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The thing you’ve been avoiding is actually the secret you’ve been searching for! Metrics are the FASTEST way to sustainable business growth… in fact, up to 23x faster, according to research by McKinsey, without working any harder! Your host, business strategist and bestselling author Amy Traugh, will teach you how to ditch the generic cookie cutter strategies keeping your sales stuck and use your metrics as a custom solution to grow your sales… without getting buried in spreadsheets. *Former ...
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Exploring SAP’s business technology platform and success with our revolutionary data tech. Discover key solutions and technologies that power SAP’s Business Technology Platform by listening in on conversations with partners, developers, and innovators across the SAP ecosystem. Get real-world stories and stats on topics like data governance, data integration and orchestration, machine learning, all things database, enterprise architecture, and more.
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Welcome to the the Data Gurus Podcast! The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – ...
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The Business of Data Podcast

Business of Data by Corinium

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The Business of Data Podcast is dedicated to providing a voice to the Global Data & Analytics community. Each episode is focused on a specific topic area, uncovering the most pertinent issues facing global data & analytics leaders.
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Listening to Dollars & Data is an investment in your business. Learn how to engage with customers in ways you’ve never imagined before. Collect data to make better decisions. Utilize smart technology to add value to your business. With engaging stories and understandable explanations, you’ll learn how to use “smart” technology to bring in the Dollars & Data that have a major impact on your bottom line. William Cole Smith has been on the leading edge of smart tech and technology-focused marke ...
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How amazing would it feel to finally step off the income rollercoaster and know that consistent cash months aren’t just possible, but totally within reach? The best part? It’s actually so much simpler than you might think. Today, we’re diving into the 3 essentials you need for consistent cash months and how to easily implement them without piling m…
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You’ve launched your evergreen offer, the emails are sent and the posts are live. Now, your sales have come to a screeching halt and you’re left asking yourself, “What’s next?” In this episode, I’m sharing how to keep sales coming in on repeat… without relying on Facebook ads. 🎙️DID YOU LOVE THIS EPISODE? Hit that follow button & then check out the…
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Right now, there’s a costly gap in your business quietly draining thousands from your bottom line… and you probably don’t even know it’s there. But, don’t worry! There’s good news… You can close it without adding more to your plate, paying for ads, or building a complicated funnel. In this episode, you’ll find out what it is and how to fix it fast.…
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Do you ever feel like the best kept secret in your industry? With all the noise, social media, emails, podcasts, it can feel like you have to shout louder or show up everywhere just to get noticed. In this episode, we’re getting to the root of why your business might feel invisible, and spoiler: it’s likely not a visibility problem. Let’s cut throu…
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Are you truly confident in your offer or is there a little doubt hiding under the surface? In this episode, we’re talking about the sneaky thoughts that chip away at your confidence and how that hesitation might be holding your sales back. You’ll learn why confidence isn’t just a mindset shift, but a simple, strategic way to grow your business. 🎙️D…
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What are the numbers actually telling you, and why do they matter? In today’s episode, we’re talking metrics, but not the kind that leave you overwhelmed or make your eyes glaze over. I’m sharing the numbers that actually bring clarity, guide your decisions, and help you grow your business in a way that’s simple and sustainable. If you’ve ever thou…
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On this episode, host Sima Vasa talks to Michael Ramlet, Co-Founder and CEO of Morning Consult. Michael shares how Morning Consult has scaled from a startup with a newsletter to a global leader in delivering real-time consumer insights used by central banks, hedge funds and Fortune 500 companies. He explains why owning the supply chain for data col…
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How good would it feel if you didn’t have to chase sales every month and could create them on demand with a simple, repeatable system? Predictable sales aren’t just possible; they’re practical when you’ve got a rinse-and-repeat sales cycle you can count on. Let’s break it down step by step so that you can create a predictable sales cycle that creat…
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Have you ever hit a slow season in your business and thought, “Nothing’s working. Maybe it’s time to burn it all down and start over…”? What really matters isn’t if a slow season shows up, but how you respond when it does. In this episode I’m sharing the simple shift that’s helped me stay grounded, stay focused, and keep the momentum going… even wh…
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On this episode, host Sima Vasa talks with J. Walker Smith, Knowledge Lead at Kantar. They discuss shifting consumer sentiments, the paradox of strong spending amid uncertainty and changes in market insights. Key Takeaways: (02:14) Experience in trends and futures at Kantar aids in predicting consumer values. (04:37) Consumer spending is strong, bu…
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In a world overflowing with “shoulds” and endless advice, how do you stay true to your vision and build a business you genuinely love? In this episode, Lindsay Dotzlaf shares practical strategies to help you stay focused, spot the red flags that signal misalignment, and confidently make decisions that align with your goals. If you’re ready to ditch…
