최고 Finite 팟캐스트 (2024)

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#158 - Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank 23:50

13d ago23:50

23:50

Valentina Kristensen is Corporate Affairs Director at OakNorth Bank, a fintech challenger that has rapidly grown into a financial legacy. With firsthand experience from OakNorth's early days, Valentina shares her journey of joining the company and how her role has evolved as the bank has scaled. Valentina offers valuable advice for those starting t…

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#167 - Making B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing 26:53

27d ago26:53

26:53

In this episode of the FINITE Podcast, we're joined by Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing. Steve brings a wealth of experience and insights on B2B marketing's role in driving growth and how to transform the perception of marketing among executives. We explore several key topics with Steve:…

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#156 - Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant 1:19:38

1M ago1:19:38

1:19:38

In this special extended episode of the FINITE Podcast, we hear from Dale Harrison, a renowned marketing consultant and LinkedIn thought leader. Dale has built a significant LinkedIn following by grounding marketing in academia and finance, and by examining how marketing can effectively influence and create meaningful associations between brands an…

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#155 - The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk 31:43

2M ago31:43

31:43

In need of a new tool? How do you know if your current ones are working? Do you have too many tools and need to get rid of some? This episode with Philippe Ruttens, CMO at Tyk, gives a full rundown on MarTech. You’ll learn: A bare bones MarTech stack every marketer needs How MarTech stacks change as you scale How to decide whether certain tools are…

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#154 - How to make time for strategy with Juliette Aiken, CMO at Dotdigital 31:43

2M ago31:43

31:43

If you're finding it challenging to manage marketing tasks, teams, and leadership responsibilities, this episode of the FINITE Podcast is for you. In this episode, we delve into the crucial role of strategy with Juliette Aiken, CMO at Dotdigital. Juliette offers her perspective on what strategy really means, who should be responsible for it, why it…

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#153 - Myth-busting Acquisition vs Retention with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute 32:45

3M ago32:45

32:45

In this FINITE Podcast episode, we aim to challenge the prevailing thoughts held by many B2B marketing professionals, backed by research from the renowned Ehrenberg-Bass Institute. We’ll uncross your wires around customer loyalty, net-promoter score, and price sensitivity. Jodi speaks with Professor John Dawes, Associate Director (Operations) at Eh…

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#152 - Should B2B marketers fear cookie deprecation? With Nohar Zmora, VP Brand and Strategic Marketing at Kaltura 29:17

3M ago29:17

29:17

In this episode of the FINITE Podcast, we dive into a topic that's on everyone's mind: Google's upcoming 'cookie depreciation' happening this January. With the imminent loss of access to third-party Google data, many B2B tech marketers are understandably concerned about the impact on their strategies. Join us as we explore this update in depth, unc…

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#151 - How to leverage customer data with Jim Turner, SVP of Customer Experience at Exclaimer 33:00

4M ago33:00

33:00

In this episode of the FINITE Podcast, learn about the power of customer data. We discuss when to start collecting it, who should own it, and how to use customer data to fuel a B2B growth strategy. Our guest is Jim Turner, SVP of Customer Experience at Exclaimer. He shares his impressive insights and experiences in growing B2B tech companies throug…

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#150 - Reinventing Marketing with Bruno Bertini, CMO at 8x8 25:34

5M ago25:34

25:34

Bruno Bertini, CMO at 8x8, shares insights into the marketing reinvention currently happening at 8x8. Learn about the impact of culture in a marketing team, ways to strengthen marketing's influence within organisations, and approaches to branding complex tech products. With 8x8's established history of innovation, this episode offers a fascinating …

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#149 - A guide to creativity in B2B marketing with Jamie Buxton, Global Senior Director of Marketing at WEX 25:31

6M ago25:31

25:31

We all know creativity doesn’t come in a box. In fact, it famously comes outside the box! Creativity needs to be fostered, cultivated and encouraged within organisations if they want their brand to relate to audiences and stand out. On this episode of the FINITE Podcast you’ll hear from an incredible marketing leader, Jamie Buxton, Global Senior Di…

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#148 - Staying focused on B2B marketing objectives, with Kathryn Thomas, EMEA Marketing Director at Box 29:03

