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Business advice, entrepreneur journeys and authenticity from our women-founder guests. Join Shannon Fletcher & Dorothy Kolb each episode as our guests tell us what how they reached their goals and realized success while juggling parenting.
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How do I make money doing what I love? What can I do to grow my following? What is SEO? How do I excel at in-person sales, or build my e-commerce revenue? How do I balance running a business and being a human? Welcome to Girl Gang Craft, The Podcast, where we answer these questions and dive into all things business, wellness, creativity and activism for artists and entrepreneurs. Your host Phoebe Sherman talks with impactful female founders for an inside look at the entrepreneurial experienc ...
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BONUS EP: My dad on the Green Party and Voting Consequences
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For this Girl Gang Craft BONUS episode, Phoebe interviews her dad on his expereince helping establish the Green Party in California Subscribe to our Newsletter! Holiday Events Shop GGC Political Merch @PhoebeSherman @GirlGangCraft Tik Tok YouTube Girlgangcraft.com
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Phoebe takes the mic solo for this episode to embrace the highlights and imperfections of running a business. Episode Notes: ✿ Recognizing challenges and focusing in on what is possible to take on when tasks pile up ✿ Creating space for growth; knowing when to let go ✿ GGC financial insights and our Q4 projections ✿ A walk through our new rebrand S…
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Madison Paige is a Business Growth Specialist, Top Rated Business Podcast Host, & Industry Leading Online Community Builder who helps brands build a ride or die online community.Her genuine spirit, high energy, and years of experience in the social media world supporting businesses in their growth journey equips her to bring you high level, practic…
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Vanessa McGovern, Co-Founder and Chief Sales and Marketing Officer at Gifted Travel Network joins Phoebe on the pod to talk about the entrepreneurial pursuit of travel advisors and the innovation in curating a luxury travel experience. Episode Highlights ✿ Gifted Travel Network connects clients with Travel Advisors that are hands on in crafting the…
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Caitlin Bacher, founder of Scale With Success joins Phoebe on the pod and shares her key elements to having an evergreen launch for course creators. Episode Details: ✿ Why launching didn’t work for Caitlin ✿ Realizing the expenses that go into launches (money + time!) ✿ Pivoting to evergreen autopilot course offerings ✿ Creating sustainable growth …
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On Finding Grounding, Nurturing Your Business, and Starting A Garden with Anne Fletcher
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Orta Kitchen Garden began as a dream to create tools that promote gardening and connect people to nature. In 2011, founder Anne Fletcher made the first self-watering seed pot as a solution to the problem of sustaining delicate herb seedlings on her kitchen counter. In her design, water is drawn as needed from the pot’s terracotta reservoir. After a…
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Shannon Matson is the founder of The Social Bunglaow, an education and media platform that helps online service providers, coaches, and educators turn their expertise into a sophisticated business. Shannon joins us today to encourage small businesses who want to level up and lean into providing services or teach online classes to go for it using si…
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Kristen Bousquet On Monetizing Content, Brand Partnerships, and going Anti-Pitch
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Kristen Bousquet is a creator, monetization coach, and founder of Soulcialmate. She started her company after selling her first business for $100k at 25 years old, and since has generated over $450K in her creator business as a micro influencer. Soulcialmate’s goal is to educate entrepreneurial creators on how to turn their online influence into a …
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Crafting Your Sales Funnels with Full-Circle Business Growth Strategies
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Business growth coach and entrepreneur, Jacinta Devlin, joins us today to take us through the steps of crafting your own effective sales funnel. Jacinta’s superpower is empowering female-led businesses to reach their high ticket business goals through her personalized Business Growth Program. In today’s conversation, Phoebe and Jacinta go into full…
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In this solo episode, Phoebe tells us about five intentional practices for throwing a craft fair or a wedding and how she brings intentional meaning into her event planning from the Girl Gang Craft Fairs to her own summer camp inspired wedding. Key points ✿ “The Art of Gathering” by Priya Parker ✿ Finding your “Why” ✿ Being intentional about curati…
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Anna-Alexia Basile is a San Francisco-based fashion, travel, and commercial photographer. She grew up splitting her time between Italy and the tropics of Florida where warm bodies of water, sunshine, and the colorful surroundings shaped her vision. In this episode, Phoebe and Anna-Alexia chat about Anna-Alexia’s unexpected entrance into the photogr…
