WGSN is the world's leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time. WGSN is an Ascential company.
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The world is changing fast – and so are our lives. Carla Buzasi, CEO of WGSN, the world’s most famous trend forecasting company, talks to leading experts from around the world about what the changes mean for us all and how it will affect our Lives of Tomorrow.
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115. WGSN Fashion Buying: From TikTok Trading to Rachel from Friends
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What do fashion buying and Rachel Green from Friends have in common? In this episode of Create Tomorrow, we discuss fashion buying and the tools buyers have for strategic decision-making. VP of WGSN Fashion, Francesca Muston, and WGSN Director of Fashion, Monisha Klar discuss the process of fashion buying and the trends directing the future of fash…
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India’s middle class is the class of the moment. In this episode, we find out more about how the rising salaries of the middle class in India will impact businesses in the region. Senior Insight Strategist for APAC Rohini Wahi shares her expertise in retail, marketing, and lifestyle based on consumer behaviour in Asia. WGSN CEO Carla Buzasi finds o…
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114. Soft Adventure, Digital Brights and Rugged Luxury – WGSN’s Sports & Outdoor Trends
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WGSN has been tracking a rise in appetite for outdoor adventures including glamping and nighttime activities. In this episode, we discuss this expanding demand and detail key trends shaping the future of sports and outdoors. Senior Insight Strategist Cassandra Napoli hosts this chat with our Sports & Outdoor experts – Content Strategist, Caitlin Fo…
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The Intergenerational Internet and Why Tech is Making us Age Faster
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With children growing up online and much faster than previous generations, what does this mean and how will it impact our lives of tomorrow? How important are generational markers like ‘Millennials’ or ‘Boomers’ and do they mean much to you? Accelerated tech and trend cycles are confusing our view of traditional generational groups at an unpreceden…
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The Olympics is not only about running the fastest, jumping the highest, and throwing the shot put the farthest. It is also about looking good while you do it. Yes, Olympic fashion is very much a thing and in this episode, you’ll learn all about it. We hear about the fashion surrounding the Paris 2024 Olympic games – discussing key trends, sustaina…
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The right music makes the food taste better in a restaurant. And the color of the glass influences how good you think the wine tastes. Our senses, smell, and touch, for example, are key in the evolution of marketing products. In this episode, WGSN CEO Carla Buzasi hears about the future of marketing with Scott King, director of multisensory brandin…
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Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In this episode, we discuss the dinner party. This classic culinary social situation is evolving in terms of who is being invited, what’s being served, and what gifts are being brought along if you’re invi…
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In this episode, WGSN CEO Carla Buzasi teams up with Jon Takao, Content Director of our freshly launched Sports & Outdoor. This new platform expands our apparel and footwear under our Active category and drives into more granular forecasts on equipment and gear for bikes, outdoor, snow, water, and fitness. Listen to learn about WGSN’s latest Sports…
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Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. Surfer, filmmaker and journalist Chris Nelson joins WGSN Editorial Director Bethan Ryder to discuss his documentary The Big Sea. In this episode, we dive into a new documentary exploring the connection bet…
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Sinéad Burke, CEO and founder of Tilting The Lens, an accessibility consultancy firm joins WGSN CEO Carla Buzasi to discuss the future of inclusivity in fashion. Sinéad describes herself as a little person, she is 3”5 and has achondroplasia. Since her teens, she’s been on a mission to work towards change and inclusivity for disabled people. Sinead …
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Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In this episode, we discuss the emerging styles, subcultures, consumer drivers and aesthetics in youth fashion that we’ve been tracking at festivals across the globe. WGSN Youth Fashion Strategists Mia Jac…
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Hello and welcome to the fortnightly podcast about macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow. In this episode, we take a deep dive into the Direct-to-Avatar (D2A) economy. At WGSN we define D2A as a new retail model, similar to direct-to-consumer, that allows brands to sidestep supp…
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109. How Tech Can Build an Inclusive Future For Everyone
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Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In this episode, the WGSN Consumer Tech team discusses how technology – or more accurately, the way we interact with technology – can help improve the lives of people from marginalised communities. Joining…