6M ago29:03

29:03

We’ve all been there. A ping on Slack from sales, or an email from the board with their new ideas. How much do these opportunities, or distractions, keep your marketing team and your business from focusing on north star goals? Maintaining a strong focus on objectives can be an uphill battle in B2B tech. But Kathryn Thomas, EMEA Marketing Director a…

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#147 - B2B Influencer ≠ Thought Leader with James Baldwin, Head of Influence, Asia at Ogilvy 29:24

7M ago29:24

29:24

B2B influencer marketing means more than sponsored posts from linkedIn thought leaders. On this FINITE Podcast episode Jodi spoke to James Baldwin, Head of Influence Asia at Ogilvy, to hear his innovative take on influencer marketing in 2024. Learn how the creator economy is growing and developing, to bridge the gap between B2B brands and digital s…

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#146 - All roads lead to product marketing, with Priya Gill, VP Product Marketing, Web Strategy & Global Experience at SurveyMonkey 21:57

8M ago21:57

21:57

Priya Gill is the queen of product marketing. Kicking off her career at HP as a global product marketing manager, Priya has risen through the ranks of tech at Box, and now Surveymonkey. She is now VP Product Marketing, Web Strategy & Global Experience. With a job title so expansive, this episode dives into the fundamentals of product marketing, and…

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#145 - Career growth secrets with a CMO with Allison MacLeod, CMO at Flywire 27:26

9M ago27:26

27:26

Whether you’re eyeing up that CMO position, want to start leading a team, or are looking for your next tech company, this FINITE Podcast episode is for you. Allison MacLeod shares her inspirational career journey, how she took advantage of opportunities, found the right companies and leveraged mentors and advocates to get to where she is now - CMO …

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#144 - Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia 26:10

9M ago26:10

26:10

Do you know how sales and marketing alignment can achieve full marketing attribution? If not, feast your ears on this fantastic FINITE Podcast episode. We’re joined by Mitali Israni, Marketing Director at Medallia, who shares her secrets to achieving full multi-touch attribution. We also cover ABM, cookie-less tracking, AI and the death of sales, a…

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#143 - Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at GoCardless 27:43

10M ago27:43

27:43

How does your marketing strategy find the balance between product and brand? B2B tech businesses often enter markets and try to grow through PLG. This does work, but oftentimes growth is slowed by a neglect of brand strategy. On this episode of the FINITE Podcast you’ll hear from Nicola Hamilton, VP Marketing Brand and Communications at GoCardless.…

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#142 - What customer-centricity actually means with Simeon Lando, CMO at FORM3 27:52

11M ago27:52

27:52

We’ve all heard the term ‘customer-centricity’ amidst LinkedIn posts and the webinar invitations in our inboxes. But what does customer-centricity actually entail? And how can B2B marketers demonstrate this to both stakeholders and customers? Jodi was honoured to host Simeon Lando on this FINITE Podcast. Simeon is the CMO at FORM3, a next-level B2B…

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#141 Your ideal marketing team structure with Eric Thum, Head of Marketing at VTS 28:12

11M ago28:12

28:12

This episode is set to inspire the structure of your marketing team, whether small, medium or colossal. Our guest, Eric Thum, Head of Marketing at VTS, was a winner of our FINITE 30 this year as he has led the marketing for one of the fastest-growing B2B SaaS companies in 2023. You’ll get an inside scoop into how he’s achieved this - through an int…

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#140 Why Chief Marketing Officers should be left in 2023 with Jennifer Griffin Smith, Chief Market Officer at Acquia 29:12

12M ago29:12

29:12

If you’ve read the title, let us clarify. No, marketing is not dead. If anything it’s more important now than ever. What we mean by the title is that what marketing is and what it should do is shifting. On today’s podcast episode, we heard from a true pioneer in the space: Jennifer Griffin Smith, Chief Market Officer at Acquia. In the first half of…

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#139 - The changing shape of SEO with Erika Varangouli, Head of SEO Branding at Semrush 31:46

1y ago31:46

31:46

The SEO and content landscape is shifting. As marketers we all see it, and feel it. On this FINITE Podcast, we’ll let you know how to adapt to these shifts, where SEO should fit in the wider business function and how brand gets involved. We heard from the expert of experts, Erika Varangouli, Head of SEO Branding at Semrush. Semrush is the leading o…

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#138 - B2C marketing for B2B Enterprise Audiences with Nathan Rawlins, CMO at Lucid Software 25:12

