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The Dime

Bryan Fields & Kellan Finney

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Bryan and Kellan are curious learners, who explore the creative strategies of entrepreneurs pioneering the cannabis industry, projected to reach a $100 billion valuation by 2023. Each week, we dive into guests' journeys, from CEOs of publicly traded giants and world-renowned scientists to underground legacy growers shaping the industry. Discover how they found their place in Cannabis, their original business plans, and the pivots and perseverance needed to navigate cannabis-specific challeng ...
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Potcasters

Dan Humiston, PodConx

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Cannabis podcasts are playing an important role in advancing the cannabis movement. Meet the hosts of the Cannabis podcast that "Connects Earth" by spreading their uncensored cannabis message. Produced by PodConX
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With over 100 million visits a year, 1.3 million product reviews, and millions of orders, Leafly stands at the unique crossroads of cannabis consumers, brands, and retailers. Navigating the diverse challenges across states, highlighting brand leaders, and adapting to shifting consumer needs, Leafly’s content flywheel isn’t just powerful—it’s predic…
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"Diplomacy is the art of letting someone else have your way." — Daniele Vare Are we underestimating the role cannabis could play in shaping global influence? U.S. brands have historically had global appeal, but could cannabis open the door to new trade opportunities and strategic value on an international scale? Who will lead these global negotiati…
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Humbling… How many times have we thought catalysts were on the way, only to find out at the last minute it was just a pawn or a negotiation tactic? The question remains for optimists like myself: Is the thesis still intact? Yes, but the timing was off. A hard lesson learned—never count on DC for simple, sound decisions on a reasonable timeline. Let…
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Imagine this...... The sun is shining, you’re lounging on a beautiful beach in Thailand with your partner. The kids are with their grandparents when a friendly resort worker approaches with a smile and offers you an edible. Sounds like a dream of mine, or maybe just another social media fantasy, right? Nope, this is reality in 2024. Kanha is revolu…
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Hemp beverages have exploded over the last 24 months, and they are likely the tip of the spear for broader cannabis reform, helping to normalize cannabis through a familiar form factor. The opportunity to produce hemp-based products in a single facility and distribute them across state lines offers benefits throughout the supply chain, providing co…
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What is Bank Secrecy, and why are cash-heavy businesses like cannabis dispensaries, casinos, and laundromats treated the same? Did regulators understand that they forced cannabis businesses were once forced into "criminal" banking practices? Banking is available to the cannabis industry, but what are the differences? We discuss the complexities of …
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Connected is one of the most influential cannabis brands in the world, renowned for its best-in-class genetics and highest-quality flower. But it's their unmatched R&D, breeding program, and bold appetite for pushing boundaries that truly set them apart. To understand how Connected became the powerhouse it is today, we delve into the origins of its…
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Is Cannabis the most overlooked treatment in modern healthcare? Learn how it could revolutionize care for cancer and other illnesses. In this episode of The Dime, Dr. Benjamin Caplan, founder of CED Clinic and author of the "Doctor Approved Cannabis Handbook," joins us to discuss the untapped potential of Cannabis in medicine. From his journey as a…
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Flavors, terpenes, and genetics—all essential components of an incredible cannabis product. But how do you achieve this while running a vertically integrated business with volatile wholesale prices? That’s the beauty of the cannabis industry: you're building the plane while flying it. In this episode, the founders of Trade Roots reveal the secrets …
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Growing cannabis is like navigating a path in many directions. Are you cultivating for smokable flowers or extract? How do you take a skill once passed down from person to person and translate that into high-end cultivation practices that can be standardized across employees or even scaled across companies? These skills demand a unique blend of rig…
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Cresco Labs is one of the largest MSOs in the industry, but at its core, it has an entrepreneurial mindset that has always stayed the same. Many overlook that a company with a sizable market cap can still possess the craftiness and perspective of a smaller company. This mindset has led to strategic opportunities that allow Cresco Labs to thrive in …
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Kentucky is now hot on the radar as a prime location for medical cannabis opportunities. As the application window dwindles, we take a detailed look at the potential and challenges within the state's medical market. In this episode, we explore the intricate process of applying for cannabis licenses in Kentucky. Learn what you need to do to be succe…
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Cannabis reform always feels like it's on the verge of a breakthrough with policy. We know some policies can pass both the House & Senate yet it doesn’t , but it ends up feeling like a pawn in the horse trading by policymakers who all know that ~70% of Americans are in favor of cannabis legalization. So why does policy that has support from both si…
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Successful marketing requires a blend of specialized expertise and a broad understanding of strategic frameworks. However, too often, marketing gets pigeonholed into a single person's role, expecting them to handle everything from strategy to execution. In fast-paced, scaling startups, this is precisely where fractional marketers can make a critica…
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"Every time a company doubles in size, you need to redo all processes." – Reid Hoffman, founder of LinkedIn. The speed and development of the cannabis industry often conflict with the ability to take a step back and recognize the internal organizational changes that have occurred since the last time you aligned your structure. Are your total compen…
