최고 Steve Portigal 팟캐스트 (2024)

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Bonus: Journey-Centric Design: The Evolution of UX Design Operations (feat. Kim Flaherty, NN/g) 36:45

16h ago36:45

36:45

Product-centric design can be an efficient way to design interfaces, but it can often lead to disjointed and poorly optimized customer journey experiences. Kim Flaherty shares her recent research into journey-centric design, and insights on how a journey-centric design practice can help organizations overcome product-centric challenges. Report:Arch…

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66. UX Brighton 2024 - Part 1: How can we reduce UX industry anxiety about AI? - Danny Hope, Curator @ UX Brighton 23:02

3d ago23:02

23:02

"What we're aiming to do is answer the question, what do UX practitioners need to know about AI? I want to reduce people's anxiety in the same way that my anxiety has been reduced by confronting the the subject...I'd really like people to leave the conference feeling less anxious about [AI] than they felt coming in." Danny Hope, Curator of the UX B…

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Interviewing Users anniversary and new audiobook! 31:05

5d ago31:05

31:05

It’s the first anniversary of the second edition of Interviewing Users, and it’s now available as an audiobook. Listen to this episode for a sample. Show Links Interviewing Users on Audible Interviewing Users, 2nd Edition (print and eBook) The post Interviewing Users anniversary and new audiobook! first appeared on Portigal Consulting.…

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43. Responsible AI (feat. Paige Lord, Sr. Product Marketing Manager at GitHub) 37:16

15d ago37:16

37:16

With AI developing rapidly, and AI policy often lagging behind, calls for responsible tech design and development are louder and more public than ever. In this episode, Paige Lord offers some insight into ways UX professionals can play a role in creating ethical AI products and services. Learn more about Paige Lord: LinkedIn: https://www.linkedin.c…

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Episode 72: Jobs-to-be-done with Jeff Baker 1:24:01

19d ago1:24:01

1:24:01

Today, we welcome Jeff Baker. Jeff is president of IGI Group Consulting; standing for Insight for Growth & Innovation. a firm that uses Jobs-to-be-Done and research methods to help firms grow and thrive. Jeff and I worked together, years ago, when we both worked for Strategyn - which is ground zero for Outcome-Driven Innovation, a proven system for…

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42. Icons that Work (feat Kate Kaplan, Insights Architect @ NN/g) 35:27

1M ago35:27

35:27

Icons are popular components to incorporate into digital designs that can help simplify user experiences. But, not every icon is created equal. In this episode, Kate Kaplan shares the latest insights from her research on digital iconography which can be found in her new book, Digital Icons that Work. Learn more about Kate Kaplan: Bio | LinkedIn Her…

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Episode 71: Pam Henderson interviews the PQP team about Jobs-to-be-done 1:11:04

2M ago1:11:04

1:11:04

In this episde we hand over the mic to Pam Henderson an let her interview us about Jobs-to-be-done. Pam is an entrepreneur, professor, and founder and CEO of NewEdge, a growth strategy firm that anchors growth in “opportunity” also, she’s the author of a book with an intriguing title, “Killing Ideas: You can kill an idea, you can’t kill an opportun…

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41. UX Accessibility and Designing for Neurodiversity (feat. Stéphanie Walter) 36:51

2M ago36:51

36:51

Accessibility isn’t a novel concept, but in the realm of digital design, it's rare to find a product or service that's truly accessible to a broad audience with many needs. In this episode, Stéphanie Walter shares a bit about what got her interested in accessibility to begin with, what accessibility truly means in UX, some common misconceptions, an…

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Episode 70: Difficult outcome statements in Jobs-to-be-done, part 2 56:17

2M ago56:17

56:17

Today, we have an extra special episode as we welcome two superheroes of Jobs-to-be-done and we plan to get into the weeds. First, Dr. Lance Bettencourt. Lance is widely published, and all practitioners should know his work, most notably with MIT Sloan Review and Harvard Business Review. All should know his HBR article “The Customer-Centered Innova…

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Episode 69: Difficult Outcome statements in Jobs-to-be-done, part 1 1:04:21

3M ago1:04:21

1:04:21

Today, we have an extra special episode as we welcome two superheroes of Jobs-to-be-done and we plan to get into the weeds. First, Dr. Lance Bettencourt. Lance is widely published, and all practitioners should know his work, most notably with MIT Sloan Review and Harvard Business Review. All should know his HBR article “The Customer-Centered Innova…