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What are the most important things for brands to consider when looking into the future? In this episode, we share WGNS’s insights into all the things you should roll out to ensure your business is future-proof. Cultural Strategist and Foresight Lead at WGSN Martina Rocca tells WGSN CEO Carla Buzasi some of the key ways companies can prepare for une…
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108. Hand Luggage Only: WGSN Unpacks Future Travel-wear Trends
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Hello and welcome to the fortnightly Create Tomorrow podcast, which brings you the latest innovations impacting the future of design and products. Planning a vacation? Hands up if you overpack, underpack, or just epically fail when packing for a holiday. Well, this episode is for you. Sprinkled in among the forecasting chat, we have some hacks and …
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How Brands Can Make us Happy, with Bestselling Author and Happiness Expert Gretchen Rubin
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Hello and welcome to the fortnightly podcast about macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow. What makes you happy? This episode focuses on the huge importance of this emotion for us all, now and in the future. WGSN forecasts a very real need and desire for people to feel joy, parti…
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107. Mall Rats, Magic Mirrors and the Great Retail Revival
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Hello and welcome to the fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. IRL retail is very much back with a bang. Discussing the green shoots of physical retail 2024 is Joe McDonnell, Director of Insight, together with our Insight retail experts Laura Saunter, Senior Strategist, …
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How to be an Influencer in the Creator Economy, with Mae Karwowski
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Hello and welcome to the fortnightly Lives of Tomorrow podcast about the macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow. In this episode, WGSN CEO Carla Buzasi discusses the future of the creator economy with Mae Karwowski, CEO and founder of Obviously, a technology-led social influencer…
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106. Milan Design Week 2024: Swings, Vibrating Bathtubs and Optimising the Senses
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Milan Design Week is the world’s biggest event dedicated to design and innovation – and WGSN’s team of experts visit every year. In this episode, hear from WGSN forecasters Lisa White, Director of Strategic Forecasting and Creative Direction, Gemma Riberti, Director of Interiors, and Helen Palmer, Head of Materials, Textiles & Knit, as they dive in…
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Hello and welcome to the fortnightly Lives of Tomorrow podcast about the macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow. In this episode, WGSN CEO Carla Buzasi discusses the future of fashion with Jane Shepherdson, the founder of clothing resale and rental company MyWardrobeHQ. Jane is w…
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105. Cosmoprof Unveiled with WGSN: AI, Beauty Glimmers, and ‘Tweakment Adjacent’ Skincare
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Hello and welcome to the fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In this episode of WGSN’s Create Tomorrow podcast, the WGSN Beauty team reflects on Cosmoprof Bologna – the biggest annual beauty trade show in the world that sets the agenda for all categories of beauty. Spe…
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New Kidults on the Block – Why Grown-ups Are Falling in Love with LEGO
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Hello and welcome to the fortnightly Lives of Tomorrow podcast about the macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow. In this episode, we discuss the rise of the kidult. At WGSN, ‘kidults’ are simply put, adults that shop like children. Adults around the world are escaping the polycri…
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Hello and welcome to the fortnightly Lives of Tomorrow podcast about the macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow. We are forecasting Glimmers for 2026. If you don’t know what they are, consider them the inspiring, positive antidote to triggers. Glimmers describe micro-moments of j…
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Hello and welcome to the fortnightly Create Tomorrow podcast bringing you the latest innovations impacting the future of design and product. In this episode of WGSN’s Create Tomorrow podcast, we report from this year’s SXSW festival, the annual event in Austin, Texas which brings together tech, film, music, education, and culture – it’s always buzz…
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103. Illuminating Nocturnal Living with Dutch Artist Daan Roosegaarde
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How can the beauty of light help solve the climate crisis? What does it mean to see the stars at night? And what can we learn from fireflies? These are the questions answered by the enlightening artworks of Dutch artist Daan Roosegaarde. Daan is the founder of the social design lab Studio Roosegaarde, most famous for Spark, organic sustainable fire…
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In this episode we discuss ageing. We are all living longer and this is creating consumer shifts, opportunities and imperatives for age-positive products and services. WGSN’s CEO Carla Buzasi welcomes fashion influencer Lyn Slater, aka the accidental icon to talk about life after influencing, the narrative around ageing, the lack of women over 50 r…
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102. Collectible Figurines and Parasols with Passementerie - The Latest Decor Trends from Maison & Objet