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On today’s episode, Phoebe explores the Instagram tool we’re seeing all over the internet, Manychat! Manychat is a way to express a CTA to your followers, clients, and customers that leads to your product or offering directly in their inbox. We love that for your bottom line. More lessons: ✿ Marketing structure of a funnel and creating “top of funn…
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Elizabeth Finkelstein and her husband Ethan are the brains behind the popular Instagram account @cheapoldhouses and together, they restore historic homes on HGTV's series Who's Afraid of a Cheap Old House? Elizabeth grew up in an 1850s home lovingly restored by her parents, so her love for crown molding and peeling wallpaper runs in her gene pool. …
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Jenny Lemons is a colorful accessories and creative lifestyle brand founded by San Francisco-based artist Jennie Lennick in 2015. Her bright online shop features an array of funky food-themed products like hair accessories and has sold her products in over 400 retailers worldwide. In this episode, we learn about Jennie’s fruitful approach to wholes…
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In this solo episode, Phoebe opens up about her unsettling experiences from her journey as a yoga student, to becoming a teacher, as well as the systemic issues present throughout the yoga industry. Phoebe also answers a question from a listener on the hotline about invoices, write offs, when to LLC, bookkeeping, and more fun tax stuff and we love …
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Reinventing the Family Business with Payal and Kajal Vitha of Sonu Company
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The sisters and co-founders behind Sonu Company Payal and Kajal Vitha, share their family’s legacy of becoming a bespoke jewelry business. As 3rd generation jewelers, Payal and Kajal tell us about launching their business together, their fruitful dive into reality television, and the reinvention of their business that was inspired by their Dad’s im…
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[Content Warning] this episode contains speak of domestic violence so please take care while listening Missing Witches is an art and activism project and public research project, created by Amy Torok and Risa Dickens: old friends, creative collaborators, curious crafters, big cacklers, howlers at the moon, grumpy old crones, just a couple of perpet…
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In this Solo episode, Phoebe tells us about the lessons she’s learned on her entrepreneurial journey including: ✿ being flexible ✿ being kind to yourself ✿ managing trolling ✿ how to ask for what you want mother's day gift guide is live and features products from 30 fem owned small businesses RSVP to our craft fair events Leave us a 5 star review o…
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Jessica Korthuis is the Co-founder & CEO of Her Brand & Co., a modern marketing educational company for female founders that offers free marketing classes for entrepreneurs. Jessica is a prominent speaker on marketing and entrepreneurship as well as a formal advisor to several female-founded companies who are using their brands to do good in the wo…
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In this Solo episode, Phoebe goes deep into her experiences (the good and the bad!) working with brand partners, as well as what it’s like to secure brand partnerships as a key revenue source, plus: ✿ why partnerships have saved her business ✿ myths about working with big brands ✿ how she got into pitching partners ✿ aligning brand partners with he…
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Julie Nguyen, the artist behind Fake Cakery, grew up with a passion for baking and began her culinary education and career as a baker at the age of thirteen. Her business specializes in producing realistic-looking dessert themed art that function as stash boxes, grinders, and more. In this episode, Julie shares her insight about going viral, buildi…
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Foodie Feminism and Opening a Flagship with Amy Larson
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Amy Larson is the founder of culinary retail brand Overseasoned and the owner of her Newport, Rhode Island flagship store Matriarch, a gift and book shop that spotlights woman owned businesses. In this episode, Amy tells us how she transformed her love of food from a side hustle, to a full-time business venture. How vending at craft fairs expanded …
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Nicole Stevenson, founder of Dear Handmade Life, is a pillar in the creation of California Craft Fairs. Phoebe and Nicole talk about the beginning days of starting Craft Cation and Dear Handmade Life, growing a successful business by managing a team, dedicating time to being creative, and balancing it all while being present for her family. Key Poi…
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In this solo episode, Phoebe talks about craft fair tips– how to treat each show as an experiment, tips and tricks for load-in and load out, ideas for booth displays, and more. Key Points: ✿ Social media does not define our success and how we are perceived on social media does not define our success. ✿ Craft Fairs are a great opportunity for increa…
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Emily Chandra is the owner and founder of Seacoast Stilettos, an inclusive dance space that encourages folks to reclaim their power with dance. In her signature Seacoast Stilettos dance classes, Emily serves empowerment and community along with hype at her Peabody, Massachusetts studio. Key Moments from this episode: ✿ Emily tells us how we can use…
