Royal Coffee, Inc. is a green coffee importer serving the global coffee roasting community. Since 1978, Royal has connected coffee producers to coffee roasters. In 2019, Royal launched the highly anticipated project The Crown: Royal Coffee Lab & Tasting Room, an open-sourced coffee education center located in Oakland, California. This podcast is an extension of the thoughts and happenings taking place within the larger network of Royal Coffee & The Crown. We hope you enjoy it!
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S3, Episode 5: C Market biannual update 2024 - Where is all of the coffee?
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In this episode, Spencer Ford, Junior Trader, and Alex Mason, VP of Trading Activity, take a deep dive into the market volatility of the past six months. They cover topics such as backwardation, the record number of exports from Brazil, Vietnam's impact on the coffee market, and where all the coffee is. They also offer advice on the best plan of ac…
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S3, Episode 4: Innovative Honduran Coffee Production Models with Richard Sandlin
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Curious about what happens on an origin trip with importers and roasters? In this episode, we bring you exclusive insights from Richard about his recent trip to Honduras with Laurel Wirth and a team of coffee roasters. Tune in to learn more about two cutting-edge producing groups they visited: COMSA and Catracha. Music credit: Joshua Wismans…
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S3, Episode 3: Freelancing in coffee w/ Sandra Loofbourow and Isabella
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Have you been working in the coffee industry for a while and have the skillset and experience to work on your terms? In this episode, we sit down with the extensively experienced Sandra Loofbourrow and discuss her background and how she got into this niche area of the industry, the options as a coffee freelancer/consultant, the keys to success, tri…
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S3, Episode 2: Intersection of Coffee Sustainability & Business w/ Katie Carguilo
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In this episode, we sit down with Katie Carguilo, Coffee Manager at Counter Culture Coffee & Board Member at World Coffee Research. Learn about her experience and growth as a coffee professional, her perspective on the intersection of business in coffee and sustainability, and her advice for new coffee businesses looking to incorporate more sustain…
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S3, Episode 1: AI and Coffee Roasting w/ Chris Kornman and Doris Garrido
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In this episode, Chris Kornman, Doris Garrido, and Isabella Vitaliano discuss AI roaster technology already on the market, its pros and cons, the further division between craft and mass-produced coffee, and the potential for AI to replace human roasters저자 Royal Coffee Inc,.
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In this episode from the trading desk, Junior Trader, Spencer Ford, and Vice President of Trading, Alex Mason, give a quick recap of the causes of the volatility in the "C" market for the last half of 2023. They discuss the disequilibrium in the market, aggressive pricing for centrals, Brazil heat damage, and changes in the tenderable grade.…
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Royal Coffee's Director of Business Development, Richard Sandlin, recently took a month-long trip to Japan, and in this episode, we get the tell-all. We delve into the coffee shop culture of Japan, roasting and processing trends, roaster size, tea vs. coffee culture, and more.저자 Royal Coffee Inc,.
