where Do Entrepreneurs Go To Be Reborn? Hint: Look For The Palm Tree! 29:46

1y ago29:46

29:46

Where do entrepreneurs go to be reborn? After a challenging year. After losing clients. After navigating a demanding marketplace or having to pivot. Everyone talks about coming out on the other side, but what do you do when you find yourself in the sunken place as an entrepreneur or business leader? Are you navigating losing a substantial amount of…

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92. How To Lead A Profitable, Sustainable, Successful Modern Business That Actually Works 26:41

1y ago26:41

26:41

Why do many business leaders expect other people to just "understand" their value in the marketplace? You created an LLC. You bought a domain. You built a website. You posted on LinkedIn, Instagram, and TikTok. And you're just expecting folk to come running to you after you announced you exist as a business or provide a new service? I'm sorry to br…

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91. How To Eliminate False Perceptions Of Your Business Value Parallel To Market Demand & Start Doing The REAL Work To Obtain Quality Sales! 29:51

1+ y ago29:51

29:51

Many businesses let the fear of hearing "no" stop them from being aggressive in sales. They shouldn't. It's not about hearing "no" occasionally in the sales cycle when it's more about do you know whether or not the market is saying "no" to your offerings as a business? Is there demand and need? Do they understand? This is the part where many busine…

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90. Power, Peace, & Profit: How To Run A MultiMillion Dollar Business For Maximum Productivity & Sustainability. 28:19

1+ y ago28:19

28:19

Power. Peace. Profit. — three things you must have to create a sustainable, successful and growing business. But to obtain these things, it comes down to your level of productivity through processes, systems, strategies, and infrastructure. And this is where most businesses fail to implement properly which ultimately leads to their downfall. In thi…

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89. 90 Percent Of Business Ideas Fail. Here's How To Be Part of the 10 Percent That Will Succeed. 29:56

1+ y ago29:56

29:56

The numbers are in and 90% of all business ideas will fail miserably. But don't fret, most of the ideas fail because many struggle with the transfer of the idea into a tangible product or service that solves a big enough problem to be in constant demand. The goal is to take your idea and lay out the vision to then convert that into an actionable pl…

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88. The Real Reason Why Your Content On Social Media Is Not Making You Money & What To Do About It 26:01

1+ y ago26:01

26:01

Posting on social media daily? Engaging in all the "best practices" for your social media marketing efforts? But not getting the leads, conversations, and sales conversions you want? This is the episode for you. Let's break down the most likely culprit for why social media isn't working for your business to drive sales and revenue. In this episode,…

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87. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 2) 24:32

1+ y ago24:32

24:32

Is organic social media a legitimate marketing channel that can be measured and prove positive ROI? This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on market…

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86. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 1) 25:13

1+ y ago25:13

25:13

Is organic social media a legitimate marketing channel that can be measured and prove positive ROI? This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on market…

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85. Staying Ahead Of The Game: Exploring 2023 Marketing Trends. 17:45

1+ y ago17:45

17:45

I had the pleasure of being on a panel for the "Ahead Of The Game: Marketing Trends 2023" event run by HubSpot's Black @ Inbound team. The panel consisted of Tyronna Heath, Jamir Milligan, Resa Gooding, and myself, along with Devyn Bellamy as moderator. In this episode, I spotlighted some of my answers from the event. Watch the full recording of th…

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84. The X Factor To Increasing The Longevity Of Your Business Regardless Of Industry Or Market Most Founders Forget. 22:34

1+ y ago22:34

22:34

Adaptability = Survivability = Sustainability. The numbers have always reinforced that the longer you are able to stay in business during certain milestones, the higher the percentage you will be successful in business. No surprise that the longevity of a business's existence runs parallel with the growth and success of that business. But most emer…

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83. An Audio Open Letter On The Unspoken Truths Marginalized Communities Face In Business & What We Need Leaders To Do About It. 28:59

1+ y ago28:59

28:59

This is an audio open letter addressing the elephant in the room... why are we still talking about the same things when it comes to being more inclusive, respectful, empathetic, and responsive to black and marginalized leaders, businesses, creators, employees, clients, customers, and communities without more action being taken and more progress bei…