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Viral Marketer, content Creator, and Public Speaker, Andrea Casaonva takes us on her journey of becoming a sensational solopreneur from her work in the early days of TikTok, starting an agency, to stepping into her investor era as a partner and advisor for multiple companies. Andrea tells us her personal experiences of being an immigrant to the U.S…
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Solo Episode on making business decisions that support sustainable practices. As a product based business, you have so many decisions to make about the actual products. Do you have to make everything yourself? Can you hire help? What materials should you use? What are the margins like? How are you going to make a profit? We get into all that and mo…
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Published author and retail expert Tina Wells has been a lifelong strategist and entrepreneur since she founded her first of many companies at 15 years old. Today, Tina is a renowned published author of 20 books, founder of a multimedia content venture, and retail designer and brand expert having several original collections launch in Target stores…
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Today on the pod, Phoebe gets us hungry for MONEY SNACKS! Money Snacks are an ACTIVE and DIRECT way to make money RIGHT NOW. They are ACTIONS that are attached directly to money and help fill the money void small biz owners are feeling in the down seasons. Ways to bring in Money Snacks: ✿ Pitching partners ✿ Emailing retailers ✿ Client outreach ✿ R…
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How to Nourish Your Artistry and Embody Your Creative Spirit
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Phoebe is joined by actor, teacher, and creative mentor Kate Bone, founder of Wonderwell, an interdisciplinary creative studio and community focusing on the intersection of creativity and well-being. Kate shares her journey through the performing arts and how the need to share creative embodiment in a communal space led to the creation of Wonderwel…
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On today’s solo episode, Phoebe explores ✿ Bravery, and how you don’t need to be 100% confident just to show up for yourself ✿ Showing bravery by running your business against resistance and pushback ✿ Continuing to try or to create, because you know it’s in alignment with your ethos ✿ How you show bravery by setting boundaries for yourself and oth…
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Tough self-love: How to take radical responsibility and own your business decisions with Angela Henderson
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Angela Henderson’s drive to see women find independent success is the heart and soul of her self made consulting business. Through her work and from her own life’s journey, Angela helps lead her clients to a worthy life of self-love and acceptance by creating a path to healing inner traumas, shedding unfulfilling relationships, and owning accountab…
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Phoebe Sherman On Taking a Break, Setting Goals, and Tax Season Approaching
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Hello Creatives! Welcome to 2024! We’re so happy you’re here with us. After almost 4 years of the Girl Gang Craft Podcast, we’re back with solo episodes featuring me, founder Phoebe Sherman, to bring you the BTS of GGC, Craft Fair insights, tips for entrepreneurs, and just sharing my opinions and my messy life, as a way to get closer to YOU. Today,…
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How To Establish Core Values For Your Business with Janet Mesh of Aimtal
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On today’s episode, Phoebe interviews Janet Mesh, the CEO and Co-Founder of Boston based company Aimtal, a fully remote integrated marketing and consulting agency for B2B tech companies. Janet and Phoebe get into the importance of establishing core values for your business, how a direct to consumer business model can use LinkedIn for marketing stra…
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Follow What Delights You with Sarah Faith Gottesdiener
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Sarah Gottesdiener is the founder and designer of The Moon Studio, a creative collective that aligns intuitive foundations with mystical practices for all types of inspired folks who wish to explore their creative powers. As an intuitive and skilled educator, Sarah curates a range of valuable workshops through The Moon Studio such as money magic, b…
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Mindful metrics: How to understand analytics + boost sales as a small business with Janine Mulone
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Janine Mulone, founder of Feel Good Retail, is the indie brand hype squad we need as small business owners to cheer us on for our growth and encourage us when sales are low. With her stacked resume launching brands and opening brick and mortars, Janine curates her consultations with actionable strategies catered to your business to drive sales and …
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Maximize your Business by minimizing your time with Manu Muraro
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Manu Muraro, the ultimate creative entrepreneur, is the founder of one of GGC’s fav content management programs “Your Social Team” and “Your Template Club” which encourages femme forward businesses to confidently burst through the algorithm bubble and promote with pride by offering scroll-stopping post templates and individualized curated campaigns…