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This week, we get the chance to sit down with Hanna Neuschwander, the Director of Strategy and Communication at World Coffee Research Center and Chris Kornman, the Director of Education at The Crown. Exploring the genetics of arabica coffee, genetically modified coffee plants, what quality means for farmers, the story of Ruiru 11 and more! Download…
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Sourcing and Placement Specialist, Charlie Habegger, and Trader & Digital Specialist, Amanda Amato, sit down with host Isabella in this episode to discuss the luxury coffee market. They explore the concept of coffee being 'anaerobic enough,' with 'anaerobic' serving as a placeholder for the various differentiations that the industry uses to market …
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In this episode, we have Junior Trader, Spencer Ford, Trading Assistants, Grace Torres, and Lab & Education Coordinator, Isabella Vitaliano, to discuss the basics of the C-market and dissecting some of the intricacies surrounding the topic. From C-market history and the variables that impact pricing to understanding buyers' and sellers' fixes, you …
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Asia Specialty Coffee market with Royal's International Sales Team Leader
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In this episode Isabella sits down with Trader and International Sales team leader, Peter Radosevich to talk about his recent 75-day trip to Asia. They discuss the specialty coffee markets in China, Taiwan, Myanmar, and Thailand. From production volume to roasting style to experimental processing Peter divulges industry insight on all these topics …
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Strategies for Hassle Free Coffee Shipping w/ Caitlin McCarthy-Garcia and Evan Gilman
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How to save money on shipping, you ask? Logistics costs can inflate the final price of your raw goods. Junior trader Caitlin McCarthy-Garcia and Creative Director/Outbound Shipping Specialist Evan Gilman give you the inside scoop on all of your logistics questions. Is it possible to do same-day shipping? How can you avoid extra fees? What is a BOL?…
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Lab and Education Coordinator, Isabella, sits down with Spencer and Amanda to dispel the myths surrounding direct trade. They discuss the true logistics of direct trade, how to facilitate a direct trade with an importer like Royal Coffee, and the implications of direct trade purchases in terms of having a stronger moral compass.…
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Cervical Cancer, Women in Coffee, and Grounds for Health
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Join us in this insightful episode as Lab & Education Coordinator, Isabella, sits down with Kyle Engelman, the Director of Philanthropy from Ground for Health. Together, they discuss a crucial topic of the link between cervical cancer and coffee growing regions. Discover how Ground For Health's journey began, and gain a deeper understanding of the …
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Insights from a Coffee Buyer's Trip through Indonesia and Shanghai
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Curious about what entails a coffee origin trip? In this episode, Isabella sits down with Evan Gillman, Creative Director, to discuss his recent trip to Indonesia and Shanghai. They delve into production trends, the reclamation of Indonesian coffee culture, royal regional partnerships, and more.저자 Royal Coffee Inc,.
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2023 East Africa Origin Update w/ Chris Kornman & Isabella Vitaliano
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In this episode, Isabella Vitaliano sits down with Chris Kornman as he delves into his long-awaited return to Rwanda, Burundi, and Tanzania after an 8-year hiatus. They will cover some of Royal’s long-term partnerships in the region, weather impacts, emerging production trends, yield projections, and implications on the quality of the upcoming harv…
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New to purchasing green coffee? Junior Traders Spencer and Amanda from Royal Coffee give industry professionals insight into understanding coffee positions and industry lingo in this quick and informative 15-minute episode. Covering forward spreads, position release, advice for new buyers and buying vs booking both Spencer and Amanda have all the a…
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Colombia’s New Wave of Coffee culture and Experimental Coffee Processing
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In this episode, we have Natalia Mejia from Mastercol, a specialty coffee exporter based in Colombia, Amanda Amato, Junior trader and Colombia green coffee buyer from Royal Coffee, and Chris Kornman The Crown's Director of Education. They cover Colombia’s new wave of coffee culture and Mastercol's cutting-edge experimentally processed green coffee …
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Our season premier podcast episode, Tales from the Trading Desk: Brazil Report, is co-hosted by Royal Coffee CEO Max Nicholas-Fulmer and Junior Trader Spencer Ford. They discuss Spencer’s recent trip to Brazil and speculate about industry projections on Brazil’s 2023 harvest and potential C market implications. The thoughts expressed in this podcas…
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Episode 35: Level up your wholesale with Alli Ball of Food Biz Wiz
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Have you struggled with building strong wholesale accounts and getting your coffee onto grocery aisle shelves? The Crown's Director of Coffee Content, Sandra Elisa Loofbourow, recently got the opportunity to chat with the founder of Food Biz Wiz, Alli Ball. In this interview, Alli shares some valuable information for new roasters on how to differen…
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Sustainability in Coffee w/Chris Kornman and Jeanine Niyonzima-Aroian
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Jeanine Niyonzima-Aroian, founder and director of JNP Coffee, recently spoke with The Crown's Director of Education, Chris Kornman, about coffee in Burundi. The conversation is part of our series on sustainability and covers topics including pricing, gender equity, and colonialism.저자 Royal Coffee Inc,.
