Kelly O’Neil is on a mission to help small businesses and entrepreneurs recession proof their business and catapult their profits by teaching them the insider secrets to mastering the art of Marketing to Millionaires ™. Each week, join the internationally recognized expert in marketing to affluent clientele as she shares her behind the scenes insights, strategic tips and market disrupting information on how to find, engage, sell and impress your high-end clientele. Kelly will also share cand ...
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EP 036 Dr. Joseph Michelli: The Gold Standard in Customer Service
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My guest, Dr. Joseph Michelli is a world renown speaker, author and consultant who shares his knowledge of exceptional business practices with corporate leaders to develop productive workplaces with a focus on customer experiences.He is a Wall Street Journal, USA Today, Publishers Weekly, Nielson BookScan, and New York Times #1 bestselling author. …
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EP 035 Troy Howard: How to Use Social Proof to Seal the Deal with Affluent Clients
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More than ever, people make purchases based on social proof. That’s especially true of affluent buyers. My guest today is one of my partners, Troy Howard, owner of So Tell Us, an industry disruptor in online reviews and referrals.Troy has always had a passion for combining technology and marketing, leading him from selling yellow page ads to becomi…
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EP 034 Ryan Fenn: How to Effectively Use Mobile Marketing with Affluent Clientele
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I recommend mobile marketing for my clients that own a company that’s my size or larger. It’s also a great marketing tool for new entrepreneurs. Mobile marketing, or as Ryan Fenn calls it “conversational marketing” is a mix of automation and human interaction. Ryan is one of my partners and a master at mobile marketing. Ryan is the President of Chi…
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The idea of contacting a celebrity to endorse or showcase your product or cause can be intimidating. But it’s not impossible. And getting a celebrity client to become your affluent client is a real possibility. For the past ten years, I’ve relied on Jordan McAuley for his expertise to help me make inroads to reach celebrities and influencers.Jordan…
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EP 032 Karen Yankovich: Three Strategies to Book Appointments on LinkedIn with Affluent Prospects
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The LinkedIn strategist and expert I depend on is Karen Yankovich, CEO of Uplevel Media. Karen’s company is a LinkedIn marketing firm delivering profitable, cutting-edge LinkedIn strategies. A popular trainer and international speaker, Karen’s social media advice and expertise can be found in guest contributions to Costco Connection, Huffington Pos…
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EP 031 Nathan Hirsch: 3 Ways to Use Virtual Assistants to Market to Your Ideal Affluent Clients
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In my company, we are highly strategic and believe in systemizing everything. My partner, Nathan Hirsch and I have the same practice when it comes to the world of virtual assistants. Nathan is an entrepreneur and expert in remote hiring and eCommerce. In 2015 Nathan co-founded FreeUp.com with an initial $5,000 investment, scaled it to $12-million p…
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EP 030 Bridget Brady: Using Social Media to Convert Affluent Leads to Prospects
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My friend, Bridget Brady is my go-to person regarding social media marketing to not only build a brand, but to strategically attract affluent clients. Bridget’s company, Amp Up My Biz is a leader in the world of online marketing. Bridget and her team provide full-service, soup-to-nuts marketing solutions including: social media marketing and traini…
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EP 029 Meg Clarke: Why SEO Is Critical In Marketing to Affluent Clients
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Meg Clarke is the owner and founder of Clapping Dog Media where she is a master at growing organic traffic. By using data, proven techniques and years of experience, Meg and her team help to turn web visitors into raving fans that stick around. Meg understands the power of SEO – search engine optimization. Meg teaches entrepreneurs how they can har…
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EP 028 Roberto Candelaria: Using Sponsorships to Attract Affluent Clients
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Roberto C. Candelaria is the CEO and Co-Founder of Ready to Propel, LLC, a purpose-driven marketing and talent agency. He is the best-selling author of "Sponsorship for Influencers" and host of “The Connected Community Leader” Podcast.As a business profit strategist and sponsorship consultant working with over $25-million in funding, his strategies…
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EP 027 Sohail Khan: Creating Profitable Partnerships to Reach Affluent Clientele
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My guest today is a genius at connecting millionaires and billionaires. He’s a Joint Venture expert and knows how to create profitable partnerships. Sohail Khan is the founder of The Venture Group.Prior to starting The Joint Venture Group, Sohail has had over 15 years of sales, joint venture marketing and business experience. Having previously buil…
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EP 026 Matt Johnson: How To Use Podcasting To Reach Affluent Clients
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My go-to podcast expert is Matt Johnson, the host of the podcast called MicroFamous. Matt is a musician and a marketing, podcast and production agency founder based in San Diego. He has an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence and become Mi…
