"Nightmare Blank," is a weekly podcast hosted by comedian/actor Dustin Ybarra and Christy Harrington. Dive into the bizarre world of human blunders, epic fails, haunted hotels, and other unforgettable nightmare scenarios in each captivating episode. Whether it's dissecting giveaway catastrophes, recounting concert disasters, or exploring nightmare neighbors, Dustin and Christy bring sharp wit and infectious humor to every tale. With their genuine chemistry, you'll feel like you're sharing a ...
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Welcome to the best creative brainstorming session you've ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your own business. Influencer marketing, growth marketing, content marketing - it's all here. Creativity. Breakdowns. Playbooks. Without the fluff.
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Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
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Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.
Handshake Digital
Sit back, fill up your cup and enjoy as we bring you monthly episodes where we interview makers of all walks of life. Some are fellow marketers, some make food, some make art. No matter what it is they make, there is a story to tell.
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Get cutting edge, no nonsense fitness, nutrition, and life winning content from fitness and nutrition expert with a BS degree in Kinesiology from SDSU, CrossFit Regional athlete, 2 time Ironman, and 5+ time ultra marathon runner, Joe Bauer. With over 20 years of fitness coaching, and educating, you'll get Joe's perspective on what works, and what is just a fad. Joe has spent 6 years as a bodybuilder, run 1 marathon, 5+ ultra marathons, 2 Ironman's, 1 half Ironman, several other races, and is ...
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In recent years, fitted hats have gone from being a baseball thing to a collector's item with new releases and countless colorways dropping every week. Crown and Stitch is a show about hats, caps, fitted, snapbacks, and other headwear that aims to educate, inform and inspire listeners to become a part of the fitted hat community. Hosted by @smoovaseggs, @keiththesneakk, and @nickengvall, Crown and Stitch is more than just the fashion and aesthetics of fitted hats, it's an all encompassing lo ...
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This Wallet Brand Generated $10M in 30 Days with 1 Giveaway
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In episode 51, we explore the effectiveness of sweepstakes as a marketing strategy in today's landscape. Brian delves into case studies of HexClad and Ridge Wallet, showcasing how these brands leveraged giveaways and sweepstakes to generate millions in revenue during traditionally slow periods. Alex then shifts focus to middle and bottom-of-funnel …
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EP346: A Crash Course In Email Marketing for Musicians
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Scan your inbox for emails from your favorite artists and you'll probably find "newsletters" packed with too much content, graphics, and calls to action. Artists often miss out on the power of email marketing, but a new platform won't solve the problem... In this episode of Creative Juice, Jack and Circa break down the biggest email marketing lever…
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Ex Account Manager Quits Her 6-figure Job To Become A Full Time Creator and Make $40k/mo
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In episode 50, Alex and Brian interview Courtney Johnson, An ex account manager who quit her job and become a full-time content creator making $40K+/mo. She dives into how she formulates her viral videos, how to "bait the fish" and how women can use their unique skills to succeed in business. Checkout Courtney on Instagram: [ / courtlynnjohnson Tha…
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EP345: How To Actually Start Selling To Your Fans Online
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Think setting up an online store, getting merch, and running ads is all it takes to start selling to your fans? Think again. Marketing and e-commerce is an art itself... In this episode of Creative Juice, Jack and Circa dive deep into the fundamentals of digital marketing and e-commerce to help you sell more to your fans online! Learn about the cus…
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Black Friday 2024 is on the horizon, and it's shaping up to be another huge opportunity for artists ready to amplify their sales... In this episode of Creative Juice, Jack and Circa dive into Black Friday sales strategies for artists of all sizes! Learn why Black Friday 2024 is set to be bigger than ever, how holiday promotions can effectively pull…
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Black Friday and Cyber Monday are right around the corner. And the brands that are prepared with a solid strategy will really stand out from the competition. If you play your cards right, Black Friday can be a game-changer for your brand. In this video, we’re diving into just that. Alex breaks down his Black Friday playbook, sharing fresh ideas for…
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As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamin…
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EP343: Relationship Building, Dealmaking, and Negotiation in Your Music Career
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In the music industry, getting a great deal isn't just about negotiating what you want -- it’s also about building relationships! In this episode of Creative Juice, Jack and Circa are joined by special guest Dame Ritter, Director of Communications at Too Lost, to dive deeper into dealmaking and relationship-building in the music industry! Learn abo…
