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Jones Soda CMO Bohb Blair On Entering Cannabis and Having the Most Engaged Consumers on the Planet
Manage episode 343177176 series 3312337
CGT에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 CGT 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Craft soda company Jones Soda might have some of the most loyal and engaged fans in the world. The company was tapping into user-generated content before digital photography even existed, and now they’re leaning into mobile apps and other technologies to engage consumers and leverage their insights across its business.
In this episode of Tech Transformation, we're talking with Bob Blair, Jones Soda CMO, about some of the technologies they're using and what they have planned. We're also talking about their recent entry into the cannabis market and what kind of thinking and preparation needs to happen before moving into this category.
Listen to learn:
•What it’s like operating as Jones’ first CMO
•How Jones uses user-generated content to drive incredible loyalty
•How today’s consumers prefer to connect digitally
•How Jones is using mobile apps to drive value
•How it’s leveraging consumer insights across its business
•Why it’s moving into the cannabis market and its learnings
•Some of the weirdest soda flavors consumers have ever suggested
52 에피소드
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