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Are you so busy running your business that you haven’t stopped to actually assess what’s working and what’s not? Most solopreneurs are so deep in the day-to-day that they don’t give themselves the time or space to zoom out and look at the big picture. And that’s exactly what we’re talking about today: why business audits matter, why we tend to avoi…
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We hear it all the time: "detach from the outcome," however it’s so much easier said than done! In this episode, let's talk about why it’s so tough to stay emotionally neutral in business and how to shift out of that spiral without pretending you don’t care. If detaching feels impossible, you’re not alone… and this conversation is exactly what you …
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Wondering if an offer is still worth it—or if it’s time to let it go?Whether sales have slowed, never took off, or it just feels out of sync, you’re likely weighing three options: Retire it, reposition it, or scale it. In this episode, you’ll learn a simple data-driven framework to help you make the right decision… without second-guessing yourself.…
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Did you know there is one simple metric that will pinpoint exactly why your sales aren’t consistent? In this episode, we’re breaking down the most overlooked, underused metric that holds the key to business growth. It’s not complicated, but it’s a total game-changer (without being another thing on your to-do list). Most solopreneurs skip this step,…
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Overwhelm is one of the most common struggles solopreneurs face—and it makes sense. When you're juggling everything, it’s easy to feel like there’s never enough time. But what if breaking free from the overwhelm was simpler than you thought? In this episode, time management expert, Anna Dearmon Kornick shares a practical approach to reclaiming your…
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Do you ever have those days where it feels like you've been working all day but at the end of the day you end up questioning what you actually accomplished and as a result, your sales are still flat? In this episode, you’ll learn a simple flow I follow each day that has DOUBLED my business growth in 2025 alone! If you’re ready for an easy framework…
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If you’re like most solopreneurs, chances are you’re guilty of at least one of these three common habits. Not because you’re doing anything wrong, but because of the small, sneaky things that feel productive… yet actually quietly sabotage your business growth. You’ll learn why these habits show up, how to spot them, and most importantly, what to do…
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On this episode, host Sima Vasa talks to Ania Rodriguez, CEO and Founder of JourneyTrack and Chairwoman of the Board at Key Lime Interactive. Ania shares her founder journey from launching a UX consulting firm to building a venture-backed SaaS company in the emerging category of journey management. With a clear-eyed view of the differences between …
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In this insightful episode of the SAP Cloud ERP podcast, host Jennifer Frank McGrory, SAP Go-To Market Lead sits down with David Robinson, President and Chief Revenue Officer of SAP Cloud ERP. They discuss how SAP is helping businesses unlock growth and innovation through the SAP Business Suite. With 25+ years of ERP experience, David shares his pe…
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What comes to mind when you think of sales? For many solopreneurs, it’s discomfort, pressure, or fear of being seen as pushy, but it doesn’t have to be that way. In this episode, I’m breaking down a simple mindset shift you can start implementing today so you can confidently sell your offer and grow your business without the sleaze! 🎙️DID YOU LOVE …
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Have you ever had a really good month of sales? One where you felt on top of the world, only to panic the next month when things slowed down? If you answered yes, you’re not alone. There’s a common mistake the vast majority of solopreneurs make when it comes to leveraging their data… and you may very well be making it without even realizing it. 🎙️D…
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On this episode, host Sima Vasa talks to Greg Silverman, Global Director of Brand Economics at Interbrand. Greg shares how Interbrand quantifies the financial impact of brand and aligns marketing insights with shareholder value. Drawing from decades of brand valuation work, he explains how research, including discrete choice modeling, bridges the l…
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In this insightful episode of the Let’s Talk Data Podcast by SAP, host Niklas Siemer is joined by Shabana Samsudheen to explore the exciting new Knowledge Graph Engine in SAP HANA Cloud. The conversation dives deep into what knowledge graphs are, how they transform data analysis, and the value they unlock for organizations already using HANA Cloud—…
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There’s a phase of business nearly every solopreneur hits — but few ever talk about it: the messy middle. It’s that frustrating space where you’re working hard but still not seeing the consistent growth you expected. If you're feeling stuck and wondering what you're missing, this episode is your shortcut out! 🎙️DID YOU LOVE THIS EPISODE? Check out …
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Do you feel like you’re always busy but not actually seeing results in your business? In this episode, productivity expert Amber De La Garza breaks down the concept of priority dilution—where everything feels urgent, but nothing truly moves the needle. Learn how to shift from reactive to proactive, identify the tasks that actually grow your busines…
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Did you know that your metrics are one of the most valuable assets available to help you grow your business? In this episode, I’m breaking down three simple metrics every solopreneur needs to track in order to start making smarter, data-backed decisions that drive revenue, quickly and easily! 🎙️DID YOU LOVE THIS EPISODE? Check out these episodes pa…
