Tech Transformation 공개
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Tech Transformation with Consumer Goods Technology (CGT) explores the tech trends and innovation shaping the retail, CPG, and consumer goods industries. Listen for insights in digital transformation, data analytics, retail technology, consumer engagement, IT integration, e-commerce, cloud technology and computing, supply chain, and more.
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# Why HubSpot: The Comprehensive CRM Solution for My Business and ClientsHere's a podcast episode summary focusing on why you chose HubSpot as your preferred CRM platform:---## Episode Summary: "Why I Chose HubSpot as My Go-To CRM Solution"In this episode, I dive deep into my decision to select HubSpot as the cornerstone CRM solution both for my company KoinTyme and for all our consulting clients. I explain how HubSpot's all-in-one platform offers unparalleled integration capabilities that a ...
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Scaling a brand has never been easy — but today’s market of constant uncertainty makes things that much harder. In this episode of Tech Transformation, sponsored by Doss, Wiley Jones, CEO and co-founder of Doss, joins to break down how midsized CPGs are rethinking growth and operational change. Listen to learn: •How midsized brands are faring today…
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In this episode of Tech Transformations: How We Help Small Business Succeed, I explore why HubSpot stands out as the ultimate CRM for business growth. Join me as I delve into Cointime's strategic decision to focus exclusively on HubSpot, uncovering how this specialization offers unparalleled advantages for managing customer relationships. We'll dis…
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The Estée Lauder Companies has long been a pioneer in using AI, and they’re now breaking new ground with their in-house Beauty Trends platform. In this episode, we’re talking with Raheel Khan, SVP of foresight and growth Intelligence, about how it helps them stay ahead of today’s consumer preferences. Listen to learn: Some of the most impactful way…
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In this episode, we dive into a potential client’s precarious IT setup—a 15-year-old server, no domain structure, and a mishmash of outdated computers all spell disaster for this construction business. Join us as we analyze the risks, costs, and Cowabunga Computers' tailored solutions to create a secure and scalable IT environment. From proactive m…
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In this episode of "Unlocking Microsoft 365 for Small Business Success," we take a deep dive into how small businesses can harness the full potential of Microsoft 365 Business Premium. Join us as we discuss its powerful suite of tools—from familiar apps like Word, Excel, and PowerPoint to advanced security features, cloud storage, and collaboration…
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In this episode, we dive deep into the world of ransomware—what it is, how it works, and why it's a growing threat for small businesses. We'll explore the different types of ransomware attacks, share real-world examples, and discuss essential prevention strategies every business owner should know. Plus, learn how Cowabunga Computers is leading the …
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Discover how Cowabunga Computers resolved a law firm's persistent internet connectivity issues by upgrading their outdated consumer-grade equipment to a robust, commercial-grade network setup. This case study walks through the challenges the firm faced, our streamlined solution, and the results that led to improved network reliability and seamless …
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In this episode, we dive into a real-world case where Cowabunga Computers helped a real estate company protect its property from a series of break-ins and car burglaries. We’ll explore how a self-monitoring camera system, powered by Unifi’s advanced technology, was implemented to catch criminals in the act and provide security footage that led to t…
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In this episode, we dive into a real-life case study of how Cowabunga Computers helped a high-end retail jewelry chain recover from a devastating ransomware attack. Learn how a misconfigured server and an exposed RDP port led to a major breach, and how we quickly responded to secure their network, restore operations, and prevent future attacks. We’…
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In this episode, we dive into how Cowabunga Computers saved a large veterinary pet hospital from a complete IT shutdown. After their domain controller failed, leaving all computers and critical applications inaccessible, Cowabunga Computers stepped in to restore their systems in just one day. Learn how we implemented a long-term solution, including…
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Explore how Cowabunga Computers keeps business IT systems running smoothly with Datto RMM (Remote Monitoring and Management). In each episode, we take you behind the scenes of our proactive approach to monitoring, maintaining, and securing IT infrastructures. Learn how we use Datto RMM to automate patch management, streamline system maintenance, pr…
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Join us at Cowabunga Computers as we dive deep into the world of cybersecurity, exploring how Huntress, our managed threat detection and response platform, protects small and medium-sized businesses from advanced cyber threats. Learn how our team leverages Huntress to hunt for indicators of compromise, provide rapid incident response, and fortify y…
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This episode dives into how Cowabunga Computers is harnessing the power of Avanan’s cloud-based email security to protect businesses from the ever-growing threat of phishing, malware, and ransomware. Learn how Avanan’s AI-powered engine detects both known and emerging threats across email platforms like Microsoft 365. With over 23 years of IT and c…
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During the pandemic, Cowabunga Computers assisted a major Hawaii insurance provider in transitioning to remote work. They installed and configured home computers for employees, ensuring network access and connectivity. The successful project solidified an ongoing partnership for remote work setups beyond the pandemic.…