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Cannabis sentiment is not positive enough. Given the challenges and fatigue, it's easy to lose sight of what's happening. Cannabis is being built from the ground up. Regulations and capital may currently hinder some aspects, but what's happening in the industry is undeniable. This week, we sit down with Ben Burstein, who reveals the actual situatio…
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Tradeshows are a universal way of connecting with others in a similar industry for a unified reason. However, as costs rise, the value of attending these events is weighed against other efforts. Success at these events varies per individual, adding to the challenges. Rama Mayo and the team at Hall of Flowers already have a must-attend event. This y…
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While many have found cannabis to be helpful for sleep, is it anecdotal, or is there science to back up these feelings? In the US, 50 to 70 million adults have chronic sleep problems or sleep disorders, according to SleepHealth.org. FloraWorks set out to validate these claims through double-blind placebo trials, employing the rigorous standards use…
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The lack of guidance from the US Federal Government on the cannabinoid industry poses significant challenges for those involved in the sector. The absence of clear regulations and leadership complicates business operations. In contrast, European countries are both legalizing cannabis and planning further legalization. They are keen to avoid the mis…
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Creating a powerful and emotionally resonant message is essential in the cannabis industry, where many people have unique and personal connections to the plant. Crafting a message that genuinely resonates can yield compounding results. Although PR and marketing often get grouped together, they require distinct strategies to complement each other ef…
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What does your business do better than anyone else's? This is your competitive advantage. As we move away from the "growth at all costs" mindset, businesses are doubling down on their strengths—Grown Rogue has emphatically done just that. Battle-tested in highly competitive markets, this high-end cultivator consistently proves its ability to design…
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New York's Cannabis Program can only be described one way: Broken. Despite lessons learned from other states and a goal to help those previously harmed, the program has faced significant financial and operational challenges, falling short of its intended success. With government officials labeling the rollout a disaster and promising an overhaul, t…
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Public companies dominate the headlines for the cannabis industry, but a few private beasts operate in plain sight. Motif Labs is one of them. Their deep focus on profitability and data at every step is why they have built such a deeply rooted and successful organizational philosophy. This week, we sit down with Mario Naric to discuss: How he build…
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Pricing and promotion in the retail business may seem closely linked but are fundamentally different. Understanding the intention behind a promotion across the organization is a critical yet often overlooked element in the cannabis industry. Using pricing as a tool to drive sales can have unintended consequences. For example, if a customer typicall…
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Synthesis, a process that may sound complex, is actually quite common in our daily lives. From the production of everyday items like Advil, organic milk, citric acid, to the creation of vitamins A and D, and multivitamins, synthesis is a key player. Why does this realization often provoke a negative reaction? Perhaps it's because there's a desire f…
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The economic impact of Hop Latent Viroid on cannabis cultivation remains a significant concern, costing the industry millions annually. In our latest episode, we dive into proactive measures to combat this threat with Dr. Tassa Saldi. Affecting ~80% of cultivators, Dr. Saldi sheds light on the necessity of proactively testing. While some may questi…
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BRĒZ immediate success is a testament to the power of a skilled team, a great product, and incredible marketing. A little over a year since its inception, BRĒZ hockey stick trajectory is undeniable and worthy of emulation. When executed perfectly, marketing becomes more than just a line item on a P&L; it becomes a tool with unlimited potential. BRĒ…
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The use of psychedelics by high-performing individuals and entrepreneurs is on the rise as they openly discuss the benefits these substances offer. As research continues and we dive deeper into these advantages, questions arise: Where are the opportunities, and what should interested individuals know? How do they get started, and how do they find t…
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The 2018 Farm Bill has undeniably reshaped the cannabis industry, blurring lines and unlocking opportunities between hemp and cannabis. This episode delves into the nuanced differences and similarities between these two facets of the cannabis world. Chris Fontes shares his insights to dissect the complex web of legislation, the evolving roles of MS…
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Capital in the cannabis industry is not just scarce; it's a puzzle. Have you come across terms like sale-leaseback and triple net lease in press releases and earnings reports yet find yourself questioning their actual mechanics? What's more, the implications for companies opting for these leasebacks might be more surprising than you think. And from…
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Major industry behemoths like P&G or British Tobacco are setting their sights on the cannabis industry, poised to disrupt and seamlessly integrate. In this rapidly evolving landscape, are you engaging in crucial internal and external conversations in anticipation of the next wave? This week, we sit down with Seth Yakatan to discuss the following: F…
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Amidst the breaking down the walls of prohibition, it's clear that change is underway. The speed at which the cannabis industry is evolving is hard to truly grasp unless you step back and appreciate how much has altered in the last 10 years compared to the previous 100. While issues and unknowns persist, incremental progress with accelerated cataly…
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"Great companies were never built by conservative leaders. Great companies were built by risk-takers." Deeply ingrained in Curaleaf's DNA is the ability to navigate the unknown ahead of opportunities. Timing these events is nearly impossible, but having the foresight and strategic resources in place when the opportunity strikes can change the game.…
