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How do you build your personal brand and succeed in your career? In her bestselling book, LEAVE YOUR MARK, Aliza Licht, award-winning marketer, and personal branding expert, answers these questions and more. On the podcast, Aliza brews fresh career advice every Wednesday with dynamic friends, delivering essential advice and motivation for succeeding in the working world where the most important thing you can have is a strong sense of self. Her new book, ON BRAND: Shape Your Narrative. Share ...
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The Strategic Missteps of Jaguar's Rebrand: A Fashion Marketer's Analysis
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In this episode of Leave Your Mark, I analyze Jaguar's recent controversial rebranding campaign, 'Copy Nothing.' As someone deeply embedded in luxury marketing, watching Jaguar's recent "Copy Nothing" rebrand was akin to witnessing a heritage fashion house abandon its signature codes. The automotive equivalent of Saint Laurent dropping Yves is a mo…
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In this solo episode, I discuss the current employment climate known as 'The Big Stay,' where employers have the upper hand and job-switching opportunities are scarce. But don't get discouraged. Staying put doesn't have to be negative. This episode contains actionable career advice to make the most out of your current role and keep your eye on the …
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Moving On: How to Grieve and Grow Beyond Your Former Career
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Grieving a career you loved is challenging, but it's a natural part of moving forward. In this solo episode, I share how to acknowledge, reflect, and recreate your path on a new journey. I delve into the often-overlooked painful aspect of leaving a long-term career or industry. The emotional challenge and identity crisis that can accompany such a c…
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Raise your hand if you want to upgrade your personal brand but don’t know where to begin? Today is the day you can start to take your first steps! Dive into my latest episode and discover how small changes can make a big impact. This episode delivers actionable steps that you have no excuse not to employ TODAY. From updating your bios and profile p…
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Do you have to brag to build your personal brand? The answer is no. In this episode, I address the common confusion between personal branding and bragging, emphasizing the importance of creatively shaping your narrative to show off your skills without boasting. I share a personal anecdote highlighting this issue and provide practical advice for sho…
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Leveraging Lateral Career Moves for Long-term Gains with Karyn Schoenbart
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Imagine what your life would be like if your mother was the CEO of a global company. She could provide advice to propel your career and help you overcome the many stumbling blocks that keep people from fulfilling their full potential at work. In this episode of Leave Your Mark, I sit down with the inspiring Karyn Schoenbart, the co-founder and mana…
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Unlocking Your True Potential with Human Design Expert Emma Dunwoody
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In this fascinating episode of Leave Your Mark, I speak to Human Design expert and author of Human Design Made Simple, Emma Dunwoody, who shares transformative insights on this unique system of self-knowledge. Emma delves into the origins and scientific validity of Human Design, a system combining elements of astrology, the chakra system, Kabbalah,…
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From Crown Jewel to Cautionary Tale: Gwen Whiting on Navigating the Pitfalls of Corporate Acquisition
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In this episode of Leave Your Mark, I sit down with Gwen Whiting, the innovative founder behind the eco-friendly brand The Laundress, later acquired by Unilever. Gwen recounts her unique journey from her crafty upbringing to becoming a pioneer in the premium laundry sector. She shares the highs of building a celebrated brand and the sobering challe…
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The Battle Between Motherhood and Ambition: Emily Tisch Sussman’s Unfiltered Story
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In this episode of Leave Your Mark, I sit down with Emily Tisch Sussman, the creator and host of the award-winning podcast 'She Pivots', a Tony-nominated producer, the Co-owner of Gotham FC, and a political strategist. We discuss Emily's viral article 'My Children Killed My Career,' which explores how having children shifted her career trajectory. …
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Aliza Licht Reveals Her Top Rules for Authentic Social Media Engagement and Performance
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I've been getting so many questions about my social media strategy, so I finally made an episode about it! In the latest episode of Leave Your Mark, I share my personal rules and tips for authentic engagement. I delve into my personal strategies and unwritten rules for effective social media engagement and performance, especially on Instagram. Spoi…
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Mastering the Art of Writing That Gets Noticed with Estelle Erasmus
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In this episode of Leave Your Mark, I welcome esteemed writer and professor Estelle Erasmus. Together, we delve into actionable tips for creating writing that stands out and resonates with readers. Estelle shares insights from her book, 'Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published,' and her extensive caree…
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Aliza Licht on Blake Lively's "It Ends With Us" Marketing Fail and Brand Misstep
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I've been waiting a month to discuss the Blake Lively It Ends With Us controversy on the podcast because I wanted to see how it would all unfold. First and foremost, the marketing strategy of It Ends With Us leaned heavily into a floral theme. For those who haven't read the book, Blake Lively's character, Lily Bloom, is a florist. However, the film…
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Runway of Dreams: Mindy Scheier's Mission for Inclusive Fashion