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A residential customer, living in a unique property with a main house and four detached studio apartments, found themselves grappling with persistent Wi-Fi problems. https://www.smartcows.com/flawless-wireless-connectivity-residential-case-study/저자 Brandon Arakaki
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Discover how Cowabunga Computers helped a downtown Honolulu architecture firm recover from not one but two ransomware attacks, restoring their data, securing their network, and moving them to a reliable cloud-based solution. This case study demonstrates the value of proactive cybersecurity and the importance of having a trusted IT partner. https://…
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In this episode, we’re joined by James Reid, chief innovation officer at AllSaints. James brings a wealth of experience from both software and sales roles across various consumer goods companies and retailers. We explore AllSaints' journey, from re-platforming and shepherding innovation across the enterprise to the success of their consumer app, bo…
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Innovation can be an architect of transformation, helping to build bridges from aspiration to accomplishment. A single misstep, however, and the entire structure can come tumbling down. With that in mind, how can leaders ensure their teams feel safe to take a chance, share their out-of-the-box ideas, and weigh up the risk versus the reward when it …
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On this episode, we’re joined by Linda Roman, Associate Director of Packaging ESG & Technology at The Kraft Heinz Company. Working at one of the biggest consumer goods companies in the world, Linda has a front-row seat to just how important packaging can be in the quest to be more sustainable. Discussing Kraft Heinz's approach, Linda delves into th…
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When it comes to packaging and sustainability, small alternations can add up to huge differences over time. Ball Corporation recognizes this power of incremental change and has built its strategy around driving meaningful impacts through specific, targeted action. In this episode, we’re talking with Predrag Ozmo, Director of Sustainability at Ball …
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While livestreaming and video shopping hasn’t taken off in the U.S. quite as quickly as other regions, it is a growing commerce channel for many retailers. For The Fresh Market, it’s one that they stumbled upon as part of their goal to jumpstart e-commerce sales after the pandemic's digital growth spurt. We’re talking with Kevin Miller, CMO of The …
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As more consumer goods companies bring artificial intelligence into their operations, keeping their employees at the center is critical to success. For Mars, this has meant creating strategies that empower their associates in order to drive adoption and ensure they feel connected to all of the changes. In this episode of Tech Transformation, sponso…
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Loyalty programs give retailers and consumer goods companies invaluable access to shoppers, and – if done correctly – can create dedicated brand evangelists. In this episode, learn how CVS is harnessing the reach of its vast membership base to boost loyalty and constantly evolve its personalization and convenience efforts.…
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Like many consumer goods companies and retailers, Kimberly-Clark wants to put consumers at the center of everything it does. The company also wants to take things a step further by doing it in a way that advances their sustainability goals, and doing this successfully as a multi-national company means working cross-functionally in some very unique …
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As consumer goods manufacturers and retailers rethink how they collect and leverage consumer data, it has them reinventing their external partnerships. PepsiCo is not only entering first-of-its-kind relationships with companies like Spotify and EA Sports, but it’s also looking ahead to how it might use the data to drive further value at retail and …
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Retail media is without question one of the biggest trends in sales and marketing right now, but for tech teams, the conversations get a little fuzzy when it comes to measuring success and the expectations a brand should have. In this episode of Tech Transformation, we’re talking with Claire Wyatt, VP, business strategy and marketing science at Alb…
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Today's consumer behavior shifts are only growing more complex, making it a challenge for both manufacturers and retailers to meet shoppers whenever they are. We talk with Manish Sharma, VP of Omni and E-Commerce for Kellogg Company, about the consumer goods company’s evolution into omnicommerce and the changes they're making across their business.…
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As Unilever digitizes its value chain and transforms its organization to put the customer first, it's finding that decision intelligence is playing a key role in helping it gain speed and agility. In this episode of Tech Transformation, sponsored by Aera Technology, we’re talking with Juan Carlos Parada, global head of customer operations at Unilev…
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Attention around generative AI in the consumer goods and retail industries hasn’t slowed, and most of the companies we’re talking with tell us that they’re trying to figure out how it could make sense to use in their business. So in this episode of Tech Transformation, we're talking with Thomas Ortis, chief marketing officer of Eboost, an energy dr…
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Convenience chain Yesway is in growth mode, and being able to generate strong consumer loyalty has been key to its success. Now, as the company looks to its future, it’s revamping its loyalty program and using technology and automation to better understand and deliver personalized experiences. In this episode of Tech Transformation, we’re talking w…