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A heartfelt update from James and Per ❤️ 2:29

3M ago2:29

2:29

This is an update to let you know that we are delaying the start of season 3 as Per is soon to have a heart operation. We’re aiming now to start Season 3 in the new year, once Per has recovered. Per is currently in preparations to undergo open-heart surgery in about a month’s time, which will also require a few months of rehabilitation. The operati…

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52. Emily Sun of Hipcamp 49:53

3M ago49:53

49:53

In this episode of Dollars to Donuts, I talk with Emily Sun, the head of Design and Research at Hipcamp. We discuss staying engaged in work, designers doing their own research, and research at a small, growing company. There’s actually a big opportunity with smaller companies. At small startups, you are much closer to the people who are making the …

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Itamar Gilad: the GIST of product discovery 1:04:31

3M ago1:04:31

1:04:31

Itamar Gilad is the author of Evidence Guided, which is my favorite book out there on how to practically DO product discovery. Prior to becoming a product consultant and trainer, he had a long product career at Google where he led the creation and launch of products that are now used by over a billion people. In this conversation we explore the GIS…

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Episode 68: From Waterfall to Agile and beyond with William Bartlett 59:05

3M ago59:05

59:05

In this episode we continue our exploration of the Cynefin framework and how to apply it to innovation. We have already discussed it in a previous episode (Episode 64 with Tom Kerwin). We now want to look at it from another perspective. Our guest William Bartlett is in the field building solutions, meaning he has first hand experience with the chal…

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Episode 67: Steve Portigal on Interviewing and User research 1:18:30

3M ago1:18:30

1:18:30

With us today is Steve Portigal. I have been recommending his book “Interviewing Users: How to uncover compelling insights” all the time for anyone interested in interviewing users. It’s now out in a second edition and with the promo code QUEST you can get 10% off here: https://rosenfeldmedia.com/books/interviewing-users-second-edition/. Steve help…

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40. Managing Priorities (feat. Harry Max, author and managing partner at Peak Priorities LLC) 44:10

3M ago44:10

44:10

“If you squint hard enough, every problem is a prioritization problem.” -Harry Max UX professionals are often faced with the challenge of managing backlogged work and doing so with limited time, budget, and resources. In this episode, we chat with Harry Max about the common misconceptions with prioritization and how to get better at it over time. ⁠…

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Episode 66: Business Growth through Balance with Pam Henderson 1:02:46

3M ago1:02:46

1:02:46

Today, we welcome Pam Henderson. Pam is an entrepreneur, professor, and founder and CEO of NewEdge, a growth strategy firm that anchors growth in “opportunity.” - in quotes, I say ‘in quotes’ because Pam created a method known as Opportunity Thinking, a creative approach to innovation. She’s the author of a book with an intriguing title, “Killing I…

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65. What do design teams need to consider when developing products for international markets?: Chui Chui Tan 40:54

4M ago40:54

40:54

Join me chatting with author and cultural expert Chui Chui Tan around researching and designing products for international markets. What do design teams need to consider to ensure the best cultural fit and customer uptake for what they're building? How can they better understand local market differences? What potential pitfalls should they watch ou…

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51. Tamara Hale of Splunk 1:18:04

4M ago1:18:04

1:18:04

This episode of Dollars to Donuts features my conversation with Tamara Hale, the Director of Product Experience – Research & Insights at Splunk. We talk about the long tail of impact, being an anthropologist of work, and having a creative practice. The ‘doing the research’ bit is only about a quarter of your job. The rest of it is all the other stu…

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Steve Portigal: Improving your user research process 1:14:19

4M ago1:14:19

1:14:19

Steve Portigal is a veteran user research leader and consultant who helps companies mature their research practices. He’s the author of Interviewing Users, a classic in the field, and the host of the design leadership podcast Dollars to Donuts. In this conversation, we explore: • how to use creative practices to develop your voice as a leader and s…

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50. Vanessa Arango Garcia of Delivery Hero 58:54

4M ago58:54

58:54

In this latest episode of Dollars to Donuts, I talk with Vanessa Arango Garcia, Director UX Research & Research Operations at Delivery Hero. We discuss creating an engaged research community across a global organization, being accountable for impact, and how today’s challenges provide an opportunity for the research progression to grow. We care a l…

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Episode 65: UX and Experience Design with Jared Spool 1:03:32