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In this episode of Leave Your Mark, I sit down with my friend, Mindy Scheier, the founder of the Runway of Dreams Foundation. This episode begins on a personal note, discussing our shared experiences as mothers of sons with different forms of Muscular Dystrophy. Mindy discusses her journey from the fashion industry to creating adaptive clothing ins…
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Aliza Licht on the Right Way to Introduce Yourself: Common Mistakes and How to Avoid Them
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Struggling with your professional introduction? In today's snack segment on Leave Your Mark, I share easy tips to nail your intro every time. I provide simple yet essential career advice on the importance of crafting a concise and impactful professional introduction, emphasizing the need for clarity, brevity, and prioritization of vital information…
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Fashion as Empowerment: How Gayle Perry Transforms Lives Through Style
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In this episode of Leave Your Mark, I sit down with my friend and former colleague, Gayle Perry, a renowned fashion personal stylist and interior designer known for her empowering and healing approach to style. Gayle shares her journey from a challenging childhood where she was bullied to how she turned pain into purpose and became a force in the f…
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Rebuild and Rebrand: Managing Unexpected Career Setbacks
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Rebuild and Rebrand: Managing Unexpected Career Setbacks A CONVERSATION WITH AMY SHOENTHAL AND ALIZA LICHT This might be the most comprehensive career advice episode on Leave Your Mark!! Recently laid off? Didn't get that promotion you were working towards? Impacted by company restructuring? Hitting a career slump and in need of motivation? Award-w…
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Behind the Mic: Vanessa James's Journey from Stutterer to Voiceover Queen
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In this new Leave Your Mark episode, I sit down with Vanessa James. Vanessa is the CEO and Founder of Vanessa James Media (VJMedia), a multi-media company where she celebrates her passions for voiceover, storytelling, travel, and on-camera hosting. You may not know her name, but you definitely know her voice. Known as "the voice you hear everywhere…
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Breaking Fashion Norms: Tanya Taylor’s Fearless Path to Success
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From the get-go, Tanya Taylor's upbringing set her apart. Growing up with parents who traveled the world with the Red Cross, Tanya was immersed in a rich tapestry of cultures and experiences. Her childhood home brimmed with diverse artifacts from around the globe, from Indonesian carved wooden temples to Thai silks. This exposure cultivated an insa…
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LinkedIn Personal Branding: What to Post and What to Avoid
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Ever wonder if your LinkedIn posts are hurting or helping you professionally? Do you ever consider how people in your network feel consuming them? Are you someone that people want to mute? In this episode of 'Leave Your Mark,' I focus on effective personal branding on LinkedIn, sharing practical tips on how to post valuable and engaging content wit…
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Redefining Self-Care: Erica Diamond on Burnout Prevention and Time Management
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In this episode of 'Leave Your Mark,' I sit down with Erica Diamond, a certified life and career coach, yoga and meditation teacher, and founder of the women's empowerment brand EricaDiamond.com. We discuss prioritizing self-care, recognizing burnout, and practical tips for time management. Erica shares her personal journey from a young entrepreneu…
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Is JLo Over? Analyzing the State of Jennifer Lopez's Personal Brand
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Jennifer Lopez has a lot going on right now, and her personal brand isn't telling a pretty story. You might assume her celebrity woes are due to overexposure, but I have a different take. You see celebrities, they're not like us. They don't like to pay attention to the chatter, and lord knows they don't like reading the comments. But when you find …
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How Larissa Thomson Leaned Into Her Intuition to Ideate the Launch and Reinvention of Onda Beauty
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In this episode of Leave Your Mark, I welcome my longtime friend and former industry colleague, Larissa Thompson. We discuss Larissa's path from graphic design to the fashion industry and eventually co-founding Onda Beauty in 2016. She aimed to create a beauty and spa destination dedicated to a curated collection of clean, conscious, and safe beaut…
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3 Takeaways from Last Night's Presidential Debate That Can Impact Your Career
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There are millions of people doing commentary on last night's presidential debate. You don't come to the Leave Your Mark podcast for political commentary. Instead, I have broken down the three most important takeaways from the debate, based on my book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perspective., ones that can signif…
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In my first solo episode of the Leave Your Mark podcast, I dive into the common myths of personal branding. Does it make you cringe or does it make you credible? There are many misconceptions surrounding strategy, and I address common misconceptions about personal branding, such as the idea that it is primarily about self-promotion or that it requi…
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Insider Secrets of Influencer Marketing with Aliza Freud
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In this episode of Leave Your Mark, I sit down with Aliza Freud, founder and CEO of SheSpeaks, to discuss the evolution of influencer marketing and the nuances of understanding women's consumer behavior. We explore Aliza's experiences from her time at American Express, the concept of the female reality gap, and the importance of authentic influence…
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