Reputation as a Business Asset with Daniel Gaynor of Signal AI

Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

On this episode, host Sima Vasa talks to Daniel Gaynor, Co-Founder of Kelp and SVP of Strategy at Signal AI, about how reputation is becoming a quantifiable, strategic asset — and how AI is making that possible. Daniel shares his career journey from public policy to launching Kelp, how Signal AI is building agentic tools for the enterprise and why the next evolution of reputation intelligence will come from collaboration between humans and AI.

Key Takeaways:

(03:33) Reputation is emerging as a measurable performance indicator, not just a brand attribute.
(05:50) Experience across public, private and policy sectors brings new perspectives to AI strategy.
(09:48) Businesses must amplify authentic proof points to shape their narrative.
(11:30) Strategy, licensing and technology serve as core AI frameworks.
(15:18) Most companies say they’re AI-powered, but they often aren’t.
(17:25) Companies face pressure to stay consistent despite political shifts.
(22:03) Risk aversion is rising in marketing and communications teams.
(26:04) Reputation began with surveys and evolved to media monitoring.
(28:05) Digital coworkers will reshape talent and collaboration in organizations.
(31:55) AI is ultimately just flexible, talking software.

Resources Mentioned:

Signal AI

Ask AIQ by Signal AI

Kelp

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