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Episode 16: Neuromarketing and Conversions with Roger Dooley
저장한 시리즈 ("피드 비활성화" status)
When? This feed was archived on October 13, 2022 19:54 (). Last successful fetch was on January 11, 2019 05:37 ()
Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 164163919 series 1292348
Roger Dooley, the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and a very experienced direct marketer joins us for this value-packed episode of The Conversions Podcast to discuss Neuromarketing and how it can affect website conversions.
Episode Corrections
- I stated on the episode that Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability is in the 2nd Edition. This book is actually now in the 3rd edition (published January 3, 2014).
Episode Links
- Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Book)
- Unconscious determinants of free decisions in the human brain (Academic Paper)
- Fluency Heuristic
- The Easy Path to Persuasion (Article by Roger on Cognitive Fluency)
- Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Book)
- Roger Dooley’s Persuasion Slide Model
- BJ Fogg’s Behavior Model
- BJ Fogg’s Behavior Grid
- Influence: The Psychology of Persuasion (Book)
- Thinking, Fast and Slow (Book)
- Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems (Book)
- The Buying Brain: Secrets for Selling to the Subconscious Mind (Book)
- Optimizely (Testing Tool)
- Card Sorting (Usability Technique)
Roger Dooley’s Book
Contact Details for Roger Dooley
The post Episode 16: Neuromarketing and Conversions with Roger Dooley appeared first on The Conversions Podcast.
18 에피소드
저장한 시리즈 ("피드 비활성화" status)
When? This feed was archived on October 13, 2022 19:54 (). Last successful fetch was on January 11, 2019 05:37 ()
Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 164163919 series 1292348
Roger Dooley, the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and a very experienced direct marketer joins us for this value-packed episode of The Conversions Podcast to discuss Neuromarketing and how it can affect website conversions.
Episode Corrections
- I stated on the episode that Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability is in the 2nd Edition. This book is actually now in the 3rd edition (published January 3, 2014).
Episode Links
- Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Book)
- Unconscious determinants of free decisions in the human brain (Academic Paper)
- Fluency Heuristic
- The Easy Path to Persuasion (Article by Roger on Cognitive Fluency)
- Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Book)
- Roger Dooley’s Persuasion Slide Model
- BJ Fogg’s Behavior Model
- BJ Fogg’s Behavior Grid
- Influence: The Psychology of Persuasion (Book)
- Thinking, Fast and Slow (Book)
- Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems (Book)
- The Buying Brain: Secrets for Selling to the Subconscious Mind (Book)
- Optimizely (Testing Tool)
- Card Sorting (Usability Technique)
Roger Dooley’s Book
Contact Details for Roger Dooley
The post Episode 16: Neuromarketing and Conversions with Roger Dooley appeared first on The Conversions Podcast.
18 에피소드
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