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Decision Intelligence is growing in adoption, and it’s poised to have a significant impact across the retail and consumer goods industries. In this episode of Tech Transformation, sponsored by Aera Technology, we’re talking with Fred Laluyaux, Aera CEO, about the technology and how it’s reinventing the way CPGs get work done — and ultimately, the b…
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The retailer Bealls operates over 600 stores in 23 states, and the company is growing, adding 150 stores in the past two and a half years. In this episode of Tech transformation, we’re talking with Jackie Long, director of merchandise process at Bealls, about how the deployment of auto allocation technology is helping them react to the actual perfo…
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Dollar General is one of the most rapidly expanding retailers in the United States, which is a strategy that has a significant impact on a company’s IT and tech teams. In this episode of Tech Transformation, we’re talking with Shweta Bhatia, SVP of IT applications and base engineering, about what this looks like and how they’re keeping pace. We’re …
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There may be no bigger priority for both retailers and consumer goods companies today than access to consumer insights, and PepsiCo has stood up its own data analytics practice known as Pepviz to seize this opportunity. In this episode of Tech Transformation, we’re talking with Kate Garner, SVP of marketing, demand accelerator, at PepsiCo about som…
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Digitizing the route to market has been a priority for consumer goods companies for a very long time, and the pandemic amped the urgency to a 10. For AB InBev, this meant really stomping on the pedal when rolling out their BEES e-commerce technology, which lets retailers place their orders through a mobile app — and a lot more. Over the past few ye…
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No- and low-alcohol beverages have been a standout category, with sales growing more than 7 percent last year, according to IWSR. Here we talk with Jamie Lissette, COO of Athletic Brewing Company, a growing brand that’s really seizing this opportunity. We’re talking not only about their growth strategy and how they decide which markets to enter, bu…
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Given how quickly and dramatically consumer behavior is changing, there’s a lot retailers and consumer goods companies are taking away from other regions when building their commerce strategies. So on this episode of Tech Transformation, we’re talking with Channan Sawhney, director of global e-commerce, Johnson & Johnson Consumer Health, about some…
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Unless you’ve been living under a rock, you’ve probably been inundated with news and hot takes on generative AI, including ChatGPT. But what does it mean for retail and consumer goods? There’s a massive amount of potential, and it’s moving really quickly. We’re talking with Imteaz Ahamed, director of performance marketing of nutrition at Reckitt, a…
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Understanding how consumers view your retail experiences quickly and accurately is one of the most important parts of serving them, and this means doing a lot more than just surveys. In this episode of Tech Transformation, we’re talking with Steve Peltzman, Chief Business Technology Officer at Forrester, about why this can be so hard for some retai…
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Here are a few things you need to know about Tractor Supply Company: For one, they pride themselves on being the largest rural lifestyle retailer in the United States, with over 2,000 stores and 50,000 employees. What’s more, they have more than 26 million members in their loyalty club. In this episode of Tech Transformation, we talk with Rob Mills…
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Getting leadership buy-in isn’t easy in any role, but working in social media brings a special kind of challenge. In this episode of Tech Transformation, we’re talking with Tiffany Pegues, the head of social, search, and CRM at Church & Dwight, about some of the biggest misconceptions when it comes to retail and CPG social. She shares why it’s so i…
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In this episode of Tech Transformation, we’re digging into social commerce with the disruptive haircare brand K18. We’re talking with Suveen Sahib, K18 co-founder and CEO, about how they’re making the most of TikTok and Facebook (yes, Facebook) and planning for the metaverse. We also discuss the value of using consumer insights in product developme…
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Molson Coors is evolving from an alcohol beverage company to a beverage company, and this has meant transforming its business, its technology, and its ways of working. In this episode of Tech Transformation, we’re talking with Lindsay Winn, VP, commercial IT business partner, and Ramki Krishnamoorthy, global head of enterprise architecture, about w…
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Building consumer loyalty may be one of the most complicated challenges for today’s consumer goods companies. For brands like Gogo SqueeZ, this means focusing on developing a first-party data strategy as they work on their next stage of growth. In this episode of Tech Transformation, we’re talking with Mark Edmonson, CMO of Materne North America, G…
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Tech Transformation is once again on the road, this time recording from Groceryshop 2022 in Las Vegas. In this episode, Deepak Jose, Global Head One Demand Data & Analytics Solutions at Mars Wrigley, sits down to share how they’re using data analytics to engage today’s consumers in new and innovative ways. Listen to learn: •How Mars is using AI and…
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Craft soda company Jones Soda might have some of the most loyal and engaged fans in the world. The company was tapping into user-generated content before digital photography even existed, and now they’re leaning into mobile apps and other technologies to engage consumers and leverage their insights across its business. In this episode of Tech Trans…
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