George Esquivel started making shoes for himself and some friends, up-and-coming musicians in Southern California. Soon, Hollywood came calling. And it wasn’t just celebrities who took notice. A film financier did, too. He said he wanted to invest in the company, but George soon realized his intentions weren’t what they seemed. Join Ben and special guest host Kathleen Griffith as they speak to George about the rise of Esquivel Designs. Hear what a meeting with Anna Wintour is really like, and what happens when you’re betrayed by someone inside your company. These are The Unshakeables. See omnystudio.com/listener for privacy information.…
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Jason Rothman: PPC For Lawyers Expert에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jason Rothman: PPC For Lawyers Expert 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Law Firm PPC | A Weekly Law Firm Marketing Podcast
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Jason Rothman: PPC For Lawyers Expert에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jason Rothman: PPC For Lawyers Expert 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Law Firm PPC For Lawyers is a weekly podcast about Google Ads, Facebook, and other online marketing strategies for law firms. Every week Jason will be giving advice about how to get more clients from Google Ads, Facebook, and other digital marketing strategies. He'll also be answering questions. Thanks for listening, enjoy the show, and good luck with your law firm marketing campaigns!
…
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26 에피소드
모두 재생(하지 않음)으로 표시
Manage series 2808203
Jason Rothman: PPC For Lawyers Expert에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jason Rothman: PPC For Lawyers Expert 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Law Firm PPC For Lawyers is a weekly podcast about Google Ads, Facebook, and other online marketing strategies for law firms. Every week Jason will be giving advice about how to get more clients from Google Ads, Facebook, and other digital marketing strategies. He'll also be answering questions. Thanks for listening, enjoy the show, and good luck with your law firm marketing campaigns!
…
continue reading
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Law Firm PPC | A Weekly Law Firm Marketing Podcast
![Law Firm PPC | A Weekly Law Firm Marketing Podcast podcast artwork](/static/images/64pixel.png)
1 026: Why Attorneys Should Be Advertising on Local Service Ads 16:20
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Local Service Ads are an awesome way for attorneys to generate high-quality leads. Local Service Ads - https://ads.google.com/local-services-ads/ Contact Jason - https://lawfirmppc.com/
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Law Firm PPC | A Weekly Law Firm Marketing Podcast
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1 025: Getting Comfortable With Bad Leads From Good Keywords 20:54
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Bad leads come from the best keywords, it's just a part of search advertising. If you can get comfortable with this and take advantage of the high-volume keywords, then you can have a ton of success as an attorney advertising on search with Google Ads. Contact Jason - https://lawfirmppc.com/
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Law Firm PPC | A Weekly Law Firm Marketing Podcast
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1 024: Attorney Pay Per Click Ads That Work (Easy Formula For Success) 12:24
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This is my three step formula for amazing Google Ads ad copy that generates new leads and more clients. Contact Jason - https://lawfirmppc.com/
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Law Firm PPC | A Weekly Law Firm Marketing Podcast
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1 023: 4 Easy Ways Attorneys Can Get More Leads In Google Ads 25:15
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Here are four easy things that attorneys can do in Google Ads to get more leads. Partner Network Strong Bid Wide Schedules and Locations Broad Keywords Contact Jason - https://lawfirmppc.com/
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Law Firm PPC | A Weekly Law Firm Marketing Podcast
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1 022: What Attorneys Need To Know About The Broad Match Updates In Google Ads 21:53
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Broad match targeting in Google Ads has changed. These updates are huge and will have a big impact on the performance you get from broad match keywords as well as the way you should be managing broad match keywords. Jason covers what these updates are and how they will be influencing his Google Ads campaign management for attorneys. Thanks for listening and enjoy the episode! About keyword matching options - https://support.google.com/google-ads/answer/7478529 Contact Jason - https://lawfirmppc.com/…
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Law Firm PPC | A Weekly Law Firm Marketing Podcast
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1 021: Attorney Website Mistakes That Will Ruin Your Bounce Rate 28:20
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Jason talks about bounce rate, the idea of giving website visitors what they want, and avoiding the things they don't want. If you avoid these simple mistakes you can lower your bounce rate and get more value from your website traffic. Contact Jason - https://lawfirmppc.com/
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Law Firm PPC | A Weekly Law Firm Marketing Podcast
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1 020: Will The Streaming Wars Destroy Television Advertising For Attorneys? 20:37
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Will the streaming wars end the ability to advertise on TV? Whether or not that happens, creating content on YouTube is a tremendous opportunity for attorneys to grow their brand awareness and get more clients. YouTube is the world's second largest search engine, and if you can get in front of people looking for legal information on YouTube with interesting and educational videos, then you can turn some of those viewers into paying clients. Streaming is the future, and video content creation is a great opportunity to benefit from that future. Contact Jason - https://lawfirmppc.com/…