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Introduction to Sustainability w/Chris Kornman & Sandra Loofbourow
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We've been thinking a lot about sustainability lately, and having conversations that span the supply chain, listening and learning from perspectives and experiences beyond our own. Chris Kornman and Sandra Elisa Loofbourow sat down recently to introduce the concept and our forthcoming Sustainability Series, consider this your gateway into a deep di…
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Episode 34 : Beyond Labels - What Certifications Really Mean for Your Coffee
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Fair Trade. Organic. Smithsonian Migratory Bird Center. What do these different certifications really mean? Tune in to the most recent @thecrownoak podcast episode with Director of Education Chris Kornman @ckornman and Certification Specialist Lauren Cropper to find out. They unpack the 5 most common coffee certifications Royal carries. Hope you en…
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Join The Crown's Director of Roasting, Candice Madison, Philz Coffee's Director of Coffee & Sustainability, Andi Trindle Mersch, and Ally Coffee's Director or Learning, Ildi Revi, for a discussion about how to outfit a successful roastery – no matter the size.저자 Royal Coffee Inc,.
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Episode 32- Royal's Farmgate Transparency Program w/ Bob Fulmer and Chris Kornman
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Join The Crown's Director of Education Chris Kornman and Royal Coffee's co-founder, Bob Fulmer, as they discuss farmgate price, sustainability, and traceability in the coffee supply chain.저자 Royal Coffee Inc.
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Join The Crown's Chris Kornman, Sandra Elisa Loofbourow, Candice Madison, Alex Taylor, and Elise Becker as they discuss a good espresso. What coffees make good espressos? Are certain origins or processes better suited for single origins or blends? And how should one roast espresso for the best extraction? Tune in to find out the answers to these qu…
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Episode 30: Trade Secrets - What's Behind the Coffee Supply Chain Disruption
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Join Royal Coffee's Inbound Traffic Manager Jodi Louws and The Crown's Director of Education Chris Kornman as they unpack an unprecedented series of events that have major implications for the global coffee supply. What does the Suez Canal have to do with coffee delays? Are recently harvested coffees arriving on time? What do transshipment and Cart…
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Episode 29 - The Crown Jewel Quarterly w/ Alex Taylor, Chris Kornman & Spencer Ford
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In this episode, Chris Kornman, our Education & Lab Manager, sits down with Spencer Ford, Sales Associate, and Alex Taylor, Tasting Room Manager, for our second Crown Jewel Quarterly. They go deep on the existing Crown Jewel line up and give a preview of what's on deck. Check out all our past webinars & what's on the horizon online www.royalcoffee.…
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Episode 28 - Race and Specialty Coffee: Follow Up Q&A w/ Candice Madison and Phyllis Johnson
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In this episode, Candice Madison our Director of Roasting and Phyllis Johnson noted author and renowned Specialty Coffee Industry Luminary answer audience questions from their first webinar in June. Check out all our past webinars & what's on the horizon online www.royalcoffee.com/webinars Shout out to Michael Senderovich for the music. Thank you t…
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Episode 26 - The Future of Education at The Crown w/ Candice Madison, Chris Kornman & Sandra Loofbourow
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In this episode, The Crown’s education content creators, Candice Madison, Sandra Loofbourow, and Chris Kornman, talk about the changes in education coming to The Crown. They outline The Crown's online learning platform, discuss changes to in-person educational opportunities, highlight some specifics about Q and SCA coursework, and let you in on the…
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Episode 25 - Learning the Loring Smart Roast with Candice Madison & Rob Hoos
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In this episode, The Crown's Director of Roasting, Candice Madison, & Director of Coffee for Nossa Familia Coffee, Rob Hoos, explore everything Loring, from the inception and history of the company to the mods & improvements that have led to the current models. Check out all our past webinars & what's on the horizon online www.royalcoffee.com/webin…
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Episode 23 - Unlocking Roast Profiling with Candice Madison & Joanna Alm