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Let’s assemble a 95’ Chicago Bulls Dream Team, but for content! Content has never been more crucial for brand growth, yet many brands are still in the dark about what it takes to create compelling, viral, shareworthy content. In this episode, Alex breaks down the ideal content team you need to build based on your company size. He dives into the $0M…
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Ever wondered how some artists manage to land amazing deals with labels, managers, and partners while others get stuck in nightmare scenarios? It's all about understanding the art of negotiation... In this episode of Creative Juice, Jack and Circa dive into how artists can avoid bad deals and negotiate better ones in the music industry! Learn about…
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Ever thought about using giveaways to build up your fan base? If you've watched other contests and giveaways that artists run online, you'll see it's just about giving something away... In this episode of Creative Juice, Jack and Circa unpack how to use viral giveaways to massively grow your audience! Learn how to select the perfect prizes that pul…
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In episode 46, Alex puts down a masterclass around developing your brand content strategy. He dives into developing brand narratives, testing videos, pillars, content themes, and everything you need to know to create an 8-figure content strategy. Let us know if you liked the solocast style! As always, appreciate you all listening, and don't forget …
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Black Friday 2024 is Coming - Get Your Marketing Engine Ready
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Black Friday / Cyber Monday (BFCM in the biz) 2024 is coming up fast and we are here to help you get ready. In this episode Chris Schneider breaks down 3 primary actions you can put into place TODAY to get yourself set up for a successful BFCM for your online store. From growing lists to optimizing flows and bumping that sending cadence - we cover …
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How Goli went from $0 to $4.1M per MONTH in 30 days on TikTok Shop
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In episode 45, Alex dives into Johnny Valentine and how he constantly goes viral with a skit concept promoting his song. Then Brian dives into Goli's insane affiliate marketing strategy for TikTok shop, creating over 17K videos in 30 days. He also breaks down one of the videos that drove $350K for Goli. Alex then goes into how to create 8 figure fu…
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Got a head full of wild marketing ideas but not sure which ones will actually work? Creativity can be a double-edged sword in music marketing - it can lead to brilliant campaigns in the best case but also can bring NO results in the worst case... In this episode of Creative Juice, Jack and Circa explore how to tap into your creativity without letti…
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Building a "cult" following is transforming casual viewers into loyal customers and ultimately into super fans. This journey creates a "cult-like" following where customers become integral to the brand's ecosystem. Their audience isn’t merely transactional buyers; they are devoted fans who keep coming back for more. Building this for a brand is ess…
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EP339: What We Learned From Our Biggest Music Marketing Case Studies
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For artists and their teams that are planning launches, tours, marketing services, merch, and EVERYTHING else that fits into a music career, there's a lot to figure out! Here are a few helpful stories to clear the path... In this episode of Creative Juice, Jack and Circa share stories and lessons learned from our biggest case studies from our music…
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Using paid ads is a powerful way to market your music online but the results aren't ever black and white and it's not as simple as turning on a campaign and "growing a fan base in your sleep"... In this episode of Creative Juice, Jack and Circa discuss how to analyze your advertising efforts and growth so that you understand the pace of your audien…
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We created a step by step process to successfully launch products, check it out: https://www.marketingexamined.com/launch In episode 43, Brian dives into why your ads are not converting, and strategies to make them more convincing and convert better. Then Alex does one of the best deep dives on product launches out there. He goes into his recent ex…
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POV: Former Olympian Builds Three 7-Figure Businesses - Sonny Webster
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In episode 42, Alex sits down with Sonny Webster, a renowned Olympic weightlifter, entrepreneur, and content creator. Sonny has made waves in the world of weightlifting and he’s also a powerhouse in the business world, managing three thriving ventures: The Lifting Zone, The Mobility Manual, and Big Friday Supplies. In this episode we dive into some…
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EP337: The Long Game And The Road To Profitability As An Artist
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The journey to profitability for artists and bands can feel more like a marathon than a sprint and marketing is not a silver bullet...but many artists expect marketing to perform miracles! In this episode of Creative Juice, Jack and Circa discuss how marketing fits into a music career with a measured, realistic approach and explore the blend of mak…
