최고 Jason Rothman Ppc For Lawyers Expert 팟캐스트 (2024)

1
026: Why Attorneys Should Be Advertising on Local Service Ads 16:20

1+ y ago16:20

16:20

Local Service Ads are an awesome way for attorneys to generate high-quality leads. Local Service Ads - https://ads.google.com/local-services-ads/ Contact Jason - https://lawfirmppc.com/저자 Jason Rothman: PPC For Lawyers Expert

1
025: Getting Comfortable With Bad Leads From Good Keywords 20:54

2y ago20:54

20:54

Bad leads come from the best keywords, it's just a part of search advertising. If you can get comfortable with this and take advantage of the high-volume keywords, then you can have a ton of success as an attorney advertising on search with Google Ads. Contact Jason - https://lawfirmppc.com/

1
024: Attorney Pay Per Click Ads That Work (Easy Formula For Success) 12:24

2+ y ago12:24

12:24

This is my three step formula for amazing Google Ads ad copy that generates new leads and more clients. Contact Jason - https://lawfirmppc.com/저자 Jason Rothman: PPC For Lawyers Expert

1
023: 4 Easy Ways Attorneys Can Get More Leads In Google Ads 25:15

2+ y ago25:15

25:15

Here are four easy things that attorneys can do in Google Ads to get more leads. Partner Network Strong Bid Wide Schedules and Locations Broad Keywords Contact Jason - https://lawfirmppc.com/

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022: What Attorneys Need To Know About The Broad Match Updates In Google Ads 21:53

3+ y ago21:53

21:53

Broad match targeting in Google Ads has changed. These updates are huge and will have a big impact on the performance you get from broad match keywords as well as the way you should be managing broad match keywords. Jason covers what these updates are and how they will be influencing his Google Ads campaign management for attorneys. Thanks for list…

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021: Attorney Website Mistakes That Will Ruin Your Bounce Rate 28:20

3+ y ago28:20

28:20

Jason talks about bounce rate, the idea of giving website visitors what they want, and avoiding the things they don't want. If you avoid these simple mistakes you can lower your bounce rate and get more value from your website traffic. Contact Jason - https://lawfirmppc.com/저자 Jason Rothman: PPC For Lawyers Expert

1
020: Will The Streaming Wars Destroy Television Advertising For Attorneys? 20:37

4y ago20:37

20:37

Will the streaming wars end the ability to advertise on TV? Whether or not that happens, creating content on YouTube is a tremendous opportunity for attorneys to grow their brand awareness and get more clients. YouTube is the world's second largest search engine, and if you can get in front of people looking for legal information on YouTube with in…

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019: What are you going to do about losing 40% of your search terms? 28:02

4y ago28:02

28:02

Here's how I'm handling this change in Google Ads. Say hi - https://lawfirmppc.com/

1
018: Two Easy Website Tips For Attorneys 16:47

4y ago16:47

16:47

This week Jason walks through two easy website tips for attorneys that can increase their chances of success online. The first tip has to do with making sure all phone numbers are clickable on the mobile version of your website. And the second tip is related to making sure the content on your website covers all the types of cases you handle and wan…

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017: The Three Types Of Keywords Presented With Example For Attorneys 19:02

4+ y ago19:02

19:02

There are three types of keywords in Google Ads that attorneys will encounter: red, yellow, and green. Knowing how to identify and categorize keywords and search terms in Google Ads, and then knowing how to handle those keywords, is what's needed to win on Google Ads and get a continual flow of new clients into your law firm. In this episode Jason …

1
016: Call Only Ads Have Changed! 17:30

4+ y ago17:30

17:30

This week Jason talks a new feature that has been added to call only ads in Google Ads, which are now called call ads. Jason also gives some budget advice for the upcoming month. And he shares an article about how there have been more fatal car crashes lately, even though there's been less traffic than normal. Thanks for listening and enjoy the epi…

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015: Two Ways Attorneys Can Get Attention With Online Marketing 18:28

