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Fancy a bit more positivity around the business of running an agency? Welcome to Co:definery’s podcast ‘The Immortal Life of Agencies’. Here we celebrate the visionaries and change-makers who are actively future-proofing the agency sector. Each episode features our CEO Robin Bonn having short, sharp conversations - sometimes even friendly arguments - with some of the biggest, broadest and deepest thinkers in our industry. These are the leaders who’ve been there, done that and are happy to ta ...
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Change is happening exponentially around us, and the successful companies and leaders of today and tomorrow must embrace open innovation to help shape our future. Reinventing the Future by HP Tech Ventures talks to start-up founders and entrepreneurs defining tomorrow’s world and experiences to inspire you to tap into your inner innovator. About HP Tech Ventures As the venture capital arm of HP Inc., HP Tech Ventures fosters an ecosystem of innovation and reinvention by pursuing strategic in ...
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DESCRIPTION For all the talk in agencies about change, transformation and - kill me now - ‘agility’, what exactly do these words mean in practice? And is blundering through ‘change’ causing more harm than good? To shine a light on all this, today’s guest is Neil Perkin - the founder of Only Dead Fish, a consultancy sitting at the intersection of di…
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Just over a year ago, Common Interest burst onto the scene with the acquisition of former Coke and Airbnb CMO Jonathan Mildenhall’s fabled branding agency, TwentyFirstCenturyBrand. It was one hell of an entrance into the global agency space. Today’s guest is Anthony Freedman, Common Interest’s CEO and Founder. Together we unpack how he’s building a…
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More and more ‘mini-networks’ are seeking to beat the holding companies at their own game. These often PE-backed groups of agencies can play the agile indie card, and they can also club together to service global clients. Unsurprisingly, each group claims its own point of difference vs the traditional holding company model. Meet The People is one s…
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Having touched on the omnipresent topic that is AI in pretty much every episode, this time we dive right in. Our guest is Chris Johnson, Founder and CEO of the AI consultancy, TomorrowToday. And wow, does he give value for money. While much of the industry discourse around AI centres on creative tools and ideation speed, Chris is focused on commerc…
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When it comes to advertising agencies, they don’t come much more prestigious than Omnicom’s DDB. Whenever any of us needs a quote of substance, Bill Bernbach - the B in DDB - is always a rich source of wisdom. So what a treat to sit down with their global CEO, Alex Lubar, to find out what makes DDB successful. Alex speaks to what he sees as the two…
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In seven short years, Uncommon Creative Studio has gone from launch to the very top of the advertising world. Alongside the reputation, the awards and of course the work, their deal with Havas now gives them the scale to go truly global. So how can a newly minted agency achieve so much success so quickly? To find out, we sat down with one of Uncomm…
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Sue Unerman is the Chief Transformation Officer of EssenceMediacomX. And having spent 34 years with Mediacom in its various incarnations, it’s fair to say that ‘transformation’ is a subject that Sue knows a thing or two about. Unpacking her personal journey across five decades (sorry, Sue!), this far-reaching conversation explores how to build an a…
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Our guest today is the wonderful Harjot Singh - Global Chief Strategy Officer at McCann & McCann Worldgroup. This is a rich and personal conversation about the impact of people being different in our industry. Harjot has a real way with words and he shares some lovely thoughts, not least on the critical difference between discipline and dogma when …
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This episode features Katie Lee - former CEO of Lucky Generals and now Chief Operating Officer of Wavemaker, the WPP media agency. Together, we explore the differences between healthy and unhealthy growth. As a case in point, Katie shares her experience of how agencies often confuse growth with strategy, which in turn leads to unhelpful - and unhea…
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Ruth Mortimer is the Global President of Advertising Week, so it’s fair to say that she has an unusually broad perspective on our industry, on clients and of course on agencies. In this episode, you can really feel her breadth of knowledge - as well as her passion for creativity - as she compares and contrasts different markets. In particular, Ruth…
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Today’s episode is powerful. It's a conversation with Rob Campbell, Chief Strategy Officer at Colenso BBDO in Auckland. The topic is diversity in agencies - and how those of us with privilege can and should be doing more. Rob brings humanity and curiosity to his experience of diversity from beyond the shiny Western boardrooms of Soho and Madison Av…
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How clear are you on what clients REALLY want from agencies? And what if you could ask someone with a unique perspective on how agencies do great work? Our guest on this episode is David Meikle. The classic ‘poacher turned gamekeeper’, he was previously an agency leader, working for Grey and latterly running Ogilvy in Russia, and now he’s a search …
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In this episode, Robin chats with Michael Farmer - Chairman and CEO of Michael Farmer and Co. and an influential author on agency transformation. They discuss the commercial challenges and opportunities facing agencies and explore the need for a radical change in the business model. Michael highlights the stagnation in client growth, the impact of …
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In this episode, Robin is joined by acclaimed advertising guru Rory Sutherland. Known for his innovative thinking, particularly in applying principles of behavioural economics to advertising and consumer behaviour, he and Robin explore the barriers to innovation in modern agencies. From accidental innovations like Viagra, to the value of inefficien…
