Where extraordinary people, become healthier versions of their amazing selves!
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Welcome to the best creative brainstorming session you've ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your own business. Influencer marketing, growth marketing, content marketing - it's all here. Creativity. Breakdowns. Playbooks. Without the fluff.
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Bookings: tonetroy@tonetroy.com Releases on: Toolroom | REALM | Club Sweat | Snatch! | CUFF | Nervous | Simma Black | Stashed | Lovejuice | KMS | Farris Wheel | LOTS MORE LABELS ---Out Of Pocket Records Creator--- From firefighting throughout Manhattan, to performing on some of the biggest electronic music stages in the world; Tone Troy has quickly surged up the ranks as one of New York's premier music producers. Having become immersed in the ever changing House Music scene of New York City, ...
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Experience an action packed podcast with the mixing of the rave and club senses with the extreme sport sense, ultimately to find the common ground.
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By day, Jim is a successful TV and Film producer. He recently executive-produced FX's Hysterical, now streaming on Hulu. By night, Jim runs Side Hustle Bread, Long Island's biggest residential bread delivery company, with the help of his wife and their 3 kids. Bread For The People was born out of the marriage of Jim's two greatest passions; bread and content creation. Episodes cover everything from film and television, to the food industry, to business growth and development. Become a suppor ...
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Mark Dantzer, Pat Buzzard, Chuck Johnson and Ryan Smith read books about musicians and discuss them on a monthly podcast.
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The marketing business is like an iceberg. What the public experiences in a :30 second spot on television or online is the tip of the iceberg. So too is the piece of positive publicity about a company or product that someone reads or the piece of persuasive content that lands in their computer or phone. All just the tip of the iceberg. What’s below the proverbial tip is what this podcast is all about. It’s about the people behind the ideas and the effort that it takes to conceive and produce ...
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Everything you ever wanted to know about life in Spain, from a longtime expat and travel writer in Madrid and Barcelona. This podcast talks about Spanish travel, language, history, politics, food and much more.
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I've spent the last 30 years creating experiences in music and video gaming and I sincerely hope hearing the names bring back memories of great experiences you have had at one of my events or shows. Tom Fest, Sometime Sunday, The Push, Tragedy Ann, Twin Sister, Gamechurch, Alpine, The Connection, The Armory, Epic, Spin Cycle, The Loft, Star Went Nova, Gecko Monks. We'll talk about all of that and much more here on Deconstruct. I hope you'll join me. If you'd like to see pictures, flyers and ...
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Four people discuss the bizarre items they bought through the week from the middle aisle.
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The Flex it Pink Podcast, Behind The Sweat, was created for women by women to tell their stories that led them to their healthy lifestyle habits. Behind every AMAZING and STRONG woman there is a story that lead them there. It is our mission to inspire and empower as many women as possible through one another's trials and tribulations. Together we are stronger. Support this podcast: https://podcasters.spotify.com/pod/show/flex-it-pink/support
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Is Housewives your Guilty Secret? Are you otherwise accomplished, intelligent and call yourself a feminist? If you are secretly channeling Erika Jayne or sometimes go to sleep thinking Kyle Richards is really your friend and perhaps you should send her something, then this is the podcast for you! Join British Comedians Nina Gilligan and Naomi Cooper, tragically bonded by their Housewives obsession as they get overly involved with the wives.
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Saeleen Bouvar stands as the visionary behind the groundbreaking TRANSTRONICA Festival, now entering its third consecutive year as the world's first and only electronic music festival featuring a purely trans lineup. Renowned for her sets saturated with queerness, Bouvar crafts narratives brimming with passion and sensuality, igniting dance floors and evoking a palpable intensity that leaves bodies glistening with sweat. Since its inception in May 2017, Bouvar has served as the Salonnière of ...
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A podcast by Brad Henderson & Mike Delaney (with a few special guests)! Join them as they dive into EVERY Shot-On-Video Film ever made....seriously.
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With The Totally Indian Football Show, we aim to bring you the stories from the playing field as our favourite players, coaches etc. vie to be crowned as champions & also conversations from across the Indian football field. Find us talk and discuss about the season & more with expert panelists & guests on the show. This will be a podcast for all you Indian Football fans!