4M ago1:03:32

1:03:32

Today we have a guest that if you don’t know him it more than about time that you do. He’s something of a UX rockstar and one of the leading most influential experts in the field: Jared Spool. He is a Maker of Awesomeness at Center Centre the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers and where he’…

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49. Sarah Gregory of Coinbase 1:11:08

4M ago1:11:08

1:11:08

This episode of Dollars to Donuts features my conversation with Sarah Gregory, Director of User Research for Consumer at Coinbase. We talk about research comms, archiving user research, and doing research that no one is yet asking for. Our email is designed for one very specific leadership stakeholder, and it is tailored to how that person likes to…

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Season 3 update from James and Per 2:23

4M ago2:23

2:23

This is an update to let you know that we have reached the end of Season 2, a sensible 10-month season this time rather than more than 10 years! It’s time for us to take a short break before we kick off Season 3 on August 9th. We are already busy with planning the episodes for the next season – which includes content recorded at From Business To Bu…

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48. Jamika Burge of Capital One 1:13:12

5M ago1:13:12

1:13:12

In this episode of Dollars to Donuts I speak with Jamika Burge, the head of research for Data and AI at Capital One. We talk about her journey through academia, discovering user research, and intersectionality. Doing good – for me, as a researcher, and as someone who wants to do good in the world, it means understanding people’s needs in context an…

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47. Akshay Verma of Duolingo 1:10:45

5M ago1:10:45

1:10:45

This episode of Dollars to Donuts features my interview with Akshay Verma, the head of User Research at Duolingo. We talk about being qualitative focused in an experimentation-driven organization, research team structures, team rituals, and sharing knowledge between researchers. I don’t actually want to bemoan or belabor this concept of a room that…

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Christian Idiodi: Telling the story of transformation 1:05:45

5M ago1:05:45

1:05:45

Christian Idiodi is a partner at Silicon Valley Product Group (SVPG). Before SVPG, he profoundly shaped or reshaped the culture and products of CareerBuilder, Snagajob, and led the product transformation in Datasite, the first SaaS for due diligence in the finance industry. — Topics discussed (08:56) An unusual childhood leads to survival skills, c…

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Interviewing users with Steve Portigal 39:25

5M ago39:25

39:25

S02E18 (#328). Over ten years have passed since the first edition of Steve Portigal’s legendary book Interviewing Users was released. Together with Steve, we reflect on how user research has evolved during the past decade, and how the importance of user research in order to understand people and their needs is still crucial. We discuss in-house vs …

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Episode 64: Cynefin framework with Tom Kerwin 1:16:05

5M ago1:16:05

1:16:05

Our guest today is Tom Kerwin (https://triggerstrategy.com). Tom is an innovation and UX consultant and coach. He is the author of the card deck Innovation Tactics, a deck of methods, exercises and frameworks that helps to make things people really want (we like that here). Tom is also an active proponent of Cynefin, a decision support framework cr…

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46. Daniel Escher of Remitly 1:06:02

5M ago1:06:02

1:06:02

In this episode of Dollars to Donuts I speak with Daniel Escher, Director of UX and Research at Remitly. We talk about more ways for researchers to add value, business questions over research questions, and the things that researchers worry about. Where I think collective identity can be limiting is when someone thinks of themselves as a researcher…

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Episode 63: Jobs-to-be-done in action with Urko Wood 1:30:04

5M ago1:30:04

1:30:04

Today, we welcome Urko Wood. Urko is the founder of Reveal Growth Consultants, a firm that uses Jobs-to-be-Done to help firms grow and thrive. Urko and I worked together, years ago, when we both worked for Strategyn - which is ground zero for Outcome-Driven Innovation, a proven system for applied JTBD. He’s been a steady contributor to the world of…

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45. Reggie Murphy of Zendesk (part 2) 41:21

5M ago41:21

41:21

This episode of Dollars to Donuts features part 2 of my two-part conversation with Reggie Murphy of Zendesk. We talk about psychological safety at work, Reggie’s career journey, and online career resources for UX researchers. That helps the team be better researchers when they feel like they have a space where, man, I don’t have to be perfect every…

1
The President of Iceland 40:15

5M ago40:15

40:15

S02E17 (#327). A linkshow. James and Per discuss two articles they’ve stumbled on. This time we feature articles about how certain features of e-commerce sites have to go, and how a design mistake impacted civic engagement in Iceland. Article one is The lazy load, endless scroll, and color slicing have to go by Bethany Sadler-Jasmin. “UX Designers …