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82. Black Is Beautiful. Black Is Powerful. Black Is Profitable! Why More Representation On Stage Is Essential For Success! 27:24

1+ y ago27:24

27:24

We need more diversity and representation on stages, at events, behind the microphones, and in the executive boardrooms. But just stating that obvious fact and taking real action to make that a reality are two separate things. The truth is the only way change can occur, is by not only educating but empowering people in power to take action for chan…

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81. Brené Brown Says Vulnerability Is A Strength. Why Being Vulnerable Is A Butterfly Effect, Unlocking New Growth & Empowering You To Transform Into The Best Version Of Yourself! 26:24

2y ago26:24

26:24

Vulnerability is a strength, not a weakness, according to Brené Brown. I had recently heard her speak so eloquently on the subject. I instantly saw the connection and parallels we as business owners, operators, and creators face as we navigate the pursuit of success with the daily grind. We don't update our tools, resources, and processes to where …

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80. Last Year Reflections. New Year Redirections. The Difference Between Resolutions vs Goals And Why There Is Only One Solution To Achieving Your Desired Milestones. 26:24

2y ago26:24

26:24

Have you set any new year's resolutions lately? Are you going through a series of changes? New birthday? Massive life change? New family addition? Work changes or challenges? I've been there, and I can empathize as well as relate. In many cases, a new year will look exactly like the previous year if you don't make changes and achieve your goals. In…

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79. How To Conduct Your 2022 Personal Audit & Align With Your 2023 Goal Declarations. Time To Maximize Your Abilities To Win! 23:59

2y ago23:59

23:59

Have you conducted a 2022 personal audit? Reflection is essential to critical redirection and acceleration in business and life. On this episode, I discuss the particulars of how to learn from the past year, how to navigate teetering sales and client opportunities from 2022 going into 2023, the importance of declaration and delegation, and why the …

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78. Discounts Aren't The Way For High-Growth Service-Based Businesses. Price, Time, & Project Management Wins The Day! 27:26

2y ago27:26

27:26

I said no to Black Friday, Cyber Monday, or holiday-themed discounts on my growth strategy retainers and services because the price is the price. If you are an emerging brand that isn’t dependent on volume and want 6 - 8 figure clients working with you, discounts aren’t the tactic to use. If you are a service-based business and have to discount a h…

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77. Stop Using $1 Dollar Tactics Hoping For $1 Million Dollar Gains. Focus On Profitable Gains By Building C.A.S.H. & Applying This Selling Blueprint. 29:52

2y ago29:52

29:52

The truth is if you aren't growing, you're simply using the wrong tactics. Many make decisions based on how they feel or what they think and don't consider the market, the demand, or the time it takes to go to market, build community, and drive residual sales. But before you can apply the right tactics, you must have the right strategy in place bas…

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76. The Big Shift In SEO, Social Media, & Data Analytics Post-Pandemic With Semrush Head Of Marketing 25:35

2y ago25:35

25:35

Google search has changed. Social media platforms have changed. How we use data analytics has changed. Not to mention the marketplace and values of your ideal audience have shifted. The pandemic has accelerated so many things for your customers and potential customers, from how they consume to how they make buying decisions. With so many things evo…

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75. LinkedIn Growth Secrets: A Masterclass On Accelerating Your Business Using The LinkedIn Authority Writing System™ 23:59

2y ago23:59

23:59

As the state of social media is getting more complex, the stakes for having a strong brand presence are higher, and trying to reach the decision-maker is even more challenging. How do B2B and agency-centric brands – and the social media managers behind them – create content that breaks through within the LinkedIn platform ecosystem that also conver…

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74. Go Back To The Fundamentals: Create. Distribute. Repeat. Your Content Needs To Either Make The Demand Or Meet The Demand. 13:39

2y ago13:39

13:39

Creating good content consistently leads to conversations that lead to connections that lead to conversions. Your content either needs to make the demand to be valuable, or it meets the demand of the marketplace to be valuable. Good content is only confirmed by those who consume it. Most will never see your content if you don't distribute it enough…

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