Episode outline: 00:00:00 Intro 00:01:34 Origin story 00:08:03 Rioja Alavesa enotourism overview 00:10:48 Enotourism deep dive at Viñedos y Bodegas de la Marquesa 00:21:52 Valserrano enotourism adaptations in 2020 00:29:14 Rioja Alavesa member adaptations 00:35:56 Wider Rioja enotourism picture If you know someone who would find this episode useful…

Welcome. I’m Lawrence Francis, Host of The Wine Marketing Show podcast… a place to learn from thought leaders in the world of marketing. And these won’t be only drawn from wine. Consumer behaviour is a fast moving target and I’m looking forward to exploring it with people who have and continue to inspire me no matter what field they’re in. That bei…

Read the full episode transcript at http://www.interpretingwine.com/should-podcasts

Is podcasting's low technical barrier to entry a good or bad thing from a wine perspective? Read the full episode transcript at http://www.interpretingwine.com/is-podcastings-low-technical-barrier-to-entry-a-good-or-bad-thing-from-a-wine-perspective

The wine world seems to have all but ignored the shift in consumption towards long-form audio that podcasting is proof of. I think this is a huge mistake and a missed opportunity for anyone wanting to tell their story in detail to their target audience. Read the full episode transcript at https://www.interpretingwine.com/why-are-podcasts-growing-in…

Director Francis Lawrence discusses The Hunger Games: Catching Fire, his new film based on the second book of the wildly popular trilogy.