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64. Quantitative research: What are the pitfalls and benefits for product teams?: Ben Dressler @ Freelance Product Insights Researcher 52:01

5M ago52:01

52:01

"The only reason I sometimes shy away from the words 'qual' and 'quant' is I think they present this dichotomy that is not the full truth, right? I think people then start to think 'qual' means talking to people about fuzzy feelings and doing personas, whereas 'quant' means you sit on billions of data points and you put graphs and fancy charts out …

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44. Reggie Murphy of Zendesk (part 1) 44:37

6M ago44:37

44:37

This episode of Dollars to Donuts features part 1 of my two-part conversation with Reggie Murphy of Zendesk. We talk about aligning the work of the research team with stakeholder OKRs and empowering non-researchers to do user research. The researcher would go into these meetings and say we’re going to do a “I Wish I Knew” exercise, where we start t…

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39. Cross-Cultural UX Research (feat. Feifei Liu, International UX Researcher) 29:04

6M ago29:04

29:04

Expanding into global markets is a key priority for companies in today's interconnected world. While many companies rely on translations for their digital platforms, this is just one aspect of effective global expansion. In this episode, we're joined by Feifei Liu, International UX Researcher at NN/g. She discusses the importance of cross-cultural …

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Strategic impact with Nathan Shedroff 33:28

6M ago33:28

33:28

S02E16 (#326). Nathan Shedroff, author of A Whole New Strategy, talks to us about how we as designers can have strategic impact. Through an expanded understanding of the context you are working within, and building both situational and operational awareness, we can bridge the gap between design and business. We look at how some of the “special skil…

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Episode 62: Unlocking innovation with Robyn Bolton 56:03

6M ago56:03

56:03

Today we have Robyn Bolton as our guest. Robyn M. Bolton is the Founder & Chief Navigator of MileZero, an innovation consultancy that works with leaders of medium and large businesses to navigate the uncertainty of innovation's "fuzzy front end" to confidently grow their businesses. Before founding MileZero, Robyn was a Partner at Innosight, the in…

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The rule of three with Ellen Lupton 31:22

6M ago31:22

31:22

S02E15 (#325). Ellen Lupton, designer, educator and author, helps us stock up our toolbox of design principles and methods, starting off with storytelling in visual design, and the “rule of three” before we move on to linear and non-linear experiences. Will we follow the rule of three and have a third topic? We talk about IKEA and The Wizard of Oz,…

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Martina Hodges-Schell: Understanding your operating model 55:39

6M ago55:39

55:39

Martina Hodges-Schell is a transformation coach and consultant that helps organizations adopt a Silicon Valley approach to innovation. She spent 25 years leading design and innovation in tech companies, and now she loves providing a fresh, outside perspective to help teams develop and mature their product practice. In this conversation, we… * defin…

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63. Researcher Burnout: What is it? How do you spot the warning signs? And what can you do about it? 36:28

7M ago36:28

36:28

Tina Lickova is an independent researcher and service designer. She is also host of the excellent UX Research Geeks podcast. In this honest and candid episode, Tina talks with me from personal experience about professional burnout working as a researcher: what it is, how to acknowledge it, what the warning signs are and how to take action. We also …

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38. User Interviews (feat. Steve Portigal, Research Consultant and Author) 45:43

7M ago45:43

45:43

In this episode, we dive into User Interviews with Steve Portigal, discussing their critical role in product development and design research. User interviews, a qualitative method, involve conversations with users to gather insights about their experiences, behaviors, and needs. We discuss the benefits of this approach, such as deep user empathy an…

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Episode 61: Value Proposition Matrix with Brandon Cornuke 1:09:42

7M ago1:09:42

1:09:42

Today, we welcome Brandon Cornuke. Brandon is Senior Director of Innovation for University Hospitals Ventures, an organization charged with deploying healthcare innovation at scale. He’s the author of The Value Proposition Matrix, something that we’re sure to get into today.저자 Scott, Jonathan and Yann

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Sketching workshop with Eva-Lotta Lamm 58:39

7M ago58:39

58:39

S02E14 (#324). A slightly different episode to usual. Eva-Lotta Lamm joins us to hold a visual thinking sketching workshop – Eva-Lotta, James and Per have fun going through three sketching exercises set by Eva-Lotta that can help you with your creativity, team-building, visual thinking and much more. Grab some pens, and perhaps even a couple of col…

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