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MAT TALES: 40 YEARS OF GAY ADVENTURES = Autobiographical Erotica Stories from 40 Years of Gay Sexual Adventures. {NEW EPISODE Every Monday at Midnight EST.} In the 80's and early 90's, a time of no internet, no cameras and no phones, the outside world was a meeting place for gay men to find each other. To perfect the art of cruising. To negotiate your desires in person. To experience the thrill of moving in the shadows, behind the park trees, or around the alley corner. I lived in New York ...
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THE DJ BE EXPERIENCE DJ BE (Diversifiedsound / ATL House Notes / Pop Up House Headz / 4Deep) Home Base: Atlanta, GA Styles: Deep Soulful Afro House + Lounge & Soul. Much can be said of a DJ that plays to win. A DJ, much like a point guard running his team’s offense on the court, brings their A game to any environment, home court advantage or not. This is the playing field for one of Atlanta’s “hardest working house music DJs.” DJ BE, AKA BEasy, electrocutes the atmosphere with pulsating char ...
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Building a "cult" following is transforming casual viewers into loyal customers and ultimately into super fans. This journey creates a "cult-like" following where customers become integral to the brand's ecosystem. Their audience isn’t merely transactional buyers; they are devoted fans who keep coming back for more. Building this for a brand is ess…
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Seasoned travellers Daniel (AKA Mr Chorizo) and his wife Morena hit the mean streets of urban Japan in this new adventure: summer in Tokyo, Kyoto and Osaka. More on the web: https://expatmadrid.com/japan/ Donate to the cause at https://expatmadrid.com/donate/
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In this episode of Bread for the People, host Jim Serpico interviews Frank Oliveri, the third-generation owner of Pat's King of Steaks, renowned for inventing the Philadelphia cheesesteak. Frank shares fascinating stories about the origins of the cheesesteak, his journey of balancing tradition with expansion, and his passion for culinary arts. The …
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Send us a text Becky Blades is the ultimate startist. Her second book is titled Start More Than You Can Finish. That certainly describes Becky to a tee. As you will hear into this episode of Kansas City Marketing Legends, Becky not only started a lot of things, but she finished a few as well. And how well she did finish. But as you will hear, after…
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We created a step by step process to successfully launch products, check it out: https://www.marketingexamined.com/launch In episode 43, Brian dives into why your ads are not converting, and strategies to make them more convincing and convert better. Then Alex does one of the best deep dives on product launches out there. He goes into his recent ex…
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Jim Serpico Unfiltered: Taking a Break From Your Food Business Is Important
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In this episode of 'Bread for the People,' host Jim Serpico celebrates nearing 100 episodes while reflecting on a recent trip to Denver with his wife and friends. As he shares anecdotes from their journey, he delves into the complexities and humor of group travel, including navigating different personalities, prank planning, and logistical challeng…
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POV: Former Olympian Builds Three 7-Figure Businesses - Sonny Webster
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In episode 42, Alex sits down with Sonny Webster, a renowned Olympic weightlifter, entrepreneur, and content creator. Sonny has made waves in the world of weightlifting and he’s also a powerhouse in the business world, managing three thriving ventures: The Lifting Zone, The Mobility Manual, and Big Friday Supplies. In this episode we dive into some…
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From Working-Class Roots to Pizza Czar: Anthony Falco on Crafting World-Class Pizzas - REPLAY
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Jim Serpico speaks with Anthony Falco, author of the book Pizza Czar, chef, and full-service restaurant consultant focusing on pizza. He helps create world-class pizza brands from the ground up by counseling on custom equipment design, sourcing local ingredients, providing expertise on pizza ovens and tools, installation, ventilation, menu developm…
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Send us a text So, three ad guys are sitting around in one of their homes one summer talking about how to create a new approach in the marketing business. No this is not the start of a joke. It’s exactly how the world’s largest agency was born right here in Kansas City. Scott McCormick and his founding partners, John Valentine, and Craig Ligabel, l…
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Episode 41 is another banger. Alex and Brian LIVE breakdown 4 brands. First, Brian dives into Oonyall Tea and gives insight into how this brand could improve its website and messaging. Then Alex dives into Strong Coffee and breaks down their website and content strategy. Then Brian quickly dives into ELEAT and strategizes some ways to position thei…
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Here's a little life update from The Bahamas, out there in the Caribbean. I first mentioned getting sober last year (that's episode 47, it you'd like to listen). Now it's been about a year and a half and I'm going strong. Go to the blog for more: https://expatmadrid.com/sober-paradise/ Donate to this project and support the cause here: https://expa…
