최고 Technology Management 팟캐스트 (2024)

1
Let's Talk: Makers, Buyers, and AI in the Marketplace 26:08

11d ago26:08

26:08

What are the latest AI-powered tools transforming the market for art and cultural goods? In this Let’s Talk episode of the Tech in the Arts podcast, AMT Lab’s Executive Director, Dr. Brett Ashley Crawford, and Lead Researcher, Ian Hawthorne, explore cutting-edge platforms like NALA, Blendbox, Spines, and Encore—and how these innovations are reshapi…

1
Can EHRs Stop Automated Scraping of Data? 9:14

11d ago9:14

9:14

A lot of organizations are scraping data (RPA automation) from their practice management PMS / EHR. This includes providers who want their own data and have issues with the system vendor, as well as RCM companies and software vendors like analytics platforms. But are they allowed to do this? Do EHR vendors have contracts that prevent this? Would th…

1
Ep. 333: “Farewell 2024” – Embracing Change in Facility Management, CRE, and the Workplace with Podcast Host Mike Petrusky 19:05

13d ago19:05

19:05

Mike Petrusky reflects on the past year and the lessons learned hosting the show, speaking with industry thought-leaders, and exploring new technologies in the world of work and the workplace. He shares an update on plans for the New Year while giving a summary of a recent speech where he was asked to inspire a team of facility management professio…

1
Why is GenAI Taking Off Faster than Analytical AI? 9:35

13d ago9:35

9:35

What is GenAI (like ChatGPT) taking off faster than analytical AI (like machine learning ML) in medical billing? We'll discuss which has more value in RCM, the pluses and minuses of each, and some counterintuitive reasons why it is getting tested and adopted faster than ML AI.

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Medical Billing Advertising 9:36

18d ago9:36

9:36

What options are a good fit for medical billing advertising? We'll explore some of the most common options and whether they would benefit growing your medical billing company.

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Ep. 332: “Free Up More Time” – Leveraging FM Tools & Strategies for Better Building Operations with Lyle D. Gladney, CFM, FMP, CPMM of Clairmont Oaks 14:15

20d ago14:15

14:15

Lyle D. Gladney, CFM, FMP, CPMM is a Facilities Professional with a demonstrated history of working in the mechanical, building technologies, and service industries. He is currently the Building Operations Director at Clairmont Oaks and a Past President of the IFMA Atlanta Chapter where he is known for a strong leader skilled in Budgeting, HVAC, an…

1
Denials, Payer AI, and Assassination 8:43

24d ago8:43

8:43

The murder of the CEO of United Healthcare has re-ignited a discussion about denials and bad payer / insurance company behavior, and AI is at the center of it. We'll discuss UHC's denials AI, the broader application of AI in denials, whether it is problematic, and why. And finally a little on what you can do about it.…

1
Nonprofit Financial Management Software with Stewart Urist 29:55

25d ago29:55

29:55

In this episode of Tech in the Arts, AMT Lab Lead Researcher Ian Hawthorne sits down with Stewart Urist, General Manager of the Pittsburgh Public Theater, to discuss their transition to Sage Intacct, a cloud-based financial management software. They delve into the challenges of migrating from a legacy system, the benefits of automation and AI in fi…

1
RCM Marketing Strategy - Effective Targeting 10:34

27d ago10:34

10:34

Many still seem to struggle with effective targeting in the medical billing arena. So what are the levers or variables involved? How can you find a good target market to carve out a successful positioning and differentiation? We'll give you some suggestions on how to do this effectively.

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Ep. 331: “It Takes Everyone” – FM Technology & Leading Change in the Hybrid Workplace with Aimee Grossman, CFM, Lena Thompson, IFMA Fellow, and Sarah Burns 21:19

27d ago21:19

21:19

Aimee Grossman, CFM, CBRM, COEE is AVP of Facility Management & Workplace Experience at AdvaMed, Lena Thompson, IFMA Fellow, FMP, SFP is an Adjunct Professor & IFMA Qualified Instructor while serving on the IFMA Global Board of Directors, and Sarah Burns is a Partner Account Manager at Eptura. Mike Petrusky hosted a live roundtable discussion for t…

1
Medical Billing Advertising - Is TikTok Right for Your Business? 5:39

1M ago5:39

5:39

TikTok and other media platforms like Discord are really hot. Everyone is on them, right? Is advertising for medical billing on new media platforms a good call for your business? Listen to find out specifically about TikTok, but more broadly how we think about evaluating particular channels and media.…

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ENCORE: Innovation and Inspiration for Facility Management, CRE, and Workplace Leaders with Kay Sargent, Geoff Snavely, and Sarah Sims, CWP 52:23

1M ago52:23

52:23

One of the highlights of 2024 was creating a full video podcast with Kay Sargent of HOK, Geoff Snavely of MilliCare, and Sarah Sims, CWP of Earthjustice to celebrate our 300th episode! Recorded and filmed at the HOK offices in Washington, DC, the panel discusses the evolution of the FM industry, changing cultures and the need for flexibility, all w…

1
Buying Medical Billing Leads - Numbers Deep Dive 9:36

1M ago9:36

9:36

Part 3 of 3 part series on buying medical billing leads. In prior episodes we discussed whether this is a good medical billing marketing strategy, then top tips for improving your results if you are going to do it, and this episode is a deep dive into the numbers. CAC, ROI, CLV, and more.