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4 of 5 businesses will fail… ouch! That stings a bit doesn’t it? Don’t stress! There’s actually a simple, proven strategy you can implement today to boost the odds in your favor! If you’re ready to stop reacting and start growing your business with intention, this one’s for you. 🎙️DID YOU LOVE THIS EPISODE? Check out these episodes packed with even…
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On this episode, host Sima Vasa talks to Cynthia Harris, Founder, Managing Director and Lead Operator of 8:28 Insights, about building a human-centered insights agency, the value of lived experience in leadership and the role AI can and can’t play in research. Cynthia shares her career path from launching products at Bath & Body Works to working at…
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Think you need a team to hit six figures? Think again. In this episode, we’re breaking down what it really means to scale as a solopreneur—and how you can do it without burnout, hiring, or overcomplicating your business. 🎙️DID YOU LOVE THIS EPISODE? Check out these episodes packed with even more strategies to help you shatter your sales plateau! 39…
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In this episode of SAP Let’s Talk Data, host Daniel Dukes sits down with the 2024 Dota 2 World Champions—Team Liquid—for an exclusive behind-the-scenes look at how data is redefining competitive eSports. Joining the discussion are Team Liquid’s Dota (Defense of the Agents) analyst and coach Mathis Friesel (Jabbz) and Dota player Samuel Svahn (Boxi)…
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Are you showing up everywhere—but still wondering where your next client is coming from? In today’s episode, I’m sharing five underrated places your next qualified client could be hiding. These are low-cost, high-impact strategies you can start using right away—without piling more onto your already full plate. 🎙️DID YOU LOVE THIS EPISODE? Check out…
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In Part 2 of the latest Let’s Talk Cloud ERP podcast, host Jennifer Frank McGrory continues her chat with Bill Piotrowski and Chris Perry of IBM about IBM’s ambitious transformation journey as it modernizes its global operations with SAP S/4HANA. Over 18 months, IBM executed a complex migration using an innovative Rapid Discovery approach, combinin…
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Tired of feeling like the best-kept secret in your industry? In this episode, I’m joined by Renée Warren, founder of the Pink Skirt Project, to talk about what it really takes to position yourself as the go-to expert. We’re breaking down practical strategies to build authority, increase visibility, and create a lasting impact—without letting fear o…
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On this episode, host Sima Vasa talks to Daniel Gaynor, Co-Founder of Kelp and SVP of Strategy at Signal AI, about how reputation is becoming a quantifiable, strategic asset — and how AI is making that possible. Daniel shares his career journey from public policy to launching Kelp, how Signal AI is building agentic tools for the enterprise and why …
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Struggling to turn leads into paying clients? More leads won’t fix a broken sales process—in this episode, we’re uncovering what actually drives conversions. You’ll learn how to analyze your sales funnel, tackle objections before they stall a sale, and test small tweaks that lead to big results—so you can start making more money with the leads you …
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Are you considering raising your prices, but unsure if it’s the best decision? In this episode, we’re diving into how to confidently raise your prices, position your offer without piling on bonuses, and use simple metrics to know with certainty when it’s time for an increase. If you’re ready to stop second-guessing and start owning your value, this…
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In Part 1of the latest Let’s Talk Cloud ERP podcast, host Jennifer Frank McGrory chats with Bill Piotrowski and Chris Perry of IBM about IBM’s ambitious transformation journey as it modernizes its global operations with SAP S/4HANA. As a tech giant with a complex enterprise landscape, IBM is leveraging cloud, AI, and automation to enhance efficienc…
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Why isn’t your offer selling like you expected? This is a challenge most solopreneurs face, however it’s not always about the offer itself. In this episode, you’ll learn four key areas to check when sales feel slow: your messaging, offer positioning, sales process, and buyer readiness. If you’re ready to turn things around, this is the episode for …
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On this episode, host Sima Vasa talks to Ian Ash, Co-Founder of Dig Insights, about the intersection of AI and market research, the evolution of Restech, and the importance of balancing technology with human expertise. With over a decade’s experience leading Dig Insights, Ian shares his perspective on how AI reshapes research processes and why huma…
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Social media can feel overwhelming for many solopreneurs. In this episode, we’re busting the myth that you need social media to build a six-figure business and sharing three proven strategies to attract clients—without relying on ever-changing algorithms or spending hours online. If you’re ready to build a sustainable business that isn’t dependent …
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The pressure to stand out in a crowded online space can feel overwhelming—especially when you're already doing all the things. But what if visibility wasn’t about being louder or posting more? In today’s episode, Jess Glazer DeRose shares her powerful 3-step framework to attract the right people without a massive following. Instead of vanity metric…
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Struggling with inconsistent sales and not sure what to do next? In this episode, we’re diving into why sales slumps happen, why your numbers don’t define your worth, and the exact steps to turn things around. Learn how curiosity, data, and a few strategic adjustments can help you regain momentum fast and without the overwhelm. 🎙️DID YOU LOVE THIS …
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