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Dancing into the Future of Luxury with Diana Verde Nieto
Manage episode 397024330 series 3421822
WGSN에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 WGSN 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
How can luxury brands build a more sustainable future? What does luxury mean in a climate crisis?
In this episode of Lives of Tomorrow, WGSN CEO Carla Buzasi discusses the future of luxury exploring ways brands can uphold their social and environmental responsibilities.
Joining Carla to explore the evolution of the luxury market is Diana Verde Nieto, co-founder of Positive Luxury, a sustainability organisation that supports luxury brands in adapting and transitioning to a sustainable future.
Diana is the author of Reimagining Luxury: Building a Sustainable Future for your Brand. She holds a degree in Global Leadership & Public Policy from Harvard Kennedy School and has been trained by former USA Vice President, Al Gore at the Alliance of Climate Protection, and was subsequently honoured by the World Economic Forum as a Young Global Leader.
Carla and Diana discuss how luxury is a dance between modernity and heritage, what luxury brands can do to build a better tomorrow, how ‘thinking the unthinkable’ can keep a business agile and guarantee success, and how five consumer demographics interact with luxury – from Boomers right down to Alphas – are impacting the industry.
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