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Law Firm PPC | A Weekly Law Firm Marketing Podcast
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1 019: What are you going to do about losing 40% of your search terms? 28:02
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Here's how I'm handling this change in Google Ads. Say hi - https://lawfirmppc.com/
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Law Firm PPC | A Weekly Law Firm Marketing Podcast
![Law Firm PPC | A Weekly Law Firm Marketing Podcast podcast artwork](/static/images/64pixel.png)
This week Jason walks through two easy website tips for attorneys that can increase their chances of success online. The first tip has to do with making sure all phone numbers are clickable on the mobile version of your website. And the second tip is related to making sure the content on your website covers all the types of cases you handle and want to get clients for from your online marketing efforts. Link telephone numbers for click to call - https://developers.google.com/web/fundamentals/native-hardware/click-to-call Contact Jason - https://lawfirmppc.com/…
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Law Firm PPC | A Weekly Law Firm Marketing Podcast
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1 017: The Three Types Of Keywords Presented With Example For Attorneys 19:02
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There are three types of keywords in Google Ads that attorneys will encounter: red, yellow, and green. Knowing how to identify and categorize keywords and search terms in Google Ads, and then knowing how to handle those keywords, is what's needed to win on Google Ads and get a continual flow of new clients into your law firm. In this episode Jason breaks down the three types of keywords, how to handle them, and he gives you an attorney-related example of each type of keyword. Thanks for listening. Please leave a rating or review because it helps the show grow. Thanks! The article - https://rothmanppc.com/three-types-of-keywords/ Contact Jason - https://lawfirmppc.com/…
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Law Firm PPC | A Weekly Law Firm Marketing Podcast
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This week Jason talks a new feature that has been added to call only ads in Google Ads, which are now called call ads. Jason also gives some budget advice for the upcoming month. And he shares an article about how there have been more fatal car crashes lately, even though there's been less traffic than normal. Thanks for listening and enjoy the episode. Call Only Ads Have Become “Call Ads” And Include An Interesting New Feature The Roads Are Quieter Due to Coronavirus, but There Are More Fatal Car Crashes Contact Jason at lawfirmppc.com…
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Law Firm PPC | A Weekly Law Firm Marketing Podcast
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1 015: Two Ways Attorneys Can Get Attention With Online Marketing 18:28
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Getting attention is very important. When you get someone's attention, your level of importance to them rises. And when you're important to someone, you can persuade them and win their business. Two ways to get attention with online marketing are remarketing on Facebook and being in the number one position on Google search results. Thanks for listening and please share the show! Contact Jason - https://lawfirmppc.com/…
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Law Firm PPC | A Weekly Law Firm Marketing Podcast
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1 014: Flexible Google Ads Budget Options For Attorneys During These Strange Times 21:41
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좋아요21:41![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Welcome back to the Law Firm PPC podcast! Lots of advertisers are pulling back on advertising because of the coronavirus, and that includes some law firms. But you don't have to completely turn off your Google Ads account. Instead, there are some interesting ways you can lower your overall budget, but continue advertising and hopefully get results that you're used to, at least partially. Jason walks you through the ways you can lower your budget but keep running on Google Ads. Thanks for listening and please share the show! Contact Jason - https://lawfirmppc.com/…
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Law Firm PPC | A Weekly Law Firm Marketing Podcast
![Law Firm PPC | A Weekly Law Firm Marketing Podcast podcast artwork](/static/images/64pixel.png)
Coronavirus sucks. It's affecting every industry to some extent, attorneys advertising on Google included. In this episode Jason shares some advice on how to avoid accidentally getting clicks from unwanted Coronavirus-related traffic, and he also shares some thoughts on how he's dealing with the Coronavirus situation on Google Ads and how it could be an opportunity to take advantage of weaker advertisers who decide sit on the sidelines during this period of uncertainty. Thanks for listening and please share the show! Contact Jason - https://lawfirmppc.com/…
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Law Firm PPC | A Weekly Law Firm Marketing Podcast
![Law Firm PPC | A Weekly Law Firm Marketing Podcast podcast artwork](/static/images/64pixel.png)
This week Jason shares some thoughts on a brief existential crises he had and how he's dealing with it, his gravity theory of Google Ads and how to deal with situations where competitors are bidding a lot on Google Ads, and also a cool segmenting feature where you can see your performance data when your ads show at the top of the page versus when your ads show on other parts of the search engine results page. Thanks for listening. Please leave us a rating or review. Use segments in your tables - Google Ads Help Contact the show - Law Firm PPC Podcast…
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