1y ago25:12

25:12

The lines between B2C and B2B are blurring, it's a fact. But the stereotypes of stiff, business-like, suited-up enterprise customers prevail. On this FINITE Podcast episode, our guest, Nathan Rawlins, rejects these stereotypes and believes enterprise audiences respond well to B2C tactics all-the-same. As CMO at Lucid Software, a leading visual coll…

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#137 - Marketing to audiences who hate marketing with Davor Kolenc, Head of Growth at Treblle 22:10

1y ago22:10

22:10

As audiences grow increasingly skeptical of brands and tired of seeing ads, how can marketers market to people who hate marketing? This episode goes through Davor Kolenc's experience as Head of Growth at Treblle, and how he has successfully grown the brand in the DevTech space. Jodi and Davor cover tips for building trust, which channels to avoid a…

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#136 - Is your SaaS product ready to be a platform? With David Burnand, CMO at Staffbase 30:23

1y ago30:23

30:23

From Adobe to Staffbase, David Burnand is the expert in SaaS product evolution. On this episode, Jodi and David discuss when a SaaS product is ready to become a platform, if it ever will be, and how that evolution should be led by strategic marketing. For our more junior listeners, we start the conversation by outlining what's the difference betwee…

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#135 - How to prepare for AI in the workplace with Rob McCargow, Technology Impact Leader at PwC 23:56

1y ago23:56

23:56

This FINITE Podcast will help you demystify the challenges and uncertainty around AI in the workplace, as Jodi spoke to the incredible Rob McCargow, Technology Impact Leader at PwC. Their conversation spans ethics, regulation and the future of the workforce. Rob spends a lot of his work-life educating C-Suite execs in companies worldwide on how the…

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#134 - Marketing an AI product with Ben Slater, SVP Marketing at Beamery 27:11

1y ago27:11

27:11

This FINITE podcast episode is set to teach you how to successfully amplify and gain high ROI on your AI product or AI integration. Alex was delighted to interview Ben Slater, SVP Marketing at Beamery, a leading HR tech platform that has just announced the release of its new AI product TalentGPT. Listen to learn: Go-to-market strategies How to brea…

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#133 - Building trust with wary B2B audiences with Philipp Blankenagel, VP Marketing and Communications at re:cap 20:26

1y ago20:26

20:26

In an increasingly competitive market, and with increasingly skeptical consumers, brand trust could be the make or break in your organisation's success. This episode features Philipp Blankenagel, VP Comms and Marketing at re:cap. Philipp is entrenched in the European FinTech scene where companies can't get off the ground without immense trust from …

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#132 - Marketing strategies in high-pressure environments with Edgar Rouwenhorst, ex CMO at Mollie, iZettle and Superb 23:46

1+ y ago23:46

23:46

This FINITE Podcast episode is for those high-level thinkers - those listeners looking to think top-level about how their marketing organisation responds and engages with pressure, both economic, internal or otherwise. We're joined by Edgar Rouwenhorst, a successful CMO who has grown many leading tech companies, like Mollie, iZettle and Superb. His…

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#131 - How marketing should influence product development with Stephanie Steggehuis, Chief of Growth at Compleye 19:01

1+ y ago19:01

19:01

Marketing and product, product and marketing. Two peas in the same pod... ideally! Hear from Stephanie Steggehuis, Chief of Growth at Compleye. Compleye are a budding startup with high growth ambitions, led by a great product. On this episode, Stephanie shares how they've built their product by aligning it with their brand, and most importantly, th…

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#130 - Unexpected, growth-boosting B2B tactics with Chris Cunningham, Head of Influencer Marketing at ClickUp 21:44

1+ y ago21:44

21:44

You've heard of B2B marketing outside of the box, but how about B2B marketing outside of the stratosphere?! On this episode of the FINITE Podcast, Chris Cunningham, Head of Influencer Marketing at ClickUp, shares his unexpected, and highly fruitful, B2B tactics. As we recorded the episode at The Next Web Conference, where the theme was 'Reclaim the…

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#129 - Creating buzz for B2B events with Cordula Pfluegl, Marketing Director at TNW 22:26

1+ y ago22:26

22:26

This is the first of five incredible podcast episodes from The Next Web Conference, which our Community Manager, Jodi, attended last month to record with some of the brightest marketers at leading tech companies. The episode is with Cordula Pfluegl, Marketing Director at TNW, who shared her secrets as to how she created such a big buzz for TNW, gai…