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EP336: What's Working Now With Paid Social in Music Marketing
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Strategies for running successful paid advertising campaigns for your music can feel like a rollercoaster of changing best practices. It's hard for artists to keep up with what's working today... In this episode of Creative Juice, Jack is joined by IndieX Agency Strategist Ande Hunter for a tactical episode to teach you what's working today for our…
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Episode 41 is another banger. Alex and Brian LIVE breakdown 4 brands. First, Brian dives into Oonyall Tea and gives insight into how this brand could improve its website and messaging. Then Alex dives into Strong Coffee and breaks down their website and content strategy. Then Brian quickly dives into ELEAT and strategizes some ways to position thei…
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In Episode 40, the big 4.0 baby. Alex & Brian build 3 brands live on the Podcast. The first brand is Tulster.com which Alex and Brian give insights into ad theme pages, website improvements, content ideas and more. Next up is As Above Tattoo, Brian breaks down how they should be using geotagging and optimizing for certain locations, content ideas a…
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Want to maximize the potential of your merch store sales? Even a small set of products can go a long way... In this episode of Creative Juice, Jack and Circa dive deep into strategies artists can use to make the most of their merch to boost your online sales! Learn how to use vinyl and CD variants, as well as limited runs, to drive sales, catch the…
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In episode 39, Alex and Brian explore the intricacies of job applications and brand strategies to compete with industry giants. Brian starts with techniques for making your resume stand out in a crowded job market and insights on what hiring managers are really looking for. Alex then analyzes how Mozi Wash is positioning itself against Tide, strate…
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Musicians often ask how to capitalize on trends in their marketing without coming off as gross, insincere, or opportunistic. But the process of trendjacking for artists is subtle... In this episode of Creative Juice, Jack and Circa explore how and when artists can tap into current trends and news to enhance their music marketing! Learn what musicia…
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Instagram’s CEO said: the algorithm’s top priority is shares. So if you want your content to get the spotlight it deserves, making it share-worthy is more crucial than ever. And it's not just Insta—most social platforms are using shares to judge if your content's worth a wider audience. In episode 38, Brian breaks down frameworks, content angles, a…
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Gated content can be a powerful way to turn fans into subscribers and customers, but most artists quickly realize it's not as easy as picking out a type of content and striking up a Patreon membership... In this episode of Creative Juice, Jack and Circa dive into how to market gated content effectively and how to decide what's right for your music …
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Wimbledon Gains 1M New Followers in 14 Days with this Strategy
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In Episode 37, Alex & Brian dive headfirst into the wild world of content. Brian unveils 3 top content retention strategies while breaking down Kanpai’s YT Short content playbook. Meanwhile, Alex breaks down Wimbledon’s insane content machine. How they created 1,000 pieces of content in just 14 days with segments and pillars, and how your brand cou…
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Even in the current singles landscape of music, album launches are viewed as a big opportunity to grow your audience and your business. There's another opportunity with album launches that many artists miss... In this episode of Creative Juice, join Jack and Circa as they discuss how to use music releases like EP and album drops as launchpads for y…
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This Running Brand Is Disrupting Nike & Adidas?! Bandit Running "Unsponsored" + Run Club Marketing
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Episode 36 is another banger. Alex dives into Bandit Running's disruptive marketing tactic that made them the most talked about brand at the Olympic trials and how your brand can learn from it. Brian dives into Run Club's and breaks down the top 3 most successful run clubs and how brands can learn from their virality. As always, appreciate you all …
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Are you wondering where to focus your marketing efforts for your next single release, album launch, tour, or merch drop? There are a ton of channels that you could use to reach your fans. Which will serve you best in your music career? In this episode of Creative Juice, Jack and Circa break down a step-by-step process to help you pick the best mark…
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How This Brand’s Content Playbook Drives 450K Monthly Site Visits
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In episode 35, Brian breaks down clothing brand Derschutze's viral "skit" content strategy. Alex dives into building your content playbook from A-Z, including 30-day sprint testing strategies, and creating content as a one-person team. This episode is another banger, jam-packed with content ideas, strategies, and some friendly banter. Whether you'r…
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