4+ y ago18:28

18:28

Getting attention is very important. When you get someone's attention, your level of importance to them rises. And when you're important to someone, you can persuade them and win their business. Two ways to get attention with online marketing are remarketing on Facebook and being in the number one position on Google search results. Thanks for liste…

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014: Flexible Google Ads Budget Options For Attorneys During These Strange Times 21:41

4+ y ago21:41

21:41

Welcome back to the Law Firm PPC podcast! Lots of advertisers are pulling back on advertising because of the coronavirus, and that includes some law firms. But you don't have to completely turn off your Google Ads account. Instead, there are some interesting ways you can lower your overall budget, but continue advertising and hopefully get results …

1
013: Two Tips For Surviving Coronavirus Hell 17:43

4+ y ago17:43

17:43

Coronavirus sucks. It's affecting every industry to some extent, attorneys advertising on Google included. In this episode Jason shares some advice on how to avoid accidentally getting clicks from unwanted Coronavirus-related traffic, and he also shares some thoughts on how he's dealing with the Coronavirus situation on Google Ads and how it could …

1
012: How To Deal With Heavy Competition On Google Ads 32:48

4+ y ago32:48

32:48

This week Jason shares some thoughts on a brief existential crises he had and how he's dealing with it, his gravity theory of Google Ads and how to deal with situations where competitors are bidding a lot on Google Ads, and also a cool segmenting feature where you can see your performance data when your ads show at the top of the page versus when y…

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011: Grow Your Market Share With A Higher Clickthrough Rate 32:12

5y ago32:12

32:12

This week on the show Jason talks about the importance of clickthrough rate and how a high clickthrough rate can help your grow your market share as well as give you more options with your bidding decisions. Big things can happen with a strong clickthrough rate, and it's a very important Google Ads topic to focus on and know well. Thanks for listen…

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010: Online Marketing Mindset Tips For Attorneys 31:06

5y ago31:06

31:06

Welcome back to the Law Firm PPC podcast. This week on the show Jason shares six online marketing mindset tips for attorneys. He discusses SEO vs PPC, small advertising budgets, sticking to a budget, focusing on search terms, Bing, and the importance of choosing online marketing strategies that are a good fit for you. Contact Jason - https://lawfir…

1
009: Attorney PPC Ad Copy Tips 23:21

5y ago23:21

23:21

Jason shares some Google Ads ad copy tips. And he talks about two factors that make a search engine ad effective. Thanks for listening and enjoy the show! The 2 Crucial Parts To Attorney PPC Ads - https://lawfirmppc.com/the-2-crucial-parts-to-attorney-ppc-ads/저자 Jason Rothman: PPC For Lawyers Expert

1
008: Running PPC Ads On Saturdays 20:11

5y ago20:11

20:11

One of the most common questions I get from attorney clients is should we run ads on Saturdays? We answer that question in today's episode. Thanks for listening and enjoy the show! Check out our website - https://lawfirmppc.com/저자 Jason Rothman: PPC For Lawyers Expert

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007: Start Your Attorney PPC Campaign Today! 21:03

5y ago21:03

21:03

"More is lost by indecision than wrong decision." - Tony Soprano It's true. When it comes to attorney PPC campaigns, more is lost by indecision than wrong decision, at least when it comes to deciding to start a campaign. Attorneys should start their PPC campaigns today! Don't wait! There are costs associated with waiting and there's no real downsid…

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006: Search Terms Advice For Attorneys 24:26

5y ago24:26

24:26

Attorneys get frustrated with AdWords and Bing. Why? Because they turn on their search engine ads, they see business pick up, but at the same time they know they must be wasting a lot of money too because something just doesn't seem right about the way their ads are running. What is the root cause of this frustration? Showing up on the wrong search…

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005: Insights from A Recent PPC Sales Call With Criminal Defense Attorneys 19:40

5y ago19:40

19:40

Recently I had a sales call with two criminal defense attorney that are interested in hiring me to manage their Google Ads PPC campaigns to help them get more clients. These attorneys are not experts in PPC marketing, but they understand it from a business perspective and they had three interesting insights during the call. One, they could tell Goo…