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Jacky is the sole designer and founder of MCLC, the pop-perfection slow fashion footwear brand that you may have seen rocking your socks off everywhere from TikTok to Trixie Motel. In this episode, Phoebe and Jacky discuss how the daily need to find balance in an ever changing world led Jacky to create her breakthrough design, The Balancing Act Boo…
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Death-Defying Creativity with Chelsea London Lloyd
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Chelsea London Lloyd is an actress, comedian, self-proclaimed “grief gal”, host of the “Dying of Laughter” podcast, and voice note advocate who happens to go way back (to theater club) with our founder Phoebe Sherman. In this conversation, Phoebe and Chelsea discuss what they have in common when it comes to balancing multiple creative projects, cli…
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This week we are in conversation with one of Girl Gang Craft’s kindred spirits across the pond. Elizabeth Stiles left her successful career in the fashion industry in the UK to teach multi-hyphenate entrepreneurs what she knew best: manufacturing, marketing, and mindset. Her business journey flourished from a one-to-one approach to a large online c…
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Sam Reece is famous for being good at comedy, writing, and crafting. But in order to be really good in her creative pursuits, she had to learn how to be bad. In this conversation with Phoebe Sherman, Sam talks about the origin of her viral “Shitty Craft Club” brand and how she turned it into a source for self love, career development and community.…
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“Life's too short to not do all the things you love.” These are the words Camly Nguyen lives by. Camly is a well-known food and travel content creator who has worked with some of the biggest names in the food and beverage industry. But her online business is actually her creative outlet, one that she purposefully keeps separate from her 9 to 5 work…
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Harley Jordan made a name for during the pandemic as a social media strategist who was bringing more transparency to the secretive world of the influencer industry. But after hitting burnout as the founder of a successful influencer agency and podcast, she knew she had to pivot. Harley joins Phoebe Sherman in this episode to talk about the philosop…
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At first glance, Skyler Mapes seems like she’s been living in a storybook. From meeting her husband/business partner on a serendipitous trip to Rome, to trading her unfulfilling architecture career for an international entrepreneurship path, to co-founding Exau Olive Oil and turning it into a viral sensation during a global pandemic, Skyler has a c…
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Teri Cox is the founder of Handcrafted Jewelry by Teri C. She started this business not at 30 or even 40! Listen in as she discusses what it's like to start a brand new business when others might be looking at retirement on the horizon!저자 Dorothy Kolb and Shannon Fletcher
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S4:E5 - Vanessa Duran from Financial Analyst to Small Biz CFO
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Vanessa Duran immigrated to the US from Latin America and pivoted from working in large corporations to working with small businesses and enjoys teaching founders that, as she says, "No dejes para mañana lo que puedes hacer hoy”. This means “Don’t leave for tomorrow what you can do today”.저자 Dorothy Kolb and Shannon Fletcher
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Self-taught witch and founder of Lady Moon Co. Inc. Laura Wong (she/her) joins Phoebe Sherman for Girl Gang Craft Pod’s first interview ep of the year. Laura Wong considers herself a creatrix - uniquely connected to her inner feminine source of creative power. The founder of Lady Moon Co., Inc., Wong has curated an online space that’s part podcast …
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Girl Gang Craft the Podcast is back! It’s our first episode of 2023, and we’re excited to be back on the (digital) air. On this week’s episode, Phoebe takes the mic solo to reflect on some of the experiences that have contributed to her success and personal growth - citing “failures” as a student, early employment, college, and most poignantly, in …
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S4:E3 - Jennifer Kok: Serial Entrepreneur - You can instill the spirit in your kids
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Jennifer Kok spent 22 years in the trenches owning and operating her small business. She knows first-hand the weight of building a business that gives you freedom and fulfillment. She is an advocate for small business and now coaches others to help them find unhidden opportunities and create new ones for long-lasting growth. She talks with us in th…
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S4:E2 - Dawn Hunter, CPA talks taxes, parenting and working with creatives
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Dawn Scott isn’t your typical CPA. She loves start up companies. She loves being surrounded by passionate people and she wants to help them be successful - whatever that means to them. And she's a heck of a lot of fun! Join us in chatting with her about all things entrepreneurial, motherhood, yeah and NOT taxes! Her website: Gratiam Consulting Link…
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