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We’re constantly scouring the globe for the latest trends, and in this episode of Create Tomorrow we report back from Maison & Objet, the biannual interiors trade fair in Paris. One of the most important global events for the interior design industry. Director of WGSN Interiors Gemma Riberti shares her fair highlights, from the colours she’s tracke…
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Nocturnal Living: Why the Future is Bright for the Night
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In this episode of Lives of Tomorrow – WGSN’s podcast about how we will live our lives in the future – we discuss nocturnal living. Director of Strategic Forecasting at WGSN, Lisa White, joins Carla Buzasi, CEO of WGSN, to talk about why daytime activities in many regions of the world are shifting to happen at night. Scorching temperatures are push…
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Why is 2024 set for a warm glow? Tune in to hear how WGSN – in collaboration with sibling business Coloro – forecasts the colour of the year 18 months in advance and why this year’s shade is such a warming, gentle and versatile hue. Exploring the inclusive, nourishing power of Apricot Crush with WGSN’s editorial director Bethan Ryder is Petra Lundg…
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Sex, Porn, and Everything in Between, with Cindy Gallop
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WGSN CEO Carla Buzasi talks about the future of sex, sex tech investment, and how porn is impacting young people with guest Cindy Gallop. Former advertising executive Cindy is the founder of Make Love Not Porn, a user-generated video-sharing platform. A sex-tech pioneer, she aims to build a community to promote positive sexual values through user-g…
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100. Olympic Breakdancing, Election Fever and Collective Effervescence – WGSN’s 2024 preview
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Very much near-forecasting, in this episode we preview the year ahead, considering how the key events from politics, sports and entertainment will impact consumers and brands. WGSN’s editorial director Bethan Ryder speaks to Joe McDonnell, director of Insight, as he discusses 2024’s major events in relation to consumer behaviour. Discover how elect…
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Dancing into the Future of Luxury with Diana Verde Nieto
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How can luxury brands build a more sustainable future? What does luxury mean in a climate crisis? In this episode of Lives of Tomorrow, WGSN CEO Carla Buzasi discusses the future of luxury exploring ways brands can uphold their social and environmental responsibilities. Joining Carla to explore the evolution of the luxury market is Diana Verde Niet…
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99. Pack Your Totes – WGSN’s Top Three Cities to Watch in 2024
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In this episode, editorial director Bethan Ryder is joined by colleagues Raeesa Brey, Cassandra Gagnon, and Natacia Lim to reveal three of WGSN’s cities to watch in 2024.From coastal concrete jungles to hyper-connected tech hubs preserving traditional cultures, here’s our pick of the cities now rising to meet the changing demands of urban living.We…
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Trends On the Run - Setting the Pace With Apple Fitness+ & Nike Running Guru
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In this episode of Lives of Tomorrow, WGSN CEO Carla Buzasi speaks to Apple Fitness+ Trainer Cory Wharton-Malcolm about running. We’ve been tracking the boom in outdoor lifestyles since 2015, and in this episode we throw the spotlight on arguably the most accessible form of exercise. We discuss the future of running, the importance of different run…
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98. Top Trends for 2024 - From the Multi-Species Home to Meals as Drinks
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Will the robots take over? How will brands tackle sustainability? And what will become our favourite tipple in 2024? Tune in to get the answers as we discover just some of the trends WGSN is forecasting for the coming year. Join Carla Buzasi, CEO of WGSN and the host of this end-of-the-year episode with her fellow WGSN guests Andrea Bell, VP of Con…
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Top Trends for 2024 - From the Multi-Species Home to Meals as Drinks
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Will the robots take over? How will brands tackle sustainability? And what will become our favourite tipple in 2024? Tune in to get the answers as we discover just some of the trends WGSN is forecasting for the coming year. Join Carla Buzasi, CEO of WGSN and the host of this end-of-the-year episode with her fellow WGSN guests Andrea Bell, VP of Con…
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"I Hate CEOs That Moan": Forecasting Success with WGSN’s CEO Carla Buzasi
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Normally Carla Buzasi the CEO of WGSN asks the questions in the Lives of Tomorrow podcasts. But in this special end of the year episode we turn things around and put Carla in the hot seat and ask her the questions she normally asks her guests. So listen in and find out what makes her tick, what drives her in her role as CEO of WGSN and what she thi…
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97. Snow Globes, Teatails and Pudding Extinction… WGSN’s Festive Table Trends
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Are you swapping your panettone for Christmas pudding? Toasting Lunar New Year with a Teatail? Or livening up your Hanukkah sufganiyot with Mexican guava flavours? If not, this episode might encourage you to dip into these new trends. As the year draws to a close, we tickle your tastebuds and take a look at how annual festive food and drink traditi…