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Host Jim Serpico interviews pizza entrepreneur Siler Chapman, discussing Chapman's journey from traditional brick-and-mortar pizza shops to a successful mobile catering business, 'King of Fire.' Chapman shares insights about his pivot to mobile catering, the challenges and benefits of mobile vs. brick-and-mortar setups, and strategies for brand bui…
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New from Tone Troy as part of a 2 track EP on KMS Records releasing on August 16thFantasizing EPA Side: FantasizingB Side: Love Is For Fools저자 Tone Troy
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Setlist:X CLUB - New WorldMary Droppinz - Modbo$$Uncertain - AccelerateBleaker - Hype (Funk)Coffintexts - Hot 10 TimesTone Troy - FantasizingKieza - Hideaway (Tone Troy Remix) (Unreleased)Ken Ishii, Dosem - NeonrideTenzella - DirectionTone Troy, REIGN - IDWeska - DepotD-Unity - NormaLowbrow (US) - Bumpin Techno (Tone Troy Acid mix) (Unreleased)Wong…
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New from Tone Troy as part of a 2 track EP on KMS Records releasing on August 16thFantasizing EPA Side: FantasizingB Side: Love Is For Fools저자 Tone Troy
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In Episode 40, the big 4.0 baby. Alex & Brian build 3 brands live on the Podcast. The first brand is Tulster.com which Alex and Brian give insights into ad theme pages, website improvements, content ideas and more. Next up is As Above Tattoo, Brian breaks down how they should be using geotagging and optimizing for certain locations, content ideas a…
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Bread, Fire, and Salumerie: Inside Angelo Competiello's Culinary World
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Jim Serpico interviews Angelo Competiello, also known as Mind Machine on Instagram. Angelo shares his experiences visiting Italy and observing the regional differences in Italian cuisine. He discusses his family's roots, his passion for traditional Italian foods, and his current venture of running a specialty shop in Suffern, New York. Topics inclu…
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A report from my recent trip to the wild places of Surrey: Staines-upon-Thames, Runnymede, Windsor and more. Check out the article on the website: https://expatmadrid.com/staines/ Donate to the cause here, I appreciate it! https://expatmadrid.com/donate/
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Send us a text Pasquale Trozzolo, without a doubt, founded one of our city’s premier agencies. Trozzolo Communications Group is an exemplary example of a family business. It also is a company that has recognized over the years how to grow through smart acquisitions and how to keep the principals of those they acquired to stay involved. On this epis…
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In episode 39, Alex and Brian explore the intricacies of job applications and brand strategies to compete with industry giants. Brian starts with techniques for making your resume stand out in a crowded job market and insights on what hiring managers are really looking for. Alex then analyzes how Mozi Wash is positioning itself against Tide, strate…
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Bread Bandits: How Embezzlement Can Destroy Restaurants
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Jim Serpico discusses the prevalence of embezzlement in the restaurant industry, sharing personal anecdotes and industry insights. He highlights various methods of embezzlement, including skimming and creating fraudulent disbursements. Serpico shares stories of individuals, like producer David Ozer and pizza maker Andrew Bellucci, who were involved…
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Instagram’s CEO said: the algorithm’s top priority is shares. So if you want your content to get the spotlight it deserves, making it share-worthy is more crucial than ever. And it's not just Insta—most social platforms are using shares to judge if your content's worth a wider audience. In episode 38, Brian breaks down frameworks, content angles, a…
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Grit and Dough: Inside Joe Carlucci’s Pizza Revolution
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Jim Serpico, the host of 'Bread for the People' and owner of multiple food businesses, discusses the hurdles of managing bread and catering companies, focusing on inventory challenges. He interviews Joe Carlucci, the world record holder in pizza tossing and owner of Valentina's Pizzeria in Madison, Alabama. Joe recounts his journey from early strug…
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Send us a text What’s it like to have your dad be your boss? Well, our guest today on Marketing Legends of Kansas City can tell us. Andy Fletcher worked for his dad at Fletcher Mayo and learned a thing or two there about the marketing business, especially in the agriculture arena. But Andy has stories to tell us as he became in his words, a nomad i…
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Wimbledon Gains 1M New Followers in 14 Days with this Strategy
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In Episode 37, Alex & Brian dive headfirst into the wild world of content. Brian unveils 3 top content retention strategies while breaking down Kanpai’s YT Short content playbook. Meanwhile, Alex breaks down Wimbledon’s insane content machine. How they created 1,000 pieces of content in just 14 days with segments and pillars, and how your brand cou…