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EP 025 Jacqueline Nagle: How to Reach Affluent Clients Through Speaking
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Jacqueline Nagle has forged a successful career based on redefinition, evolution and left of center thinking.She has deployed strategies and projects which has led to helping companies reach seven and eight figure growth and even selling businesses to the Australian Securities Exchange. Her resume is so unique including taking on hostile negotiatio…
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EP 024 Brielle Cotterman: Using Free Publicity To Establish Credibility And Create Profitable Client Relationships
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Brielle Cotterman is a TEDx Speaker, Publicity Expert and Celebrity-Maker. She has spent the better part of the last decade helping clients to craft and scale dream careers to seven-figures and beyond, by leveraging their personal stories and passions in order to create speaking tours, author award-winning books, procure media placements, and inspi…
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EP 023 Kate Schnetzer: Three Strategies To Attract Affluent Clientele Using Video
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Video is core way to reach your affluent clients. My guest, Kate Schnetzer is a partner in my brand agency and an award-winning video producer. She is also the Founder and Director of Production for Female Entrepreneurs TV.Her work helps entrepreneurs and global leaders increase profits, grow their thought leadership, and reach their highest level …
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EP 022 Ona Christie Martin: Copy That Captures The Attention Of The Affluent
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I’m really proud to introduce you to my personal copywriting duo, Ona Christie Martin and Aster Mickelson. Most online or sales writing courses only focus on copywriting to the mass market. Using those techniques almost always results in the wrong outcomes for attracting affluent markets. Writing for affluent markets takes a different, strategic ap…
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EP 021 Rachel Schenck: Profitable Brand Marketing To Attract Affluent Clients
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Rachel Schenck is a brilliant graphic designer and a partner of mine in the Innovate Brand Agency. What makes Rachel’s talent so unique is that she truly understands what is needed to create affluent and attractive brands for our entrepreneurial clients. Her knowledge goes far beyond graphic design skills. Rachel understands how to create a brandin…
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EP 020 Natalee Champlin: Stop The Hustle And Start The Strategy
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Welcome again to the Marketing to Millionaires Podcast. I am so thrilled to introduce you to my lead strategist in the Marketing to Millionaires Business Accelerator Program, Natalee Champlin.Natalee works with me as well as doing private consulting work with high-end clients. She is a successful finance and economics expert and sold her first comp…
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EP 019 Kelly O'Neil: Strategic Positioning To Attract Affluent Clientele
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I had a very successful corporate career helping small companies, emerging companies, technology companies and startups to position themselves to achieve specific results. Some of those results were helping them to get funding or to help position them to sell or go public. Since 2001 I started my own company and used that same knowledge and strateg…
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EP 18 Jessica Lorimer: Three Strategies To Sell To Corporate Clients
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Selling to the affluent is very similar to selling into the corporate market. In this episode my good friend Jessica Lorimer shares and expands upon those skills and requirements. Jessica is an expert and international leader on selling to the corporate market. She is the UK’s most influential Sales Coach for service-based entrepreneurs who are loo…
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EP 17 Caitlin Cogan Doemner: How To Hire A High-Performance Sales Team
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Selling to the affluent is one of the most critical skillsets you can master in business. Are you wondering what it takes to build a rock-star sales team that will accelerate growth in ways you never imagined? It starts with knowing how to tap into the affluent mindset and ends with a well-formed and replicable process.In today’s interview, I talk …
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EP 16 Lauren Kane: How To Get Through The VC Gatekeepers
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Lauren Kane is one of my clients who is enjoying great success because of what she learned in the Marketing to Millionaires program. Lauren has worked with female entrepreneurs for a decade. She spent six years as Director of Operations for one of the nation’s largest Angel Groups/early stage VC firms, Golden Seeds.After Lauren left Golden Seeds sh…
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I would say that about 90% of the sales within my own company actually happens immediately after we have an event. And if you’ve heard that the fortune is in the follow-up, it’s so true. From the very moment you start a marketing campaign, whatever it is, you need to actually make sure that you are planning for the follow-up process. You need to ha…
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My students have told me that after learning my four pillars of the relationship close, as well as the Selling to Millionaires system, they can’t believe how easy their sell journey becomes. The sales process I teach is not going to make you feel salesy because it’s a relationship process. It will help you enroll your clients right on the spot!Sale…