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In this episode, Candice Madison, The Crown's Director of Roasting & Joanna Alm, two-time Swedish Roasting Champion, World Roasting Championship finalist & the owner of Drop Coffee, discuss how to bring out different qualities in your roast, the journey of a roaster and deconstruct the roast curve. Check out all our past webinars & what's on the ho…
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Episode 27 - Green Coffee Logistics with Chris Kornman, Jennifer Huber & Jodi Louws
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In this episode, our Inbound Specialist, Jodi Louws, Director of Operations, Jennifer Huber, and The Crown's Education & Lab Manager, Chris Kornman, talk about how green coffee gets to you. They take a look into the behind the scenes work and what goes into bringing coffee from origin to roasters. Check out all our past webinars & what's on the hor…
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Episode 22 - Race & Specialty Coffee with Candice Madison & Phyllis Johnson
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In this episode, Candice Madison, The Crown's Director of Roasting, and Phyllis Johnson, noted author and renowned Specialty coffee industry luminary, discuss the state of the industry for Black Specialty coffee professionals in 2020. Check out all our past webinars & what's on the horizon online www.royalcoffee.com/webinars Shout out to Michael Se…
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Episode 21 - The Chemistry of Roasting Coffee with Candice Madison & Juliet Han
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In this episode, Candice Madison, The Crown's Director of Roasting, and Juliet Han from The UC Davis Center of Coffee, explore the chemical reactions that take place in the bean at different stages of the roast, and discuss how these chemical reactions affect the coffee in your cup. Check out all our past webinars & what's on the horizon online www…
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Episode 20: What's Happening in Peru? with Edith Meza Sagarvinaga, Lenin Gomez Garcia & Rosi Quñiones
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In this episode, our Certifications Specialist, Rosi Quñiones chats with Lenin G. Garcia from Sol y Café Cooperative and Edith M. Sagarvinaga from Finca Tasta. They discuss the evolution of specialty coffee and give updates on the current state of affairs due to COVID-19 in Peru. Check out all our past webinars & what's on the horizon online www.ro…
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Episode 19 - Crown Jewel Quarterly with Candice Madison, Chris Kornman & Spencer Ford
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In this episode, Chris Kornman, our Education and Lab Manager sits down with Candice Madison, our Director of Roasting and Royal Coffee's Sales Associate, Spencer Ford for our first ever Crown Jewel Quarterly. They discuss some of our favorite coffees & provide a ton of tips along the way. Check out all our past webinars & what's on the horizon onl…
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Episode 18 - What's Happening in Ethiopia? with Caitlin McCarthy-García, Max Nicholas-Fulmer & Haile Andualem
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In this episode, Caitlin McCarthy-García, Royal Coffee Trader, Max Nicholas-Fulmer, Royal Coffee CEO & Haile Andualem, Royal Coffee's Ethiopia Representative sit down to provide an on the ground update, inventory planning & debunk a few myths on the ECX & more. Check out all our past webinars & what's on the horizon online www.royalcoffee.com/webin…
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Episode 17 - New Norms in Cupping & QC with Chris Kornman, Caitlin McCarthy-García & Sandra Elisa Loofbourow
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In this episode, Chris Kornman, our Education and Lab Manager, Royal Coffee Trader, Caitlin McCarthy-García & Sandra Elisa Loofbourow, our Tasting Room Director discuss cupping, calibration & quality control. Check out all our past webinars & what's on the horizon online www.royalcoffee.com/webinars Shout out to Michael Senderovich for the music. S…
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Episode 16 - What's Happening in Indonesia with Candice Madison, Evan Gilman & Rizka Pravitianasari
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In this episode, Candice Madison, our Director of Roasting, Evan Gilman, our Creative Director & Rizka Pravitianasari, Vice Consul of Economic Affairs of the Consulate General of the Republic of Indonesia in San Francisco discuss all things Indonesia. They share an update on what is happening in Indonesia in the wake of COVID-19, how this affects c…
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Episode 15 - Home Roasters Round Table with Candice Madison, Chris Kornman & Evan Gilman
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In this episode, Candice Madison, our Director of Roasting, Chris Kornman, our Education & Lab Manager and Evan Gilman, our Creative Director hold a home roasting roundtable. Together, they discuss common home roasters like the Behmor, Ikawa & Quest M3. Check out all our past webinars & what's on the horizon online www.royalcoffee.com/webinars Subm…