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#128 - The future of search in B2B marketing with Kate Cox, CMO at BrightBid 28:04

1+ y ago28:04

28:04

Kate Cox, CMO at BrightBid, believes the playbook of B2B marketing will stay largely the same as technology advances. Search, as one of our more traditional channels, isn’t going anywhere even as the shape of search marketing changes with new formats and algorithms that impact how users interact with it. Listen to learn her tips for using search in…

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#127 - How to utilise ABM roundtables for B2B SaaS growth with Sarah McCredie, Director of Product Marketing at Recurly 30:39

1+ y ago30:39

30:39

Roundtables are the perfect tactic to add value across the customer lifecycle. You just can't replicate such quality conversation and deep connections in any other event format. On this FINITE Podcast episode, Sarah McCredie, Director of Product Marketing at Recurly, outlines her approach to roundtables - Who to invite, where to host and what to ta…

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#126 - Align sales and marketing to ensure the successful repositioning of a B2B SaaS brand, with Inbar Yagur, Dir. Content and Product Marketing at Lusha 25:08

1+ y ago25:08

25:08

On this podcast episode, learn how Inbar Yagur, Dir. Content and Product Marketing, repositioned Lusha's brand for better B2B marketing success. To do this, she employed exercises in sales and marketing alignment to bring both teams on board. Throughout their planning phase of the project, she took both teams' understanding of sales and marketing d…

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#125 - The Digital Revolution was Just the Beginning: AI is the Future of Marketing with Vince Howard, Senior Fintech and Web3 Marketing Leader 24:25

1+ y ago24:25

24:25

Vince Howard is a Senior Marketing Leader working in the FinTech and Web3 space. He joins FINITE podcast host Alex Price to tell his story of entering the marketing world, his growth journey to becoming a marketing leader and offers his perspective on how AI may change the marketing landscape. The FINITE Podcast is made possible by: - Clarity: the …

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#124 - Building a world class marketing team with Caitlin Allen, VP of Marketing at OpenComp 28:21

1+ y ago28:21

28:21

On this week's episode, our host Alex Price is joined by Caitlin Allen, VP of Marketing at OpenComp. Listen as they discuss building high performance marketing teams based on Caitlin's vast experience in the marketing industry working in a variety of B2B businesses and team structures. The FINITE Podcast is made possible by: - Clarity: the fast gro…

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#123 - How marketing & finance can collaborate with Rowan Tonkin, CMO at Planful 27:43

1+ y ago27:43

27:43

On this week's episode, our host Alex Price is joined by Rowan Tonkin, CMO at Planful. The topic of conversation is how marketing & finance teams can collaborate to achieve the outcomes that ultimately, everyone wants! The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing communications agency working with leading te…

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#122 - Why product led growth? with Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase 26:57

1+ y ago26:57

26:57

Join FINITE podcast host Alex Price and guest Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase as they discuss Shanee's love of product led growth, how PLG can vary in different companies and what PLG success looks like. The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing communications agency working…

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#121 - Startup to scaleup with Emma Mayer, SVP Marketing at BVNK 22:37

1+ y ago22:37

22:37

Join FINITE podcast host Alex Price and SVP Marketing at BVNK, Emma Mayer, as they discuss the keys to success when building marketing from scratch at a startup & why she enjoys this phase of B2B tech growth. The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing communications agency working with leading technology b…

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#120 - Growing long term demand with Carol Howley, CMO at Exclaimer 26:56

1+ y ago26:56

26:56

Join FINITE podcast host Alex Price and Chief Marketing Officer of Exclaimer, Carol Howley, as they explore how to go about building long term, sustainable demand for a B2B tech brand, with a focus on revenue generation, not just counting leads. The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing communications age…

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#119 - To Attribute, or Not to Attribute with Amrita Mathur, VP Marketing at Superside 26:09

2y ago26:09

26:09

In this episode of the FINITE Podcast we hear from Amrita Mathur, VP Marketing at Superside. Amrita shares her perspectives on a topic all B2B marketers love to talk about - attribution! And it's fair to say that Amrita's perspective may offer a different and potentially refreshing change from the norm. Maybe investing so much time and energy in at…