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In this episode, Robin is joined by author, thinker and Genius Steals Co-Founder, Faris Yakob. Famed for his ‘digital nomad’ lifestyle as much as his insights, a LOT of agency people ask him about how to go freelance. So he and Robin explore why agency life sucks for a lot of people and what agency leaders can do to avoid great talent choosing to b…
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In this episode, Alex Dunphy, chief executive officer and co-founder of Adaptiiv, discusses how Adaptiiv is working to provide the highest standard of personalized healthcare to every patient, their powerful partnership with HP Tech Ventures, his path to entrepreneurship, and more. Learn more about Adaptiiv at https://www.adaptiiv.com/. Learn more …
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Twikit, an HP Tech Ventures' partner and investment company, brings mass customization to organizations all over the world. Using Twikit's powerful software, companies can digitize their workflow and digitally manufacture personalized products at a large scale, on-demand. Run by a passionate team and dedicated leadership, Twikit is reinventing the …
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In this episode, Drew Perkins, CEO of Mojo Vision, discusses what it takes to succeed as a serial entrepreneur, the importance of building an effective team, and the excitement of innovative technologies that will give humans superpowers. Mojo Vision, an HP Tech Ventures' portfolio company, is developing the world’s first augmented reality contact …
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In this episode, Dr. Neil Sarkar, CEO of AdHawk Microsystems, walks us through the fascinating world of eye-tracking technology, discusses his early roots in nanotechnology at the University of Waterloo, and the importance of collaboration, and the importance of nurturing innovation. AdHawk Microsystems, an HP Tech Ventures' portfolio company, uses…
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In this episode, Bogdan Suchyk, founder and CEO of Mobalytics, an avid gamer, and eSports enthusiast, provides a glimpse into the future of gaming, shares how he succeeded in the early startup days, discusses the importance of feedback, and more. Mobalytics, an HP Tech Ventures' portfolio company, has a bold vision to help all gamers reach their fu…
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Reinventing the Future by HP Tech Ventures talks to start-up founders and entrepreneurs defining tomorrow’s world and experiences. Hear first hand how these innovators are digging into ground-breaking ideas, big-picture business strategies, and continually adapting to our exponentially changing world. This podcast will inspire you to dream big, tap…
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In this episode I talk to type 1 diabetic and professional race car driver Jack Perkins from Australia. Jack was diagnosed with type 1 diabetes at a period in his life where he was setting himself up for a professional career in race car driving. Jack’s diagnosis with type 1 diabetes didn’t deter Jack from racing but rather, Jack demonstrated a suc…
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In this episode I talk to type 1 diabetic Tiffany Johnson, from Melbourne in Australia. Tiffany’s journey with type 1 diabetes started very differently from the vast majority of other people with type 1 diabetes. Typically, when a person is diagnosed with type 1 diabetes, the cause of their diabetes is a result of their immune system attacking the …
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In this episode I talk to type 1 diabetic Neil McLagan from Perth in Western Australia. Not only does Neil have type 1 diabetes, Neil has hashimoto's hypothyroidism and Celiac disease symptoms which we discuss at length in the episode. Type 1 diabetes itself is an extremely complex and high maintenance disease but to couple that with hypothyroidism…
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In this episode I talk to Meriem Daoui, a Moroccan born, Australian type 1 diabetic who is an elite long-distance runner who resides in Tasmania, Australia. Meriem was diagnosed with type 1 diabetes when she was 8 years old after moving to Australia when she was 4. Meriem and her family originally moved to Sydney in New South Wales and then moved t…
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In this episode I talk to type 1 diabetic Sebastien Sasseville who has climbed mount Everest, the highest mountain in the world above sea level at 8848 meters. Sebastien has also competed in the Sahara running race which is a self supported race across the Sahara desert in Africa and he has also run across Canada, completing 7200 kilometres in 9 mo…
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In this episode I talk to Eric Tozer who is a type 1 diabetic and an endurance athlete.Eric most notably has recently completed the World Marathon Challenge which involves running 7 marathons across 7 continents in 7 days – you read that correctly – that’s just under 300km of running in 7 days!Eric has also run across America with a team of diabeti…
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In this episode we talk to type 1 diabetic Sam Munday who rides for the professional cycling team, Team Novo Nordisk. Team Novo Nordisk is an all diabetic cycling team who's mission is: "To inspire, educate and empower people affected by diabetes". Sam is a truly remarkable athlete with type 1 diabetes and he demonstrates that type 1 diabetes isn't…
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In the episode we were joined by two very special guests, Associate Professor John Wentworth and Belinda Moore. John is a visiting Endocrinologist and the Royal Melbourne Hospital, a senior diabetes researcher at the Walter and Eliza Hall Institute of Medical Research, lead for TrialNet in Australia and New Zealand and he is involved with the ENDIA…
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In this episode we talk to Laura Rostron. Laura is an amazing individual with Type 1 Diabetes. Laura has competed at the Triathlon World Championships in Mexico, she has competed in six 70.3/half ironmans, numerous cycling and running events and she was a diabetes camp coordinator. Laura has also participated in diabetic clinical trials and has a f…
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In this episode we interview a remarkable woman, Monique Hanley. Monique has had great success in her life as a cyclist crossing Canada, following the Tour de France solo on a bike, racing the RAAM in America as the only female rider where the team set a new course record, all whilst having Type 1 Diabetes.Photo credit: Diabetes Motion…
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