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Episode 14 - What's Happening In Honduras with Mayra Orellana-Powell & Laurel Wirth
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In this episode, Richard Sandlin sits down with Catracha Coffee's Founder/Royal Coffee's Marketing & Outreach Director, Mayra Orellana-Powell & one of Royal Coffee's Traders, Laurel Wirth. Together, they host a webinar focused on what's happening in Honduras, Royal Coffee's imports from this country & the larger picture throughout Central America. …
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Episode 13 - Roasting in the Time of COVID-19: Creative Solutions with Candice Madison & Sandra Elisa Loofbourow
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In this episode, The Crown's Director of Roasting, Candice Madison & Tasting Room Director, Sandra Elisa Loofbourow host a webinar focused on roasting in the time of COVID-19. They discuss inventory management, tips, creative pivots & some advice along the way. You can watch the entire webinar here. https://vimeo.com/406007574 Join us for our next …
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Episode 12 - Green Coffee Supply in the Time of COVID-19 with Max Nicholas-Fulmer & Chris Kornman
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In this episode, Royal Coffee's CEO Max Nicholas-Fulmer & The Crown's Education & Lab Manager Chris Kornman host a webinar focused on green coffee supply. They discuss supply updates, port updates and tips to help you get through this challenging time. This is the audio release of that webinar. You can watch the entire webinar here. https://vimeo.c…
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Episode 11 - Meet Candice Madison, Our Director of Roasting & Q Instructor
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In this episode, Richard Sandlin sits down with The Crown's Director of Roasting to discuss roasting, the Q, all things teaching & a lot more. Can't get enough Candice Madison? Check out her recent episode on the Boss Barista Podcast here. If you would like to take a class with Candice, check out our full course list here. Shout out to Michael Send…
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Episode 10 - Meet Chris Baca, Jared Truby & Charles Jack of Cat & Cloud - Recorded Live at The Crown
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In this episode, Richard Sandlin sits down with Chris Baca, Jared Truby & Charles Jack, the owners of Cat & Cloud, to tell their story live at The Crown. Just before this interview, Cat & Cloud recorded their own podcast episode at The Crown - https://apple.co/2FqF1Bt Thank you to everyone who came to support the live event! Shout out to Michael Se…
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Episode 09 - Brett Terpeluk & Norman Sanchez Discuss the Architecture & Design of The Crown
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In this episode, Richard Sandlin sits down with The Crown's Architect of Record, Norman Sanchez & Interior Architect, Studio Terpeluk. They discuss the successes and challenges of The Crown's architecture and design over the better part of four years. Shout out to Michael Senderovich for the music & logistical support. Thank you to Chris Kornman fo…
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Episode 08 - Benjamin Paz & Mayra Orellana-Powell Discuss the State of Coffee in Honduras (Spanish)
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In this episode, Richard Sandlin sits down with Benjamin Paz & Mayra Orellana-Powell to discuss the state of the coffee industry in Honduras and a lot more - Spanish Version. En este episodio, Richard Sandlin se sienta con Benjamin Paz y Mayra Orellana-Powell para hablar sobre el estado de la industria del café especial en Honduras y mucho más. Pue…
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Episode 07 - Benjamin Paz & Mayra Orellana-Powell Discuss the State of Coffee in Honduras (English)
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In this episode, Richard Sandlin sits down with Benjamin Paz & Mayra Orellana-Powell to discuss the state of the coffee industry in Honduras and a lot more. You can contact Benjamin at benjaminpazm@gmail.com and Mayra at mpowell@royalcoffee.com Shout out to Michael Senderovich for the music & logistical support. Thank you to Chris Kornman for the e…
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Episode 06 - Working Towards Transparency Panel: The Specialty Coffee Transaction Guide
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Join Max Nicholas-Fulmer for a panel discussion with Royal Coffee's Jeri Idso, Mayra Orellana-Powell, Emory University's Peter W. Roberts, Reciprocafé's Chad Trewick & Capricornio Coffees's Luiz Saldanha centered around The Specialty Coffee Transaction Guide. To learn more, take a look at our blog post on the topic https://bit.ly/33TJirV Shout out …
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