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#118 - Content marketing for demand generation with Thomas Peham, VP Marketing at Storyblok 26:47

2y ago26:47

26:47

In this episode of the FINITE Podcast we'll be exploring content marketing within demand generation with Thomas Peham, VP Marketing at Storyblok. We'll be covering how content marketing fits into Thomas's 2023 marketing strategy, how B2B marketers can get started with content marketing on a limited budget and what Thomas is most excited about in 20…

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#117 - Marketing complex B2B products with Martha Aviles, VP of Marketing at Talroo 20:38

2y ago20:38

20:38

Martha Aviles is VP of Marketing at Talroo and has spent a big part of her career helping to market complex products to technical buyer personas. Join us as we dive into her background and experiences. The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing communications agency working with leading technology brands. …

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#116 - B2B marketing in Web3 with Luigi Congedo, Epoch Partners and Rachael Berkey, Clarity 29:52

2y ago29:52

29:52

On this episode of the FINITE podcast hear from Web3 trailblazers on how to reach and engage new B2B audiences. Luigi Congedo Managing Partner at Epoch Partners and Rachael Berkey VP Social Strategy at Clarity, discuss the exciting intersection of Web3 and B2B marketing. The FINITE Podcast is made possible by: - Clarity: the fast growing, global ma…

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#115 - B2B marketing with a commercial mindset, with Oliver Pilgerstorfer, CMO at IFS 28:02

2y ago28:02

28:02

If you haven't heard of IFS, they're one of the largest and fastest-growing B2B software companies in the market, so we're honoured to have Oliver Pilgerstorfer, CMO, on this episode of the FINITE Podcast. Oliver shares his journey at IFS so far, what changes he's enacted in terms of brand and demand gen, and more generally, how he's retained a com…

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#114 - Marketing innovative products with Dario Perez, Sr Global Product Marketing Manager at Expedia 27:04

2y ago27:04

27:04

This episode is for all B2B marketers who have an undisputedly incredible product. One that cuts through mainstream technology products and questions longstanding legacy systems. Dario Perez, Sr Global Product Marketing Manager at Expedia Group, shares his take on marketing these products, including content, customer segmentation, funnel marketing …

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#113 - Ecosystem marketing for better alignment with Allison Munro, Chief Marketing and Ecosystem Officer at Vena 26:02

2y ago26:02

26:02

B2B organisations are often inhibited by silos between their teams. One way to conquer this challenge is by building an ecosystem within which your employees can thrive, support each other and collaborate with clear communication and shared goals. On this episode of the FINITE Podcast, Allison Munro, Chief Marketing and Ecosystem Officer at Vena, s…

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Ep 09 - Y.M.C.H.O.A 1:43:12

2y ago1:43:12

1:43:12

The boys discuss embarrassing themselves in front of their neighbors, their biggest fears, and horror films, all on this weeks episode of Our Finite Wisdom! **Special thanks to Phantasm for the theme song**저자 Our Finite Wisdom

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#112 - Sales and marketing alignment from a commercial perspective with Mieke Doornbos, VP of Sales and Marketing at MIMETAS 23:22

2y ago23:22

23:22

On this FINITE Podcast episode, Alex and our guest, Mieke Doornbos, discuss the collaboration between marketing and sales for B2B tech growth. At the time of recording, Mieke was the Commercial Director at MIMETAS, a biotechnology company looking to engineer diseases for scientific testing. With a highly technical product and a remote team, she sha…

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#111 - An honest account of being a CMO, with Tom Furr, CMO at DISCO 25:59

2y ago25:59

25:59

This episode of the FINITE Podcast is an honest, transparent conversation with a young, ambitious B2B tech CMO, who accredits his success to three personal attributes: ambition, energy and importantly, humility. Tom Furr, currently CMO at legal-tech DISCO, has risen to B2B leadership from a background in brand. Despite having not gone to uni, and d…

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Ep 08 - The Golden Boys go to New Orleans 1:33:44

2y ago1:33:44

1:33:44

In this episode, Ben, Graham, and Joe regale the listeners with tales of chaotic bachelor parties, rage on how people use convertibles, and harp on the greatest show ever created: The Golden Girls. All that and much more on Our Finite Wisdom! *Special thanks to DJ Phantasm for the opening theme*저자 Our Finite Wisdom

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