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What Is The Best Channel for Medical Billing Marketing? 9:35

1M ago9:35

9:35

I frequently get this question. In this podcast we'll dive into what is the "best" channel and what criteria are involved in determining the "best".

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Ep. 330: “A Curious Nerd” – Data Governance, AI, and Embracing FM Innovation with Drew DePriest, MCR.w, WELL AP of McKesson 22:11

1M ago22:11

22:11

Drew DePriest, MCR.w, WELL AP is Director of Real Estate Operations Technology at McKesson where he is passionate about innovating in the built environment using the latest CRE, facility management, and autonomous building strategies. Mike Petrusky asks Drew about the rapid pace of change in technology and the workplace and how he keeps up by engag…

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Why Isn't Medical Billing Automation Taking Over? 8:23

2M ago8:23

8:23

Talk about technology, automation, and AI is everywhere in the medical billing industry, including around half the presentations at the HBMA this year. So why hasn't it taken over? Why are so few companies doing it and even then for such a small percent of the processes? Listen to find out, which should lead you to your solution.…

1
Navigating Media, Legal Tech, and Public Service with Keith Eich 42:49

2M ago42:49

42:49

In this episode of the Tech in the Arts podcast, Keith Eich shares insights from his career journey with AMT Lab’s Technology Manager, Jinghong Gong, exploring his experience at NBCUniversal, the founding of Hulu, and his transition from media to legal tech and public service. Keith Eich is an experienced media and technology executive with over 20…

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Buying Medical Billing Leads - 5 Tips to Succeed 8:42

2M ago8:42

8:42

In another podcast we have discussed why buying medical billing leads may not be the marketing strategy slam dunk people think it is. But if you are going to do it, we'll give you the top 5 tips to succeed doing it (or at least significantly improve your results).

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Ep. 329: “Understanding Occupier Sentiment” – Exploring the Research into Office and Real Estate Trends with Julie Whelan of CBRE 22:33

2M ago22:33

22:33

Julie Whelan is SVP and Global Head of Occupier Thought Leadership at CBRE where she is passionate about identifying market trends impacting the occupier in the office and industrial space. She is lead author of CBRE’s 2024 Americas Office Occupier Sentiment Survey which provides insights from 225 corporate real estate executives. Mike Petrusky ask…

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Improve Trade Show ROI - Top 10 Actionable Tips 13:41

2M ago13:41

13:41

In one of our other podcasts we suggested exhibiting at trade shows may not be the best medical billing marketing strategy. But if you're going to do it, here are the top 10 tips on how to dramatically improve your lead generation rate and ROI.

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Make Your Voice Heard - Vote! 1:25

2M ago1:25

1:25

A message for those of you in the US...Today is election day.

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Ep. 328: “A Digital Infrastructure” – Building Technologies & Smarter Workspaces for Optimizing Human Health with Erin McDannald of Elevated 21:56

2M ago21:56

21:56

Erin McDannald is CEO at Lighting Environments, Environments by LE and Powered by Elevated where she envisions a world where technology seamlessly enriches lives by providing the end user with an amazing digital experience that focuses on health, wellness, communication, and building controls. Mike Petrusky ask Erin her perspectives on the workplac…

1
Let's Talk: AI Policy and Artist Advocacy 19:36

2M ago19:36

19:36

What happened to the AI bill SB-1047? And how can artists advocate for themselves amid technological changes? In this Let’s Talk episode of the Tech in the Arts Podcast, AMT Lab’s Chief Editor of Research, Hannah Brainard, and Lead Researcher, Ian Hawthorne, dive into the recent developments in AI policy and its impact on artists.…

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Is AI Good at Medical Billing Marketing Strategy? 8:13

2M ago8:13

8:13

Gen AI and ChatGPT are getting tons of attention. How good is AI at doing medical billing marketing strategy? We test it and see how it performs and make suggestions.

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Buying Medical Billing Leads - A Good Marketing Strategy? 6:32

2M ago6:32

6:32

Many companies buy medical billing leads, or at least have considered it. The question is whether this is a good marketing strategy. We'll explore the pluses and minues.