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This is Not Just Trend Forecasting... It's 25 Years of WGSN x Marks & Spencer
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Let’s be honest, trend forecasting is a really unique industry. We've been global leaders in this space for 25 years, and because it’s our birthday, we’re making some noise about it. We compile and analyse information for brands to use to help them make informed decisions about the future of their business and the products they should create, whate…
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96. Faux Nipples and Leak-Proof Knickers – Underwear Trends Uncovered
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Join us for a rifle through the underwear drawer of fashion, as we examine this often contentious category, which historically has been very polarised. Intimates and Lingeries is often a category split between the fun - read sexy - and the functional and never the twain shall meet. But the smalls category has come on in leaps and bounds and in this…
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In this episode of Lives of Tomorrow, Dor Skuler, CEO and co-founder of Intuition Robotics, joins WGSN CEO Carla Buzasi to discuss the future of aged care, and how AI can play a part. How much do we think about care for the elderly, and what questions are we asking about how we will care for the elderly in the future? To address this social issue, …
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95. Lounge Car – Why Electric Vehicles Are the Relaxation Pods Of the Future
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Plump, swivel seats that offer massage functionality and bed-down flat, wraparound screens, lighting that boosts circadian rhythms and reduces stress and scentscaping possibilities… Lounge or spa? Neither actually. This could be the car interior of the future if CASE innovations (tune in to discover what that is) continue to evolve, helping to push…
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Do we respond best to managers or leaders, and what is the difference? CEO of WGSN, Carla Buzasi, talks about the future of management with Sarah Moore, UK head of workforce at PwC – one of the Big Four accounting firms. Sarah explains what it means to be a manager, the fine line between leading and managing, plus what the future holds for manageme…
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How do brands speak to us as we age? Does the language used encourage us to buy from them or steer clear? Food for thought on this conversation around age beauty and brands. Director of Editorial at WGSN Bethan Ryder speaks about the age-agnostic shift we are seeing in beauty products. Age-agnostic is essentially a move away from skin resilience cl…
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In this episode we explore how systems found in nature can futureproof our lives. WGSN Consumer Tech Editor Matt Zara argues that many solutions to modern problems already exist in plants, animals and other living organisms. Matt recently published a forecast, Intelligence: Biomimicry, which looked at the evolution of designs and production methods…
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In this episode, WGSN Interiors strategists discuss the key trends in Holiday decor, from tablescaping to gift wrapping. Host Bethan Ryder, Editorial Director at WGSN, speaks to Bonnie Pierre-Davis and Cassandra Gagnon about how consumers are approaching gifting for the Holiday season, interior trend aesthetics and ways we can gift wrap with a focu…
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All You Need is Love – How the Polycrisis is Shifting Our Relationship with Brands
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Martina Rocca, Cultural Strategist and Foresight Lead at WGSN, talks polycrisis, shifting consumer brand relationships and what tomorrow looks like. In this episode, WGSN CEO Carla Buzasi and Martina unpack what a polycrisis is, how it’s impacting our lives and what the future holds for consumer brand relationships. Martina’s forecasts on this topi…
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92. Scenarios of the Future with Climate Fiction Writer Kim Stanley Robinson
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In this episode, WGSN Creative Director Lisa White and acclaimed climate fiction writer Kim Stanley Robinson discuss biodiversity, sustainability incentives and regulations, and whether AI is impacting human creativity. Kim Stanley Robinson has been writing for over 40 years and has published more than 20 books, focusing on near and far futures. He…
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Welcome to the Future: Does Social Media Rule the Music Industry?
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In 1979, The Buggles sang Video Killed the Radio Star. If they were to rewrite that hit today, the new title might well be TikTok Killed the Radio Star. On the one hand TikTok and other social media platforms surface music in very short snippets, so a song that lasts around three minutes stands little chance of a full airing. But on the other hand,…
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91. Exploring Inclusive Design with Lekker Architects at Singapore Design Week
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Exploring Inclusive Design with Lekker Architects at Singapore Design WeekFrom ceramics that conduct electricity to visions of the inclusive urban environments of tomorrow, in this episode, we preview Singapore Design Week (SDW) which runs until October 1. Dawn Lim, executive director of DesignSingapore Council, talks about this festival of creativ…
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