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Investing in cannabis stocks is not for the faint of heart. It's common to see these stocks pop only to retrace their gains quickly. Understanding the implications and the strategies that institutional investors will use as they enter the sector, currently dominated by retail, could be a generational difference-maker for so many. This week, we spea…
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Companies obsessed with solving specific pain points always win. The cannabis industry, with its unique challenges, demands tailor-made software solutions. Software that guides critical decisions forms the company's foundational backbone. An unwavering dedication to profoundly understanding customer challenges and the agility to create nimble, valu…
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Creating trust is foundational in authentic brand development. The transition from content creator visibility to tangible product offerings has become a pivotal strategy among leading global brands. The success stories of Mr. Beast's Feastables and Logan Paul & KSI's Prime underscore the significance of integrating your brand's identity into every …
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Operating since 2011 comes with an enormous amount of experience and scars. Navigating the turbulence and keeping an eye on what's essential while scaling your organization is no small feat. Identifying new hidden revenue opportunities is the first challenge, but capitalizing on those opportunities, given the plethora of cannabis challenges, is an …
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Trulieve stands at the brink of what may be a golden swan event. With rescheduling likely "imminent" and recent remarks from Gov. DeSantis suggesting that adult use appearing on Florida ballots could set ablaze an unparalleled opportunity. "It really will change the structure of the business," and "We have the largest catalyst; I think that has eve…
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Cookies is the most well-known and prominent cannabis brand. Berner's story and his rise in the cannabis industry are well documented, but it's his authentic approach that has given life to Cookies, propelling it to global fame. Despite the challenges and constraints in the cannabis industry, the brand's growing global popularity is a testament to …
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The NY CAURD program, intended to be a beacon of hope, turned into a myriad of challenges. Imagine relocating your family, investing your life savings, and building a dream, only to be met with a staggering injunction that brings the entire NY cannabis market to a halt. With countless unknowns, frequent regulatory changes, and surprises such as the…
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Cannabis rescheduling is likely imminent What needs to happen for cannabis to be successful rescheduled? Who are the key players involved, and what should the industry be doing to prepare for what will likely be strong opposition Understanding the inner workings of the DEA, HHS, and other involved parties is crucial in this complex scenario. As '½ …
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Big Alcohol knows the writing is on the wall. Cannabis consumption is growing, and Alcohol is shrinking. "We believe that over the next 5 years, the cannabis category will add 18 million past-month consumers, while alcohol will lose 2 million past-month consumers, as consumers increasingly embrace cannabis and temper their alcohol consumption" – TD…
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The cannabis industry is gearing up for a significant shift towards sensors and technology. These tools aren't new; they are mainstays in industries like agriculture and oil and gas, now applied directly to cultivation and extraction. These technologies have been game-changers for the early adopters – playing a crucial role in boosting production a…
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The cannabis industry requires a unique personality and skill set to do what feels like building in quicksand. This personality and perspective is known as Cannabis DNA. This week, we sit down with Kmesh to discuss the following: Unpacking the 'Cannabis DNA The role of a career coach Navigating the maze: Tips for those aspiring or in the cannabis i…
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"Giant… That's a giant advantage." Cresco Labs may mirror other Tier 1 MSOs on the surface, but once you explore deeper, you'll discover their unique edge. They've built sophisticated systems and technology that set them apart and enable a nuanced understanding of market conditions. This advanced business intelligence approach significantly narrows…
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Navigating the cannabis industry, with its myriad obstacles, uncertainties, and regulatory complexities, demands an entrepreneur of exceptional resilience. Those who not only survive but thrive in this environment carry a wealth of hard-earned wisdom, the kind that could overshadow even the most intricate Harvard case study. In a sector where colla…
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From 1971 to 1986, Barry Foy of the Gentleman Smugglers was the mastermind of the importation of over 250 tons of cannabis, valued at an astonishing one billion dollars. His story is one of legend, marked by audacious moves, unexpected turns, and heart-stopping close shaves with the law. In this episode, we delve into the hidden world of internatio…
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Trust….. The most under-recognized tool to guarantee brand loyalty. The Cannabis industry is no different than others when building a brand. Build trust, then leverage that trust via first-person data to create a product tailored toward your customer. Miss Grass has done this exceptionally. Starting as an Online Community, gathering 90K emails, and…
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As rumors of rescheduling grow more prominent, concerns about big pharma's potential control over the industry are escalating. We invited Dr. Matt Moore back for a third time to shed light on the challenges and opportunities in the development and research of cannabinoid and psychedelic drugs. For those unfamiliar with Dr. Moore, he is an accomplis…
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As Arthur C. Clarke famously said, 'The only way to discover the limits of the possible is to go beyond them into the impossible.' And that's exactly what Tony Verzura, the pioneering founder of Blue River Terps, is doing with cannabis innovation. With his visionary spirit, Tony is challenging the boundaries of what's possible in cannabis, unlockin…
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