1
004: Talking Law Firm Websites With LawLytics CEO Dan Jaffe (Interview) 31:37

5+ y ago31:37

31:37

Rothman PPC For Lawyers welcomes LawLytics founder and CEO, Dan Jaffe, for a discussion about all things related to law firm websites. We talk about must-haves for attorney websites, common mistakes attorneys make with their websites, how great content can help you grow you SEO traffic, and how you can use your website to pre-quality leads before t…

1
003: PPC Marketing Strategies For Lawyers (Must Listen Interview With Jacob Baadsgaard) 36:41

5+ y ago36:41

36:41

Get a free PPC proposal from Disruptive Advertising - https://www.disruptiveadvertising.com/ Follow Jacob on Twitter - https://twitter.com/jakebaadsgaard Subscribe to the Rothman PPC For Lawyers Podcast - https://podcasts.apple.com/us/podcast/rothman-ppc-for-lawyers/id1462546633 Follow Jason on Twitter - https://twitter.com/rothmanppc On today's Ro…

1
002: Internet Marketing Opportunities For Attorneys 53:05

5+ y ago53:05

53:05

Hi, welcome to the second episode of the Rothman PPC For Lawyers podcast. Today we're going to survey all the internet marketing opportunities that are available for attorneys. Jason covers both paid and non-paid strategies, and gives advice on how many strategies you should focus on to bring in tons of leads to your law firm. Digital marketing str…

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001: How To Handle Expensive Personal Injury Lawyer Keywords 26:56

5+ y ago26:56

26:56

Hi, welcome to the first ever Rothman PPC For Lawyers podcast! Today we're talking about ways to handle the expensive nature of injury lawyer keywords on Google Ads and Bing Ads. Jason talks about why injury lawyer keywords are expensive and provides strategies on how to deal with their costs. Contact Jason here - https://rothmanppc.com/ Check out …

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Jason Rothman Ppc For Lawyers Expert 팟 캐스트

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1
Law Firm PPC | A Weekly Law Firm Marketing Podcast

Jason Rothman: PPC For Lawyers Expert

1
026: Why Attorneys Should Be Advertising on Local Service Ads 16:20

1
025: Getting Comfortable With Bad Leads From Good Keywords 20:54

1
024: Attorney Pay Per Click Ads That Work (Easy Formula For Success) 12:24

1
023: 4 Easy Ways Attorneys Can Get More Leads In Google Ads 25:15

1
022: What Attorneys Need To Know About The Broad Match Updates In Google Ads 21:53

1
021: Attorney Website Mistakes That Will Ruin Your Bounce Rate 28:20

1
020: Will The Streaming Wars Destroy Television Advertising For Attorneys? 20:37

1
019: What are you going to do about losing 40% of your search terms? 28:02

1
018: Two Easy Website Tips For Attorneys 16:47

1
017: The Three Types Of Keywords Presented With Example For Attorneys 19:02

1
016: Call Only Ads Have Changed! 17:30

1
015: Two Ways Attorneys Can Get Attention With Online Marketing 18:28

1
014: Flexible Google Ads Budget Options For Attorneys During These Strange Times 21:41

1
013: Two Tips For Surviving Coronavirus Hell 17:43

1
012: How To Deal With Heavy Competition On Google Ads 32:48

1
011: Grow Your Market Share With A Higher Clickthrough Rate 32:12

1
010: Online Marketing Mindset Tips For Attorneys 31:06

1
009: Attorney PPC Ad Copy Tips 23:21

1
008: Running PPC Ads On Saturdays 20:11

1
007: Start Your Attorney PPC Campaign Today! 21:03

1
006: Search Terms Advice For Attorneys 24:26

1
005: Insights from A Recent PPC Sales Call With Criminal Defense Attorneys 19:40

1
004: Talking Law Firm Websites With LawLytics CEO Dan Jaffe (Interview) 31:37

1
003: PPC Marketing Strategies For Lawyers (Must Listen Interview With Jacob Baadsgaard) 36:41

1
002: Internet Marketing Opportunities For Attorneys 53:05

1
001: How To Handle Expensive Personal Injury Lawyer Keywords 26:56

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