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Christy Alia: The Secret Sauce Behind Women's Pizza Month and Real Clever Food
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In this episode of 'Bread for the People,' host Jim Serpico welcomes Christy Alia from Real Clever Food. They discuss Alia's creation of Women's Pizza Month, which celebrates and highlights the contributions of women to the pizza industry, coinciding with Women's History Month. They also delve into the rising popularity of Detroit-style pizza, Alia…
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This Running Brand Is Disrupting Nike & Adidas?! Bandit Running "Unsponsored" + Run Club Marketing
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Episode 36 is another banger. Alex dives into Bandit Running's disruptive marketing tactic that made them the most talked about brand at the Olympic trials and how your brand can learn from it. Brian dives into Run Club's and breaks down the top 3 most successful run clubs and how brands can learn from their virality. As always, appreciate you all …
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Here is my live set from my recent headline at Elsewhere in Brooklyn, NY!저자 Tone Troy
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Sweat, Smoke, & Success: Keith Lombardo's Catering Empire
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In this episode of 'Bread for the People,' host Jim Serpico talks with Keith Lombardo, chef and owner of The Barbecue King and 1 3 Catering & Events. Jim shares his personal journey transitioning from farmers’ markets to food trucks and catering. Keith discusses the early realization of the viability of catering, overcoming challenges in pricing an…
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81 - Weed club crackdown, assault rifles, and anti-tourism protests
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A bit of news from Barcelona today: the local crackdown on weed clubs has begun, police are confiscating assault rifles in ever-larger numbers, and stupid people buy squirt guns to in order to harass tourists. More on the web: https://expatmadrid.com/weed-clubs-guns-anti-tourism-protests/ Donate to the cause at https://expatmadrid.com/donate - I ap…
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Send us a text Chances are more than a few of you have Landa Williams to thank for a job or for an employee hire in a Kansas City agency or company. And even if you didn’t, you absolutely know a few people who did. LandaJob is her company’s name, and she will tell us how that came about on this edition of the Marketing Legends of Kansas City. Plus,…
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How This Brand’s Content Playbook Drives 450K Monthly Site Visits
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In episode 35, Brian breaks down clothing brand Derschutze's viral "skit" content strategy. Alex dives into building your content playbook from A-Z, including 30-day sprint testing strategies, and creating content as a one-person team. This episode is another banger, jam-packed with content ideas, strategies, and some friendly banter. Whether you'r…
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In this episode of "Bread for the People," host Jim Serpico shares highlights from a successful catering event in the Hamptons and discusses the challenges of finding a new restaurant space. He humorously recounts a visit to a former strip club being considered for his new café. Jim delves into the concept of transactional relationships, reflecting…
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Fusion Festival 2024 - Saeleen Bouvar@Cloud Cuckoo
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This year´s Fusion Festival left me with a beautiful memory of a crowd who filled the whole Cloud Cuckoo up to the roof! Here you have an excerpt of the set I played. I hope it brings back good memories to you as well!저자 Saeleen Bouvar
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REPLAY of Pop Up House Headz Show (June 2024) Enjoy the Sounds of Deep + Soulful + Afro + Latin + Jackin + House Music on Electronic Sound System WREK 91.1 FM. Live mix by Resident DJ BE + Guest: DJ Yusef Take your Mind, Body and Soul on a Musical Journey. **FOR PROMO USE ONLY** Contact/Booking Info: IG: djbe_392 atlhousenotes@gmail.com www.faceboo…
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In episode 34, Alex and Brian take a deep dive into the essentials of brand content strategy. Alex breaks down key components like audience personas vs customer personas, content types based off the content funnel, and building out a content team. Brian breaks down “healthytips“ content strategy and his juicy insights. This session is packed with e…
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80 - Self-employment, randomness and creating your own luck
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Nine years of self-employment (or, as I sometimes call it, "gainful unemployment") here in Spain. Here are a few thoughts on the online business hustle, randomness, luck and much more. Read the article on the web: https://expatmadrid.com/create-luck/ Donate to support the podcast (and blog, etc) here: https://expatmadrid.com/donate/…
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Slice of Wisdom: Navigating the Pizza Industry with Chef Leo Spizzirri