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I’ve previously recorded strategies for reaching our target market and they are correct if we were dealing with normal day-to-day business. However, life in this COVID-19 global pandemic has presented challenges that require us to make pivots. By activating those pivots I have seen enormous growth and success coming from my clients and within my ow…
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EP 012 Penetrating Outlier Markets with Monique Gaffney
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Welcome back to the Marketing to Millionaires™ Podcast! I love a good market disruption and a good outlier story. I’ve got a great one for you today shared by Monique Gaffney, a client of mine in the Profit-ology Business Incubator. Monique is breaking all the rules in working with CEO’s in a specific industry, who have a calling and bigger vision …
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EP 011 Introducing The Marketing To Millionaires Expert Series
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I’m so excited to be introducing you to my Marketing to Millionaires Expert Series. This is a brand-new initiative to help you master the art of marketing to affluent clientele. If you haven’t registered for this incredibly valuable summit, please make sure you run over to marketingtomillionairessummit.com Today I’m introducing you to some of the e…
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EP 010 - The Difference Between High Ticket Selling And Selling To Millionaires
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I want to thank everyone in my community for your raving comments and being so active in the Facebook community. I’m privileged and excited to invite you to my Marketing to Millionaires Summit (online), where you’ll meet all of my experts and partners. Please register at the link at the end of these notes.Something I want to make clear is that ther…
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Using Mobile Marketing To Reach Your Affluent Clientele EP 009
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Mobile marketing is critical if you want to reach your affluent clients; to serve them, and to nurture and create relationships. And mobile has the unique ability for us to communicate directly to your clients or potential clients.The marketing trends all point to mobile devices so it’s essential to learn how to use mobile marketing correctly, maki…
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3 Hot Tips to Market to Affluent Divorced Women EP 008 Wendy Sterling
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Welcome back to the Marketing to Millionaires™ Podcast! Joining me today is one of my rock star students, Wendy Sterling. Wendy is the founder of The Divorce Rehab and is a master of marketing to affluent clients. Using the strategies and process taught in my Marketing to Millionaires™ course, Wendy has become a leader in her industry. In this epis…
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Welcome back to the Marketing to Millionaires™ Podcast!Thank you for being so engaged and sending questions on topics you would like to learn more about. I’m revising my podcasts to accommodate your requests. I know that everyone doesn’t geek out on marketing research and analytics. There are some who only prefer creating the marketing campaign, es…
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Welcome back to the Marketing to Millionaires™ Podcast!We need to be marketing towards what our ideal affluent clients want and desire. More importantly, we need to understand what is motivating them to buy and what makes them run away. Instead, I often see the “I” can give and provide you marketing approach, which is a big mistake and turn off to …
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Welcome back to the Marketing to Millionaires™ Podcast!I’d like to thank everyone for your enthusiasm, feedback and support. You inspire me! As a gift to show my appreciation, I have created a brand-new report filled with details and checklists to help you find your own affluent clients. You’ll find the download link in the show notes below.In this…
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Meet the HENRY’s – The New Mass Affluent Audience EP 004
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Welcome back to the Marketing to Millionaires™ Podcast!As a marketing strategist I analyze a target market’s demographics, purchasing behavior, psychology and psychographics. What I researched and applied to my clients and their businesses regarding affluent markets is just as applicable today in this economy, as it was when I started my business i…
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Welcome back to the Marketing to Millionaires™ Podcast!My life’s mission is to help entrepreneurs live from a place of choice. And right now, if entrepreneurs do not immediately pivot - and recession proof their business-not only are they not going to have a choice… there is a solid chance they won’t have a business AT ALL.I lived through the last …
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Welcome to the Marketing to Millionaires™ Podcast! In today’s first full episode, I’m going to be dropping some straight forward advice and why you need to STOP marketing to broke people.Many entrepreneurs are not even intentionally marketing to people that can’t afford their services. They are just following all of the mass marketing strategies th…
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Welcome to the Marketing to Millionaires™ Podcast! Today’s introductory episode will tell you that, in these uncertain times, why it is more important than ever to learn to market to affluent clientele. As the Internationally recognized expert in Marketing to Millionaires™, I can teach you step by step how to attract affluent clients and recession …
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