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Ep. 327: “Ask Questions” – Building Resilient Organizations by Preparing for Change with Jim Frawley of Bellwether 23:49

2M ago23:49

23:49

Jim Frawley is an Executive Development Consultant and Coach who is passionate about building resilient organizations by helping people plan for and respond to change. He is a Ted Talk speaker, author of “Adapting In Motion: Finding Your Place In The New Economy” and Host of the “Jim's Take Podcast”. Mike Petrusky ask Jim his perspectives on how th…

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Donor Management Systems with Karen Graham 36:01

2M ago36:01

36:01

In this episode of Tech in the Arts podcast, nonprofit technology consultant Karen Graham shares insights from her research with AMT Lab’s Executive Director and Publisher, Dr. Brett Ashley Crawford, on how organizations choose, evaluate, and manage donor software systems. Karen Graham is a nonprofit technology strategist with over 20 years of expe…

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Medical Billing Companies are Rarely Good at Marketing or Sales 7:08

2M ago7:08

7:08

People think medical billing marketing and sales are difficult, but your competition is terrible at this. The reality is it isn't that tough and in this episode I share a story that illustrates why I think most medical billing marketing stinks.

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ENCORE: “Radical Change in Facility Management” with Lena Thompson, Kay Sargent, Mayra Portalatin, and Geoff Snavely 27:25

2M ago27:25

27:25

Did you miss our session at IFMA’s World Workplace 2024 in San Antonio, TX? We discussed “Radical Change in Facility Management: Lean In or Be Left Behind” and prepared the audience for the new frontier of the built environment. We must all be leaders who are not afraid to upskill, leverage tech, and “be comfortable being uncomfortable”. As we navi…

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Why Targeting Marketing is So Hard for Medical Billing Companies 7:21

2M ago7:21

7:21

We did a prior podcast on the benefits of targeted medical billing marketing. For most, this becomes a "duh!" moment after thinking about the pluses and minuses. Then why are so few billing companies doing it and why do some even after hearing the rationale continue to shotgun the market unsuccessfully?…

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Don't Update Your Website - Sound Crazy? 4:33

3M ago4:33

4:33

When should you update your website or create a new website? If you're thinking about medical billing marketing strategies, will a better website increase your sales? Listen to find out.

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Ep. 326: “It’s A Lot of Fun” – Engaging Our Community of Facility Management Young Professionals with Allecia Mcdonald of Cushman & Wakefield & IFMA MSP 22:08

3M ago22:08

22:08

Allecia Mcdonald is a Facilities Senior Manager at Cushman & Wakefield and current President of the IFMA Minneapolis/St. Paul Chapter where she volunteers because of her “love for all things related to buildings”. Mike Petrusky asks Allecia about her career journey in facilities management, the impact of the IFMA community, the future of the workpl…

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Should Your Medical Billing Business Hire a Salesperson? 5:46

3M ago5:46

5:46

You want to grow your medical billing company. When people think grow they think sales, when they think sales they think salesperson. Is this the right approach for your business? Listen to find out our thoughts.

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Billing Companies, Automation, and AI - Are They Overstating Their Capabilities? 7:02

3M ago7:02

7:02

I recently attended the HBMA (healthcare billing management association) national conference and heard a bunch of billing companies talk about automation and AI. But how many are really experts in this? How many are really even deploying these technologies in any reasonable scale? Listen to find out.…

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Ep. 325: “Try New Things” – How Innovative Design Supports Health and Wellbeing in the Workplace with Jessica Cooper, Francisco Lasta, OTR/L, Assoc. AIA, and Katie Sargent of Work Design Magazine 21:33

3M ago21:33

21:33

Jessica Cooper is Chief Product Officer at International WELL Building Institute (IWBI), Francisco Lasta, OTR/L, Assoc. AIA is an Occupational Therapist leading the Inclusive Design team at the architecture firm Muller2, and Katie Sargent is Integrated Marketing Manager at Work Design Magazine. This panel joined Mike Petrusky for a live broadcast r…

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Should Your Medical Billing Marketing Be Targeted? 4:11

3M ago4:11

4:11

Most medical billing companies take any and all comers, they are opportunistic and will do everything from family practice to pain management to ophthalmology. But is this a good idea from a marketing standpoint if you are trying to grow more quickly? Listen to find out our thoughts.

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Ep. 324: “Prioritize Well-being” – Data-Driven Solutions for Improving Workplace Experience with Bryan Berthold of Cushman & Wakefield 21:32

3M ago21:32

21:32

Bryan Berthold is Global Lead of Workplace Experience at Cushman & Wakefield where he is passionate about transforming workplace experiences using data-driven solutions. Mike Petrusky ask Bryan to share the latest research and insights his team has discovered related to the importance of well-being in the workplace and how facility management and c…

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What are You Giving Permission For? 25:12

3M ago25:12

25:12

How is your data being used? And what policies are in place to protect you? In this Let’s Talk episode of the Tech in the Arts Podcast, AMT Lab’s Executive Director and Publisher, Dr. Brett Ashley Crawford, and Chief Editor of Research, Hannah Brainard, dive into the latest headlines.저자 Arts Management & Technology Laboratory

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