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In this Bread For the People episode, Chef Leo Spizzirri and host Jim Serpico delve into the pizza and catering industries, discussing continuous learning, fair compensation, and business education needs. They explore tomato varieties, equipment choices, and techniques for maintaining dough quality. The episode highlights the importance of collabor…
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Send us a text There can be no dispute that Ewing Kaufmann is one of the most impactful and influential business leaders in Kansas City history. In this episode of Kansas City Marketing legends, we hear from one of our own legends what it was like to work for Mr. K. at Marion Labs and the business lessons he learned that helped him run his own publ…
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35 Mins to Develop Your Founder Brand Content Playbook
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In episode 33, Alex and Brian dig into creating a founder brand playbook. Alex talks about which media channels work best at different stages—like top-of-funnel, middle-of-funnel, and bottom-of-funnel content. Brian gets into brainstorming founder brand content ideas, keeping the media funnel strategy in mind. It's a packed session all about strate…
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Sandi Smith - Mixing Passion and Purpose with Sandi's Breads - REPLAY
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Join host Jim Serpico in this delectable episode of Bread For the People. Meet Sandy Smith, co-founder of Sandi's Breads in Palmyra, PA. Discover their journey from a home kitchen to a bustling bakery. Hear Sandy's baking expertise and the heart behind Sandi's Breads, offering 40 delicious varieties today. Indulge in their heavenly pastries and sig…
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79 - Barcelona Bans AirBnb - the end of tourist rentals?
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New Barcelona Mayor Jaume Collboni has recently promised to let all the licenses for tourist rentals expire. Is this the end of AirBnb? Maybe. But will it really help with the housing crisis? I also have my doubts. More on the web: https://expatmadrid.com/barcelona-bans-airbnb/ Donate to the cause at https://expatmadrid.com/donate…
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In episode 32, Alex and Brian dive deep into the world of content strategy. Starting with a quick breakdown of Poorboy coffee and a comparison of summer moon coffee. Then breaking down the ON partnership with Zendaya and Brian dissects the success of Underbrush Gum's $1M campaign through 3 pivotal videos at. This episode is jam-packed with content …
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Fun facts about Valencia, Spain – mecca of paella – as well as my own personal quest to see the Holy Grail. More on the web: https://expatmadrid.com/valencia-spain/ Donate to this podcast here, I thank you very much in advance: https://expatmadrid.com/donate/
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Tom Stein's Recipe for Success: Navigating the Food Industry
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In the latest "Bread For the People" episode, host Jim Serpico chats with special guest Tom Stein, owner of Tommy Tacos in Long Island, NY, about food industry entrepreneurship. They discuss challenges like rising costs and explore solutions such as kiosks for efficiency. Tom shares his journey from fine dining to fast food and emphasizes quality a…
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Send us a text Bill Fromm was a born entrepreneur. He ran a dry-cleaning delivery service in college and his dream was to come back to Kansas City and start an advertising agency. He made that dream come true and opened the doors of his agency on June 1, 1964. Today that agency is Barkley, and it is one of the leading independent agencies in the co…
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In Episode 31, Alex and Brian dive into product launch strategies. They dissect two brands who totally nailed their product launches (Puresport, Liquid IV) and reveal the strategic decisions that led to their substantial successes. Alex also explores the tactic of brands creating multiple Instagram accounts and and gives a play-by-play on Immi rame…
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An update on the election for the EU Parliament, Spain's anti-prostitution law that never was, "the rise of the far right" and much more. Read the article and check out some links on the blog: https://expatmadrid.com/eu-elections/ Donate to the cause at https://expatmadrid.com/donate Thanks a lot!
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Doap and the Great Accelerator: Joshua Grange's Insights on Life's Harmonies
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In this engaging episode, host Jim Serpico chats with Joshua Grange, the mastermind behind Doap - the innovative silicon scrubbing bar for bakers and dough makers. Joshua is also a seasoned professional guitar player who has shared stages with icons like K.D. Lang and Beck. Their dialogue delves into the profound influence of ear training on musica…
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In episode 30, Alex and Brian pull up seats to drop serious knowledge bombs about content marketing and strategy. Alex spills the tea on his fresh pitch process that netted him a cool 30K followers in less than a month, introduces the "double hook" strategy, and emphasizes the crucial role of pacing and delivery in crafting killer content. Brian, o…
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